The Godfather of Football

When Eliza Moon was in Madrid discussing Beckham's move to Tottenham Hotspur with Real Madrid, Beckham and his wife, and his agent Simon Fowler, Tottenham was far away in London. Tottenham News Director Robert Milson also received a call from Ye Qiu in the middle of the night.

"Done?" Robert Milson couldn't wait to answer the call after seeing the caller ID.

He had been waiting for this call all day, and after returning home, he was even worried about disturbing his wife and children, so he ran to the study to sleep in order to wait for this call, so when Ye Qiu's call came Come on, he looks a little excited and excited.

"It's done!" Ye Qiu on the phone was a little tired. He flew from London to Madrid all day long, and then met with Beckham, Mijatovic, and Calderon non-stop, and negotiated the deal with Beckham. After the transfer, I also participated in Beckham's salary contract negotiations, so it is impossible to say that I am not tired.

"On January 1st, as soon as the winter break transfer starts, he will belong to us!" It's tiring, but the results are also rich.

"Yeah!" Robert Milson clenched his fists and cheered. He is from England, so he is naturally very aware of Beckham's influence in this country. Being able to beat Chelsea and other teams to win Beckham is a huge boost to Tottenham. For Thorns, it's definitely a win.

"Don't be too happy, Robert!" Ye Qiu still trusts and affirms the news director he appointed personally. "He will join the team on January 1st and he will play Liverpool away away from home. How do you announce this when you play in a game?”

If it is another player, then of course there is nothing to say, it can be anything. For example, some unknown players will come as soon as they come, and no one will care. But the problem is that this time it is Beckham who joins.

Both Tottenham Hotspur and Beckham attach great importance to this transfer. Needless to say, it goes without saying at the competitive level. Ye Qiu and Beckham both attach great importance to this transfer, but they also attach great importance to the business level. , because this is very beneficial to both parties, at least in the agreement reached, Tottenham Hotspur can also profit from the operation of Beckham's image rights.

But it's not a direct share like Real Madrid's, but half of the proceeds from Tottenham Hotspur's operations.

Of course, there are many details involved. Because of this, Eliza and her assistants talked with Simon Fowler and the Beckhams for a full night before finalizing the personal treatment contract. A general framework, more details will be continued tomorrow.

"I have seen the schedule. After playing Liverpool, there is the FA Cup, also away from home, and then the first leg of the League Cup semi-finals, away to Arsenal. We have three away games in a row. The most recent home game is on the 13th. Newcastle. "Robert Milson was also prepared for this matter.

"So, my opinion is that the debut ceremony will be arranged in the game against Newcastle, and the players will directly participate in the game against Liverpool!" Robert Milson is very clear about Ye Qiu's importance and expectations for Beckham. Even a little impatient.

"By the way, how are the negotiations with Real Madrid and Beckham going?" Robert Milson asked with concern.

"Five million euros, and the player takes a salary cut to join the team."

Currently, Beckham's salary is too high for Tottenham Hotspur. It is a bit ridiculously high. Therefore, in the negotiations with Tottenham Hotspur, Beckham's salary requirements are not very high. Gao, what he wanted was the main position, and for this, Ye Qiu had made a promise before.

"Simon Fowler, Beckham and his wife will both take the same flight to London with us tomorrow morning. They hope to see a detailed publicity plan by then." Ye Qiu said with a smile. This was an important moment for Beckham. Who doesn’t pay attention to returning to the Premier League?

"I will call the major newspapers directly in the evening. I can guarantee that when you arrive at the airport tomorrow, there will be a large group of reporters blocking you at the airport. But remember, do not accept more interviews then. All questions Just focusing on football, if any reporter asked why Beckham was introduced, or why Beckham wanted to return to the Premier League, they all said it was for playing football and for Tottenham Hotspur.”

Ye Qiu nodded. Robert Milson has very rich experience in media work. He plays a great role in the club. Ye Qiu even intends to promote him to Eliza Moon as his deputy. You know, the chief CEO of the club is There are only two assistants. Ye Qiu's idea is that one is Robert Milson, and the other is responsible for marketing.

In the six months since joining Tottenham Hotspur, Tottenham Hotspur news and news appear in major newspapers almost every day, and media around the world have reprinted and paid attention to it. Among them, Robert Milson He is indispensable, and when the team's performance fluctuated greatly and the performance was not ideal, his operation behind the scenes also ensured the stability of Tottenham Hotspur.

This is a very experienced media worker, his work is even as detailed as how to help players answer questions from the media, sometimes even down to every word and sentence, and everyone is used to it.

"What are you going to do?"

Robert Milson smiled on the phone, "You mean the transfer fee?"

Ye Qiu hummed. With Beckham's influence and worth, when such a transfer fee is announced, everyone will only think that Beckham is in decline, that he is no longer good, and he has joined Tottenham Hotspur. It also proves this point. If it were not for the decline, then Beckham should go directly to a wealthy club.

"This kind of thing depends on which angle you look at it as an entry point!" Robert Milson chuckled. "Perhaps many people will say that the transfer fee of five million euros proves that Beckham is far from what he used to be. Moreover, the current media is very interested in this kind of inside information. We can’t hide it, so we might as well just be quick and publish it directly without covering it up. "

Ye Qiu didn't speak. He was waiting to hear Robert Milson's detailed plan.

"Five million euros is indeed a low price for a superstar, but we don't need to focus on this at all. Instead, we should take the initiative to talk about Beckham's contract with only half a year left and his time with the Royals. How distrusted Madrid is, and how he is willing to take a pay cut to join Tottenham Hotspur in order to prove himself again and express himself.”

If Beckham switches to another team for 5 million euros, perhaps the approach they are considering is to hide the transfer fee, but the media will definitely focus on this key point and keep digging. Sooner or later, they will be unearthed, and even the transfer fee will be revealed. It will be the focus of attention of all media and fans, because everyone is curious.

But if you take the initiative to announce it and explain why it is so low, it will be easier for everyone to accept, and this will also help Tottenham guide the media's comments in another direction that is good for the players and the club.

"I will immediately draft a press release tomorrow and fax it to the major European mainstream media to introduce the entire transfer process in detail, but the focus will be on how Beckham was squeezed out by Capello at Real Madrid, how he was not trusted, how Keep training to ensure that you can play at any time.”

According to Robert Milson's idea, he wants to shape Beckham into a professional player who, even if he is given up by the club and head coach, still insists on training every day to ensure his condition and is ready to play anytime and anywhere. And Tottenham Hotspur It is to play the role of taking him out of the quagmire at critical moments and bringing the English super idol back to the Premier League.

Of course, in order not to affect the relationship between Tottenham Hotspur and Real Madrid, how to word it is very important, and to use the common saying in the media, it is not to speak too clearly, but to give readers some relevant hints between the lines. Make them convinced, and turn the originally unfavorable factors into important opportunities that are of great benefit to the players and the club.

Crisis is crisis, and when there is danger, there is opportunity.

It is impossible for any football club to have no problems from top to bottom, inside and out. On the contrary, there must be many, many problems, and since Ye Qiu took charge of Tottenham Hotspur, no matter what they encounter, Regardless of whether the media and reporters know about the problem or not, they take the initiative to talk about it themselves.

Of course, they all selectively say things that can be said and will not have a major impact. For example, there are still a handful of media questioning Tottenham Hotspur’s introduction of four players from Ajax. Cost, but because Tottenham Hotspur has always taken the initiative to clarify, it gives people a very proactive impression, and such suspicion has turned into a conspiracy theory.

Robert Milson did the same thing this time. He took the initiative to expose his shortcomings and told everyone that Beckham's transfer fee was only five million euros, which was very cheap, very cheap, and even worthless. This made everyone in the future Reporters and media outlets are unable to talk about this matter. On the contrary, many people even feel that Tottenham Hotspur got a big deal.

Then explain why it is so cheap, and then conduct more in-depth guidance and transfer, and finally complete a beautiful public relations!

"Very good, Robert, hurry up and take care of this matter. We'll contact you tomorrow!" Ye Qiu was also a little sleepy.

"Don't worry, leave it to me!" Robert Milson replied with a smile.

He was still a little sleepy at first, but now he can't sleep at all, because he knows very well that if the game starts tomorrow, if the team's results and Beckham's performance are slightly better, it will undoubtedly become A great opportunity for Tottenham Hotspur to rise strongly.

The reason is simple. For a long time, Tottenham Hotspur will appear in front of everyone as the hero who saved England's flag, Beckham, and this image will also help Tottenham Hotspur win more games. There is much support and recognition from Beckham fans in England and around the world.

This is a news war and a marketing war!

When Ye Qiu, Eliza Moon, the Beckhams, Simon Fowler and staff from both parties arrived at London Heathrow Airport, there were not only a group of people who had heard of the news but also appeared in the departure hall. Reporters and TV stations, and even hundreds of fans from afar, greeted them warmly.

As soon as they saw them walking out of the gate, all the reporters and media immediately swarmed them and blocked the group at the scene. Airport ground staff and security immediately stepped forward to maintain order.

Ye Qiu, Beckham and others had already communicated on the plane, so this time the matter of dealing with the media was left to Ye Qiu and Beckham to deal with it together. Both of them never mentioned the transfer matter, but they Full of expectations for future prospects.

"I believe that all fans will not doubt Beckham's strength as a professional player. There may be many people who misunderstand him, but I am very, very clear that he is one of the best professional players in the world. I also firmly believe that he will bring about tremendous changes to Tottenham Hotspur. He is a player that our team desperately needs!”

Ye Qiu gave this explanation as to why the team wanted to introduce Beckham.

"I don't know why he can't be trusted in Real Madrid. It may be caused by many different factors, but I believe that the 31-year-old David Beckham is still the best and most powerful player in the world. A professional player and he will soon prove it, I have no doubt about it!”

Beckham reciprocated Ye Qiu's high praise.

"I have always wanted to return to the Premier League and to London. I like it here. In several contacts, Tottenham Hotspur showed touching sincerity, and Mr. Ye Qiu is the best player in football today. The manager, I have always wanted to play and play under his guidance and I hope to use my performance to help Tottenham Hotspur."

“During the conversation with me, Mr. Ye Qiu showed his unique understanding of football and his thoughts and prospects for Tottenham Hotspur. This made me feel that Tottenham Hotspur is a great team. A top team that is growing and moving towards a strong future, I can’t refuse an invitation from such a team.”

"Returning to the Premier League, I hope to be able to prove my strength again. I hope that when all fans mention the name David Beckham in the future, the first thing they think of is that he is a dedicated professional player!"

Soon, the staff who had been arranged by Tottenham Hotspur to pick them up politely separated the reporters and media, and welcomed all the people out of the terminal hall. All the reporters and fans followed behind, and some even crossed the line. More and more fans who heard the news gathered in the parking lot.

Beckham's appeal is indeed extraordinary, especially the slogan of his return to the Premier League, which makes English fans excited, because he is the most influential idol and banner figure in English football at the moment, and no one can match it. .

Exiting Heathrow Airport, along the Ring Road, passing by Theobald Training Base, this training base has completed the main construction of the training building and first team training ground, and the artificial river surrounding the training base has also been widened and After the reinforcement is completed, decoration and the introduction and installation of facilities will proceed.

According to the current preliminary plan, the total cost of this training base will exceed 80 million euros. This is an amazing project in the world of football. But after the renderings of the entire training base were released, fans around the world were very surprised. , described this training base as a garden-style building full of artistic beauty.

Hertfordshire is even planning to turn this training base and the adjacent Leigh Valley Whitecaps Center into landmark buildings in southern Hertfordshire, playing a big role in tourism, and Tottenham Hotspur's Theo Bor The German training base will be completed and opened earlier than the Whitecaps Center in the Lee Valley.

Although they were just passing by on the highway, from a distance, the Beckhams and Simon Fowler could feel Tottenham Hotspur's investment in this project. 80 million euros can be invested. Tottenham Hotspur is probably the only one with such a huge amount of funds to build such a world's most advanced training base.

According to Ye Qiu's introduction, the reason why this training base costs so much is that it covers a large area and has a beautiful environment. What's more important is the advanced equipment, which almost represents the forefront of current technology. Moreover, this training base In the future, annual maintenance will also cost a lot of money.

However, according to the predictions of Tottenham Hotspur's marketing department, tourism revenue will also become a very important source of income for Tottenham Hotspur to subsidize the expenses of the Theobald training base in the future, and a reserve building has also been built here. The small stadium used by the team and youth team also has very complete facilities and low ticket prices, which will attract more fans to pay attention to the team's youth training.

When the group arrived at White Hart Lane, many Tottenham Hotspur fans also gathered outside. They all received news that Beckham had arrived in London today and came to White Hart Lane to wait.

Beckham did not forget to sign autographs with the fans after getting off the car, but due to time constraints, he could not have more exchanges and went directly to the office of White Hart Lane Stadium. At this time, the administrative department office on the second floor of White Hart Lane Stadium It's like fighting a war.

Everyone in the news department and marketing department is having a meeting in the conference room. I heard that they have been called in for the meeting since about six o'clock in the morning. Until now, it is almost noon and it is not over yet. From time to time, some discussions and even... The sounds of quarreling.

After arriving at White Hart Lane, Eliza Moon went to the conference room to participate in the meeting, while Ye Qiu welcomed the Beckhams and Simon Fowler to his office to give a detailed introduction. Everything about the White Hart Lane stadium, especially about the team's next focus on competing for the London Olympic Stadium.

Ye Qiu firmly believed that with Beckham joining, as long as the team's performance can maintain the current situation, it would not be a problem to negotiate this cooperation. After all, everyone knows that the London Olympic Committee is short of money. After the Olympics, some venues that can be demolished will be demolished. However, for buildings like the Olympic Stadium that cannot be demolished, how to continue to use and maintain them has long been a big problem. Now Tottenham Hotspur is willing to invest money in the construction and take over after the Olympics. They have no reason to refuse.

And Beckham, the Olympic ambassador, and Tottenham Hotspur, the London team, have joined forces. Ye Qiu is full of expectations for the future prospects of the team.

After Eliza Moon participated, the plan was freshly released soon.

When the Beckhams and Simon Fowler saw the plan that Tottenham Hotspur discussed in just a few hours, including news public relations, commercial marketing, and almost all aspects, they were obviously a little surprised. It was not only perfect, but also very professional and excellent.

This further deepened Beckham and others' impression of Tottenham Hotspur, and they agreed to follow this plan.

Thus, the administration department started a new round of war!