The Industrial Giant Reborn

July 3, 1977, sunny.

The sun in the morning already had a bit of venom, plus there was a heavy rain just two days ago, and the humidity in the air was high. Under the scorching sun, you only need to stay for 5 minutes before you feel profusely sweating.

Hung Hom, outside a single-story building by the sea, countless people lined up in a long S-shaped queue, some with umbrellas, some with hats, and some who didn't care, but all of them were He looked anxiously at the front door, expecting someone to come out, because if someone came out, those who were queuing outside would be able to enter.

If a foreign ghost comes here, he must think that this is some kind of tourist place, because the number of people is limited, so people outside line up, but Hong Kong people know that this is just a sales center. There are too many places.

"These people are really crazy." Even if the air conditioner is blowing in the room, as long as he sees the brightness reflected by the concrete floor outside after being exposed to the sun, Chen Zhiwen can feel the heat outside, but too many people don't Don't care, just wait outside.

"Chen Sheng, among them, there are actually only a few who are real house buyers. Most of them are scalpers who come to speculate in real estate. They keep queuing up and lottery. Earn 1,000 Hong Kong dollars." Zhou Jiayang explained with a light smile beside him.

"1,000 Hong Kong dollars? For ordinary workers in Midea, if they don't work much overtime, they may have to work for more than two months without eating or drinking." Chen Zhiwen said.

In the past two years, with the rise of housing prices in Hong Kong, the wages of all jobs in Hong Kong have also begun to rise. Otherwise, many people could not afford to rent a house at all. Midea factories naturally raised their wages according to market conditions. At present, generally Midea workers earn about HK$400 a month, which is actually quite good in Hong Kong where food and housing are included.

However, arcade factories are very busy, wages are high, overtime is more, and the income is seven to eight hundred, or even thousands, and only those who perform very well in each factory have the opportunity to be transferred.

But even so, compared to queuing here, the benefits are still too small.

"It's not that easy. We calculate the number certificates of the number of suites sent out every day. The more people they come, the lower the probability of being shaken. Many people may not be able to get shaken even if they line up for ten days. Arrive." Zhou Jiayang said.

"These scalpers are real," Chen Zhiwen said, shaking his head.

In Hong Kong today, almost all real estate companies are restricting number lottery, unless it is a very remote community.

It’s not that people who like to toss house buyers so much, but those who come to buy houses, most of them are real estate speculators. Once these people buy a house, they immediately sell it at a high price. Naturally, the real estate companies are not fools. There is such a good thing Is it your turn again? I won't raise the price myself?

But housing prices are a trend in themselves, that is, because these people bring a lot of money into the market, many people who want to buy a house cannot buy it, which also promotes the rise of housing prices. Even if the real estate company raises housing prices, these people still will not stopped.

As a result, many real estate projects began to limit the daily shipments and adopted the lottery method. This kind of routine also appeared in the mainland in later generations, but it only appeared in a few places, but today's Hong Kong is everywhere.

Even rolling one card a month is much better than going to work, and many people will take advantage of the mentality of some people who only dare to go to work and dare not fight hard, and ask them to line up for more than ten yuan a day, and sit on the Diaoyutai by themselves.

"There are more scalpers queuing up in Taikoo City. The market is so good recently that Taikoo kicked Dachang Real Estate out of the gate and now specializes in Taikoo City's business." Zhou Jiayang said with a smile.

"It's not counted as a kick. The breakup fee is about 100 million Hong Kong dollars. I also get some points for Dachang. Dachang can be said to have made a lot of money." Chen Zhiwen shrugged and said with a smile.

As early as 1972, Swire Group decided to develop Taikoo Shing, but because they didn’t know real estate and were timid, they brought in Dachang Real Estate, which was a little famous at the time, to develop Taikoo Shing together. After two years of real estate crisis, the project was suspended , was restarted in 1975, and today, the price of houses for sale in Taikoo Shing has more than doubled, and because of the good location, the market is basically in short supply.

Under such circumstances, Swire Group was naturally unwilling to share the profits with Dachang, and wanted to kick him out. He earned more than 100 million Hong Kong dollars without doing anything, and many real estate companies have worked hard to develop more than a dozen projects, but there may not be so many.

"Our second phase has already been put on sale, with a total of 3,100 houses. At present, I release 100 houses a week, and it is estimated to be completed in more than half a year." Zhou Jiayang said: "Now we have enough funds to develop the foundation of the third phase. Yes, it happened that the houses kept being sold for a period of time, and these funds were used to develop the third house. According to the plan, the pre-sale of the houses in the third phase will start in April next year. All the funds will be recovered in the next month, so that the entire Huangpu Garden project is considered complete."

"Just do it according to the plan, as long as all the funds are recovered in the second half of next year." Chen Zhiwen nodded and said, "What about the Huangpu business district?"

The Huangpu Business District is a commercial project developed on the 800,000-square-foot land that Hehuang acquired after the acquisition of Qizhou Yingni. There are a total of ten buildings on it. After completion, the total construction area is as high as 5.5 million square feet.

This is a cash cow prepared by Chen Zhiwen for Hutchison Wong Future. In Hong Kong in the future, except for 1983 and 1984, housing prices in Hong Kong have been rising rapidly, and the rent price is the same. The rent of Grade A office buildings in Central is also rising. .

Especially after 1985, because foreign capital needs to do business with the mainland through Hong Kong, state-owned enterprises in the mainland also need to do business with overseas multinational companies through Hong Kong.

Whether it is abroad or at home, doing business is all about saving face. If the headquarters is located in a poor place, will outsiders still do business with you? This has led to office buildings in Central, where rents are rising faster than house prices.

Under such circumstances, who can stand a normal business company?

Therefore, they can only move out, and the rent in other towns in Hong Kong has also risen.

The location of Hung Hom is very good. It is close to the sea, and there is an undersea tunnel leading directly to Hong Kong Island. In addition, the future subway, and if Hutchison and Wong work hard here, it will definitely be more suitable for companies that migrated from Central than later generations.

"The Huangpu business district is also being implemented according to the plan. The underground garage has been built, and the ten office buildings are also under construction at the same time. It is estimated to be completed in June next year." Zhou Jiayang said: "Many people have come to ask us about the rental price. Well, our underground garage has three floors, which is our advantage."

"The supporting facilities are well built, so naturally we don't have to worry about tenants." Chen Zhiwen nodded and said.

Parking in Hong Kong is an eternal problem, so the Huangpu Plaza in front of Whampoa Garden also has a super parking space underground, and the Whampoa commercial area here is the same, that is, it is convenient for the tenants upstairs, and you can also collect rent separately .

"That is, all our funds come from the bank. HSBC has some opinions on this. They want us to advance more funds." Zhou Jiayang said again.

"Ignore them, but if HSBC really shrinks its loans, then find some small banks. These banks don't have that high risk control in order to make money." Chen Zhiwen thought for a while and said.

After He Huang bought the land in Yingni, Qizhou, he spent another 98 million Hong Kong dollars to transfer the land to commercial use. The land was previously a cement factory, and the ground was polluted, so He Huang had to spend another 2,000 Hong Kong dollars. Ten thousand Hong Kong dollars changed the earthwork and stabilized the foundation. In addition to the funds invested in the acquisition of Qizhou Yingni, a lot of money has been spent.

Therefore, the construction cost of the Whampoa business district is completely dependent on the bank, which borrows money from the bank to build a house with the value of the future property and the rent as collateral. This is also a normal routine in Hong Kong, but the big banks will still ask investors to invest more The principal goes in to reduce the risk of the bank.

"Okay, but the interest rates of these small banks may be higher." Zhou Jiayang said.

"If you give up, you will get something. There is no perfect thing. After collecting the rent in the future, you can pay it back slowly. If you want to own a commercial office building of 5.5 million square feet, of course you have to pay a certain price." Chen Zhiwen smiled. said with a smile.

In fact, if the funds were sufficient, he would have already built all the large land in Whampoa Gardens into commercial office buildings. The commercial office buildings with an area of ​​more than 10 million square feet would be worth 200 billion Hong Kong dollars in the 1990s, and the annual rent is estimated to be as high as Ten billion Hong Kong dollars is completely another Harbor City project.

But the premise is that the funds are sufficient, and because it is similar to Harbor City, it cannot be done, because it will drag down all the funds of the entire group. After a sharp rise, the loan can be repaid to a certain extent before it can be slowed down.

And in this way, too many golden opportunities will be missed, especially in the case of the golden finger of the prophet, the value of many projects is better than such a commercial office building cluster, and there is even an opportunity to obtain better ones that are worth holding for a long time s project.

Therefore, Huangpu Garden has become a community just like the original history, so that a large amount of funds can be quickly cashed out, so as to make other investments with higher returns. The land obtained from Yingni in Qizhou is not small, but it will not drag down the current Hutchison, so Chen Zhiwen decided to turn it into a commercial building business district.

In the future, the rent can be collected for a long time, but it will not affect the normal operation of Hutchison Huang, and as long as the land price rises, the value of these office buildings will also increase, so they can be used for second mortgage loans.

Of course, this risk is also very high, and the general banks will be more cautious.

"According to the current rental price of Hung Hom, the annual rent of Huangpu business district is 50 million Hong Kong dollars, but the current market interest rate is too high, and we are under great pressure to repay the loan. The rent may not be enough to repay the loan." Zhou Jia Yang said helplessly.

"Interest is a global problem. It cannot last for many years. The economies of Europe and the United States can't bear it. For the time being, we will find a way to repay the loan with the loan. Let's take it easy. The real estate market will continue to rise." Chen Zhiwen said.

Although I don't really like real estate, but with the Prophet Goldfinger, this is really a super cash machine, and even if I don't participate, others will earn this part of the money, so it's better to keep it for yourself and earn it yourself In addition, the money will be invested in industries to help Hong Kong's economic development, or the country after the future reform.

Even in charity, Chen Zhiwen’s investment in Hong Kong is far more than that of other rich people. Huagang Fund has built 30 Zhiwen primary schools in the past two years. At the same time, it has helped a large number of poor children from poor families to reduce tuition fees. In terms of food, it is also common to provide meat. And vegetables are given to students, which are not part of the daily meals of middle-class families. In addition to education, Huagang Foundation has also set up special project teams in major hospitals in Hong Kong to help poor families suffering from serious illnesses.

"Okay." Zhou Jiayang nodded. Now as long as the Huangpu business district is completed, Hutchison will become the top ten property owners in Hong Kong. This is the benefit of large land, which is very rare. If it is developed into a residential area, it will be gone. Otherwise, it may be better to develop it when Hehuang has enough funds in the future.

"Okay, in terms of real estate, you still need to take care of it. Try to cash out as much money as possible. I will have a big use by the end of next year." Chen Zhiwen stood up and said.

"Chen Sheng, I understand." Zhou Jiayang said with a nod, but he was very curious in his heart. You must know that after the development of the Huangpu Garden project is completed, all loans, construction costs, etc. will be deducted. A net profit of 1 billion, if the house price continues to rise, it will be more than a billion Hong Kong dollars, plus a 1.7 million-square-foot Huangpu Commercial Plaza.

And other lands of Hutchison are also cooperating with different Chinese capitals or Galaxy Hengyi. According to estimates, they can cash out another four to five billion Hong Kong dollars. In addition, Galaxy itself also has its own real estate projects, which can provide at least 2 billion Hong Kong dollars before and after. Hong Kong dollars.

What are so many funds going to do? It is definitely not the acquisition of a certain company, because the acquisition in Hong Kong does not need to be so troublesome at all. If each acquisition needs to raise funds by itself, then there will not be one merger and acquisition in Hong Kong in ten years.

As long as the target of the acquisition is not in debt crisis like Hutchison before, it can directly seek a bank loan. Hong Kong banks are very happy to do this kind of business, even international banks are the same.

Not to mention, the boss also has a lot of non-real estate businesses. Midea's arcade machines and Red Bull's beverages are very popular in Europe and the United States. In terms of profits, they may not be lower than Hong Kong's real estate.

"Okay, then I'll go first." Chen Zhiwen said, under his own layout before, before the real estate market took off, Hutchison, Xinghe Real Estate and even Dad's Hengyi obtained a lot of high-quality assets. Now It is the development stage. At this stage, Chen Zhiwen does not understand and will not participate. He only needs to know the final result and arrange for a three-party audit team to come in to audit the finances. The rest is all left to professional managers.

The era of huge profits in real estate has arrived. Hutchison, Xinghe, and Dad Hengyi have long been prepared. With their absolute confidence, if they just roll up their sleeves, they will definitely get more profits than other peers.

Of course, operating ability is also an aspect. Chen Zhiwen is also constantly poaching teams from several major Chinese-owned real estate companies. That's all he can do, and the rest depends on whether he earns a lot or super much.