The Goddess Shines on America
Chapter 92 Occupying the Clothing Market
Seemingly overnight, mainland residents in the coastal areas found that life changed a lot.
If someone with a heart goes back, things can actually be counted from the end of last year.
Since 1978, the country has issued many preferential policies to benefit the people, and they have crossed many fields. Last year, the introduction of the Los Angeles Olympics from the United States was a major event in the entertainment industry, but it was followed by the release of an American TV series "The Man from the Atlantic".
Not to mention what other people think, for Hong Zhaoming personally, he likes this TV series very much, especially the costumes of the male lead in it, the pair of sunglasses and the novelty pants are so interesting. Yes, it's interesting, it's interesting, but it's just interesting. Hong Zhaoming has to work his own garment factory from morning to night every day, but he doesn't have the energy to think about other things.
But overnight, everything changed.
After signing the non-disclosure agreement and obtaining the product styles requested by the American clothing company, Hong Zhaoming suddenly realized what it means to be forward-looking as a businessman.
Of course, he might not be able to say the term outright, but he still immediately connected this incident with that TV series. Relying on the free publicity of TV dramas to pave the way for your own product promotion? It turns out that in the eyes of people who know how to do business, gold is everywhere!
Hong Zhaoming is very clear that under the current national conditions where people are already tired of black, white and gray and are increasingly eager for fresh clothes, this kind of clothes that are handsome and come from the other side of the ocean will definitely create an extremely huge market!
However, Hong Zhaoming still did not expect that the world could really become so fast and so big.
It seemed that overnight, as if it had been negotiated, all the high-end shopping malls in the whole Shanghai had the same brand portals. Undoubtedly, it is the brand "Oscar \u0026 Hannah", an American foreign-funded enterprise that has just brought a new whirlwind to the garment industry in the Pearl River Delta.
Toad mirror and bell-bottom trousers are the two clothes that frequently appear in the TV series. They are the products produced by myself and many manufacturing peers, and they are on the market.
Throughout the Spring Festival holiday in 1985, all shopping malls in Greater Shanghai were crowded with customers, but not all shopping malls had "Oscar \u0026 Hannah" stores, only those stores with higher grades could be seen. Hong Zhaoming made an on-the-spot investigation and found that the price of these clothes cannot be said to be too expensive, but it is not something that ordinary people can just buy a basket of. Of course, who buys clothes and sells a basket of clothes?
"Hey, isn't this Old Hong!"
At noon, when Hong Zhaoming was watching in front of one of the chain stores, a colleague he had just met appeared unexpectedly: "Are you also visiting this store?"
Hong Zhaoming recognized the identity of the other party, who was a well-known clothing factory owner in Jiangsu and Zhejiang: "Mr. Li, good morning, you too... came here to see?"
Mr. Li nodded and said: "Yes, come here to have a look. This American brand has opened eight stores in the city at one go, and the flagship store among them is even more impressive, with a whole three floors. !"
After chatting for a few words, the two walked into the shop in front of them and started wandering. I saw rows of shelves full of bell-bottom pants of different styles, black, dark blue, light blue, light gray, flesh-colored, white, brown, and various fabrics, including denim, khaki, Nylon cloth, linen, etc., there are so many styles that Hong Zhaoming's eyes are dazzled in an instant.
"Look, here's a jacket!"
Mr. Li pointed to the jacket area. Rows of shelves are full of jackets of different styles. The colors are mainly brown and black, and the texture is almost all leather and leather, which is completely different from the clothing texture of people in advanced countries. Of course, the price is also extremely high, so the positioning of this brand came out at once.
The two came to the cashier together, only to see that the line waiting for payment was more than five meters long. Although each person can only buy one or two pieces of clothing at most, due to the small quantity, the checkout speed is extremely fast, but even so, it is difficult to see signs of shortening the entire line, so you can imagine how many people are buying!
"American companies are amazing."
Mr. Li said with emotion: "Did you participate in the bidding meeting a while ago? An order of 20 million US dollars, and then there are a total of eight stores when it goes on the market. Which company in our country can do this? 20 million US dollars Ah... that's more than one hundred million yuan, just a fraction of it is enough for us to be so happy!"
Hong Zhaoming nodded, his energy was not attracted by the toad mirror in the corner, but his attention was focused on the jacket. Not to mention the material, the color and style of the other party's clothing are all unheard of by me. Is it from Paris, the fashion capital? The so-called international fashion frontier? Although Hong Zhaoming's clothing factory also mainly makes jackets, after all, he is not good enough to design clothing, and he doesn't know much about this kind of thing...
"This is a rather thick thigh, you must hold it firmly."
Hong Zhaoming looked at the layout of the store. Not only was there sufficient funds and supply of goods, but the company was obviously very good at designing the layout of the store. Although he can't speak very professional words, he also understands a basic truth, making customers feel comfortable is the greatest success of design!
"I just don't know who founded this company. Are those Yankees so powerful? Or is it just an industry leader who came to the mainland to find a market?"
This question was not something that Hong Zhaoming could answer, and of course it was not something that Mr. Li could explain. Taking advantage of this topic, the two chatted about other things happily, and walked around the specialty store together.
While Hong Zhaoming was taking advantage of the Spring Festival holiday to wander around at noon, the bustling pedestrians on the busy street of Nanjing Road continued to pay attention to a building, and even kept walking there.
Recently, it has been the focus of the entire Nanjing Road.
This is a ten-story high-rise building with a simple and beautiful appearance. The "Oscar \u0026 Hannah" China head office on the ground floor occupies a full three-story height, and the entrance is full of people coming and going.
On the upper floors of this building, although a certain office is very plainly decorated, it is the most important place in the whole building.
Behind the only desk in this room, a black-haired girl was browsing through reports.
"Sales on the first day, net profit on the first day, sales on a single day, net profit on a single day, inventory changes, and transportation costs. The market conditions in the Yangtze River Delta region, the distribution of competitors, and the strength analysis, the information on these two items is not detailed enough. ..."
Alice shook the last two documents. The market research is okay. In the non-information age, it is impossible to get much useful information without the help of commercial espionage. After all, there is still a long time before the establishment of the Shanghai Stock Exchange, and it is impossible for any company to disclose its financial statements to the public.
Recalling yesterday's meeting, Alice muttered: "The primary goal now is to seize the market, and KFC McDonald's must be able to achieve the status of KFC McDonald's in the mainland catering industry. In the capital chain, as long as there is Microsoft's dividends, every year since 1986 One million dollars of spare cash can be used every month, and this amount will continue to increase. On this basis, the company's net profit is counted, and all existing stores are used to borrow from the bank. It should be a six-month period to realize the blooming of Jiangsu and Zhejiang provinces. OK……"
If you want to do it, you should do it big, and if you want to do it, you should do it the best. Now that you have set foot in the clothing business, you must also make earth-shattering achievements. As for how this clothing brand should develop, Alice has already had a preliminary plan in her mind. The most basic thing is to make its specialty stores as ubiquitous as KFC and McDonald's.
"Let's surpass Gucci in 20 years and Chanel in 30 years. I'm really not interested in those so-called famous brands. The key is to develop like ZARA, and then use the huge amount of money accumulated. Hmm... Cici's complaints It really makes sense, without tens of billions of dollars of investment, how can we build an artificial intelligence computer?"
After reading the documents at hand, Alice was tired for a long time, stood up and stretched, walked to the window, and looked into the distance.
It is only the mid-1980s, and there are still several years before the development of Pudong. Of course, Alice knows exactly what Lujiazui will look like. At this time, at this moment, although it already has the title of "First Bay", it is relatively prosperous, but there is no Oriental Pearl Tower, no World Financial Center, no Jinmao Tower, and no Shangri-La, only some white ferries sail from time to time on the Huangpu River Pass.
"When Pudong is developed, at least four or five years later, I should be able to intervene in its construction, right?"
Looking down from the window, Nanjing Road, the busiest commercial street in Shanghai, is full of pedestrians. After all, there are all kinds of shops around. During the Spring Festival holiday, it naturally attracts countless customers. In fact, a considerable part of the crowd came to the "Oscar \u0026 Hannah China Flagship Store" on the first floor of the company's headquarters building.
Needless to say, Alice could see clearly at a glance. The whole street was full of people, but they were all in uniform dark blue workers' uniforms. Forced feeling.
"Well... yes, it's normal to have this kind of income. After all, I made the move quite early, and the supply of follow-up funds is abundant. For at least half a year, there is no competitor in the whole country who can compete with me. Half a year Isn’t it just fun to open stores all over Jiangsu and Zhejiang provinces?”
Tapping her fingers on the window sill, Alice looked down at the entrance of the flagship store on the first floor, where a couple who had just put on brand new flared trousers were walking out holding hands. Faced with the envious expressions of the people around them, they had extremely proud smiles on their faces, and quickly blended into the street, but they were the most eye-catching existences in the whole street.
"Well... yes, yes, then I seem to be able to play a double attack. Open a branch in Guangdong directly, and then follow the coastal areas all the way north, and meet the expansion of the Shanghai China headquarters from north to south... Well, then The establishment of the BJ branch should also be put on the agenda..."
Calculating the funds that Microsoft can provide for herself every month, and then calculating the current prices in the mainland, Alice showed an extremely proud smile on her face.
Almost made a big mistake!
With Wei Lyang's rudder master rewarding me, how could I not do it three times a day! ?
Donate quickly, don't wait until tomorrow!
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