The Greatest Showman

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When Focus Pictures announced that "Crazy Love" will be screened in 2,337 theaters in the next week, almost everyone thought that Focus Pictures was crazy. No, to be precise, it can be removed." Almost", but everyone thought so. It was a big gamble, and an irrational gamble, and 99.99 percent thought it was a losing gamble.

However, the miracle of 0.01% happened.

Hundred dollars for a single hall, what does it really mean? There is no need to recall distant memories, just last week, "Iron Armored Steel Fist" just premiered in North America, with 3,340 theaters and a single-house box office of 7,900 US dollars. Although it is said that the number of venues in "Crazy Love" is relatively small, it does not mean that the fewer venues, the higher the single venue. After more than 1,500 theaters, the historical list of single venue box office is put together for discussion. of. This also means that the single-hall box office of "Crazy Love" even surpassed that of "Iron Armored Steel Fist".

One invests 250,000 yuan, and the other invests 110 million yuan.

Nineteen million dollars for three days over the weekend, what does that even mean? This not only means that "Crazy Love" became the only three weekend box office hits this week, but also means "Crazy Love" became the North American weekend box office champion in the second week of October 2011! An art film, an independent art film started by Sundance, an art film on a par with "Blue Valentine", sturdily won the weekend box office! Shocking.

This is the first time an independent film has won the title in two years since "Juno."

No one expected, or even said that no one dared to predict so, but Focus Films has done it. The leap-forward expansion of more than 2,300 theaters has yielded incredible returns, not only ushering in the weekend box office. It broke out, and it also defeated "Iron Armored Steel Fist" and successfully won the weekend box office championship. Even though it's a lonely autumn season, it's still an incredible feat.

So why exactly?

After careful analysis, the reasons are complicated and complicated, and simple and simple.

First of all, "Crazy in Love" is not "Blue Valentine's Day". This work has a stronger story and is more approachable and suitable for the general public. The New Yorker even thinks of "When Harry Met "Sally", both works are works that go around, get together, separate and reunite, and finally interpret the true meaning of love. The difference is that one is a comedy ending and the other is a tragic ending. Strictly speaking, "Love Crazy" is not a tragedy. But this does give "Crazy Love" a certain mass base.

Secondly, "Crazy Love" is a pure love story, not as cruel as "Blue Valentine", but realistic enough. This is reminiscent of "Brokeback Mountain", the two films are completely different, but both tell a realistic and true love story. Accurate publicity and positioning can always awaken the true emotions in the hearts of the audience, which is the guarantee of the box office.

Again, the combination of Jennifer Lawrence and Renly Hall, although the heroine is Felicity Jones, there is no doubt that the topic effect of Jennifer and Renly has attracted countless attention; and after entering the cinema, Felicity The strong chemical reaction between Ti and Renly successfully conquered the audience again, and the word of mouth soared, earning the audience's recognition.

Finally, Renly Hall.

It's too early to say, but no one can deny that the added effect of the name "Renly Hall" is indeed changing the expectations of audiences for movies, starting with last year's Emmys, about Renly Hall. The words of the slogan lasted for a whole year, and every time people almost forgot, the name always reappeared in front of the eyes in a new way, step by step, leaving a deep impression.

But what's interesting is that "Buried Alive" has not had time to spread, and then it was released; "Anti-Cancer Me" has been in post-production and has not yet been finalized; "Crazy Love" is hot in Sundance and Toronto Noisy, but still half covering his face with his pipa. In other words, people have always been curious, but have never seen Renly's work, complaining, contempt, disdain, anticipation, curiosity, and excitement. Invisibly, expectations continue to rise.

Then, "Fast \u0026 Furious 5" came along. Expectation value has evolved into satisfaction value, which further promotes the germination and breeding of curiosity, and finally, evolved into appeal. Although this is only the most elementary call, the impulse generated by curiosity cools down as time passes, and the expectation disappears; but solidly, "Renly-Hall" does have a little appeal.

Focus Pictures saw the opportunity, seized it, and successfully converted it. complex? Simple? Or old-fashioned?

The fact is, "Crazy Love" was expanded the next week, and the effect was astonishing. With a weekend box office of 19 million US dollars, it won the weekend box office championship of the week.

Such a result is comparable to the premiere result of "The Notebook", which was released in the fourth week of June in 2004, and made 13 million in its premiere weekend, ranking fourth only in the weekend.

Although film critics are not very fond of "The Notebook", ordinary audiences like it very much. This also makes the film out of the god-level curve. Except for the decline of more than 40% in the next week, the decline has always been controlled at 100%. Forty or less, with four consecutive weeks below 30%, the box office accumulation was astonishingly fast, and the total North American box office finally reached an excellent million dollars.

The peak of romantic drama movies was in the 1980s and 1990s. There are countless classic masterpieces, such as "The Ghost Story", "Mr. Sweetheart", "Bodyguard", "Titanic", "Landed Bridge", "Angel". City", "British Disease

People", "Spicy Dance", "Grease", etc., these works are well received and well received, and they are always one of the most popular genre films at the box office.

But after entering the new century, romantic comedies began to prevail, while romantic dramas gradually declined. After entering the new century, there is only one romantic drama movie whose North American box office exceeds the threshold of 100 million, "Pearl Harbor", and this work is not strictly a love movie, but more like "Titanic" and "British Patient". "Such epics, disasters, war movies linked by love.

Outside of "Pearl Harbor", the best box office performance is "Cold Mountain", with 95 million. This work is similar to the theme of "British Patient", and it is still the shell of love and the core of war.

But even "Pearl Harbor" and "Cold Mountain", the box office results of the two works are not ideal compared to their high investment, especially "Pearl Harbor", which is known as Michael Bay's work since his career. Maximum failure. After that, Michael was on the road of "selling copies" and never came back.

"The Notebook" and "Brokeback Mountain" are the best-performing romantic drama films of the millennium. It is a pity that the North American box office of the two works did not exceed 100 million. It can be seen that the overall decline of romantic drama movies and the golden age are finally annihilated in the long river of time.

Now, "Love Crazy" has appeared, and it can even be said that it was born out of nowhere. The opening weekend's box office results were exceptional. Although it was not comparable to the last box office bomb "Titanic" in the late 1990s, it still easily broke the same period data of "Love Notebook", and once again let people see the recovery of romantic drama movies. momentum.

In the face of the box-office performance of "Crazy in Love", all other works this week were defeated.

The second week of the release of "Iron Armored Steel Fist", despite the unsatisfactory box office opening weekend, it fell by 40% in the next week, and finally did not collapse completely. After harvesting 16 million US dollars, it was the runner-up. The cumulative box office has reached 51 million in two weeks, and it is destined to be a luxury beyond the book cost line.

Ranked third is a remake of the film, "Full Body". The original work was released in 1984. The version, but failed to reproduce the glory, only made 15 million US dollars in the opening weekend, not brilliant, but not disappointing, after all, the production cost was only 24 million, and the starring was all newcomers.

Occupying the fourth place is also a remake movie, "The Thing Before". The original work was released in 1982. The horror master John Carpenter (Jenter) was in charge of the director. The version shot this time is not a remake, but the previous one. . Universal Pictures cost 38 million to build, but unfortunately the finished product is not satisfactory, only 8 million US dollars was harvested over the weekend, and the final result is likely to be that even the book cost will not be equal.

Whether it's an old work blessed by a superstar or a new and menacing new work, in the cold and cold autumn season, they all died down and lost their anger. Love is crazy", unexpectedly reaching the top, which could not help attracting some onlookers' attention, and was surprised that the deadly autumn season could even have some ripples.

Last year was "Buried Alive", this year is "Crazy Love", maybe, Renly and the autumn file are indeed destined. It's just, I don't know if this year's "Crazy Love" can replicate the route of "Buried Alive" last year, and once again won Renly a place in the awards season. Difficult, more difficult.

But no matter what, the premiere box office of "Crazy Love" was a surprise. At the Sundance Film Festival, Focus Pictures bought the film's distribution rights for $5.5 million. I still wondered in my heart, is this a loss-making business? But now, in just two weeks, Focus Pictures will not make a return, and it is still profitable! What's more, the door to awards season is knocking, and it's a jaw-dropping deal from any angle.

It's just that a very small number of people know that Weinstein Films was once infinitely close to the distribution rights of "Crazy Love", and ultimately missed it. Now, watching "Love Crazy" break out such an amazing box office result, I don't know what the hearts of the two Weinstein brothers feel.

Thinking about it carefully, these two brothers have been in Hollywood for more than ten years, and they have seen countless storms and waves, and a "crazy in love" is simply insignificant, not even enough to plug their teeth, they will definitely not care. However, there are rumors in the industry that when Harvey was playing golf, he lost three golf balls in a row and then broke two poles. As for whether there is a connection between the two things, then the benevolent sees the benevolent and the wise sees the wisdom. 8)

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