The Industrial Giant Reborn

"Hong Kong's new wealth myth --- Beverage King Chen Zhiwen!"

The next day, when all the newspapers were still grappling with related issues such as Chen Zhiwen’s acquisition of Hutchison and the analysis of Hutchison’s assets and liabilities, Ta Kung Pao directly announced the answer to everyone’s questions——Where did the money for Chen Zhiwen’s acquisition of Hutchison come from? ?

"Two years ago, Chen Zhiwen, who had just entered the business world, bought an old beverage factory in Hong Kong—United Soda Factory, and established the Red Bull brand here, which also became the first factory of Red Bull beverage.

A few months later, Chen Zhiwen, who had just started his own business at that time, traveled across the ocean to start the advertising campaign of Red Bull Drink in the United States. No one could have imagined that a beverage brand born in Hong Kong, an Asian city, would actually become a high-end beverage brand in the largest beverage market in the United States. The route: A 250ml bottle of Red Bull costs HK$2.5 ($0.5), compared with HK$0.7 ($0.15) for a 330ml bottle of Coca-Cola.

Such a high price, if it was known by the Hong Kong media at the time, would definitely be called crazy, but it is incredible that Red Bull drink has succeeded in the United States, and it has become one of the highest-end drinks in the American market. The volume exceeded 600,000 bottles. Although this number is far inferior to Coca-Cola, it is also a very successful achievement in the field of high-end beverages.

According to this newspaper’s estimate, Red Bull’s monthly turnover is 50 million Hong Kong dollars, but its net profit may be as high as 15 million Hong Kong dollars. If it is listed on the Hong Kong stock market, its market value will definitely exceed 2 billion Hong Kong dollars, second only to HSBC, Jardine, and Hang Seng , Hong Kong Land, becoming the fifth largest listed company in Hong Kong.

This is also the first high-end product accepted by European and American countries in the history of Hong Kong, and it is the most proud brand of Hong Kong in the future! "

"This may be the biggest guarantee that Mr. Chen Zhiwen can acquire Hutchison, a high-profit beverage that sells well in Europe and the United States. It is conceivable that in the near future, Mr. Chen Zhiwen will definitely be able to lead the Chinese in Hong Kong to the world in the business field."

Ta Kung Pao not only gave a brief description, but also gave a comprehensive description of several companies of Chen Zhiwen, including Midea Electronics and Xinghe Trading.

They also discovered that Xinghe Trading's monthly export volume exceeds tens of millions of Hong Kong dollars, but because they don't know the overseas situation, most of the trading company's turnover is just figures, and the profit margin is extremely low, so it is only a general description, the main point Still talking about Red Bull.

As for Midea Electronics, it is just a normal report. Fans and radios are high-end products, and the business of air conditioners and refrigerators is also very general. As for the most core arcade industry, the reporters here in Hong Kong don’t understand at all. , so of course it will not be reported.

Ta Kung Pao simply estimated Chen Zhiwen's net worth at 2.5 billion Hong Kong dollars. The most valuable is naturally Red Bull, while Hutchison's assets and a large amount of industrial land are worth a total of 500 million Hong Kong dollars.

"It's nonsense, the debts are not counted." After reading the newspapers, Chen Zhiwen was completely speechless about these newspapers, all for copying the popularity, without any investigation.

"In fact, I may have underestimated you. The newspapers don't know your specific situation." Dad Chen Tianfu said with a smile. His son's company was established, and he witnessed his son's acquisition of one of the four largest foreign firms in Hong Kong. He was also so excited that he couldn't sleep for several days.

"Red Bull's profits are all used for advertising, but I have nothing." Chen Zhiwen shook his head and said, Red Bull has recently started to conquer the European market, and the advertising investment is also a lot, but fortunately Europe is composed of many small countries, and Red Bull's The expansion steps can be taken in small steps. At present, the main focus is on the United Kingdom. When the United Kingdom is almost done, we will go to France, Germany, and Italy, and go all the way down from the economically strong countries.

Considering the lack of language and cultural understanding in the follow-up countries, Red Bull will also focus on cooperating with local people who have resources and connections. But no matter what, Red Bull's strategy remains unchanged. If you don't make money in the first ten years, you should stabilize the market first.

"Other aspects, no one knows. If they know that you have opened a supermarket in the United States, they will have to hype it up." Chen Tianfu said with a smile.

"It's up to you, this kind of thing can't be kept secret for a long time." Chen Zhiwen shrugged and said, the purpose of keeping it as secret as possible at the beginning was to prevent the Hong Kong business community from discovering that there was a potential lion inside. One of the ultimate goals is that now that it has been exposed, it is impossible to hide those bright overseas industries if someone really investigates them in detail. However, ordinary newspapers should not spend so much money to investigate in the United States. Besides, They would not think of the need to investigate, so they can probably keep it secret for a while.

It's best to wait until you are ready to attack Wharf.

"Right now, the whole of Hong Kong probably thinks that your funds come from Red Bull. This can be said in the past, and Hutchison's creditor banks may also believe this report, but the most important thing is that after you take over Hutchison, you must do so in the shortest possible time. Let He Ji recover slowly within a certain period of time, even if it is a little better than before, it will be stable." Chen Tianfu said with some worry.

"Don't worry, I'm sure." Chen Zhiwen said confidently. Even if he didn't inject capital into Hutchison, as long as he waited until March and April of 1976, the land price would start to rise significantly, and the Hang Seng Index would also experience a substantial increase. As a result, Hutchison's debt ratio will be greatly reduced, and combined with the liquidation of a wave of junk assets to cash out cash, Hutchison's most tense debt situation will be greatly eased.

"Thinking about it makes me excited, my old Chen family, the ancestral grave is about to smoke, hahaha." Chen Tianfu laughed happily.

"It's not an official, what kind of smoke is there!" Chen Zhiwen said helplessly.

"In Hong Kong, having money is more powerful than being an official. As long as you don't break the law, the governor of Hong Kong has to give you three points of face." Chen Tianfu said with a smile.

"Hong Kong's rich and powerful, but it's nothing, it's just a bastard in the local area." Chen Zhiwen smiled strangely. It is easy for him to dominate Hong Kong, given his current situation, but if the goal is the world, then it is just a six. Just a child.

"Don't talk nonsense, if this is heard and reported to the media, think about how many people you have offended?" Chen Tianfu shook his head and said, "Acquisition of Hutchison, you will be completely different from before, especially in public places in the future. , One sentence can affect the fate of thousands of people, so you must be careful with your words, try to be as tactful as possible, don't talk to death, when you face a reporter's question, don't answer it if you can, even if it is a press conference, you must prepare in advance Well, you must discuss the question of the reporter first. If you encounter an accidental interview, you can not answer it without answering it. Otherwise, if you say a wrong sentence, you may offend a group of people, especially if you are in the limelight now. It has also become an enemy of British capital."

"Understood, Dad, I'm just talking casually in front of you. Why do you think I hired so many security guards to protect our whole family from reporters? I'm afraid that some things will be accidentally asked by reporters. " Chen Zhiwen said dumbfounded.

Before Hutchison got a stable hand, Chen Zhiwen was unwilling to do anything wrong, and how a company like Hutchison will operate in the future also needs to be decided according to the actual situation. Now Chen Zhiwen is not very clear about the details, so he cut off all interviews with reporters. , Wait until the overall situation of Hutchison is settled, and then consider how to deal with media reporters.

"Okay, it's good that you know, it's inevitable to face reporters for such things as acquisitions and records, so let's make more preparations, and the Hong Kong government, not to mention the Hong Kong governor, the chief envoy should find someone If there is an opportunity to meet you, you must be prepared." Chen Tianfu thought for a while and said.

"Sooner or later." Chen Zhiwen nodded and said, not to mention the acquisition of Hutchison, even if Chen Zhiwen's Red Bull and Midea have really developed to a certain level, it is impossible for the Hong Kong government not to know that as a businessman, contact with the local government is inevitable. Even when the scale really grows in the future, there will be certain contacts with the big leaders of the northern government or high-level European and American governments.

This is a necessary process of growth. The large scale of the company will affect countless jobs. In modern society, employment is the basic goal of any government, so there must be a connection.

Acquisition of Hutchison is also the first step into a wealthy family in Hong Kong.

"I won't come tomorrow, you are going to Hutchison, I will wait for your good news." Chen Tianfu smiled.

"No problem, tomorrow afternoon, I'll take you to the office of Chairman Hutchison." Chen Zhiwen said lightly.