The Goddess Shines on America

When a new day just starts, Cisco's offices immediately fall into a busy state. The winter in San Jose is much warmer than the place where the boss is staying, so the programmers who are used to working overtime have no excuse for being lazy .

"Jeff Bezos!"

Just as Bezos, who was sitting in the corner, just poured his coffee to counteract the drowsiness of staying up until two in the morning last night, Leonard Bosack, the technology minister and one of the company's shareholders, suddenly shouted: "Aye! Mill Clayton, Joseph Omar, Jack Edson! Maffir Soren!"

A personal name resounded in the spacious office. As the headquarters of Cisco, where most of the computer engineers are employed, the technical department naturally occupies the entire floor. When the powerful minister read out his name through a loudspeaker, most of the employees immediately stopped their work, wanting to understand what happened. What.

"The above-mentioned people whose names I have read, gather in meeting room A-2 immediately!"

Thirty-five people in all, Bezos said silently, and quickly drank the whole cup of coffee in one gulp.

"Hey, Jeff, I'm afraid you're going to get lucky again."

At the same time, Mirlan said enviously: "The last time you were recruited into the firewall research and development team, this was the beginning. When you are free, hurry up and buy us a drink?"

There were more than one or two employees sitting near Bezos. Ed, who was typing the code, smiled and said, "Yes, these projects can bring us a good bonus. Jeff, Why don't you spare some time and invite us to Las Vegas to have fun!"

"Oh, that would be wonderful."

Bezos shook his head proudly, and quickly adjusted his tie when other roll call colleagues gathered in the conference room: "You know I'm a big fat sheep!"

After throwing down this sentence, amidst the roar of laughter, he trotted all the way to the A-2 conference room.

In the meeting room at noon, thirty-six people gathered and sat around a wide table. When entering the door, everyone was reminded to pick up a document by themselves. When everyone walked into the room, Bosak, who was sitting in the first chair, had only one sentence - read the document.

So for at least ten minutes, the entire room was silent.

After that, each document was basically browsed synchronously. When there were only four or five people who read at a slower speed, and there seemed to be three or two pages left, Posak pinched his watch and finally spoke.

"I have basically seen everything that should be seen. This is what the big boss faxed to me last night. I believe everyone has some ideas."

He said: "To be honest, I don't know exactly when Alice obtained such a patent. When our big boss recruited Sandy and me, he just pulled us close to her bedroom and placed the finished product It was for us to see. Therefore, it is not surprising to say that when she suddenly created such a technology, and then went directly to apply for a patent."

All the employees present laughed lightly. At this moment, everyone understood why they were called here. Cisco has been established for only three years. Except for the first flagship product router, a total of two independent products have been launched, switches and firewalls. The beginning of these two tasks, which time is not the same as now?

The boss directly issued the task, and then provided the R\u0026D team with a lot of data in advance, even directly as a semi-finished product. What Posak needs to do is to quickly set up the follow-up R\u0026D team. However, Bezos looked around and found that few of the colleagues in this group participated in the last two projects, because most of them are now busy with the cooperation with Lucent Technologies. Is a newcomer.

"Oh, but I think you all sort of see it."

Posak went on to say: "The foundation of the DLS series technology is not difficult, and more work is to establish standards for the entire industry, such as the unified replacement of network cable plugs. That's why this project is in cooperation with a British telecommunications supplier. Cooperate with suppliers, because we can't replace all the copper twisted pairs in the world!"

There was another laugh, and an older employee, Bob raised his hand and said: "But Leon, if we really want to implement this technology, we need to launch a brand new modem, do we have to produce this product ourselves? ?”

Posak replied: "Not for the time being. According to Alice, she wants to use British Telecom's mature market and industry status to directly establish industry standards. In other words, we don't need to produce modems, we only need to use Patented technology sets the industry standard for them. DLS series technology can greatly increase the bandwidth of ordinary users, which is completely in line with the current development trend, and no one will object."

In this way, Alice's plan was clearly laid out in front of the employees. Instead of taking the initiative to produce a specific product and then seize the market bit by bit, relying on the patented technology in hand, following the trend of global computer network development, the patent in hand becomes a new industry standard, and then sits Receive massive patent royalties. This is a big deal that is more convenient than anything else, and its potential value is countless times higher than selling tens of thousands of modems!

"So..." At this point, Bosac opened the door of the conference room and shouted to the outside: "Blake! Find someone to contact the major media, we will hold a press conference in a while, let those guys all Get moving!"

"Okay, Mr. Posac, I'll do it right away!"

The young man got up excitedly, and was about to run to an unknown location, but the result was so good that Bosack had to call him back again: "Blake, let's say the news will be released at eleven o'clock tomorrow morning, no, the day after tomorrow, Then don’t forget to contact the logistics department, we still have to entertain the group of reporters, just have a buffet as usual.”

"Okay, Mr. Posac, I'll do it right away!"

The young man was so excited, after all, he was a fresh graduate who just joined the company half a month ago. It is a great honor for the major shareholder of the company and the leader of the technology department of the company's core department to speak in person and order him to prepare for the press conference.

After this matter was over, Bosac returned to the meeting room and beckoned everyone to sit with him: "Then, let's analyze the next task."

He shook the information and said: "The DSL series is divided into several major categories: ADSL, RADSL, HDSL, and VDSL. The whole series can be referred to as xDSL. Note that when writing reports in the future, the 'x' should be lowercase. Ahem, according to The big boss explained that this x represents different types of digital subscriber line technologies. The differences between various digital subscriber line technologies are mainly reflected in the transmission rate and distance of the signal, as well as the difference between symmetric and asymmetric."

Of course, everyone at the scene couldn't fully understand the thick pile of information in an instant, and the leaders needed to sharpen their guns before the battle last night. Bezos sat on the side, and he could clearly see that Posak's dark circles had deepened again. It is also unusual for people with high incomes to work hard.

"Let me talk about ADSL first, because it will have the largest market share. ADLS, a typical asymmetric DLS, can provide a high-speed downlink rate of up to 8Mbps and an uplink rate of 1Mbps on existing telephone twisted-pair lines, effectively The transmission distance can reach three to five kilometers. It can make full use of the existing PSTN telephone network, and only need to install new modems at both ends of the line to provide users with high-speed broadband services without rewiring, so it can greatly reduce cost of service."

Everyone silently nodded in agreement. In the process of promoting new technologies and products, cost has always been the most important obstacle. In other words, any approach that can reduce costs will enable this technology or product to gain more markets faster. The success of routers is typical, so let them understand this ADSL technology by analogy, and naturally they are familiar with it.

"As for HDSL, that is, high-bit-rate DSL, according to the explanation of the big boss, this technology is characterized by the use of two pairs of twisted-pair wires to realize data transmission, and supports various rates of N×64kbps, up to E1 rate... Uh, Well, don't laugh, don't laugh, theoretical data..."

Undoubtedly, this is a technology that only high-end institutions need. Although the unit price of the product will definitely allow the merchants to have huge profit margins, the overall market size will limit its profits.

"RADSL is the abbreviation of Rate Adaptive DSL, which allows service DSL providers to adjust the connection bandwidth according to the actual bandwidth demand, and overcomes the limitations of transmission distance and transmission quality. The main feature is that a pair of twisted pairs can be used to realize data Transmission, can support synchronous and asynchronous transmission, and has rate adaptive performance. The downlink transmission rate of RADSL is between 640kbps and 12Mbps, and the uplink transmission rate is between 128kbps and 1Mbps, and can support simultaneous data and voice transmission.”

"VDSL is a theoretical ultra-high-speed DSL, which can achieve extremely high data transmission rates over a relatively short distance, with a maximum transmission rate of 58Mbps. In the case of user loop lengths less than 5000 feet, it can provide 13Mbps or Higher access rate. From a technical point of view, VDSL can actually be regarded as the next-generation technology of ADSL, and its average transmission rate can be 5 to 10 times higher than that of ADSL."

"So obviously, the goal we need to focus on the most is ADSL. It does not require users to change the telephone line, but by replacing the modem and network cable interface as the main means, a wider network can be introduced into thousands of households. The benefits that patents can bring to Cisco are far greater than any other kind!"

"Okay everyone, let me stop here first, and you don't have to rush back to work, now read the information at hand thoroughly before talking!"