The Industrial Giant Reborn

Soon, Xu Weishan and Lei Shengli came to Chen Zhiwen's office. After An Qi prepared tea for several people, she sat aside and took care of taking notes. Every time this kind of meeting, she would basically take notes by the side, so as to conduct business every week tidy.

"Old Xu, how's the order from Wal-Mart?" Chen Zhiwen asked with a smile after taking a sip of the tea.

"It's very high. It's still Chen Sheng's strength. We Galaxy Trading sent dozens of people to the United States and Europe to open up the European and American supermarket markets. The results in the past few years are not as good as the chairman's results in more than half a month." Responsible Xu Weishan of Galaxy Trading said with a smile.

"How many orders did Wal-Mart give?" Chen Zhiwen asked with a smile. After he had negotiated with Walton before, the details of the purchase would naturally be negotiated by the people from Galaxy Trading to Wal-Mart headquarters and the Wal-Mart procurement department, because of Walton's Chrysostom, Wal-Mart's procurement department will naturally show sincerity, and the two sides are also negotiating in various aspects, but no matter how fast the cooperation is, it will take time. When Chen Zhiwen was dealing with the Nike matter, the two sides had not yet made a decision.

"Our samples have been sent to Wal-Mart's procurement department, and with Costco's procurement records, Wal-Mart's first order was about 300,000 US dollars, involving dozens of different products. The first cooperation is so big. This is unheard of in the supermarket industry." Xu Weishan replied: "The first order from Carrefour in Europe is only 3,000 US dollars."

"Seize this opportunity, and Wal-Mart will have more and more orders in the future." Chen Zhiwen nodded and said, Hong Kong didn't know about his investment in Wal-Mart in the United States, not even his parents.

In the era without the Internet, it was quite difficult for Hong Kong to search for a person in the United States. Many people in Hong Kong knew that a common product like Red Bull sold well in the United States, but how good was it? What about the data? It is very difficult to find out. It can only be roughly inferred from the export data of Hong Kong, but no one knows how much profit it is.

The same is true for Wal-Mart's stock. Its acquisition of Wal-Mart's stock is kept confidential. It may not be difficult for people with resources in the United States to check, but it is difficult for Hong Kong to know. Even if they send people to the United States to check. It is difficult, unless there is direct access to powerful people in the United States, but this kind of relationship basically does not exist in Hong Kong. The current HSBC Bank is just a small local bank in the eyes of Americans.

"We are already preparing the best goods for Wal-Mart, and there will be absolutely no problems." Xu Weishan said firmly.

"Well, I am very optimistic about the future of Wal-Mart. Their current turnover can reach a growth rate of 40% every year. To be able to achieve this speed, in addition to their high level of operation, there is another point that their products are all of good quality. It is difficult for the industrial chain in the United States to meet such demand, but we can, Hong Kong’s light industry costs are very low, and it can fully meet the needs of Wal-Mart.” Chen Zhiwen continued.

Build a good relationship with Wal-Mart, master the procurement chain and industrial chain in Hong Kong, and then move to the northern mainland for production in the future. Then maybe ten years later, he will have hundreds of millions or even billions of dollars in his hands every year. Light industry orders, which can be produced domestically and are almost the only industries that can be exchanged for foreign exchange besides resources, will benefit him so much that it is unimaginable.

At the same time, it can also help the domestic economy develop and lift many people out of extreme poverty. The effect of increasing employment and stimulating the economy may be much stronger than his direct investment. After all, how could his industry match the demand for so many American daily necessities?

"40%? Then this Wal-Mart must not become another Celtic in the future?" Xu Weishan said in surprise. As a supplier in the retail industry, he is very familiar with supermarkets in Europe and the United States.

"It's very possible, so you have to hug this thigh." Chen Zhiwen smiled and said, "Moreover, it's not just textile and hardware orders, Lao Lei, your electric fans should also strive to enter the Wal-Mart channel. "

"Electric fan?" Lei Shengli thought for a while and said, "If we can enter Wal-Mart, then our brand will officially enter the US market."

"Yes, after the first batch of Xinghe Trading's goods are sold at Wal-Mart, Lao Xu, you can discuss with the purchasing department of Wal-Mart to see if Midea fans can be introduced. Otherwise, just look at Costco and Fedmart is still far from enough." Chen Zhiwen continued.

Since his rebirth, every step of his journey and every investment has a mutual relationship. Except for the acquisition in Hong Kong, which is an investment in the real estate industry, other investments are mutually intentional and can achieve real industrial mutual assistance.

Midea will have many types of electronic products in the future, involving all aspects of life, and Red Bull will also jump into the field of food and other beverages after gaining a firm foothold in energy drinks. And if Wal-Mart can become its own stable channel, plus Costco and other future retail investments of its own, it can basically sit firmly on the Diaoyutai.

At present, Fedmart and Costco are both their own companies, and Midea’s products can naturally enter the market. Fans have also achieved good results because of their low price. As for refrigerators and air conditioners, they also rely on some Hong Kong logistics personnel sent to the United States. With far better after-sales service than other brands, it is still a little achievement.

"What about the refrigerator and air conditioner?" Lei Shengli asked.

"We can try it, but Wal-Mart may not cooperate with us in this kind of electrical appliances. The focus now is to take the fan route first." Chen Zhiwen said.

"It seems that we can only rely on the brand of fans first, and then enter the field of white goods." Lei Shengli also understands the meaning of the boss. Without the advantage of strong logistics, Midea There is no advantage in large electrical appliances, especially the air conditioner, and the refrigerator may be better.

"That's not necessarily the case. The feedback from the arcade market in the United States is very good, and the future profits will not be low. As long as we have money, we can carry out advertising and marketing, but the premise is that we must have high-quality products. How is it?" Chen Zhiwen asked again.

"Mr. Woz has optimized our chips. Currently, only 3 chips are needed for control. The other components are purchased from Europe or Japan. The air conditioners have been assembled. At present, we send these air conditioners to the Middle East and According to the feedback data, there are still many problems in Canada, and we are also solving them one by one." Lei Shengli said.

"Okay, Midea's funding will not be a problem in the future, and the research and development speed in this area should be faster." Chen Zhiwen nodded and said.

The previous air conditioners were similar to those on the market, and they were “semi-standard parts”, so there were not many tests, but this is the first time Midea has developed its own inverter air conditioners, which are not available on the market, so a lot of rigorous testing is required.

However, the test site is not in Hong Kong, but in the Middle East. Because most of the air conditioners are used in summer, they are specially sent to the Middle East, which is summer all year round and the temperature is very high, for testing. The cost is not high. Build a row of houses on the edge of the city, and install an air conditioner in each house to test and simulate the extreme environment. Otherwise, the cost of building such a laboratory in Hong Kong will be more expensive, and there is no way to build a large number.

As for the heating capacity of the air conditioner, it is not needed in Europe and the United States, because these countries have heating in winter, and natural gas is used for heating, which is much lower in cost than air conditioners, and the efficiency is much stronger. Therefore, Midea’s self-developed first Modern air conditioners have no heating capacity.

In the future, if you have the opportunity to enter the mainland where heating and air conditioning is needed, you can invest in the research and development of corresponding air conditioners, but this will be at least ten years later.