The Industrial Giant Reborn

"Very cola, the name is really good." After reading it several times, Qin Zhihao said it sincerely.

"One more thing, you know Watsons under Hutchison, right?" Chen Zhiwen asked with a smile.

"Of course I know, it used to be the largest water plant in Hong Kong." Qin Zhihao nodded and smiled.

Watsons has a history of 100 years. It started as a pharmacy business in Guangdong, dispensing medicines for people. However, drinking water was a big problem in the Mainland at that time. Many people got sick from drinking sewage. Coupled with overseas distilled water technology, Watsons managers found that Seeing this business opportunity, he started the distilled water business.

Later, because of the war, Watsons moved to Hong Kong and set up a distilled water and pharmacy business in Hong Kong. After decades of development, Watsons entered the Chinese medicine pharmaceutical industry and had its own Chinese medicine factory. The distilled water business has also shrunk due to the attack from factories and overseas Coca-Cola giants, coupled with the improvement of tap water purification technology.

"Watsons has a distilled water factory. I'm going to merge it into Red Bull. I don't want you to do the pure water business. You should take care of this factory for me. Watsons is going to give up the beverage business completely." Chen Zhiwen said.

"Okay, no problem. If possible, maybe we can modify it to produce other beverages." Qin Zhihao naturally agreed, even if some people are raised for nothing, it doesn't matter to Red Bull.

"That's how it is. When you have results, you must report to me as soon as possible." Chen Zhiwen said with a smile.

"Okay, then I'll go first." Qin Zhihao said goodbye with a smile, got up and left.

"Very coke." Chen Zhiwen wrote four large characters on the paper.

Red Bull has basically won the American market. This is the consensus within the company this year. It does not mean that everyone will buy Red Bull, but in the United States, people who like energy drinks basically only recognize Red Bull, and outside this group of people , I don’t care much, don’t know, or are not interested in energy drinks. This group is much larger than the current Red Bull customer group, which means that Red Bull still has a lot of room for growth.

But as long as the publicity continues, these people will slowly try Red Bull and gradually become Red Bull's customers. If other companies want to enter this market, they have two choices, either to grab Red Bull's existing customers, or to compete for it. These customers who don't know much about energy drinks.

In this case, no matter what you do, you have to do it on a large scale. With Red Bull's first-mover advantage and scale, I am afraid that there are only a handful of people in the United States who have such financial resources. Small subdivisions spend huge costs investing in new products. After all, except Chen Zhiwen, who would have thought of the future size of the energy drink market? Red Bull will become one of the top ten beverage giants in the world with just one drink.

At the same time, throughout the 1970s, Pepsi and Coca-Cola were fighting for the Coke market, and almost all resources were invested in the main business.

As long as it occupies the European market and remains stable for a few more years, in the 1980s, Red Bull's position in the energy drink market will naturally be as solid as gold.

With the beverage market already stable, if there are no variables, Chen Zhiwen will not invest in other existing beverage fields, especially the cola market, but the opening of the mainland is a very big variable, here is a blue ocean, yes This is true of all commodities.

Not to mention other things, as long as it accounts for 30% of this market, it is enough to make its own Coke company the third largest Coke company in the world. Although it may be far behind the leader and second child, it is enough.

But we absolutely can’t wait until the mainland is reopened to start doing this. There are still a few years to build a small scale and lay a solid foundation. There are many restrictions on the sales of beverage brands, but the base is too large to easily cultivate a large-scale market.

September 20, Mid-Autumn Festival:

The temperature in Hong Kong has also got rid of the heat of midsummer, and people are willing to go out of their homes, go shopping outside, and consume things they like, and their eyes are full of joy. Hong Kong's economy has begun to recover, whether it is land prices or the stock market. , Even the tourism industry has begun to develop, a large number of foreign tourists come to travel, and people can clearly feel that the atmosphere on the streets seems to have returned to before the stock market crash.

"Let's go, let's go, stewed mutton soup." Chen Zhiwen held the dinner plate and carefully placed the soup bowl on the table.

"Your dish looks good, doesn't it?" Mother Wu Xiuling looked at the mutton soup served by her son and said with a smile.

"Of course, stewed mutton with cabbage is very spicy, and it must taste good." Chen Zhiwen said with a smile. Locals in Hong Kong generally seldom eat spicy food, but the Chen family is different. Chen Tianfu and his wife are from the north of the mainland. Eating spicy food, Chen Zhiwen naturally likes spicy food.

Normally, the food of the Chen family would have a little spicy flavor, but today during the Mid-Autumn Festival, Chen Zhiwen suddenly became interested, so he cooked it himself and made a favorite spicy cabbage and mutton soup from his previous life.

"Let me eat and see." Wu Xiuling had a great appetite, picked up a piece of mutton, and ate it, but quickly took a sip of the ice and snow by her side, and said while exhaling: "It's really spicy, let it go What chili?"

"The chili sauce I saw in the supermarket two days ago tastes pretty good." Chen Zhiwen said with a smile. In his previous life, he often used Laoganma or Weijute's chili sauce to cook dishes, and the effect was generally very good. Come on After Hong Kong, because I haven't cooked for a long time, I almost forgot.

"What brand is it? I'll buy some next time." Wu Xiuling asked, but the chopsticks didn't stop, and she started eating cabbage again.

"The one from Taohua Datong, the taste is not bad." Chen Zhiwen said, in fact, it is much worse than the hot sauce in the mainland of later generations. Nowadays, the chili sauce in Hong Kong or Wanwan is desperately ordered "spicy". It is full of spiciness, but the taste It's much worse, and it can't even be eaten with bibimbap. It can only be used for cooking, which actually severely limits its own market.

"It's very spicy." After Chen Tianfu took a bite, his face turned red a little: "I've never heard of this dish before."

"Normal, Dad, when you were young, you couldn't eat enough in the mainland. Where did you get the mutton? After coming to Hong Kong, you are rich, but there are not many mutton here. This cabbage mutton is in the mainland. It is very famous in the north, and it can resist the cold." Chen Zhiwen said with a smile.

"Yeah, cold resistance. I still remember when I was a child, the winter was really cold, and I don't know what's going on in the mainland now." Chen Tianfu also ate and drank Sprite.

"The mainland has established diplomatic relations with western countries. Maybe in a few years, we can travel?" Chen Zhiwen said with a smile.

"Really? Do you have any inside information?" Chen Tianfu asked in surprise, and Wu Xiuling also looked at his son.

"No, it's just a guess. Have you heard of Bill 43 in China a few years ago?" Chen Zhiwen asked.

"I heard." Chen Tianfu nodded and said.

"A large amount of equipment was purchased in Act 43, and overseas people were required to go to China to install it. Now these people have entered the country. As long as the country wants to continue to develop its economy, it will open up to Hong Kong sooner or later. The economic scale of Hong Kong is right. There is still some help in the country." Chen Zhiwen explained.

"I hope so, I really want to go back." Chen Tianfu nodded and said.

"There will be such a day." Chen Zhiwen said with a light smile, many people from the mainland in Hong Kong want to go back and have a look, especially those with close relatives in China.

"Ding Ding Ding" a burst of phone rang.

Chen Zhiwen, who had just finished eating and was about to go for a walk, walked to the phone, picked it up and said, "Hello, who is it?"

"Chen Sheng, I'm Shen Bi." Shen Bi's voice came from the other end of the phone.

"Mr. Shen Bi, hello." Chen Zhiwen said with a smile, "I don't know what you can do with me?"

"Chen Sheng should know justices of the peace, right?" Shen Bi asked with a smile.

"I know." Chen Zhiwen replied.

"I just got a message that Chen Sheng will be one of them." Shen Bi said with a smile.

"Really?" Chen Zhiwen asked in surprise. Although the justices of the peace selected in recent years are far behind him in terms of achievements, but to be elected to this position, certain activities must be more or less required, such as investing a certain amount of time. Relationship.

Before the acquisition of Hutchison, he had always acted in a low-key manner, so naturally he missed this position, and the acquisition of Hutchison was not long ago, and he had never thought about planning for the position of a justice of the peace. He thought it would be two years later, but he did not expect The Hong Kong government actually put itself in directly.

"Of course it's true, but it's not this year. This year's justices of the peace were decided in August. I'm talking about next year." Shen Bi, the person on the phone, said with a smile.

"Next year's list of justices of the peace will come out this year?" Chen Zhiwen asked rhetorically.

"With Chen Sheng's current status and reputation, a justice of the peace is naturally within his reach. If he hadn't missed the time, you would have become a justice of the peace this year, and no matter whether this year or next year, Chen Sheng will become the youngest justice of the peace in Hong Kong's history." Shen Bi said with a smile.

"So that's the case. Thank you, Mr. Shen Bi, for letting me know. What do I need to do?" Chen Zhiwen asked again.

PS: There are only two chapters today!