The Greatest Showman

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After "Love Crazy" landed at the Toronto Film Festival, it started a carnival mode that was full of praise. The official magazine score surpassed "Moneyball" and "Presidential Killing" in one fell swoop, and was temporarily behind "One Time Separation". Countless media and professional film critics affirmed; 12 consecutive screenings were added, but the supply was still in short supply. There were long queues outside the venue for each screening, and the popularity remained high.

Renly Hall and Ryan Gosling went to watch the documentary "Twenty Years of Pearl Jam". After being accidentally recognized by the audience, the audience who came to ask for photos and autographs came in a continuous stream, from the screening room. The distance from the gate to the cinema gate was less than 200 meters. After walking for 45 minutes, I still couldn't get out. It was like entering a magical forest. The last two people had to refuse the photo and autograph requests, hurry up. Step away, this is the successful escape.

From film critics to audiences, "Love Crazy" has been sought after in all directions. In the latest audience survey of the official Toronto Film Festival, Renly once again defeated a number of competitors and became the most popular at this year's film festival. Welcome male actors, among whom 85 percent of the votes are women. It can be clearly felt that a love movie has succeeded in giving Renly a place among female audiences, compared to last year's Ryan's "Blue" For Valentine’s Day, the effect is multiplied.

In the midst of applause, cheers, and shouts, "Crazy Love" became a strong contender for the People's Choice Award, but when the Toronto Film Festival ended, the awards were announced, but there was a big upset. , After the Lebanese film "Where Do We Go" received numerous affirmations at this year's Cannes Film Festival, it won the People's Choice Award strongly in Toronto, and the voice of impacting the Oscar suddenly rose.

"A Farewell", which won the award at the Berlin Film Festival at the beginning of the year, ranked second in the voting, and "Crazy Love", which has been highly anticipated and highly anticipated since the Sundance Film Festival, ranked third. name!

Although it was said that "Farewell" and "Love Crazy" both failed and failed to win the People's Choice Award, it is certain that in the upcoming awards season, the performance of these two works is worth looking forward to.

After returning from the Toronto Film Festival, "Crazy Love" immediately landed in the North American market. On October 7th, it was screened in four theaters.

The most watched work this week is undoubtedly "Iron Fist" starring Hugh Jackman. This work with an investment of 110 million US dollars is a highly competitive work even if it is placed in the summer vacation, but in the end But moving to the deserted autumn season can be seen as Disney's lack of confidence, but it can also be considered as Disney's desire to seize more markets in the off-season.

In addition, even the awards season works are not in a hurry to make their debut. October seems to be a vacuum period. The excitement of Venice and Toronto has just ended, and the noise of Halloween and Thanksgiving has not yet begun. The awards season works want to If you want to win more attention and leave more impressions, November will be a better choice. Even if you choose October to avoid getting together, late October will be more suitable.

As a result, only two artworks, "Crazy in Love" and "Pilgrimage Road" were screened this week, and the coldness of the autumn season was on full display.

It is worth mentioning that at last year's Sundance Film Festival, "Returner from Hell", a shining documentary unit, finally won the opportunity to be screened this week, and it was screened in a theater. Compared with "Buried Alive", which also appeared at Sundance a year ago, the status quo of "Returner from Hell" is so realistic that people clearly feel the bad situation of independent films.

In this lonely and cold atmosphere, the enthusiasm of "Iron Armored Steel Fist" could not help cooling down. After the premiere, the media comprehensive review was only 56 points, and the freshness of Rotten Tomatoes was 59%. The popcorn index is only 73 percent, but the only good news is that the theater score got an "a".

In the end, the premiere weekend of "Iron Armored Steel Fist" only earned 27 million US dollars. With the blessing of such word of mouth, it is almost a certainty that the North American box office cannot exceed 100 million US dollars. With high investment, overseas markets are the only hope. Retired from the summer season to the autumn season, Disney still has not been able to turn the tide and save the box office of this commercial film.

In this contrast, the redness of "Love Crazy" becomes more and more dazzling.

Thirty-eight media, the media comprehensive score is high, of which only one negative score, seven neutral scores, and the remaining 30 are all positive scores! Such an excellent evaluation easily surpassed Renly's previous two films, "Buried Alive" and "Fast and Furious 5", and became the most outstanding film in his actor career so far!

Just to make a horizontal comparison, the comprehensive media review of "The Notebook" is 53 points, the comprehensive media review of "Ghosts is Over" is 52 points, and the comprehensive media review of "Titanic" is 70 points. Four points, "Blue Valentine's Day" in the media's comprehensive evaluation is a score. Among similar romantic drama movies, the score of "Crazy Love" has reached the highest value expected!

On the other hand, since it is only a point-of-view, the theater scores cannot be counted, so Rotten Tomatoes and i are the most direct reflections of audience opinions.

The freshness index of Rotten Tomatoes is as high as 88%, and the score is temporarily settled at 7.9; the popcorn index is 100%, and the score of i is temporarily at 7.8, and the score is only 4,000. If there are less people, the score will inevitably fluctuate after that.

With such a score, compared to "The Notebook", it is overall ahead, and the only thing behind is the popcorn index. When the latter was released in 2004, the popcorn index was as high as 85%, which is also a North American box office breaking 100 million. create

It's a prerequisite that the audience likes the movie. Now it seems that audiences also like "Love Crazy".

It can be understood in this way that from an artistic point of view, "Love Crazy" has reached the level of "Blue Valentine's Day" and will undoubtedly become a dark horse in this year's awards season; from a commercial point of view, "Love Crazy" "Crazy" is also similar to "Love Notebook", which has the best box-office performance of the romantic movie after the millennium, which makes people have more expectations for the movie's box office.

Compared with "Iron Armored Steel Fist", the art work "Crazy in Love" is obviously more ordered.

The same is true. The film "Crazy in Love" in four theaters has been wildly sought after by fans. In a trance, the craze of the Toronto Film Festival seems to have extended to the entire North American continent, in three cities of Los Angeles, New York and Chicago. Proudly blooming, the endless stream of moviegoers and buzzing discussions made people seem to have returned to the grand occasion when "Buried Alive" was held a year ago.

In this regard, the "Chicago Tribune" ridiculed that the fall season seems to belong to Renly Hall.

The movie "Crazy Love", which was only held in four theaters, successfully handed over an excellent figure of US$52,000 for a single venue, which not only surpassed the single-venue box office of "Buried Alive" when it was released last year, but also broke the The box office score of "Blue Valentine" was $48,000 when it was screened last year. Such data is almost the same as that of "Little Sunshine", "Life with a Cup of Wine", "Wrestler" and other well-recognized works. There was applause.

This is really incredible for an independent film whose publicity costs are infinitely close to zero. Focus Pictures has not even had time to exert its strength, and the academy PR for the awards season has not had time to start, only relying on Renly's appeal, only relying on the topic effect of Renly and Jennifer, only relying on the praise of Sundance and Toronto. The Voice, Focus Pictures only needs a slight push, and the $52,000 single-house box office has created a new history

The second highest-grossing romantic drama movie in history, after the $109,000 miracle of "Brokeback Mountain", surpassed "A Room with a View", "Blue Valentine", "The English Patient" and "The Years of Burning Love" ranks second in the history list!

Incredible, absolutely incredible! Did anyone expect such a scenario? Maybe there is, maybe not, but no matter what, when "Love Crazy" achieved such excellent results, it still caused a lot of exclamations. At this moment, people really realized that after last year's "Blue Valentine's Day" "After that, there will be a strong rise of a love movie this year.

With a single-hall box office of 52,000, "Crazy Love" earned $28,000 over the weekend, ranking 23rd in this week's North American weekend box office rankings!

This is the only work in the top 30 that has less than 100 screening venues, and there are only four of them; it is worth mentioning that this is also the only film in the top 50 on the list. A work that cost less than a million dollars to make only cost $250,000.

No wonder, compared to the disappointing performance of "Iron Armored Steel Fist", the media spent more pen and ink on "Love Crazy"; no wonder, after the Toronto Film Festival, Focus Pictures can't wait to start the awards season It is no wonder that the topic of "crazy in love" began to spread overwhelmingly on the Internet; it is no wonder that while the movie was still being released, the craze of attracting can already catch up with commercial movies.

From Sundance to Toronto, to the box office of single-screen screenings, "Crazy Love" has climbed steadily, writing an anthem of independent films, which is enough to make people look forward to this work's awards season prospects. , but the question is, what about the box office? Is this work, like "Blue Valentine's Day", continuing the line of art films with high and low scores, and the North American box office is only 9 million; or is it like "The Notebook", which ushered in a box office victory?

In the second week of October, "Crazy Love" officially started its release! Focus Films waved a big hand and let it go, and the "Love Crazy" screening theater line has been increased from four to 2,337 in one go, breaking the fixed routine of art film's gradual progression, and it is directly carried out by art film. Commercial film model.

This, in the end is bold, or bold? 8)

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