The Goddess Shines on America

On Nanjing Road in Shanghai, in the highest-level meeting room on the top floor of "Oscar \u0026 Hannah" International Clothing Co., Ltd., a group of senior executives have long been waiting here. When Alice, who was dressed in a white suit, walked into the gate accompanied by James, a tall white man stepped forward first and extended his hand to say hello to her.

"Welcome to 'Oscar \u0026 Hannah' again, Miss Alice."

"Hello, Carlos, these two years have been really hard."

After shaking hands, Alice looked at the full-seat executives. There were seven or eight faces of Harvard elites, and four or five obviously grassroots employee representatives were sitting in their respective seats. The former had a gentle smile, while the latter mostly looked at her with curiosity and admiration.

"The same goes for everyone present here. I haven't come to Shanghai for two full years. When I come to the company again, I still look so energetic. It's great!"

Talking and walking, just when Alice was about to take the first seat, she still did not forget to raise her arms towards the potted plants by the window: "Who bought it? You have a good eye."

"It was picked by a female employee of the logistics department at the flower market."

A girl with long golden red hair opened her mouth to explain. Alice knew that her name was Johanna Ahmed, she was of one-third Middle Eastern descent, and she was a typical business school elite that Sophie found from the alumni list.

Johanna was working as an investment manager at Rothschild Bank when she received the invitation letter from an alumni of the same period, and now she is the CFO of "Oscar \u0026 Hannah" in China.

"The vision is really good."

Alice once again did not forget to express her affirmation. When James sat down on a chair next to her, she nodded to Carlos, who was the CEO, and said, "The materials are well packaged. The paint used to seal the document bag is from the UK. From DeLance?"

Carlos nodded: "Yes, any act of unpacking in advance will leave indelible marks on it. On the 3rd of last month, my alumni in West Germany mailed me a copy. Use it. What do you think, Alice?"

"Hey, it feels like being an agent."

Alice smiled brightly and showed her white teeth, which made the people around her laugh too: "Especially the little employee who came to pick me up, I guess his EQ is a bit low, and he assured me repeatedly that he hadn't opened the package. If he becomes a CIA, he will definitely be tortured to death by the KGB~"

There was another burst of hearty laughter. Seeing the harmonious atmosphere in the house, Alice smiled and looked out the window by the way.

It is worth mentioning that the decoration style of the entire building was decided by Alice two years ago. The topmost senior conference room has a large area, and facing the conference table is a whole tempered glass wall facing the sun. The environment is by no means ordinary.

"Then, let's get down to business, I've read all the materials."

After the laughter fell, Alice said: "But it's better to have a special introduction, Carlos?"

Carlos nodded and said, "So, let's ask Nick from the marketing department to speak first, Nick?"

Nick is a thirty-six-year-old Virginian, not a little younger than Sophie's CFO Johanna. Thanks to Su Fei, who studied at Harvard from undergraduate to doctoral degree, the number of alumni is large and widely distributed, which really provided Alice with a large talent base.

Clearing his throat, he said: "After two years of development, we currently have two major markets, the Jiangsu, Shanghai and Zhejiang regions centered on Shanghai, and the region centered on Guangzhou, extending to Fujian in the north and Hong Kong and Macau in the south. It is currently the most economically developed area in China, and within this scope, we have probably controlled 30% of the clothing market."

"It is worth mentioning that the Chinese market itself is also expanding rapidly. If the current total market was put into two years ago, it would definitely be equivalent to about 60% of the share, but now it has been halved. This country... ...really scary."

Alice smiled and couldn't help nodding, and all the executives in the room were also deeply moved.

"As for the north of the Yangtze River, we are now planning to open a branch in BJ. Taking the nature of its capital as the starting point, I believe it can attract more than half of the Northeast and the entire North China Plain. However, I personally think that because of the exact It would be a good idea to open a fourth radiation point in Shenyang due to its geographical location.”

In a few words, there are very nuanced geographical terms, which is what Nick has gained from working in China for two years. Alice nodded and said, "That's a good analysis. Then Nick, as the manager of the marketing department, you have also been in China for two years. What do you think about the overall economic development of this country?"

Just now, he was talking about the company's clothing market, but the question turned to such a seemingly off-topic matter. The macroeconomic situation as a whole? Nick was somewhat surprised.

But does he know what kind of girl Alice is? Although this girl is not very old and does not appear in public very often, the role she plays in the development of her company is something that everyone in the industry can easily find out. Yes, not at all concealed.

A few days ago, through the office of "Fortune" in Shanghai, Nick read the latest issue of the magazine carefully. Kankan flew to Japan before the interview, and spent a huge sum of US$1.2 billion to purchase real estate in Ginza. Anyone would be amazed.

For such an outstanding girl, her boss actually asked such a question, and suddenly asked about the economic development of the entire country, so it must be a big move, right?

So here comes the question - should I follow or not?

"It's hard to say, Boss."

When he said this, Nick had already made up his mind. If Alice was optimistic about the development of that industry, he must make a small investment.

"Although I have only been in China for two years, it has really changed a lot in just two years."

Everyone around was smiling, and James' eyes were fixed on him more firmly. While thinking carefully, Nick chose his words more carefully: "In the past two years, the changes that have taken place in Shanghai's urban construction have been considerable. It's New York and Los Angeles after Roosevelt's New Deal. The large-scale urban construction at the beginning... tsk tsk, two years."

Alice looked at the crowd, and although everyone looked emotional, she frowned in dissatisfaction: "Please, Nick, I didn't want you to recall our golden age, who is talking about urban construction issues with you?" gone?"

"At the same time as our China branch was just established, that is, around February 1984, the Chinese government issued a document deciding to open coastal economic open zones in the Yangtze River Delta, Pearl River Delta and Xiamen-Zhangzhou-Quanjiang Delta. It has been two years now Yes, you have also lived in China for two years, Guangzhou is more like you said, it is our second largest market, let’s talk about their changes?"

It turned out to be such a kind of problem, but it is also macroscopic enough, and it is not easy to express some analysis all of a sudden.

Just when many people were a little worried, a dignified and beautiful young woman at the end of the seat said: "Wang Dong, my hometown is Guangdong, maybe I can say a few words?"

Alice raised her eyebrows, and it turned out that it was the representative of the grassroots employees who spoke, and she was quite beautiful, with Lin Huiyin's style.

"Oh, that's really great, let's talk about it."

In this way, under the willful direction of the wayward chairman, the theme of the meeting was irreversibly distorted. The next ten minutes were spent on introducing the economic development of the country.

"...Northern people mainly go to BJ, but for most people who plan to do business, of course, they still go to these newly opened port cities. But when it comes to which city is the most popular, Shanghai still lags behind Downwind..."

"Shenzhen."

Alice gave an affirmative answer on her own. Seeing the woman's slightly surprised look, she smiled slightly and said, "Shenzhen is a more suitable place for us than Guangzhou. Because we are a foreign-funded enterprise after all, Carlos is more suitable for us than Guangzhou. For this 'relatively' inland city, it is more appropriate to go to Shenzhen to set up a branch in the southern market, and you should think about it."

"In addition, I have read the information, and you have done a very good job of dividing the main markets. The Pearl River Delta, the Yangtze River Delta, the first core area, this is the most important market for our company in China, and it is not only the clothing market, In the next few decades, this will be the most economically prosperous area in the entire country, and everyone should pay attention to it comprehensively."

Alice's sentence-by-sentence analysis was like big stamps with dollar signs printed on Nick's chest with a bang. She is right. The executives here have been in China for two years, and they all have a deep understanding of the development speed of "Oscar \u0026 Hannah", and they also deeply understand the current development speed of the entire country.

When the company was first established, they placed an order of 20 million US dollars. This amount of money is not a small amount in the European and American markets. Naturally, the entire Yangtze River Delta clothing market was shaken. It can be said that with this initial capital advantage, and even the strong support and preferential policies of the SH city government, their development in the past two years can be described as breaking through, and they can earn huge profits every month.

What is surprising is that no matter how much profit they make, they are basically swallowed up in the bottomless pit of "re-expansion".

Because China's clothing market is too big, and especially after "Oscar \u0026 Hannah" developed with toad mirrors and bell-bottom pants, the clothing industry of the whole country has also flourished. People's demand is growing, and although the performance of the industry is also expanding, it is far less than the demand for new clothes for every commoner who is tired of wearing "military green and cement gray", and this naturally gives the company the biggest flower. money reason.

Alice has already read the information, and the current situation is that "Oscar \u0026 Hannah" has eight stores in SH City alone. In addition to this, there are a large number of areas that need to be conquered step by step by the company.

In Jiangsu Province alone, there are 12 prefecture-level cities where people live affluent lives, including Nanjing, Wuxi, Suzhou, LYG, and Yangzhou. Zhejiang also has Hangzhou, Wenzhou, and Ningbo, each of which is extremely wealthy, not to mention the current Guangdong and BJ's four weeks away. There are markets everywhere, and there are places where money needs to be spent everywhere. Relying on the advantages of the right time, place and people in the initial funds, products and markets, "Oscar \u0026 Hannah" has been rapidly dividing like cells from the very beginning. It has expanded, and this momentum will never stop in a short period of time.

It has brought huge profits to the company, but at the same time it is a huge gold-swallowing behemoth. After all, everyone knows that the Chinese clothing market at this time is a virgin land that has yet to be developed. Since the company is the first to enter the country Foreign-funded enterprises, of course, will not be polite!

So it is obvious that when the "KFC" of the clothing industry has developed to the point where the country can't sit still and has to use peer state-owned enterprises to invest in shares, although it has made a lot of money, Alice really can't make much. Otherwise, as early as when she first went to Japan to invest, she could have raked in 30 to 20 million in cash here, but unfortunately, she really couldn't do that.

After all, she herself couldn't help throwing the dividends into the re-expansion.