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$800 million in North America! North American film history box office champion!

On top of Renly's personal honor book, "Jurassic World" once again added a strong stroke! Just when everyone thought that Renly couldn't be better, the reality overturned their assumptions again, and now Renly, even "at the height of the sky" is not enough to describe his power.

At the beginning of last year, Renly announced that he would take over two commercial films, and many people also raised concerns. They were not worried about Renly's ability or prospects, but worried that after Renly's performance focus shifted to commercial films, it is very likely He lost his pursuit of acting skills, and then exposed his shortcomings in the business field——

Not charisma, but propaganda dynamism. Everyone knows that Renly is insulated from social networks, and the exposure rate of variety shows and magazine interviews is far from high. Apart from performances, the vigilance and protection of private life has reached a strict level. This is in line with the characteristics of the Internet age. disjointed.

Mysticism doesn't apply anymore, look at the Marvel actors, that's the role model!

But "Jurassic World" responded strongly at the box office, and it's clear that those pros still worry about themselves, not Renly.

"Jurassic World" made up another piece of the puzzle for Renly's illustrious career, and there's not much room left for that piece now.

But if you think that 800 million in North America is the limit of "Jurassic World", then it is really too naive, and the overseas market is still waiting eagerly!

From the very beginning, the box office focus of "Jurassic World" was not North America, but overseas markets.

Objectively speaking, "Star Wars" is the number one star in North America, and its influence and deterrence easily lead all competitors. Even the Marvel series, which has flourished in recent years, may be difficult to compete with in terms of cultural influence. Star Wars, which is why Disney bought Lucasfilm.

However, in overseas markets, the influence of "Star Wars" can only be regarded as an average level. The constraints of different cultures and history limit the empathy of other audiences for the series. At least from the perspective of the breadth and depth of acceptance, other countries and regions have The audience still prefers the Marvel series and even the DC series.

The same goes for "Jurassic World."

The imagination and love for dinosaurs are just like the fantasy of superheroes. Different cultures in different regions of the world have this in common. Just like "The Avengers", "Jurassic World" also has a broader overseas market. It also has more potential for development.

When the publicity plan for the release was formulated, Universal Pictures aimed at the international market - which is why they gave up putting trailers at the Super Bowl halftime show. Football has an irreplaceable and far-reaching influence in North America. The mass base is not as good as football and basketball; therefore, they chose TV and online platforms to spend every penny as much as possible to maximize the effect of publicity.

Just the international trailer, "Jurassic World" has released thirty-four versions, far higher than "Avengers 2" twenty-one.

Not to mention, the international preview also includes different platforms such as TV, Internet, mobile media, etc., and the overwhelming publicity is truly ubiquitous.

Judging from the internal expectations of Universal Pictures, their initial target was 300 million in North America and 600 million overseas. Of course, this is the bottom line of the lowest expectations, and we look forward to creating more successes. The first step is that the total global box office can exceed one billion - this is just the first to set a small goal.

However, Universal Pictures itself did not expect that North America directly exploded in the order of 800 million, and a single market has already approached the expected value of one billion at a high speed. According to rumors, the marketing department and the publicity department held five consecutive celebration parties, and then the staff had no energy to continue the party.

Putting aside the amazing performance of the North American market for the time being, in fact, Universal Pictures is really targeting the overseas market from beginning to end. It has a similar way of thinking with works such as "Avengers 2" and "Terminator: Genesis". I look forward to it. Relying on overseas markets to make substantial profits.

After all, there is only "one region" in the North American market, and "fifty or even sixty regions" in overseas markets.

The North American box office of "Avengers 2" was attacked by word of mouth, and finally settled at only 459 million US dollars, which was 27% lower than the previous work. The results were not satisfactory; but the overseas box office is still Disney's strategy The key point is that it swept 946 million, and the global total box office easily passed the 1.4 billion threshold.

"Terminator: Genesis" is even more so. The North American box office suffered a tragic loss, with only 89 million yuan. Compared with the high investment of 155 million yuan, it is destined to lose all its capital; but the overseas box office has been smashed. 350 million, with a total global box office of 440 million, Paramount was able to make a small profit in the end——

There are always people who wonder why some films have such bad reviews and seem to have terrible box office numbers, but why are the sequels one after the other? "Terminator" is the best case; and, in addition to box office revenue, CDs, peripherals, copyrights, etc. can continue to generate revenue, so the sequel must not stop.

What's more, the box office of "Terminator: Genesis" has also achieved revenue!

The same is true for "Jurassic World". Universal Pictures is firmly targeting overseas markets and is looking forward to making full use of the series' own brand effect to create success, and Renly's strong global appeal cannot be ignored. Even Works such as "Drunken Country Ballad" and "Boom Drummer" can be found in the sea

The foreign market has audiences, not to mention that "Interstellar" and "Super Marines" have made 600 million consecutively, which makes people look forward to the performance of the overseas market.

Synchronized with the North American market, "Jurassic World" has also appeared in many overseas markets one after another!

Except for a few countries and regions such as Japan, New Zealand, Chile, South Africa, etc., the premiere time is slightly delayed. Universal Pictures has made every effort to complete the global layout to ensure that "Jurassic World" can truly synchronize with North America. For a week, every audience can watch this work in the cinema in their own area, including the three places in China, which shows how much effort Universal Pictures has spent.

In the end, "Jurassic World" was screened in 63 overseas countries and regions, on par with "Avengers 2", and the competition between the two sides continued from North America to the world.

Obviously, the competition between "Jurassic World" and "Avengers 2" in overseas markets is much fiercer. After all, the mass base of the Marvel series is far more appealing than the dinosaur world twenty years ago. The feelings of countless audiences in North America have also been weakened a lot in overseas markets, which has also narrowed the word-of-mouth gap between the two sides, and the suspense of box office competition has naturally ignited again.

But word of mouth is word of mouth after all. Even if it is a popcorn movie, the audience has their own preferences, and the pros and cons can still be revealed.

"Jurassic World" still successfully suppressed "Avengers 2" in an all-round way, and continued to create good results in overseas markets.

Thanks to the charm of Renly, the Chinese, British and Japanese markets have ushered in a full-scale explosion. The box office of "Jurassic World" in the three major markets has successively exceeded the 100 million threshold, which also makes the film have four markets worldwide. It has achieved box office data of more than 100 million US dollars, and the performance is amazing.

Among them, the Huaxia market once again burst out with amazing energy, showing the global market countless business opportunities on this land, and the heyday of movies has come!

Although Renly went to the Magic Capital to promote "Interstellar" last year, there were many unpleasant incidents, and the wave of controversy on the social network also had a bad impact; but Renly's popularity in the Chinese market increased instead of falling - who could refuse What about a top global superstar who speaks fluent Chinese and loves Chinese culture? What's more, one year later, Renly's achievements and status in the world have reached a new level, and the impact will be more far-reaching.

"Jurassic World" swept 3.1 billion yuan in China, equivalent to 450 million US dollars, surpassing the "speed and Passion 7", will once again introduce the box office title of the film under Renly's name.

At the same time, this achievement also surpassed the "Monster Hunt" that was released at the same time, and reached the top of the box office in the film history of the Chinese market, becoming the first film in the history of Chinese films to exceed 3 billion yuan at the box office - just like the North American market, Renly's record-setting pace in China couldn't stop.

Then there is Renly's hometown, England.

The box office data of 134 million US dollars, without any suspense, was easily crowned the annual championship in 2015 so far, and it has become the work that has once again exceeded the threshold of 100 million US dollars since "007: Skyfall" in 2012. Even in the time dimension of the past ten years, it is second only to the two works of "Skyfall" and "Avatar", which refreshed Renly's best results in his hometown.

At present, the two works of "007: Spectre" and "Star Wars: The Force Awakens" that are eligible to compete with "Jurassic World" for the annual box office championship in the UK should be released at the end of the year.

As a comparison, you can look at the achievements of competitors in the UK market, "Avengers 2" is 62 million, "Fast and Furious 7" is 59 million, both works are inferior to "Minions" "Eye Moe"'s 72 million - the gap between the "Jurassic World" and the "Jurassic World" is very obvious.

Finally, there is Japan.

People often have a misunderstanding. As a big country in animation, Japan, the Marvel series and the DC series should have a wide market, but the fact is just the opposite, because its own animation industry is very developed, so Japan does not buy the Marvel series and the DC series. , the box office results are always average.

This also allows other Hollywood films to have more market space in Japan.

"Jurassic World" is highly sought after here, and the total box office will cross the threshold of 100 million US dollars, becoming the first work since 2015 to exceed 100 million at the box office.

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