The Industrial Giant Reborn

Although Nike will develop rapidly in the future, it will be in the middle and late 1980s. As far as the current situation is concerned, it is still far away. The value of the entire Nike company may not be comparable to Red Bull's one-year advertising budget. What kind of funds to do their own advertising?

If Red Bull’s advertisement brings Nike a little bit, the initial effect will definitely be very good. Of course, this premise is that he holds a certain share of Nike, otherwise, good things for no reason will not be given to outsiders.

"Mr. Chen, I have to say, this is really attractive." Phil Knight said helplessly. Although Nike uses the franchise method to expand, but the franchise also requires continuous investment. The most basic thing is to advertise. Without advertising, who would join in stupidly?

"Mr. Knight, I think the conditions I proposed are very suitable for the development of Nike. I think that if we cooperate, we can definitely make Nike a well-known sports shoe brand in the United States and even the world." Chen Zhiwen said confidently.

In fact, even without him, Nike would have become the No. 1 in the world, but no one knows it now. In the early days of Nike's development, it could rely on Chen Zhiwen's funds, a high-quality supply chain, and the bonus of Red Bull advertising. It will definitely be faster.

For Chen Zhiwen, the income from investment is second, and a labor-intensive industrial chain with technical content is the biggest income.

"Okay, if this is really possible, I am also willing to introduce Mr. Chen to Nike's board of directors." Fernette nodded and said, he is indeed a little tempted, but in the mall, many people are good at fooling around, including himself, The establishment of Nike is also the result of him fooling the Japanese many times.

Next, he needs to do his best to investigate the information of the person in front of him, to ensure that he has the ability to implement the plan just mentioned, and then he will consider how to cooperate.

"If I can enter the board of directors, as long as there are no serious special circumstances, my voting rights will definitely support you." Chen Zhiwen said with a smile.

For Nike, he does not want to participate in the management, as long as it has a certain influence and can ensure the stability of the industrial chain. In other respects, let Nike develop according to its original history.

"Okay, this point can be negotiated later." Phil Knight is quite satisfied. An investor who doesn't intervene in the company's operation is the favorite of all operators.

Nike is not a big company at present, but it involves external capital investment, supplier replacement and even replacement to Asia thousands of miles away for market production, which naturally cannot be settled in the short term.

Chen Zhiwen and his party will not wait in the United States all the time. After playing around Portland for a few days, they even bought a small farm with an area of ​​about 600 mu, but most of them have been abandoned for a long time.

In the U.S., the prices of farms vary greatly, even dozens of times. In addition to water rights, geographical location and traffic conditions, another important point is whether the infrastructure is complete. The price of planting will not be very cheap. On the contrary, if there is no infrastructure and investment in infrastructure is required, it will be very cheap. Many countries will even give away such a large area of ​​land for free. As long as capital is willing to invest, the investment will use the land for agricultural production. Yes, but such a situation is relatively rare in the United States. Canada, Brazil, and Argentina will all have such projects.

Buying a small farm was just for fun, so Chen Zhiwen gave the farm to Ron and entrusted him to redesign it, transforming it into a place suitable for his family or future company executives to vacation.

Phil Knight also sent preliminary news that other investors in Nike and creditor banks agreed in principle to his capital investment. It is true that Chen Zhiwen's valuation of Nike is much higher than Nike's actual value. In addition, Nike is now It is also caught in a capital chain crisis, and has not yet been able to solve the problems faced by the factory, such as cost, quality, and labor unions. It is very urgent for funds, but the amount of funds to be introduced and the proportion of shares to be transferred have not yet been determined, and whether to move the production place to In Hong Kong, discussions within Nike did not reach a consensus.

With preliminary news, Chen Zhiwen is already very satisfied, as long as he can buy a share, it is still in the early stage of Nike's development, and a small amount of shares will not be a small amount in the future, and it is normal for the relocation of the production base to be undecided. There are factions within the company, and Nike's factories in the United States must have related interest groups.

If others want to move this cake, they will definitely be seriously opposed, but since there are factions that oppose, there will also be factions that agree. At this moment, as Chen Zhiwen's representative lawyer, Ron is already negotiating with some senior executives of Nike, shareholders and even The creditor banks are meeting, and everything is for each to get what he needs.

News also came from Citibank in New York. Recently, the trading team of Citibank bought another 1.5% of the shares without caring about the stock price of Wal-Mart. So far, Chen Zhiwen personally owns 11.66% of the shares of Wal-Mart. , and as an oral agreement with Sam Walton, Chen Zhiwen also stopped authorizing Citibank to buy Wal-Mart shares on his behalf, and because of the acquisition at any cost during this period, Wal-Mart's stock rose much higher than usual, 11.66%. stock, worth as much as $200 million.

For Wal-Mart, whose current turnover has not exceeded 1 billion US dollars, the price-earnings ratio of the stock may have been quite high. Perhaps the main reason is that Chen Zhiwen has been investing money in it for the past two years, resulting in a falsely high stock price. But Chen Zhiwen doesn't care anymore, long-term holding is the highest level of investment, and short-term fluctuations don't matter at all.

More importantly, the purchasing department of Wal-Mart has started to place some orders for hardware and clothing products to Xinghe Trading. Impeccable best choice.

The most important plan to come to the United States has been completed, and Galaxy Trading has finally entered the industrial chain of the future largest retail company.

Things were about the same, Chen Zhiwen naturally boarded the plane back to Hong Kong again, and after a day and night, he came to the small Hong Kong Kai Tak Airport again.

The company had already sent several cars to welcome them, and the business trip group followed each other back home in different cars. Naturally, Chen Zhiwen went to his new home in his bulletproof Mercedes-Benz - the villa in Repulse Bay.

When they were in the United States, Chen Tianfu and his wife had no complaints about this villa, so they bought it naturally without any renovation, and they lived in after hiring a nurse to clean it.