The Greatest Showman

034 Indie music

Remember in one second [End of the God Station] Mobile phone user input address: m.xinwanben.com

The melody and lyrics in the back of his mind have never been forgotten. After reawakening, they poured down wanton, but Renly was stunned, because the recording software on the computer was not recorded at all, so he had to stop temporarily. Play, and seriously start researching the recording software.

Maybe, he shouldn't be so troublesome, just record a video and send it directly to the YouTube, why bother to record a digital audio source here?

However, this should be a gift, not a debut. Thinking of this, Renly honestly picked up his lazy thoughts, fumbled with the recording software and recording skills, and began to fumble again. When Tian Fang showed his fish belly white, the recording of "Cleopatra", which lasted a little over three minutes, was finally completed.

Sure enough, recording music was an extremely troublesome thing, and Renly only felt a sore back. He needs a break.

Leaving the computer and brewing a pot of coffee in the kitchen, the strong aroma of coffee finally saved Renly's sleepy soul. However, since it was already halfway done, it was not a wise choice to give up halfway, because Renly knew that once he gave up, then this matter was probably really abandoned, and he was too lazy to do it again. So, this gift still needs to be done in one go.

I poured a second cup of coffee and thought about it. After all, I didn't add sugar or milk. I returned to the computer with the coffee in my hand, recalling the website that Neil introduced earlier, Songcast.

A few years ago, it was very difficult for a musician to release his own single or album, because the distribution channels were all in the hands of large record companies and large distribution companies, not to mention the rare publicity and promotion resources. .

To give the simplest example, the United States is a country on wheels. Car radios are the most efficient in promoting music, but major radio stations have signed agreements on the music they play every day, and the details are even down to twenty-five songs played this week. The playlists and playing frequency requirements are all stipulated in detail, and more than 90% of the radio music playlists are already in the hands of large companies.

This is also an important reason why it is almost difficult for independent musicians to get ahead.

But now, thanks to the new model of online music, YouTube and Facebook are one way, itunes and spotify are another way, but the two ways are the same, mainly providing a platform for independent musicians to show themselves . Although the limitations of publicity and promotion resources still limit their development, it at least opens a window for them. Idol singers like Justin Bieber who have achieved a counter-attack are just after the change in the form of music in the new era. remarkable results.

Renly's knowledge of music is very limited, but after reading the songcast's website agreement, he suddenly felt enlightened.

Although it is said that independent musicians can now skip the link of publishing companies and directly publish their own music on online websites such as itunes or spotify, and provide purchase and download, but the procedure is very cumbersome, not only the music format, music duration, recording quality and other details All-round requirements, and there are also hard requirements for the amount of music - for example, Apple stipulates that a singer must have at least 50 registered songs under his name before uploading to itunes. Such restrictions have scare away countless independent musicians. .

Not to mention, itunes is also a veritable large company, and the cumbersome legal provisions are enough to cause headaches. Even if Renly is not a law student, he knows that when independent individuals confront large companies, there is almost no room for survival, their interests will be compressed to the minimum bottom line, and there are many hidden clauses in the contracts of large companies. Further exploitation of the interests of independent individuals. The good thing, of course, is that they're a big company, so there's nothing tricky about it, everything is open and honest!

In such a case, the song cast provides another platform for independent musicians, or more precisely, a possibility.

For most independent musicians, they may just want to test the waters to see if their music can be successful; they may also just want to find a platform to sell their music and find more music company's attention.

In the Internet age, the traditional way of self-promotion is no longer applicable. For example, sending tapes to record companies, such as participating in the warm-up performances of big-name singers, or participating in the "American Idol" audition. Instead, it is the video of YouTube, the digital audio source of itunes, and this kind of network method.

Of course, compared to free videos on YouTube, online music sales can also earn some income, which is undoubtedly more attractive.

Songcast is such a website that came into being.

It is actually an online music seller, which is somewhat similar to a traditional distribution company. Independent singers upload their music to the website and publish it, and then the website will make systemic work such as file format conversion, illustration formatting, etc., and then Complete the work of publishing to various online music sales websites, including all mainstream websites such as Amazon, itunes, and spotify, and it can be easily done with only one-time upload.

Not only that, the song cast is also an important display platform. Many big-name producers or record companies will use this platform to find potential singers and cast a wide net to discover newcomers. Although the decline of the music industry has been obvious after entering the 21st century, the industry's demand for newcomers has never declined.

Songcast is not the only company that provides music distribution business, but it is currently the most mature and the most

One of the successful companies.

It does save Renly a lot of red tape, and it's no wonder Neil said before that everything is easier now.

Create an account, upload music, write down the song title and description... Then, Renly finds out that the single cover has to be uploaded - which also means he needs to make a cover temporarily himself, which really makes Renly find it extremely troublesome. .

The whole person fell directly on the bed, the soft quilt was extremely comfortable, and the sleepiness swept over again, and Renly almost wanted to give up. Sure enough, he was still suitable for sleeping in the quilt, recording music, designing covers, uploading audio, etc. Yes, it's too verbose. He'd rather spend five hours watching an Off-Broadway rehearsal than sitting in front of a computer and fiddling with recordings.

Letting out a long breath, Renly told himself: This is just a one-time thing, this is just a special gift, so it's better for him to do it all in one go.

Even if Renly is not reborn, he clearly understands that the modern music industry is very sluggish, and it is the same all over the world, not to mention the golden age of the 1970s and 1980s, in the 1990s when commercialization was the most complete , the music market is still in full bloom. But now, not only have album sales plummeted, the current year-end sales champion may not even be in the top 10 of the year-end charts ten years ago, and the entire market has transitioned from albums to singles - everyone is selling singles ; And the music quality has also dropped significantly.

Once upon a time, jazz, blues, soul, pop, rock, rap, country, folk... all kinds of music are dazzling, and in each specific era, there will be a specific music type that rises strongly, such as the 1960s The folk songs of the 1970s, the rock of the 1970s, and the disco of the 1980s, but beyond them, the splendid variety of other music types also feasts the listeners, and almost everyone can find music that belongs to their own characteristics.

But now, the music industry is getting narrower and narrower, and it has completely become the world of pop and rap. For colleagues whose music quality has obviously declined, there is almost no room for other music types to survive. Ballads are like that.

In the 1960s, ballads took the world by storm, even enough to change politics and culture, such as bob-dylan, david-bow, joan-baez The folk singers who changed the course of history really changed the world with their music.

In 2016, Bob Dylan won the Nobel Prize for Literature, awakening people's curiosity and attention to ballads. But in fact, in the past 20 or 30 years, the living space of folk songs has been compressed to the extreme. Although it has not been eliminated by the times like disco, it is not far behind. It's hard to see folk songs even in the top 50, let alone the top 10, on Billboard's singles and albums charts.

Renly is a reborn person, and he also knows that the future is the world of electronic dance music, and the situation of folk music has not only not improved, but has further slipped into the abyss.

So, the recording of "Cleopatra" was purely a gift to Stanley - the reason why pioneer villages can survive in Manhattan, where even Woody Allen and " The New Yorker magazine highly praised it, relying on Stanley's sincerity and persistence. Jazz, rock, folk, bluegrass and other types of music that can hardly find a living soil, Stanley exhausted his life's efforts , retain the next trace of blood.

Renly didn't think there would be a next time. This is also the status quo of indie music, cruel and indifferent, but it is the truth.

Thinking of this, Renly sat up again, thought about it seriously, and rummaged through the computer's photo album, and finally found a special photo - the gate of the pioneer village, that ancient and somewhat worn-out gate , low-key and quiet, the afternoon sun shines cleanly and sparsely, with a pure and clear after washing, but with the footprints of history.

A banner of "Cleopatra" was posted on the right side of the window, and a signature of "Renly-Hall" was posted on the left, which was not deliberately highlighted, as if it was originally part of the window.

With that, the single cover is complete.

Returning to the song cast, after filling in all the information, click upload, and after watching the progress bar reach 100%, Renly turned off the computer, rolled directly onto the bed, and was finally able to rest.

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