The Greatest Showman

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The outbreak of the hacking incident has spread all the way from Sony Columbia Pictures to all the departments under the group. In fact, the disaster is far more terrifying than imagined.

Aside from the gossip of those Hollywood practitioners and the "equal pay for men and women" controversy, few have noticed that the real impact is happening inside Sony Columbia Pictures.

Because hackers released the personal information of all Sony employees, including social security information, medical data, bank account numbers, financial records, passport information and other sensitive content, this made every employee a "public target".

At the beginning of the hacking incident, "everyone understood the incident well enough, and there was a spirit of solidarity, firmness, and fraternity spread to each other"; Amy Pascal also organized the company's end-of-year event and delivered a formal speech, Successfully boosted morale, but soon fear and anger began to spread.

On the second day of the year-end event, the hackers again sent a threatening email to all Sony Columbia employees, "either publicly accuse the company or get hurt - including you and your family", ranging from corporate threats to personal threats , which is not expected by Sony, because the hackers have all the personal information data, which also means that employees' children, family, friends, etc. are at risk of identity theft.

For example, an employee received an inexplicable lawsuit for credit card fraud; another example, the email account password of a former employee was even sold on the black market...

This kind of personal attack spreads the panic, and the momentum that had gathered before no longer exists; to make matters worse, the entire computer system has not been able to recover, daily work has been affected, and those bills that need to be settled are forgotten. , those jobs that needed to be dealt with disappeared, those jobs that were done couldn’t be found, and so on, all of their work, with Sony Columbia Pictures at its core, was thrown into disarray.

In the weeks leading up to the Golden Globes, hackers released some gossip or data every week on average, and continued to harass Sony Columbia. There has never been a similar incident before, and Sony's PR handling has been criticized. It's hard to really tell how things will play out.

From the perspective of public relations, mainstream officials, including Ao Guanhai, have expressed their support for Sony Columbia Pictures to continue to release and release the work "Interview", just as the United States has never negotiated with terrorists/terrorists. Fight back with forceful action; but no one really cares about the situation and condition of the employees inside Sony Columbia Pictures—

Because those bystanders are not them.

"Maybe the boss will be responsible, responsible for politics, responsible for art...but we..."

This is an anonymous interview from an internal employee of Sony Columbia Pictures. The frustration and confusion can't find an exit, which has basically paralyzed the company's internal business.

Naturally, Sony Classics are also included.

It is true that many works such as "Bumper", "Still Alice", "Fox Hunter", "Nightcrawler", "Leviathan" and "Mr. Turner" all have the ability to score at the Oscars, but objectively For example, the once most promising "Fox Hunter" was left behind at the end of the first stage, and the "Boom Drummer" with a slanted sword seemed to lack the ability to impress the traditional academy judges, which made Sony Classic face a severe challenge. choose.

Now, the hacking incident has left Sony's internal employees distracted and uneasy, and the college public relations work that requires a lot of energy is also facing difficult challenges; and the "equal pay for men and women" incident, on the one hand, makes the actors share the same hatred against Sony, on the other hand And let other film companies unite to exclude Sony, which also makes Sony Columbia Pictures really face the dilemma of pig 8 quit looking in the mirror - not people inside and out.

Harvey Weinstein made an accurate judgment. Sony Classic has already lacked energy in the chaotic situation. Although the strength of the work is still very strong, but the second stage of the bayonet competition, the public relations work of Sony Classic will be It's hard to unfold, they're not the biggest threat now.

Perhaps, on top of various individual awards, such as best actor, best actress, and best director, depending on the nominees' personal charm, the academy's public relations still have room to expand. In the absence of Sony's classic and effective organization, they still You can walk in different social occasions and build momentum for yourself; but in the best film, best editing and other comprehensive awards, it will be very difficult without Sony's classic shouting——

And Harvey's only worry is the best actor, but because Renly is absent from the academy's public relations, he can rest easy, which is why he thanked Renly for being "high", otherwise, the situation this year will indeed be very difficult.

The results of the Golden Globe Awards also proved Harvey's guess. There is no need for Harvey's help, Sony Classics is already too busy.

Although the release of "Interview" has been postponed and the hacking incident has no follow-up action for the time being, the far-reaching influence continues to ferment in Hollywood. Until the entire computer system and working system of Sony Columbia Pictures are restored, I am afraid they still can't concentrate on it. immerse in work.

Of course, if you can catch your breath quickly, Sony Classic still has countless possibilities in the second stage. Don't forget that this is a Sony classic that is out of common sense. There will be a full week in the future, and anything will happen. It can happen, and a miracle of reversal is not impossible.

Obviously, the second phase of awards season has added more variables.

In addition to Sony Classics, other film companies are inevitably affected by many, but whether it is positive or negative

It depends on the company's ability to handle crisis public relations. As long as it can be handled properly, it may be able to seize a little advantage; then it is time for the eight immortals to cross the sea and show their magical powers.

The Sony classic, which has the most outstanding overall strength of the work, is behind bars and full of countless unknowns; this also gives other film companies a chance.

The finalists for Weinstein Pictures have basically been determined, "The Imitation Game", "The Theory of Everything", "Saint Cent" and "Big Eyes", each of which has a slightly different focus and public relations strategies. Not the same, Harvey Weinstein is already familiar with such situations.

However, from the current overall situation, the magnitude of "Saint Cent" and "Big Eyes" is still slightly insufficient, and their momentum has dropped significantly. Harvey's more energy is also concentrated on "Imitation Game" and "The Theory of Everything". , especially "The Theory of Everything", has quietly become the main force of the second phase of Weinstein Pictures.

Fox Searchlight is undoubtedly one of the strongest contenders this year. The three works of "The Grand Budapest Hotel", "Birdman" and "Into the Wild" are all powerful, and all have slightly different focuses. The power can be evenly distributed, allowing all three works to seize the opportunity. They are very hopeful to replicate the feat of last year's "Twelve Years a Slave" and create a miracle again.

Now, they are slightly ahead of the Sony classics with internal and external troubles, and they have become the strongest in the first stage.

Focus Pictures has been a little quiet this year. The three works of "Pride", "Star Map" and "The Year of Violence" failed to meet expectations. Now they focus more on individual awards and look forward to being nominated in the nomination. The stage has made a breakthrough, and try to keep yourself in the second stage of competition as much as possible.

Warner Bros. and Paramount Pictures have emerged as unexpected powerhouses.

Paramount shines through the awards season with a "Selma Parade", and it is very hopeful to become this year's "12 Years a Slave", but Paramount's academy public relations are really dumbfounding, often able to break a good hand cards; but occasionally a flash of inspiration can take a place in the nomination stage.

Warner Bros. has many works such as "Interstellar", "Gone Girl", "Cake", "Inherently Evil", "Dad Judge", etc. Now the best performer is undoubtedly "Gone Girl", they also Looking forward to replicating the miracle of last year's "Gravity", but the difficulty is estimated to be difficult; and "Interstellar" was completely ignored at the Golden Globes, which was a heavy blow to their academy PR, and the second stage needs to be adjusted Strategy.

In addition, there is also the biggest hit of the entire awards season, "Boyhood", which belongs to the independent small company ifc film industry. After leading the first stage, it depends on whether they can maintain such a momentum in the second stage. The fierce public relations battle has made a bloody road.

The weak public relations ability, I don't know if it will become a further stumbling block for "Boyhood". If you don't pay attention, the regret of "Brokeback Mountain" will be staged again - and it was Focus Pictures that released "Brokeback Mountain" back then. The current ifc film industry does not seem to have a clear concept as to how to start the second stage of the academy public relations, which also means that Ethan Hawke and Richard Linklater may need to work harder.

In any case, another year of the Golden Globe Awards has come to an end, which also means that the first stage of the academy’s public relations has officially come to an end. Next, we will wait for the Oscar nominations to be announced, and start the second stage of the sprint. At that time, it will be another The strife is surging, and the hacking incident that started in November undoubtedly added more suspense. It faintly deviated from the original track of the college's public relations, and it added a little atmosphere of espionage warfare, but I don't know how much it will affect the second stage of the war. .

The spotlight returns from studios to personal situations --

Renly was once again ignored by the Ballon d'Or.

It seems that this is no longer news, and even the major news media have not discussed it solemnly - surprised, after all, still surprised, after all, the momentum of "Boom Drummer" this year is really good, showing a destructive attitude, it seems to witness Renly's two letters are not uncommon; the ending has deviated from the track, and surprises and surprises are still inevitable. But when you think about it, it doesn't seem so surprising:

It's the Golden Globes!

When Renly missed the Golden Globes, it seemed that the end was doomed; just, is this really fair and reasonable? 7

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