The Greatest Showman
1774 Targeted differently
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"Well..." Andre's eyes fell on the list in front of him, and he faintly made a brooding voice. He read it very carefully and very seriously, and his slightly frowned brows could feel his focus and dedication.
Andy couldn't help but raised his head and glanced at Andre, then lowered his voice slightly, "Did you read one why?"
Andre raised his eyebrows and answered calmly, "Of course not." That natural expression made Andy stunned, then smiled and nodded in agreement, "It's like a project like a hill, then that This gentleman has picked out a lot in just one month. To be honest, I don’t think those items can be read even in half a year, so how can I know what these selected items mean? ."
Andy was relieved, "I can read every word in front of me, but I don't have any idea what it means when combined. Suddenly I have doubts about my work."
"There is a note at the bottom." Matthew sat next to him and reminded, "Renly made a note." Then he glanced at Andre and didn't say anything, but the meaning couldn't be more obvious.
Andre realized it immediately, and straightened his chest, "How could I remember all the notes in high school. What's more, when I read Shakespeare before, Renly's notes looked like books from heaven." Having said that, Andre's memory became fresh again, "Remember Charlie and the others? I sneaked through Renly's reading notes and tried to plagiarize, but I couldn't understand anything, haha, those idiots!"
When Andre and Matthew were bickering, Andy's eyes fell directly below the list, and he made a note in a different font.
However, it is not an imaginary label, but a strange label such as "storm", "white pigeon", "green grass", which reads like a book from heaven.
"Andre?" Andy called out with a question mark on his head.
Andrei turned around and noticed Andy's confused gaze, he also read the notes, "Oh, these are all sonnet words, representing different levels of meaning. This is not bad, before In high school, Renly used Latin poems for notation."
Andy's head was covered in black lines, and he looked at Renly. "Is this a password?"
"Do you know how much this list is worth?" Not Renly, but Matthew.
There was no in-depth explanation, but all the smart people in the audience suddenly understood: the most valuable products in real life are often intangible products, such as knowledge, such as brands, such as image, because these contents cannot be simply measured by numbers. Apparently the same is true of Renly. The works selected under the "Halo of Invincibility" will probably be snapped up by the entire Hollywood, and it is not surprising that commercial spies appear.
After reacting, Andy couldn't help laughing, "Is this a treasure from 'National Treasure' or 'Raiders of the Lost Ark'?"
Andre read the list in his hand carefully again, thinking of the grand development plan of Sisyphus Films, and his expression gradually became serious: The value of this list that was created by Renly's big waves is far beyond imagination. If there is such a checklist to ensure that all of the above works are guaranteed to be 100% successful, what kind of storm will the whole Hollywood be set off?
100% success?
That's Andre's trust in Renly. He didn't know how complicated, how difficult, how cumbersome the filmmaking industry was, but he believed in Renly, unconditionally.
"What's so special about these projects?" Andre cut to the chase, and then he realized, "Hey, Sebastian! Have you been reading the script just now? God!"
No wonder he didn't notice Ren Li's voice during the whole process. When they were arguing, the young master didn't mean to meddle at all. Really...
It was only at this moment that Renly raised his head and cast a suspicious look at Andre.
Andre stared at Renly silently for a moment, and then he was defeated, "What's the point of these projects? I mean, considering our current capital chain status, and the rate of return, is there a priority? ?"
That's the difference. The difference between self-selected works and company-selected works.
If Renly was just thinking about it for himself, all he needed to pay attention to was the characters, the script, the acting, and so on.
But if Renly is considering the company, revenue ratio and audience must be the reference factors. For example, works like "Orange", "Patterson", "American Sweetheart", they are all excellent, very good, but they are also destined to fail in awards season and win the box office in the movie market. It means that expenses are difficult to convert into gains——
Of course, that's why Renly and Andre mentioned streaming platforms in the first place.
However, Sisyphus Films is slightly different from other film companies. The original intention of Andre to create the company, in addition to making money, is to try things in different fields - just like Bill Gates' children In the same way, it is more or less always necessary to try different entrepreneurship, and then find out your own path. As for failure in the process of starting a business, it is acceptable. Andre's wear rate tolerance is also relatively high.
This also means that the early development of Sisyphus Films does not need to focus on interests, which has expanded the scope of work selection to a certain extent.
Renly immediately understood Andre's question.
"No special attention. However, considering the revenue ratio, horror movies and comedy movies are the fastest, you
You can take a closer look. Renly said simply, "These works, I divided them into three categories, each category can win two to four works, and the planning for the next two to three years will come out. "
"However, if you need to build a streaming media platform, the number will need to be larger. You can choose works according to your own planning needs." Renly added, without waiting for Andre and Andy to continue speaking, Renly He went on to say, "In addition, TV episodes are more sticky to streaming audiences and more attractive to early-stage growth subscribers, just like Netflix's 'House of Cards'."
This is determined by the special attributes of the film. Now the movie still emphasizes being released in theaters. Only after it is offline, will it be released in video tape rental and online play one after another. Even Netflix has not been able to change this situation for the time being, which also makes the movie source timeliness. affected; but TV shows are different, they are meant to be played on the small screen and don’t depend on box office for a living, but on subscriptions or advertising.
Because there is no need to rely on the box office, this also changes the creative mode of drama series. On the one hand, the creative space of drama series begins to expand, and artists can gain more freedom; on the other hand, streaming media platforms are launched simultaneously, or the whole series of series Released in one breath, this will not affect the income, but will make the audience who like it more frenzied.
Netflix is relying on the show to open the situation, and now Amazon is ready to do the same.
"In the back, I listed some drama projects, you can refer to it." Renly continued, "However, the production system and cost calculation of the drama are different, I am not familiar with it, so what is the feasibility? There's no way to make an accurate assessment. The only thing I know about TV shows right now is 'The Pacific War', so..."
Andy chuckled immediately, "That's the highest-invested drama in history, so it can't be used as a reference."
Compared with movies, the production cost of TV episodes can even be said to be low, five million dollars to shoot an independent film, everyone says it is super low cost, but TV series can produce three to five episodes; even Well-produced TV shows now cost $5 million for an episode, which is very, very rare—with the exception of shows like Game of Thrones, most of which are still very frugal.
The reason for this is that, on the one hand, the cost of special effects in TV shows is lower, while the cost of computer effects in movies continues to soar; See, TV actors are far less than movie actors.
But on the other hand, the benefits of TV dramas are far from being on a par with movies. In terms of revenue ratio, it is not a simple question whether TV is better than movies or whether movies remain in the lead; but at least it is certain that when the top TV series are compared with the top movies, then it is obviously the movies that have the highest revenue ratio. high.
Andre was just getting started with movies, and he lacked even more knowledge about TV dramas. He handed the list to Andy, "In terms of drama production, is the whole process simpler than movies?"
Andy pondered for a while, "It should be said that it is more maneuverable. It can be understood in this way that in the case of movies, we have no way to shoot a trailer and let the film company see how it works. We can only rely on our own experience to make judgments. , which is why producers like Steven Spielberg and Renly can be trusted more, they have proved their vision and ability to ensure the bottom line of the work."
"While TV shows can make a navigation set, the low is a hundred thousand dollars, and the high is half a million dollars, which is basically touching the ceiling. The million-dollar navigation set is a special case. You see, the TV station can Take a look at the navigation episodes, see if you like it, see if it works, and then decide if the series goes into production. Going further, they can pre-order a full season, or they can pre-order a half-season, or even just eight or six episodes, Look at the broadcast response and then decide what to follow."
Andy's simple and easy-to-understand explanation immediately made Andre understand, and he took up the topic and said, "If it succeeds, then renew it for the second season; if it fails, just cancel it. That's the truth, right?"
Andy nodded lightly in agreement, "This is also what Renly refers to as user stickiness. A successful series can attract a very large number of loyal users. In order to watch the second and third seasons, they will pay for it. Subscriber numbers are bound to go up. But the premise is that the show has to be successful."
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