The Godfather of Football

In the end, Tottenham Hotspur defeated Manchester United with Kompany's header, and continued to maintain its position as the leader of the Premier League standings, while also increasing its chances of winning the championship this season.

After the game, the Premier League officially awarded the best player of the game to Tottenham Hotspur midfielder Pirlo, because he not only relied on a corner kick with an excellent landing point to assist Kompany to win the game, but he also created a lot of opportunities in the game, but more importantly, he ensured that Tottenham Hotspur firmly controlled the advantage of the game.

Although many people doubted Pirlo during the summer transfer, thinking that the Italian might find it difficult to adapt to the rhythm and style of the Premier League, even if he went to Tottenham Hotspur, the most technically demanding team in the Premier League, but it turned out that such worries were unnecessary, because Pirlo not only adapted, but also adapted very well.

The introduction of Pirlo is the result of the team's careful consideration for half a year. Ye Qiu analyzed with the coaching staff, scout department and researchers of the tactical library, and simulated with Pirlo's data provided by Meyer Seman on the virtual system. After many considerations, he decided to introduce Pirlo.

After the Italian midfielder came to Tottenham Hotspur, Ye Qiu adjusted the team's midfield to give Pirlo the maximum space to play, and Pirlo also rewarded Ye Qiu and Tottenham Hotspur with outstanding performance.

Facts have proved that Pirlo is definitely the best signing in the Premier League and even in Europe this season. Those who thought Pirlo was no longer good and should retire before the season now regret it. Even many AC Milan fans think that Galliani and Allegri made a deal that was a loss to their grandmother's house.

Currently, AC Milan ranks third in the Serie A standings, behind Inter Milan and Juventus. This is also the butterfly effect caused by Ye Qiu's arrival.

Originally, AC Milan should have remained strong this season with players such as Ibrahimovic, Robinho and Thiago Silva, while Juventus was revived with Pirlo and Vidal, but Ibrahimovic and Robinho are in Newcastle, while Thiago Silva, Pirlo and Vidal are all in Tottenham Hotspur.

In this case, the strength of AC Milan and Juventus was greatly affected, but Mourinho's Inter Milan took advantage of the situation and currently occupies the leading position in Serie A, but the lead is not much, only two points, and the outside world speculates that Mourinho is likely to return to the Premier League after Inter Milan wins the championship.

This key highlight between Tottenham Hotspur and Manchester United was still scheduled for Saturday night, and on the second day of the game, the Premier League announced that although this game was not the best game of the season, and it could even be said to be a relatively dull game, it still created the highest ratings record in the history of the Premier League.

A total of more than 700 million viewers watched this game around the world, and a total of 18 broadcasters broadcast live at White Hart Lane, including world-renowned TV stations such as ESPN, Sky TV, Al Jazeera, and two TV stations in China. Judging from the distribution of the audience, Chinese audiences also provided strong support.

When releasing this data, Premier League CEO Scudamore also mentioned that the Premier League is currently the world's number one league, with a heavyweight game almost every week, coupled with the fierce competition for winning the championship and relegation, which has greatly increased the attractiveness of the Premier League in the past few years.

Some analysts believe that from Scudamore's remarks, it is not difficult to analyze that in addition to further increasing the market appeal and market promotion of the Premier League, the Premier League will also focus on brand promotion.

Just like La Liga, everyone knows that La Liga is the world of the two giants in the Spanish Super League, and the two century derbies in each season are highlights, so La Liga and Real Madrid, Barcelona and other parties have made the national derby a golden signboard of La Liga.

This has created a very interesting phenomenon: the broadcasting fees of other La Liga teams are very bad, and the financial income is also very low, but the broadcasting fees of Real Madrid and Barcelona are over 100 million yuan, and the financial income of the two teams is also very amazing, so they have enough financial resources and strength to plunder stars all over the world, not to mention poaching rising stars from domestic teams.

There is no doubt that Real Madrid and Barcelona both have the advantage of membership. The background of the membership system represents that the two teams belong to social public property, which allows them to enjoy privileges in many aspects such as taxation, but there are also some restrictions, that is, they cannot make profits, because profits must pay heavy taxes.

Therefore, Real Madrid and Barcelona take advantage of the membership system, coupled with a huge membership income base, coupled with advantages in broadcasting fees, etc., making the two teams one of the highest-income football clubs in the world. Real Madrid is currently ranked first, and Barcelona is only behind Manchester United and Tottenham Hotspur, which are closely behind Real Madrid.

With such huge income, privileges and advantages in taxation, Real Madrid and Barcelona can invest all their money in signings to the maximum extent possible, because they cannot make a profit and heavy taxes will be deducted if they make a profit. So many times they even have some outrageous transfer transactions, which involve money laundering.

But no matter what, the talent resources of other La Liga teams have been swallowed up, and the advantages of the membership system have attracted the world's top stars to the maximum extent, making the Century Derby, which Real Madrid and Barcelona play twice a year, the two most influential golden signs in the football field.

Today, although the Premier League has the title of the world's first league and also has top European teams such as Tottenham Hotspur, Manchester United, and Chelsea, it is undeniable that the Premier League still lags behind La Liga in the publicity and promotion of some events, especially in brand building.

Scudmore is very clear that the Premier League must launch its own brand as soon as possible and create a top event brand like the Century Derby to further enhance the influence of the Premier League. However, from the current point of view, it is difficult for the Premier League to meet the conditions of the two giants in the Western Super League. The reason is simple: the competition in the Premier League is too fierce.

At present, Tottenham Hotspur is indeed a standout in the Premier League, but there are not many teams that can challenge Tottenham Hotspur, or even none, especially when Manchester United, Arsenal and Chelsea are inevitably declining. Although teams such as Liverpool, Manchester City, Newcastle and West Ham United are rising, they need some time to settle and accumulate.

At least from the current situation, it is difficult for any team to compete with Tottenham Hotspur in a short period of time.

But in the long run, building a Premier League brand is definitely the general trend, so the Premier League also revealed that it will focus on Tottenham Hotspur. After all, this team is currently the most market-appealing team in the Premier League, and it is also the team with the best performance and the best results on the field.

Seventy-eight unbeaten games is the strongest and most powerful proof!

Therefore, the Premier League will focus on promoting who can become the legendary terminator of Tottenham Hotspur!

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Since Abrahimovic took over Chelsea, the Abu Dhabi consortium took over Manchester City, Rebolovlev acquired West Ham United, the Qatar consortium acquired Newcastle, and the Indian Reliance consortium acquired Liverpool. The entire Premier League has almost become the target of acquisition by foreign consortiums.

With the strong entry of large consortiums, Aguero, Mata, Yaya Toure, Hangeland, Ronaldinho and other blockbuster transfers have attracted the attention of fans all over the world and stimulated their nerves. Especially in recent years, as more and more superstars have joined the Premier League, many Premier League fans seem to be more and more numb to superstars.

In the past few years, what has been talked about the most is something else, that is, the fall of Manchester United and Arsenal.

Many people feel that the club management strategy of living within one's means and calculating carefully in the past is outdated. Now professional football, especially the Premier League, has completely become a money game. Whoever has money is the boss.

But as Wenger said in an interview before, Tottenham Hotspur is the most healthy and rationally operated modern football club. This team is a benchmark for all Premier League teams and even all European teams, including Arsenal.

In fact, looking back over the past decade, how many teams in European professional football have implemented the superstar strategy?

The answer is simple. There are two types of teams, Real Madrid and Barcelona, ​​the two giants in the Spanish Super League, and teams formed by big conglomerates such as Manchester City and Chelsea. As it turns out, Chelsea was later trapped by superstars such as Shevchenko and Ballack.

Among all the former business benchmarks, Manchester United introduced more semi-finished products, almost never had transfer transactions of more than 30 million euros, and never introduced superstars. The only exception was Veron, but the latter did not perform well in Manchester United. Whether it was Ferdinand, who created the benchmark for the value of central defenders, or Cristiano Ronaldo, who created the transfer value of young players, they could not be considered superstars.

It is important to make it clear here that a high transfer fee does not mean a superstar, just like Ferdinand, was he a superstar before joining Manchester United?

Moreover, there are many factors to consider when making a high transfer fee, and the key is the salary.

Another team that deserves everyone's consideration is Bayern Munich. This Bundesliga overlord has always believed in careful calculation, so it only paid a transfer fee of 15 million euros to introduce a superstar like Robben. It is good value for money, and it is still very cost-effective even if the salary is a little higher.

Wenger touts Tottenham as a model of business, and a very important reason is that Tottenham believes in the transfer strategy of selling players at high prices and buying players at low prices, which is exactly the same as the strategy of Manchester United and Bayern Munich, but these two teams are limited by some problems, which leads to deviations in strategy.

For example, the level of the players introduced, etc.

If you are a more experienced fan, you should know that at the beginning of the century, Manchester United's players such as Giggs, Scholes and Beckham were poached by teams including Barcelona and AC Milan with high salaries. At that time, AC Milan even offered three times the salary to poach Giggs, but the final result was that Giggs and Scholes stayed and spent their lives in Manchester United, while Beckham left the team.

In fact, this is a strategy of Ferguson and also a business strategy of Manchester United. The whole team's plan cannot be broken for a player. No matter who he is, even Beckham, who is known as Manchester United's money printing machine, can be sold, even at a low price!

What is the reason?

The reason is that if you believe in long-term and healthy management, you must control your salary, because the transfer fee is a one-time deal, but the salary is long-term!

Let me give you another simple example. When Chelsea wanted to sell Shevchenko and Ballack, why did no one dare to take over?

On the one hand, Shevchenko has entered the end of his career, but more importantly, his salary is too high. No team can accept such a high salary except for the local tyrants, so Chelsea can only let him rot in their hands.

In the same way, if Real Madrid wants to sell Cristiano Ronaldo now, it is estimated that there are only a handful of teams that dare to take over. Even local tyrants such as Manchester City, Newcastle and West Ham United may not dare to do so. The reason is very simple. His salary is definitely a heavy burden for all teams.

With Cristiano Ronaldo's salary and transfer fee, it is entirely possible to introduce three high-level European first-class stars of about 20 million. So, is the former more cost-effective and more helpful to the team? Or is the latter more helpful to the overall strength of the team?

I believe the answer is very obvious, it must be the latter, even if the former can provide a huge brand effect.

Perhaps some people will think that the difference between the strength of a superstar and a first-class star is not ordinary.

Yes, that's right, superstars do have strong personal abilities, but what are the drawbacks?

The biggest problem for Real Madrid now is Cristiano Ronaldo. He must play and must be the main force. The team's offense must also be carried out around him. Without him, the overall strength of Real Madrid can definitely be taken to the next level.

But Real Madrid cannot sell this player, because Florentino cannot break the tradition of Real Madrid only buying superstars and not selling superstars, which is a significant weakening of Real Madrid's brand value.

Everyone knows that the most important thing for a team is to maintain balance, not just the balance of offense and defense, but more importantly the balance between players. In other words, you can't rely too much on a certain player, or directly arrange your troops around a certain core player.

So there is a problem. What should I do when this balance of the team no longer exists?

Two options, either the players leave or the head coach leaves!

Ferguson, Ye Qiu and Wenger all believe in the former, because they all know very well that the team needs to be operated for a long time, and the players are only the short-term interests of the team. Giving up short-term interests for long-term operation is called foresight.

In Ye Qiu's previous life, there was a very vivid example, that is, Guardiola of Barcelona. He chose the latter because he had too deep feelings with the players and could not make a decision. At the same time, he lacked the courage to sell Messi and other leading stars, even though he found that Barcelona had become Messi's personal show, so he chose to leave.

Of course, there are also conflicts of interest between the club's top executives behind it, but the real core problem is that Guardiola found that he could no longer maintain the balance of the team, and he could not make up his mind to sell Messi and other leading stars of the team.

The reason why Ye Qiu wanted to sell Messi at the beginning, in addition to considering Peter Kenyon and others, was that he had to tell everyone, all the players, that Tottenham Hotspur is not missing anyone. He wanted to tell all the players that I can sell even Messi.

In the end, Messi chose to stay. This was Messi's own choice, and the Argentine was very clear that his staying meant that he accepted the team's balance. He could only be a part of the team as a whole, and could not exceed the team as a whole, no matter how well he performed.

So, even now, Tottenham Hotspur has not had anything similar to Barcelona's over-reliance on Messi in the past.

This is actually the same as what Ferguson meant when he sold Beckham.

At that time, Manchester United's golden four midfielders were poached by the outside world, and the players asked for a salary increase. After all, after the team won the treble, the players were all big stars. At this time, Ferguson realized the team's crisis, so he made a decision to sell Beckham and give all players a choice.

You can stay, obey me and the team, otherwise I will sell you one by one!

The players themselves also have their own considerations. Just like Messi is unwilling to go to Manchester City, the players also have to consider their own future and the risks and crises brought by the transfer. Therefore, Giggs and Scholes chose to stay, and both players became the most loyal and obedient players under Ferguson.

Is this an accident? Is it just a problem of the players that Beckham and Roy Keane left the team one after another, and Giggs and Scholes spent their lives in Manchester United?

Wrong, it is more of a kind of power struggle of the head coach!

It is precisely this kind of balance within the team that has created the stability of Tottenham Hotspur's locker room and the diversification of the team's tactics. Even if Ye Qiu put Messi on the bench, the Argentines had to obey.

So the day after Ye Qiu played Manchester United, he was interviewed by Time Magazine in the United States. When asked about the secret of his ability to lead the team to such a long unbeaten record, he believed that the most important thing for a head coach is to learn management, learn to optimize the allocation of various resources of the team, manage the locker room well, and let all the players be of one mind after playing. As long as this is done, the achievements of this head coach will not be too low.

Ye Qiu also became the first football star in football history to appear on the cover of Time magazine in the United States. This was also the third time that Ye Qiu appeared on the cover of Time magazine in the United States. However, the previous two times were because of Ye Technology, and this time it was because of football.

So relatively speaking, Ye Qiu was even happier to be on the cover of Time magazine this time.

As the outside world commented, this was a breakthrough for the football world, because Ye Qiu used his influence to bring football out of the football circle, because he would appear on the cover of four versions of Time magazine, including the American version.