The Godfather of Football

Sitting on the Airbus provided by Qatar Airways from Rome to London, through the window of the cabin, you can clearly see the golden sunrise above the sea of ​​clouds. A new day has come again.

In the narrow space of the cabin, the players who did not sleep for a night still looked very excited. The flight attendants and the aircraft staff were busy greeting the players, and the reporters with the team were running around in the small cabin, raising their cameras from time to time, taking pictures with dazzling flash lights.

"Want some food? Or some drinks?"

The flight attendant's shouts were obviously drowned out by the noise in the cabin. Everyone was still immersed in the championship in the early hours of this morning, and they were still very excited.

"Hello to all Tottenham Hotspur European champions!" At this time, the voice of the captain in front came from the cabin.

His title and shouts immediately received cheers and screams from all the players in the cabin.

"The plane is about to arrive at London's Heathrow Airport. Please sit back in your seats, fasten your seat belts, put away your dining trays, and adjust your seats. Thank you for your cooperation!"

As the captain notified, the flight attendants and on-duty personnel in the cabin became busy again, and began to pack up any items and objects in the cabin that might affect the landing of the plane and the safety of the passengers.

Ten minutes later, the plane landed steadily at London's Heathrow Airport.

Even though Tottenham Hotspur had notified all fans in advance before the game and told them that they did not need to come to the airport to pick up the plane, the team would go directly from London's Heathrow Airport to White Hart Lane Stadium. After receiving the league championship trophy, they would go all the way south from Haig Road to hold a round of the team's championship celebration parade.

This time, the focus of the team's parade will be the Olympic Park and Zhenhua Hotel, which are under construction in full swing. For this reason, the two major projects will be stopped at the same time throughout the day today to cooperate with Tottenham Hotspur's parade celebration.

Despite this, more than a thousand Tottenham fans still gathered at the scene. They all waited at Heathrow Airport early to welcome the team's arrival. When the team's flight arrived at Heathrow Airport, all the fans rushed to the terminal hall frantically.

However, to their disappointment, Tottenham left Heathrow Airport directly from the tarmac.

Tottenham successfully defended the Champions League and won the European Championship again from Rome. This immediately became the front page headlines of most media in the world today. Countless media are frantically reporting on Tottenham's defense journey. For this final, almost everyone admits that Tottenham has an overwhelming advantage.

Driving on the streets of London in the morning, especially when entering the city center, anyone can clearly feel the carnival of the city last night. Even now in the morning, the sun has risen, but the atmosphere of carnival is still very strong and has not dissipated for a long time.

And soon, Tottenham's championship parade is bound to set off the city again.

This time, BBC and Sky TV not only live broadcast the whole process of Tottenham Hotspur's championship and the celebration banquet held at the hotel, but also tracked and broadcast the spontaneous celebration of the players on the plane on the way back, and the team's championship parade celebration that followed.

This is the first time in the Premier League. Even Manchester United, Chelsea, Liverpool and other teams have never had such treatment. It can be seen that Tottenham Hotspur can successfully defend the title this time, and the club's influence and attention will be greatly improved, because in the past ten years, no team has achieved such an achievement.

Ye Qiu still did not participate in the team's parade. He deliberately staggered the team and the flow of people who celebrated with the team's parade. After they left, he entered the White Hart Lane Stadium. Before that, he went to eat a rich and delicious breakfast.

The championship parade is not a good thing, because the whole process is too tiring and hard, so Ye Qiu has always been reluctant to participate in the team's championship parade. Moreover, he has always felt that the championship parade should let the players be the protagonists, and the head coach does not need to participate in it.

With the team's successful defense and the team winning the Premier League this season, Ye Qiu and Peter Kenyon both felt that in addition to the first-team players who should be given the promises they had made, the club's administrative staff, the club's coaching staff and the youth team players should all be given some rewards.

Of course, considering the team's finances, it is definitely impossible to give rewards similar to those given to the first-team players, but it is still very necessary to express some thoughts and to express that the club has not forgotten them.

When Ye Qiu arrived at White Hart Lane, the main thing was to communicate with Peter Kenyon, Ron Gourley, Robert Milson and others about these aspects and deal with the aftermath of the season. After that, he would also start his vacation.

A season is so long and it is really tiring. Without a good rest, it is difficult to get back to work.

In addition to these business matters, Ye Qiu has two major things. One is the cooperation between the team and Leaf Technology. Leaf Technology has specially arranged a research and development team in London. This is a very beneficial thing for both parties. Starting from the next season, Tottenham Hotspur will fully use the research and development results of both parties at the Theobald training base.

Another thing is of course the transfer market operation that must be carried out every summer.

"Since Florentino announced his participation in the Real Madrid presidential election at the Ritz Hotel in Madrid on the 14th of this month, his competitors have never appeared. If no competitors stand up in the last two or three days, he will naturally become the chairman of Real Madrid."

Peter Kenyon is introducing the big crocodile that may appear in the transfer market this summer. Once Florentino appears, it will inevitably cause a huge response in the transfer market. The other big crocodile is Manchester City of the Abu Dhabi consortium.

Manchester City and Tottenham Hotspur have reached a consensus on Messi's transfer. One hundred and fifty million euros in cash is a temptation that no professional team can refuse, so Tottenham Hotspur wisely chose to agree, and Ye Qiu did not refuse, because he knew that Peter Kenyon and others would not refuse.

Sometimes, he should not only consider the position of the team's head coach, but also look at the problem from the position of the team's owner, that is, he should also consider the feelings of Peter Kenyon and others, otherwise, it will hit their morale and work enthusiasm, and Tottenham Hotspur will suffer.

"For Messi's transfer, I still say the same thing, I agree, but the decision is left to the players!" Ye Qiu said lightly.

Letting Messi leave the team does have a great impact on Tottenham Hotspur's entire tactical system, but compared with one hundred and fifty million euros, there is no doubt that Messi should still be sold.

"We know what to do!" Peter Kenyon and Robert Milson both knew Ye Qiu's idea, which was to sell the players, but they also had to consider the club's image to avoid being seen by fans as a snob who would sell anything for money.

This is also the approach taken by all professional teams. Even if it seems a bit of a cover-up, at least everyone is more likely to accept it. Moreover, Ye Qiu does not want Tottenham to force Messi to transfer, because that would be too cold-blooded. After all, you can sell people, both of you are willing, and the price is so high that no one can say anything. But if the player refuses to leave, you force him to leave the team, which is a bit unreasonable, especially in this matter.

"Messi's father has reached an agreement with Manchester City, and there is no room for maneuver in this matter!" Ron Gourlay has received a definite answer from Messi's father, that is, Messi already belongs to Manchester City.

Of course, this transfer is good for all parties, especially Messi and his son, who can get three times the salary in Tottenham Hotspur, and Ye Qiu has said before that other aspects, such as Messi's image operation and Rodrigo Messi's Argentine restaurant, will not be affected by the transfer.

Good meeting and parting, this is Ye Qiu's attitude.

"If Messi leaves, Ribery, Van Persie and Gareth Bale must stay!" Ye Qiu said.

This is also the transfer strategy he has insisted on in the past few years, that is, not to make the kind of transfer transactions that will hurt the team, and to maximize the overall strength of the team.

Peter Kenyon knew Ye Qiu's thoughts very well, and Robert Milson carefully recorded this matter in his notebook, because he had to understand Ye Qiu's attitude first before he could calmly deal with the news media.

"There is news that Alves has been listed as the top target of the summer by teams including Barcelona, ​​Real Madrid, Chelsea, etc. What do you think?" Robert Milson asked again with concern.

Often, for such blockbuster transfers, the news war is crucial, so Robert Milson plays an important role every summer, especially in the PR of the team's sale and signings, while Peter Kenyon is responsible for specific business operations, such as signing sponsors or negotiating transfers with opponents.

They have a very detailed division of labor, but they also work closely with each other.

"Kyle Walker is too young and not mature enough. If we sell Alves now, we can't find a suitable replacement!" Ye Qiu thought about it, and the first person he thought of was Glen Johnson, the English right-back of Portsmouth, but this player is obviously not the type that Ye Qiu likes. He thinks that this player is seriously lacking in creativity in offense, and he plays a little bit of himself. Such a player will hardly survive in Tottenham Hotspur.

At least, there are already players like Ribery, Van Persie and Messi in front, and the purpose of the full-back's forward attack is to assist the front trident, not to steal the show, so Glen Johnson was defeated by Ye Qiu.

Kyle Walker is very fast and has outstanding physical strength. After joining Tottenham Hotspur, after a long period of training by the coaching staff, his technical skills are relatively solid. At the very least, he can ensure his control of the ball when dribbling at high speed. However, in terms of defense, he still needs to mature and improve further.

Although Ye Qiu prefers offensive full-backs, in fact, whether it is the former Maicon or the later Alves, Ye Qiu is still relatively cautious in choosing full-backs, especially the defense of full-backs, which is also a point he values ​​very much, and the defensive ability of Maicon and Alves is actually quite good.

However, these two right-backs are the type whose defensive ability is overshadowed by the offensive scenery.

This is also the reason why Marcelo cannot be independent this season. Ye Qiu will arrange Arbeloa to start in many games, so strictly speaking, it is difficult to distinguish between Arbeloa and Marcelo as the main force and substitute. Even Arbeloa is the starting player in the Champions League final, because it is very simple that Marcelo's defense makes Ye Qiu not very reassured.

Although Ye Qiu does not refuse to sell people, he does not sell everyone. There is a premise for his selling, that is, the team can find a good replacement plan or a substitute, but from the current situation, no one can replace Alves for the time being.

This is also a very strange thing in European football in the past few years, that is, there is a shortage of good defenders.

The shortage of central defenders has already happened once. Even a player like Pepe can be sold for 30 million euros, and Hangeland is sold for a higher price. It can be seen how scarce central defenders are. Now, the scarcity of left and right sidebacks is no worse than that of central defenders. Almost all the top teams are short of good defenders.

As Ye Qiu said before, with the new round of tactical reforms, offense, as a pioneer of reform, took the lead in sounding the storm of position blurring, but defense is obviously at a disadvantage when dealing with a new type of offensive system. In addition, it takes longer to train a defender than to train an attacker, so defenders are still groping.

This has directly led to the current situation of a shortage of good defenders.

Want to get Alves? Let’s not talk about whether Tottenham Hotspur will sell it or not. Even if it is sold, Tottenham Hotspur will not easily consider selling it without a sky-high price.

These days, if you want to be a black shop, you have to put on the posture of a black shop owner. No bargaining, buy if you want, get out if you don’t want to buy, I won’t accompany you!

Tottenham's summer transfer plan is only a temporary idea of ​​the team. After all, the transfer market is turbulent, and no one knows what will happen at that time, but having a plan and keeping in touch is still very effective.

After negotiating the team's transfer operation, Ye Qiu and Peter Kenyon and others talked about the specific matters of the summer training camp.

This summer, Tottenham's warm-up match schedule is very densely arranged, because there is a Confederations Cup in South Africa this summer, and several Spanish and Brazilian internationals in the team will participate in this cup. So after the team is over, they will only have a week of rest time, and then they will report to the national team. After the cup, they will get about two weeks of rest time.

The team will gather in London on July 8 and then go to Los Angeles, USA. The team will arrange this summer's training camp in Los Angeles and will stay here for two and a half weeks, play four warm-up games, and then go to Qatar in the Middle East, where they will play another warm-up game, and finally return to Europe to Amsterdam to play the Amsterdam Invitational.

Among them, going to the Middle East was mainly to consider the interests of the team's sponsor Qatar Airways. Originally, they hoped to arrange the training camp in the Middle East, but the summer there was too hot, with temperatures as high as over 40 degrees, which was definitely not suitable for preparation, so they finally considered moving to Los Angeles in the United States.

But in this way, Tottenham Hotspur must go to Qatar to play a warm-up match after the US trip. The opponent of this warm-up match will be the Qatar national team, and then participate in the Amsterdam Cup.

"How is the sponsor's negotiation going?" Ye Qiu asked about the latest progress with concern.

With the improvement of Tottenham Hotspur's performance in the past three years, the team's sponsorship treatment must also be improved accordingly. On the one hand, the contract is about to expire, and on the other hand, Tottenham Hotspur hopes to win the Premier League and Champions League double this season, and successfully defend the Champions League. This momentum, sign a more valuable sponsorship contract.

From the perspective of the profit of sponsoring Tottenham Hotspur, Adidas does not suffer any loss, and Vodafone has made a lot of profit, so the two major sponsors are full of interest in Tottenham Hotspur's new round of sponsorship.

Among them, Adidas showed great sincerity and expressed its willingness to negotiate with Tottenham Hotspur. The price offered by Tottenham Hotspur was no less than 31 million euros of Manchester United, which was the price Nike gave to Manchester United. Nike also promised that if Tottenham Hotspur switched to Nike, it would get a sponsorship fee that was not inferior to Manchester United.

So, Tottenham Hotspur was not worried at all about jersey sponsorship.

As for the sponsorship of chest advertising, Ye Qiu rejected the temptation of the bookmaker. He felt that whether from the past claims of Tottenham Hotspur or from the image building of the team, it was obviously not suitable to be linked with the bookmaker.

Vodafone intended to continue to cooperate with Tottenham Hotspur, but the price they offered was not as good as Qatar Airways, which had long been eyeing Tottenham Hotspur's chest advertising. They are now also the advertising sponsor of Tottenham Hotspur's training uniforms. Once the deal is reached, Tottenham Hotspur will look for training uniform sponsors again.

"It's good to have competition, I'm afraid there's no competition!" Ye Qiu felt good when he heard about Vodafone and Qatar Airways. As long as there is competition, the price will definitely not be too low.

By the way, as Tottenham Hotspur learned from the Brazilian national team and introduced sponsors on training uniforms, Manchester United, Bayern, Liverpool, Chelsea and other teams also introduced sponsors one after another. Among them, Bayern Munich's training uniform sponsorship was sold at a price of 3.5 million euros per year. Manchester United was even more outrageous and signed a sponsorship contract of up to 10 million pounds with DHL for four years.

However, from the current point of view, the Brazilian national team is still the best. They earn more than 40 million euros from chest advertising sponsorship and four sponsors on training uniforms every year, which is indeed a bit amazing.

At present, Peter Kenyon and the Ministry of Commerce are considering whether they have the conditions to separate Tottenham Hotspur's Premier League jerseys, domestic cup jerseys and Champions League jerseys and sell chest advertising sponsorship separately?

This is also a key point in Tottenham Hotspur's current negotiations with major sponsors such as Vodafone and Qatar Airways.