The Industrial Giant Reborn

After returning to Hehuang, Chen Zhiwen called Zhou Jiayang and said, "Two things are arranged for you to do. First, TVB needs to invest in the construction of a movie theater in Tseung Kwan O, but the Hong Kong government has not approved it, so we Buy land for construction, commercial land, as long as the location is not too remote. Second, I want to increase overseas distribution channels for TVB, what do you think?"

"Buying land in Tseung Kwan O is not a problem. Even if there is no large area of ​​land, it is okay to buy those old houses and compensate the local people, but I don't know how much land Chen Sheng plans to buy?" Zhou Jiayang asked after thinking for a while .

"Let's try to collect 1 million square feet first. The larger the area, the easier it will be to build it in one go." Chen Zhiwen thought for a while and said.

The current Shaw Theater has an area of ​​just over 500,000 square feet. Since I want to build it, I naturally want to build it bigger, and because the new one must be updated and more in line with the current aesthetics, so that I can make enough preparations for the 1980s. The explosion of Hong Kong movies and TV dramas.

You know, as a loyal fan of TVB TV, what Chen Zhiwen complained the most was the simple shooting style of TVB TV series. A piece of clothing was worn by Jinlun Fawang, Xuanming Erlao, and Xiang Shaolong. Reusing the same items in movie theaters has become the norm, but TVB has gone too far. This may also have a lot to do with Shao Yifu's digging, but the limitation of the hardware itself is also one of them.

"One million square feet, if you choose a place with a bit more land, 20 to 30 million Hong Kong dollars is enough." Zhou Jiayang thought for a while and said, now that Hong Kong land prices are starting to pick up, the average house price on Hong Kong Island exceeds 300, and the Kowloon Peninsula is around 200. Places like Tseung Kwan O naturally only have about 100 square feet, but here we are talking about commercial housing, and the construction of a cinema naturally does not need to be in a place with a lot of people or better commercial facilities. Tseung Kwan O is so big, just find a place with fewer people, 1 million square feet , In fact, it's not that big, it's only 300 meters in radius.

"It is estimated that the construction of the film city is not only so much." Chen Zhiwen smiled and said: "Although this matter is not urgent, we still need to find the land early and buy it."

The matter of the studio is really not in a hurry. It will be fine in two or three years. After all, it will take at least five years for Hong Kong TV dramas to explode. The trend of real estate speculation will blow again. Countless scalpers are scrambling to stock up on the qualifications to buy houses, and various real estate pre-sale offices will start queuing up late at night.

At that time, it will be a bit difficult to obtain another piece of land with a large area.

"Okay, I'll go to Tseung Kwan O tomorrow," Zhou Jiayang nodded in agreement.

Chen Zhiwen asked: "What do you think about increasing TVB's overseas distribution channels?"

"It's a bit difficult. The easiest way is to find overseas local people to cooperate with. When we produce content, they can network and make money together. However, TVB content can only have a market in places like Chinatown." Zhou Jiayang frowned Said.

"Overseas Chinatowns actually have a huge market. There are estimated to be tens of millions of Chinese in Europe and the United States alone, which is several times that of Hong Kong. If this market can be well developed, it will be very beneficial to the development of TVB." Chen Zhiwen said.

Zhou Jiayang nodded and said, "That's what I said, but Chinatowns are too scattered, there are places all over the world, and there are also places in every big city."

"That's why it's more troublesome. Even if Hong Kong movies are sold outside, you can only find countries in Southeast Asia. There is no way to go to Europe and the United States, because the people are too scattered, and there is no way to gather them together when watching movies." Chen Zhiwen shook his head. He said that if Chinese in Europe and the United States can contribute to the Hong Kong box office, Hong Kong movies may not decline even if Hollywood movies invaded in the 1990s. As long as they can still make money, then the talent will not be broken, and maybe they will be able to survive until the 21st century. up.

Relatively speaking, Hong Kong TV dramas have lasted longer because of the mainland market. In the 2000s, TVB also produced many classic TV dramas, which were very popular in the mainland, such as "Looking for Qin Ji", "Love Through Time and Space", "Golden Branch Desire" , "Sister Tuoqiu", "Legal Pioneer", etc., also have a very strong cast team, but they still declined after 10 years, but unlike Hong Kong movies, the decline of Hong Kong TV dramas is due to the poor treatment of actors. After the contract expired, all the people came to the mainland to mix.

"If we only sell music, we can find a way to get through the channels of Chinese supermarkets in Europe and America. The Chinese supermarkets in Chinatown basically cover all the local Chinese." Zhou Jiayang thought for a while and said.

"Chinese supermarket? This is a good idea." Chen Zhiwen nodded and said, the living habits of the Chinese group are much different from those of Westerners, and a large number of unaccustomed ones bring business opportunities. Many Chinese have vision and courage, so naturally A supermarket has been opened, importing goods needed by the Chinese from Asia, and then selling them in Europe and the United States, and their customers are also Chinese. This is suitable for TVB to sell music.

Zhou Jiayang said: "But there are a lot of these Chinese supermarkets, and we still need to find a local Chinese to be in charge of the channel."

"Okay, let's try. Let's start with the United States first. You can find a few people from the sales team in the United States and let them take charge of this matter." Chen Zhiwen nodded and said, in fact, it is not a big deal in itself. Just do it.

"Okay, Midea and Red Bull's teams in the United States can be regarded as local contacts, and we should be able to find such people." Zhou Jiayang said that although TVB's annual net profit is less than a medium-sized real estate under Hutchison, he can I know that my boss attaches great importance to TVB, and its media characteristics far exceed its profit characteristics.

"Is the Xinghe headquarters building ready to start?" Chen Zhiwen asked again.

"Yes, Master Bei Jinming designed the building drawings for us. I sent it to another three-party construction agency to verify its safety. I have received a positive reply. This building is safe. The initial estimated construction cost is 130 million. Hong Kong dollars, a total of 49 floors, 43 floors above, 6 floors underground, with a total construction area of ​​888,000 square feet, and it is estimated to be completed by the end of next year." Zhou Jiayang replied.

"Okay, although the speed is a bit slow, we finally have our own headquarters building." Chen Zhiwen said with a smile.

The design of an office building itself takes several months, and with a master like Bei Jinming, other businesses must be busy, so it was not until last month that Bei Jinming sent someone to deliver The blueprint of the Galaxy headquarters building.

Naturally, no one in Galaxy understands this kind of blueprint, so it was sent to a third-party company in Europe for review to ensure safety and energy saving.

By this month, I got an affirmative answer, that is to say, the Xinghe headquarters building can start construction.

"Yeah, the people in the United States have become crowded again recently. Lei Shengli asked me for a small office building in Hehuang. With a little decoration, it can accommodate hundreds of people." Zhou Jiayang said with a smile.

"Yeah, the development of Midea is too fast." Chen Zhiwen said with a frown. If it develops too fast, it will have its own troubles. It's not that there is no place to rent, but that it needs to rent a short-term large office building. This is not very good Looking for, just as he knows, the ByteDance of the later generations will change the office every few months in 13-15 years, because the development speed of ByteDance far exceeds Zhang Yiming's prediction every time.

Zhou Jiayang thought for a while and said, "It's really difficult to wait another year and a half. How about finding a larger office building and letting Midea move there?"

The landlord in Hong Kong is Hong Kong Land. Although Hutchison is one of the four major foreign companies, it did not pay much attention to the self-owned commercial office building before. The entire Central District only uses the Hutchison Building for itself.

"Actually, it doesn't have to be in Central. Anyway, we have a shuttle bus, so it's the same even if we move to Kowloon." Chen Zhiwen thought for a while and said, now Midea doesn't need to stay in Central to reflect its value.

"Okay, I understand." Zhou Jiayang nodded and said.