The Greatest Showman

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Renly Hall, Jennifer Lawrence, Paul Walker, Alexander Skarsgard, Rami Malek, Donald Glover, Kaya Scodelario, Will Poulter , Tony - Wei, Ray - Stevenson.

Ten actors, a full ten actors, all the main actors of the entire "Edge of Tomorrow" crew were present, even Ray Stevenson, who played the general, was no exception. This is the most complete crew member during the promotion period. An event that not only showed the sincerity of the crew, but also re-emphasized the importance attached to the entire team in the film.

For other commercial film promotion schedules, it is really too rare.

After all the actors were seated, the host, Matt, couldn't help but look at Renly, "Before entering today's interview, please allow me to express my surprise, the performance just now was really wonderful, I've never seen anything like this before, and I have to stress it again, God, can you talk to us about this song?"

"Of course." Renly replied with a smile, holding the microphone to sort out his thoughts a little, "As I said just now, today's performance has a purpose, I hope more people can know about ALS, I also hope that more people will know about the Heather-Cross Foundation, and this song just now is the foundation's theme song."

"Oh, what's the name of the song?" Ann interjected at the right time.

Renly was stunned for a moment, "Can I say it directly? Why do I have the illusion that I'm selling insurance." After teasing himself, Paul, Jennifer and the others murmured laughter in his ears. Li also laughed, "'Another Light', the song just now was called 'Another Light'."

"I hope people can realize that every life is very important, they have their own world, they are struggling with all their strength in their own lives, others can't see it, it doesn't mean it's not important. That's what the Ross Foundation was all about, and even in the tiniest light, he's unique."

Renly explained seriously, and Rami's supplementary words came from his ears, "It's like Heather Cross." Renly turned around, smiled at Rami, and nodded in affirmation, " Yes, like Heather Cross."

"In fact, before Heather, I never even knew about amyotrophic lateral sclerosis, but the pain and suffering of this disease is unimaginable. I believe that in this world, such a disease, such of patients, such ordinary people, there are countless, but they are still real. Maybe some boring, some boring, but this is life, believe me, I am trying to express it in a humorous way, I hope you can keep it Attention, but I realize, it's not going to be easy."

Renly's self-deprecating teasing did not pause, but expounded it in a rush, maintaining the same tone, and cut in without warning, instantly causing a low laugh in Rockefeller Plaza,

"So, before you desert the show, the show must go on, otherwise the performance just now will feel like a loss." Renly was about to continue speaking, but the hilarious laughter interrupted his words; Matt, who is diagonally opposite, added, "Believe me, it will never be a loss. I strongly suspect that the social network is already fried."

"Hooho." Donald and Jennifer started cheering and coaxing, and the atmosphere became active again.

Renly chuckled lightly, "'Another Light', this song will be officially released this week, only digital audio sources can be found on major platforms, then all income, I mean, all income will be donated To the Heather-Cross Foundation." Immediately, there were whistles one after another in the audience, applauding one after another, interrupting Renly's rhythm for the second time—

Facing the surging crowd of tens of thousands of people, it is really not an easy task to speak coherently.

"Also, on top of the 'One Man's Concert' in February, I wrote another song, which was very meaningful. After much deliberation, I completed the studio recording of this song, which will be synchronized in each Distribute digital audio sources on large platforms;

At the same time, this song will also be included in the 'Don Quixote' album, and a special edition will be released, but the special edition will only be released in limited quantities as a souvenir. Of course, all proceeds will also be donated to the Heather-Cross Foundation. "

Amid the hustle and bustle of cheers and cheers, Renly unmoved announcing his next plans.

The so-called special track is "Say You Won't Give Up". As a hidden track, included in the special edition of "Don Quixote"; however, the special edition album is only limited to 500,000 copies, and that's all, even if it sells, it will not be published again; mainly for two songs The single's digital sound source publicity campaign, hoping to get more support, become an important publicity channel for the Heather-Cross Foundation.

Matt and Ann exchanged glances quietly, surprise and surprise in their eyes.

It's not just them, all the viewers who watch the show at this moment can deeply feel that, as Renly said, this is a hype, and everything revolves around the "Heather-Cross Foundation". Not a little effort to earn fame, but an act of kindness that truly takes action on the ground. That determination, that belief, is eye-catching and touching.

"Wow, Renly, so this is absolutely serious?" Matt exclaimed.

Renly chuckled softly, "I'm trying

force to remain serious. Seriously now, as far as I can tell, except for me, at the premiere of Edge of Tomorrow last week, we officially released a batch of limited edition merchandise, and as far as I can tell, sales of that batch seem to be Not bad, fortunately, Warner Bros. also donates all proceeds from merchandising sales to the Heather-Cross Foundation. "

"Oh! My God!" An couldn't help widening his eyes and exclaiming, "So all those spreads on social networks are all for charity? Jesus! Why don't you just say it? This may create more waves and call on more audiences to join in."

"I guess, maybe I'm not the producer of 'Edge of Tomorrow' yet?" The subtext is that Warner Bros. doesn't want to blur the focus and separate the film's surroundings from the work itself. box office. Such a profound meaning can only be understood by true insiders. "The actual situation is that we need some topics, we need some attention, and judging from the current audience boom, we have succeeded."

If it were not limited edition peripherals, but only movie peripherals, it would not be able to make such waves on the Internet, and it would attract so much attention, and today's "Today Show" would not be so successful. Simply put, everything is a marketing ploy, and it all boils down to getting people to really pay attention to the rare condition of ALS.

"So... now it looks like I'm actually selling insurance, and I don't know how the sales are going. I'm hoping at least a little bit of a stir on the social network, that would be great." Renly The relaxed and cheerful words once again caused the audience to chuckle, and the hot atmosphere gradually began to spread.

Small waves?

Apparently Renly was still too condescending.

After the broadcast of the program, in addition to the ratings and the number of viewers both hitting a record high in the past 30 years; social networks have detonated all the hot discussions. Just on Twitter, there are 1,600 articles per minute. The tweets came out, and lasted for nearly six hours, easily breaking the record set by the "Edge of Tomorrow" premiere last week.

At the same time, discussions in the Facebook, Instagram, Google and Yahoo communities have exploded, and related keywords have entered the hot search list in an all-round way, and even the attention of "Edge of Tomorrow" has also skyrocketed; Before it was completely settled, "Edge of Tomorrow" widened the gap again, leaving the two works of "Madagascar 3" and "Prometheus" far behind, and they were completely unstoppable.

The most astonishing thing is the pomp at Rockefeller Plaza. The live video of Renly singing "Another Light" successfully triggered thousands of lights and even eclipsed the sun above the New York sky. The YouTube official channel released and uploaded it. Within 12 hours, the viewing index exceeded 40 million, and it exceeded 100 million in less than 24 hours, becoming the first 24-hour broadcast in history. Counting over 100 million videos.

The mighty influence has burst out the energy of destroying the dead, not only Warner Bros., but also other major film companies and major TV stations.

Immediately afterwards, platforms such as itunes and spotify announced that all the profits from the two digital audio sources of "Another Light" and "Say You Won't Give Up" will be donated to the Heather-Cross Foundation. After the relevant announcement was released, this vigorous hype was further pushed to the extreme, and its influence was still spreading continuously.

For the reporters, it was a little stunned.

As Renly said, he never cared about the hype, because it wasn't necessary, and because he didn't care; now they finally understood what it meant, and it was a blockbuster. With this charity campaign alone, Renly has established himself as a first-line superstar in one fell swoop.

Although it is said that Renly and Warner Bros. themselves did not expect the development of things, there is no doubt that Renly's appeal in North America has really laid a solid foundation, and no one will Doubt again.

This is a typical summer vacation, but an atypical summer vacation.

"Are you sure you don't intend to stop me?" Renly raised his eyebrows. "If you want, I can hold a temporary concert here." As soon as these words came out, the scene was uproarious, and eager voices came one after another. , which made Renly think that he had stabbed a hornet's nest, and he had to say quickly, "But today is the promotion schedule of 'Edge of Tomorrow', so I think we should talk about the movie."

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