The Greatest Showman

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Imagination is full of infinite possibilities. In the conception stage, they can even use their imagination to cram the entire universe into a small room, and the same is true for the creation of a company; but in the actual execution stage, things are full of variables, and Netflix has experienced two decades of stumbled polishing and Breakthroughs have evolved into the top giants in the industry, which is not an easy task.

Renly was the shopkeeper, responsible for all the ideas, and he drew a big pie.

Andre can't do this. He needs to consider the practical feasibility. Even if it is really feasible, there are a thousand different possibilities for failure in the implementation process.

Regarding the establishment of distribution channels, Andre's thinking direction has always been focused on the traditional theater chain, and now the situation has suddenly been opened up, and the entire idea must be overturned. This is a huge project, and he spit out a long Tone, temporarily suppressed those messy thoughts, and raised the simplest and most direct question.

"Relying on your own ability to fill the content library, you know, this is a long-term process, and it is impossible to eat a big fat man in one bite, so what should we do with the accumulation of subscribers in the early stage? Netflix spent thirteen years, through video rental and TV. The box has accumulated less than 20 million paid subscribers." Andre directly pointed out the core of the problem in a few words.

Although "House of Cards" has achieved great success, Netflix's plan to fill its content library with original works has only just begun. Leaving this aside for the time being, and temporarily forgetting the difficulty of finding 10 billion investment, it must be noted that, There are prerequisites behind the success of "House of Cards":

Thirteen years of accumulated subscribers provide a solid platform, and then "House of Cards" won the attention through solid and excellent content, and completed the leap from quantitative change to qualitative change. This is an era of "wine fragrance is also afraid of deep alleys", and it is definitely not that simple to stand out in the sea of ​​network information.

"I don't have any idea." Renly didn't panic at all, the answer of course made Andre choked in his throat, staring at Renly with a gloomy face, and then he gritted his teeth secretly, "Sebastian Ann! You almost made me swear, you know, it's very, very rude."

Renly shrugged and didn't care. "All I can say is that Sony Columbia has the second-largest film library in the industry, and they don't manage their own streaming platform well."

Andre's expression paused slightly, and then his eyes brightened.

As of 2017, as Renly knows, the streaming services in North America are three-thirds of the world, Netflix, Amazon and Hulu.

Netflix is ​​the dominant family, with 50 million users in North America and 120 million users worldwide. It has opened up the situation with excellent TV series such as "House of Cards", "Breaking Bad" and "Stranger Things", and the market value has even begun to catch up. Disney - In 2017, with the Marvel series and Star Wars series, Disney showed unparalleled and powerful dominance in the entire movie market, but it still couldn't stop Netflix from catching up. This shows the trend of the times, which also prompted Disney's follow-up series.

Amazon came from behind, and based on the priority users (prime) of its own shopping website, it jointly launched related services of online streaming media. Amazon has as many as 90 million priority users in North America, and as of 2017, nearly 30 million users are Already subscribed to Amazon's online streaming, the Emmy-winning "Transparent", Oscar-winning "Manchester by the Sea" is Amazon's work, and work on the "Lord of the Rings" TV series has begun.

Hulu, an online on-demand platform established in 2007, was jointly invested and established by nbc Universal, Disney and News Corp. The three represent the huge film libraries of Universal Pictures, Disney, and 20th Century Fox, which makes Hulu. The resource content library is far ahead of many competitors, and the original series "The Handmaid's Tale" also swept the Emmys, but their subscribers are only 16 million, which is seriously inconsistent with the rich family.

To put it simply, the Hulu original drama mode still refers to the classic routines of hbo, and more of it is based on dark, adult, and high-quality routes, but it ignores the rapid youth trend of audiences in the Internet age; at the same time, it lacks the expansion of overseas markets. This also makes Hulu's follow-up financial support behind Netflix and Amazon. In 2017, the three giants invested in Hulu's original works, only one-third of Netflix's and half of Amazon's.

Specifically implemented in the six major Hollywood film companies, Disney acquired 20th Century Fox, which gave them a 60% stake in Hulu, and they are also preparing to establish online streaming media of sports content through espn, fully catching up with Netflix.

Warner Bros. later owned 10% of Hulu's copyright through Time Warner's capital injection. In addition, Time Warner created its own streaming platform "hbo-now" in 2014, and all hbo episodes can be Watch it here, "Game of Thrones" and "Westworld" are still their fist shows, plus they have a deal with Apple's "apple-tv".

Universal Pictures owns a 30% stake in Hulu, and also has its own streaming media platform "seeso", but it has not spent much thought on operations and has not made further moves for the time being.

Paramount’s parent company, Viacom Group, competed with Disney to acquire 20th Century Fox. Hulu’s shares were one of the important reasons, and it was unfortunately lost; but then, Viacom Group defeated Disney and successfully acquired The European Sky TV station, and they also own the US cbs TV station, and the streaming media platform is also fully developed.

rise.

Finally, Sony Columbia Pictures.

Sony Columbia’s streaming media service has never been able to open the situation. In fact, they have their own free streaming media platform crackle (crackle), but the popularity and subscription numbers have not been high. First, because the applicable areas and applicable platforms are very limited, only limited It is only LG and Samsung products in specific regions; the second is that the parent group itself has never spent much thought on operating it.

It was not until 2017 that Sony slowly passed a series of acquisitions, and then established its own new streaming media platform "funimation-now" and landed in North America. They found a new way to provide online viewing of a large number of animation works. Hope Under the strength of Netflix and Amazon, it can open up the market with a slanted sword.

To put it simply, among the six major Hollywood studios, Disney and Warner Bros. are still the leaders in the industry, making frequent moves; Paramount and Universal Pictures continue to compete in different ways; 20th Century Fox has just quit the group and stopped playing. ; finally the belated arrival of Sony Columbia Pictures remains.

In any society in any era, if you cannot accurately grasp the context of the times, it is very easy for a company to fall behind or even collapse. There are countless giants smashed by the tide of the times. The wave of the streaming media era has once again changed the structure of the entire industry. And the pattern depends on whether those senior leaders have such a vision.

In 2013, Warner Bros. replaced Barry Mayer with Kevin Tsujihara. In fact, he took a fancy to Kevin Tsujihara's vision and ability in the field of television, because the parent company Time Warner has noticed that the power of the big screen is moving towards Small screens flow, and they need a leader who is more familiar with the TV arena.

Obviously, Sony Group has not been able to make adjustments in time.

As Andre said, building a streaming media platform is definitely not that easy. In some cases, even if a huge financial chain can be found to support it, it will take time to produce works, launch works, and accumulate subscribers. And time requires more financial support.

Even on paper know the difficulties.

But what if it could negotiate a copyright partnership with the studio? Just like Netflix did in the past, first use the content library of other film companies to support, and then follow the route of its own original movies to gain more development time. This... This is almost the best development template for Sisyphus Films now.

Renly now makes a key point: Among the six major Hollywood studios, Sony Columbia Pictures' film library resources are second only to Disney, but they have never paid attention to their own streaming media platforms, even if Taking back the copyright use rights from Netflix, it is still not taken seriously, sitting on Baoshan without any plans to dig and use it-this is the leadership's misunderstanding of the context of the times.

Look at Disney, refuse to be limited to the success of the Marvel series and Star Wars series, and actively start to remake all the classic cartoons in their hands into live-action movies, to tap the potential of copyright and re-excavate, and at the same time on the streaming media platform. The above is chasing the footsteps of Netflix aggressively; while Sony Columbia Pictures is still thinking about its own "Spider-Man universe" over and over again.

Sisyphus Pictures is discussing cooperation with Sony Classics, and it has basically been concluded; then, what if Sisyphus Pictures further cooperates with Sony Columbia Pictures at this time? Or, what about Sisyphus Pictures outright acquiring the "crackle" platform to create its own streaming platform based on it?

It is obviously impractical to mix the water between Netflix, Amazon, and Hulu; but acquiring Crack is not necessarily that difficult.

Andre's thoughts began to spread.

Renly then added, "Didn't you raise Sisyphus' first fund? How much?" He vaguely remembered that it should be $300 million. The exact number is not clear, but that's not the point. .

Without waiting for Andre to answer, Renly continued, "Our current cooperation with Sony Classics requires an investment of less than $100 million, and we can create up to three crews at the same time, which is the limit; but beyond that, We can start working on our own original series. I've heard from Joel and Ethan that they're thinking about doing a series, and then David Fincher, and David Lynch, they're all interested in the series ."

This is the advantage of Renly, the industry contacts!

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