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No one wants "Jurassic World" to be a box-office success more sincerely than Universal Pictures -- otherwise, the original series of turmoil will be in vain.

But even Universal Pictures themselves, they far underestimated the explosive power of "Jurassic World" at the box office, and were taken aback by surprise:

The total box office total reached 480 million US dollars in two weeks of release!

Such data easily surpassed the "Avengers 2", which still failed to break through $450 million after eight weeks of release, and was crowned the summer champion.

"Two weeks vs eight weeks", who would have thought that two weeks of cumulative box office wins?

Not just any movie, but the much-anticipated and powerful "Avengers 2"; and, "Jurassic World" just faced the powerful impact of "Inside Out" - which made history as the The runner-up with the highest number in film history without winning a weekend title.

Under such fierce competition and enormous pressure, this work still burst out with incredible energy and swept the box office strongly. The suspense of the summer box office champion only lasted for two weeks, and then it was directly extinguished, and the finale was announced in advance. .

All people in the industry, including Universal Pictures and Disney, can feel the strong crit. The shock and confusion inside and out are really hard to describe in words:

The box office in two weeks is approaching 500 million, so is the closing box office taking 800 million lightly? Even... higher?

What enlightenment can such a sturdy data bring to industry insiders? Aside from the fact that "Avengers 2" has yet to break through the 450 million figure, just horizontally comparing Renly's own works, "Interstellar" is 455 million, and "Edge of Tomorrow" is 550 million. Ten thousand, and "Jurassic World" has reached such a level in just two weeks, and it is only a matter of time before it surpasses "gravity".

There is no doubt that "Jurassic World" will set a new personal box office record for Renly.

The difference is that "Jurassic World" is Renly's first true "sequel movie". Although it is a series restart, it still carries many of the expectations and expectations of the previous "Jurassic Park" trilogy. Feelings, which makes the movie have the characteristics of fans-oriented works, in other words, it has the potential to sweep the market at the box office.

This is also the key question that people have been wondering: What will happen when Renly collides with copyrighted films? DC or Marvel are just the most representative topics, which is why social networks and major film companies have never given up the obsession of "Renly as a superhero".

Now, Renly is finally starring in the hit franchise film—for the second time after "Edge of Tomorrow," but this time the original is one of the most influential and talked-about franchises of all time in North America, with the exception of the star Outside of War, Marvel, and DC, few movie franchises can match the cultural impact of "Jurassic Park" as "Doctor Who", "007" and "Sherlock Holmes" are in the UK.

Then, the answer was finally officially revealed.

Renly's prestige collided with the foundation of the sequel film, and a strong chemical reaction erupted. In just two weeks, the box office energy of 480 million broke out, easily making "The Avengers" two-week-old. The data of 170 million is left behind, setting a new benchmark.

Including Disney, Warner Brothers, Sony Columbia Pictures, etc. have all cast their attention, and their respective abacuses will inevitably start to work.

Renly's popularity is undeniable, and now the major film companies need to think about:

First, should you rush Renly into his own franchises, like 007, like Marvel and DC, like Harry Potter reboots, and so on.

Second, should there be more cooperation with Sisyphus Films? After all, Renly's influence has been separated from the category of actors, and just the producer's signature is enough.

To be precise, these thinking problems have existed before, but now they need to be further visualized and deepened.

As a party, Universal Pictures, on the one hand, frantically celebrates the great success, but on the other hand loses and misses the opportunity——

In addition to the controversy of the "Fast and Furious" series, they did not sign a cooperation agreement with Renly for the "Jurassic World" sequel, and they offended Renly during the negotiation process, plus Paul Walker, Thomas - No one can be sure what Renly's attitude is about Tour.

Without "Jurassic World 2", Renly is still Renly; but without Renly, "Jurassic World 2" is no longer the series that audiences expected.

No one can be sure how Ron Mayer and Thomas Tour are feeling right now, and at least for the audience, they don't care.

In the fourth week of June, "Teddy Bear 2" was released, and the word of mouth and box office both failed miserably. It fell far short of expectations, and naturally it failed to create an impact.

The box office drop of "Jurassic World" in the third week remained at 43%, and the weekend box office was 75 million; the box office of "Inside Out" dropped by 42% in the second week, which was escorted by excellent reputation. Still grabbing a place in the market, the weekend box office once again made 52 million.

After becoming the highest-grossing runner-up in film history last week, "Inside Out" is the runner-up again, with a two-week cumulative box office of 185 million.

It can be clearly noticed that the "Inside Out Team" is still squeezed by "Jurassic World", and many people agree that

Because, Disney's schedule selection is unwise, otherwise, with the excellent reputation of this work, it will easily break through 200 million now, and it should be a high probability event to cross the threshold of 400 million; however, now, "400 million in North America" ​​must be marked with one. Big question mark, even North American 300 million needs to look at the subsequent decline trend.

In the first week of July, two super blockbuster works hit, "Terminator: Genesis" and "Magic Mike 2".

The investment cost of the former is 155 million, which is even higher than that of "Jurassic World". Not only Arnold Schwarzenegger returns strongly to the series, but also Emilia-clarke, jk- The joining of Simmons and Matt-Smith has also attracted much attention. In addition, Jason Clarke, who rejected "Lobster", also appeared in this work.

The latter is star-studded. Three years ago, its predecessor, with an ultra-low investment of 7 million US dollars, garnered 167 million US dollars worldwide and became the topic of the year; three years later The sequel to the series, the production cost has doubled, and the luxury of the cast has also doubled. I look forward to creating a small miracle again in the summer.

What's more, this has avoided the limelight of "Jurassic World" and "Inside Out", and the new work should win more room for box office improvement.

It is a pity that the two works both suffered a Waterloo-style fiasco, and the word of mouth both collapsed, and the box office figures were terrible. "Terminator: Genesis" only had 27 million over the weekend, while the weekend data of "Magic Mike 2" was 27 million. Only twelve million. Of course, situations vary.

The investment cost of "Magic Mike 2" is only 14 million, even if it is not profitable, it will not cause losses; then "Terminator: Genesis" may need to face huge losses - but the production company Paramount has not given up hope. , Compared with the North American market, the overseas market should be able to rescue it.

Naturally, neither of the two titles was able to bring fresh signs to the North American market.

"'Jurassic World' completes the feat of four consecutive championships! This is the second four consecutive championships this year since 'Fast and Furious 7'; Four consecutive championships in the summer season again!"

"Renly Hall is unstoppable! Sweep the roost for the 2015 summer season!"

"invincible!"

"Who can stop 'Jurassic World'? And where will this work end up?"

"Strong Consecutive Championships! 'Jurassic World' rewrites the summer schedule!"

"On its own, 'Jurassic World' saved the summer of 2015."

The news headlines of major newspapers and magazines are not surprising. Behind the four consecutive championships of "Jurassic World" is the absolute strength of this work on the one hand, and the general downturn of competitors on the other hand. Four consecutive championships is definitely not an easy feat to accomplish, not to mention the weekend box office drop can say a lot.

Third week in a row! "Jurassic World" controlled the weekend box office drop to 43%. Although it did not narrow, its stable performance is still outputting box office data strongly - especially considering the box office blowout energy in the previous weeks, It can still maintain such a state, which also means that the box office stamina is still higher than expected.

In its fourth week of release, "Jurassic World" beat "Inside Out" for the third week in a row with $42 million in weekend box-office figures.

Under the escort of excellent word-of-mouth, the "Inside Out Team" has gradually increased the number of screening venues. Although the weekend box office is slightly less explosive, the cumulative box office has also approached 250 million US dollars, and there is no hope for 400 million in North America. However, there is no suspense at 300 million in North America.

The only thing I can say is that it was not at the right time.

"Inside Out Team" has such an excellent performance, but it has not been able to win the North American championship for a week. This should be the most regrettable runner-up work in 2015.

But it encountered "Jurassic World," and Disney could only shut up.

Now, people are more concerned and more curious, where is the ending goal of "Jurassic World"?

Four weeks after its release, after four consecutive titles, "Jurassic World" has successfully reached $660 million at the North American box office! And it continues to grow!

First of all, "Jurassic World" officially surpassed "Gravity"'s 620 million, breaking Renly's personal highest box office figure, but this is obviously not the end.

Secondly, "Jurassic World"'s North American box office breakthrough of 700 million is a certainty, and the North American record surpassing "Avatar" is already within reach. From the perspective of box office growth, there is basically no suspense; but the biggest suspense is that, Can the North American box office of this work break through 800 million?

The first work in North American history with a box office of 800 million?

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