The Industrial Giant Reborn

In 1976, a lot happened.

External: In March this year, the Huaguo Consulate in Osaka, Japan opened, marking a further opening up policy in China.

Inside: In February, after the Chinese New Year, Hutchison officially held a foundation stone laying ceremony for Whampoa Garden. Construction of this super community with a total area of ​​over 10 million square feet is about to start. More than 30 construction companies and a total of 8,000 construction workers are preparing to enter the building. field construction.

In March, along with the development plan for the new town of Yuen Long officially announced by the Hong Kong government, Midea Group was the first to respond to the call and announced that it would build Hong Kong's largest and most technologically advanced project on a land of about 6.5 million square feet on the south side of Yuen Long. industrial park.

This industrial park includes an electrical factory with an annual production capacity of 5 million electric fans, 8 million radios, 250,000 air conditioners and 500,000 refrigerators, an Anta shoe factory specializing in the production of sports shoes, and a beverage factory specializing in the production of Red Bull and canned Coke. factory, an arcade assembly plant with an annual output of 200,000 units.

Next to the industrial park, Midea has also bought several commercial lands with a large area, and plans to build several commercial office buildings here, so as to facilitate the R\u0026D personnel and operation personnel of several major companies in the future to work.

This is another order from Chen Zhiwen. Midea, Red Bull and other companies began to evacuate from Central. Those related to production moved to the vicinity of the core production site, which is close to the factory. In many cases, the efficiency is particularly high.

On the other hand, with the increase of Red Bull and Midea's overseas business share, they also need to recruit a large number of foreign talents, which will inevitably cause congestion in the headquarters. It is not as fast as the comprehensive development speed of several companies.

In the future, except for external departments and company executives who will still work on Hong Kong Island, all others will be moved to the vicinity of the Yuen Long factory. The land here is cheap, and you can build as many buildings as you want. The Hong Kong government is also happy to see so many It is also very convenient to invest and bring so many high-income groups, and to build a house here.

After negotiating with the Hong Kong government to place the industrial park in Yuen Long, Chen Zhiwen arranged for Galaxy Real Estate and his father's Hang Yee Real Estate to buy land in Yuen Long. Before the Hong Kong government responded, they spent more than 300 million yuan. , Enough to build several communities with thousands of people, and more office buildings. These are purely commercial investments and have nothing to do with Midea.

However, there are also those with sharp noses. Cheung Kong seems to have seen the actions of the Chen family and ran over to stock up a lot of land. Chen Zhiwen didn't care. Yuen Long has grown in size, so he just took advantage of the situation.

Overseas, Red Bull took advantage of the opportunity of sponsoring F1 racing cars to become popular, and then took advantage of the trend to sign an endorsement agreement with the German Bundesliga team. The advantage is that orders like Snowflakes were sent from Europe to Hong Kong, and even a German government department came forward to find the Red Bull office in Germany, hoping that Red Bull could be produced in Germany and supply the European market.

However, considering Germany’s labor costs and corporate tax rates, Hong Kong’s advantages are still too great. Even if European tariffs are added, it is more cost-effective. After all, in Europe, there are still tariffs between various markets. Nothing, tax advantages.

In terms of Coca-Cola, it has also successfully gained a foothold in Costco. The cheap Coke has made Costco members very happy. The taste may be a little different from the Coca-Cola they used to drink, but the price is cheap, basically only 70% of Coca-Cola, plus member discounts are more favorable, the more you buy, there is another discount.

At the same time, Hong Kong’s Galaxy Trading also purchased a large amount of cheap beer from a mainland Tsingtao Brewery, which also satisfied the favorite of many American alcoholics. If you want to drink beer as happily as before, you need a lot of money.

Wal-Mart is similar, delivering Coca-Cola to the counter, but the sales volume can only be said to be okay, but Wal-Mart has close to 200 branches, and the sales of each store are average, which is not a small number when added up.

Therefore, before summer, the beverage factories in Hong Kong began to get busy.

The development of Midea's arcade machines is naturally smooth sailing, and there is no rival at all. Henry Morgan spread the entire American market, and a large number of arcade machines began to enter the American market. However, as time went by, the first batch of arcade machines in the United States accepted Snake In the bar, there began to be regular periods of time when no one was playing games.

After discovering many of these situations, Henry Morgan personally came to Hong Kong. After some discussions, Chen Zhiwen released the Magic Cube, and because he was the stronger party, he added an additional price of 300 U.S. dollars, and Henry Morgan's commission was not Change, the end of the Magic Cube sells for $3,800.

The price is staggering, but both parties have made it clear that this is just a test in the initial listing, if the market really can't bear it, then the price will be lowered, otherwise it will remain unchanged.

And one thing outsiders don't know is that in the past year, the price of chips has dropped a lot with the development of Moore's Law. Snakes are $500 more.

Pretty much an arcade machine, netting around $1700.

In April, 500 Magic Cube arcade machines were airlifted to the United States, once again detonating bars in more than a dozen major cities such as New York, Los Angeles, Chicago, and San Francisco.

Then came another order of up to 10,000 units.

In Europe, in the past few months, a dozen or so discerning ghosts have come to Europe, all wanting to get the exclusive distribution rights of Midea arcade machines in their own country or even nearby countries.

Naturally, Chen Zhiwen would not personally participate in this kind of small matter. After repeated inspections, Lei Shengli made the best choice. Although each of these European distributors did not place many subsequent orders, they added up to a large amount. Not a small income.

In other places, such as Southeast Asia and South America, people come to buy, and the beautiful ones are sold. The prices are the same as those exported to Europe and the United States.

The multi-party orders for arcade machines have also enriched Midea's capital chain, and the industrial park naturally has enough funds for rapid construction.

Similarly, some other investments have sufficient capital.

"Mr. Sassen, hello." In a meeting room of the Hilton Hotel in Central Hong Kong, Chen Zhiwen met a guest from the United States here.

"Mr. Chen, hello." Steve Sassen nodded and said.

"Please sit down, Mr. Sassen, how do you feel after staying in Hong Kong for two days?" Chen Zhiwen asked with a smile.

Steve Sassen said: "It's very good. I like the food here very much. The sea view is also very beautiful. I would like to thank Mr. Chen for the invitation."

"You're welcome, Mr. Sassen." Chen Zhiwen smiled and said, "During this time, Mr. Sassen should have been communicating with the headhunter I hired in the United States, so he has a certain understanding of my Midea company." , This time I will personally come out to answer your questions, so, what are the conditions for your team to join Midea and become the digital camera business department of Midea?"

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