The Industrial Giant Reborn

"Chen Sheng, the land in Tin Shui Wai is worthless, but the area is large enough. It is indeed difficult to determine how to value it. Why don't we learn the most traditional cooperation model in Hong Kong? I will provide the land, Chen Sheng will provide the funds, and we will work together To build Tin Shui Wai into a new town in Hong Kong, just now, the Hong Kong government also intends to transfer the population of Hong Kong to other towns, and there are many new immigrants from the mainland in Tin Shui Wai, Chen Sheng will make your factory also be able to Moving here can also solve the employment problem, and it can be done in one fell swoop." Zhao Desheng said a little excitedly.

"Zhao Sheng's remarks seem to have a very perfect idea." Chen Zhiwen smiled and said: "It's just that I may disappoint you. Red Bull wants to acquire Tianshuiwei, but it wants to build a large-scale farm there. It’s nothing more than a cattle farm, plus a dairy processing factory or a milk powder processing factory, but you are right about one thing, the new immigrants from the mainland can indeed find employment here.”

"Chen Sheng, the real estate industry is always the most profitable in Hong Kong. How much money can milk or milk powder make? Why should we look far away?" Zhao Desheng said.

"Of course real estate is more profitable, but only in Hong Kong Island, Tsim Sha Tsui, Hung Hom, Yuen Long or Sha Tin, but in the New Territories, it may be difficult, not to mention the lease term, even if it is me or other real estate businessmen or the Hong Kong government. I am planning to invest in the New Territories, and it is impossible to be in Tin Shui Wai, which is too remote. I chose to be there because Tin Shui Wai is the least likely to develop real estate business in Hong Kong, and my industry needs an industrial chain and a large number of skilled workers, let alone impossible. Move to an uninhabited place." Chen Zhiwen said lightly.

This point is indeed true, there is no fooling around.

In the 1990s, housing prices were high, and Li Jiacheng built Kingswood Villa in Tin Shui Wai. Many Hong Kong people felt that Tin Shui Wai had some hope, so they all went there to buy properties. This kind of place is still developing, even if the subway comes, it is useless, it is too remote.

Of course, there is another reason, that is, Li Ka-shing, who developed this place, signed a monopoly agreement with the Hong Kong government to prohibit other capital from investing, which made Tianshuiwei unable to absorb other capital, but this is only one of the external reasons. The real reason is still wanting to Building a town with recycling capacity from scratch requires a lot of capital, and because it is far away from the bustling area of ​​Hong Kong, it is difficult to make a profit from it, unless it has its own industry and can obtain funds from the outside world to activate the regional economy.

Theoretically speaking, there are only two ways to develop Tin Shui Wai well. One is that the Hong Kong government invests a lot of money in it, but the financial revenue of the Hong Kong government is also limited. So many towns that have developed normally also need funds, and the input and output It is far better than Tin Shui Wai, which has nothing.

The second is that Chen Zhiwen moved some of his core industries to Tin Shui Wai, making these industries the core income of the local people, and then driving the development of the tertiary industry, forming a cycle. In theory, it is not impossible. Similar to Red Bull, it does not need very complicated industries. chain, or part of Midea's industry, it doesn't matter if there is no industrial chain locally, and Shenhai City next to it will definitely have one in the future.

But this kind of approach is actually to support a group of local people with the interests of Midea or Red Bull. Unless Tianshuiwei is his own, or at least part of it is his own, otherwise, he will not be a saint to nourish other real estate companies.

Moreover, no matter how you say it, even if you want to develop Tianshuiwei, it will be after the 1990s, because in the 1980s there would not be any development value here, and of course you would not be able to make money if you used it to raise cattle, but you can’t buy such a large land and put it in the sky. Ten years, and then develop?

It is better to turn this place into a ranch in Hong Kong, and then develop new towns in accordance with the requirements of the Hong Kong government when the time is right.

"Chen Sheng really stop thinking about it?" Zhao Desheng asked.

"I heard that Zhao Sheng and Li Jiacheng are also discussing the joint development of Tianshuiwei?" Chen Zhiwen said suddenly.

"How did Chen Sheng know?" Zhao Desheng was taken aback. Not many people knew about this matter, and it was being done in secret.

"Li Jiacheng's ability is indeed very strong, but he can't change the traffic situation in Tianshuiwei, and he can't change the traffic situation in Tianshuiwei, and no one wants to go to Tianshuiwei. If he manages again, he can't succeed. The essence of real estate is people, and no one wants to live in a Even if the gods come, it is impossible to develop this place successfully." Chen Zhiwen said with a smile.

"It's really not possible now, but it's hard to say in the future. Does Chen Sheng think that's right?" Zhao Desheng continued to ask.

"I agree with this sentence, but how long is this future? Yuen Long was not very popular 20 years ago, but it is still much stronger than today's Tin Shui Wai. It is only today that Yuen Long has begun to gain a lot of popularity and capital. , but if you want to develop well, it may take another ten years, so is Zhao Sheng willing to wait another thirty years? Or, you are keeping this land now, and plan to leave it to your grandchildren for further development?" Chen Zhiwen smiled said.

"." Zhao Desheng frowned, thinking carefully about Chen Zhiwen's words.

Chen Zhiwen continued: "If you want to develop Tin Shui Wai, the most basic problem is transportation. Either the Hong Kong government builds a first-class highway to connect Tin Shui Wai and Kowloon Peninsula, but there are a lot of mountains in the middle, and the cost of road construction is very high. 100 million, equivalent to half of the current fiscal revenue of the Hong Kong government, or build a subway, but the investment is higher, how many years do you think the Hong Kong government will do this, or do you expect Li Jiacheng to do this? "

"Chen Sheng's analysis makes sense, but the land in Tianshuiwei is our family's century-old heritage. If we want to sell it, the price quoted by Red Bull Company is not enough." Zhao Desheng hesitated for a moment and said.

Chen Zhiwen smiled and said, "Yes, you can make a price, as long as it is reasonable, I can agree to it."

"Actually, we don't want money, but fixed assets. Not to mention Hong Kong Island, at least Tsim Sha Tsui or Hung Hom." Zhao Desheng thought for a while and said.

"Property? That's okay. How about this? I will arrange for someone to sort out the information on some of my properties or land for you. You can choose by yourself. At that time, there will be a special lawyer to communicate with you about the transaction." Chen Zhiwen thought about it want to say.

Although he values ​​properties in Hong Kong, apart from the core assets, such as buildings in Central, Admiralty, Tsim Sha Tsui, Harbor City, Huangpu Plaza, ten buildings in Huangpu business district, etc., others are available to him at any time. The cash for the transaction can be exchanged when it is suitable.

The present Tin Shui Wai is certainly worthless, but even if it cannot be developed into a new town in the future and holds 5 square kilometers of land in Hong Kong, it is still worthwhile to exchange a few small properties.

"Okay, then I'll take my leave first." Zhao Desheng saw that he had temporarily achieved his goal, so he got up and said goodbye.

At noon, Chen Zhiwen invited Qin Zhihao, the person in charge of Red Bull, and Xu Jinhong, the manager of Xinghe, to have a staff meal in the cafeteria downstairs.

The welfare of Galaxy Group headquarters is stronger than that of Midea’s factories. For example, the cafeteria, which adopts a buffet model, all employees can eat freely, but they cannot be wasted. Once waste is found or food is taken away, there will be serious consequences. penalty.

Chen Zhiwen chose a few chicken wings, small sausages, steaks, beef fried rice, and vegetable soup. After all, this is a staff canteen, and it is impossible to have a luxurious seafood buffet. The food inside is also common food for ordinary people, and the most luxurious one is steak. , you need to pay 2 Hong Kong dollars separately to get it, and the others are common pork, fish, vegetables and so on.

All along, Chen Zhiwen ate delicacies from mountains and seas, and it's not bad to eat some ordinary food like this once in a while.

"Zhao Desheng's side, I think there should be no problem, get ready to raise cattle there, Lao Qin." Chen Zhiwen said with a smile while drinking orange juice.

Qin Zhihao asked: "Then Li Jiacheng is also discussing cooperation with the Zhao family, so there won't be any accidents?"

"I think that Zhao Desheng has already hesitated. The other Zhao family has been unwilling to accept this reality. The Hong Kong government will not develop Tin Shui Wai. If I were the governor of Hong Kong, why didn't I invest in Yuen Long and Sha Tin if I had money? Even anywhere in the southern New Territories. It is more suitable than Tianshuiwei, it was right to hoard land a hundred years ago, but it is a pity that it was in the wrong place." Chen Zhiwen said with a smile.

Many Chinese families started hoarding land after they came to Hong Kong a hundred years ago. Hong Kong Island and Victoria Harbor had long been controlled by British capital, so everyone chose other places. Dairy Milk International Co. hoarded a lot of land in Tsim Sha Tsui and Causeway Bay. The main purpose is to raise cattle, but in the 1970s it became a huge fortune, but unfortunately it was annexed by Landmark.

Zhaojiatun has the largest land, 5 square kilometers. Although they are all swamps and ponds, they are better than mountains. Compared with Hong Kong, which has an area of ​​3,000 square kilometers, this land is 0.16% of Hong Kong. Unfortunately, the location is too remote. Only Chen Zhiwen, who holds a large number of high-quality industrial properties in Hong Kong, has the ability to activate this land. The Hong Kong government may not be able to do it. Tin Shui Wai in later generations has always been called the slums of Hong Kong.

"But if we go there, the traffic will be inconvenient." Qin Zhihao said.

Chen Zhiwen said: "The land route is not good, but the water route is fine. The Star Ferry under Wharf can purchase several freighters to send the goods to Tin Shui Wai, and Hutchison can open a small port there. In the future, the dairy factory equipment , live cattle or feed can all enter from the port, so the efficiency is sufficient.”

"That's okay. There are some masters in dairy factories or breeding areas, and there are some in Hong Kong who used to be from Milk International." Qin Zhihao said: "In this case, basically there is no big problem, but whether they can make a profit , it’s hard to say.”

"The funds for purchasing the land in Tianshuiwei come from Xinghe, and the land belongs to Xinghe. The money for subsequent leveling of the land is also paid by Xinghe. It is not included in your investment, but it can be used by you for free. You should not touch the real estate, and do your own thing with peace of mind. That's enough." Chen Zhiwen said again.

Our own Red Bull company and Midea have special directions. For example, Red Bull can make all kinds of beverages, food and even food, but not others. You can use your own advantages to develop various industries, especially real estate. Industry, once it is involved, it may look down on industry.

The same is true of Midea, because these industrial companies, in the early stages of development, are really not as profitable as real estate. Midea’s arcade machines almost monopolize the world, and their annual profits may not be as valuable as the two buildings in Hong Kong. But in the long run Well, well-developed industrial companies can develop exponentially, while real estate companies in Hong Kong can basically only be kings in the lake when they reach the level of Landmark.

"I don't know much about real estate either, so Xu Sheng can do it." Qin Zhihao said with a smile, "If that's the case, there shouldn't be a big problem. We'll just wait for the Zhao family to sell the land."

Chen Zhiwen went on to say: "Then how can you compete with Milk International, which is now owned by Landmark, have you thought about it?"

"It's actually not difficult." Qin Zhihao said: "After Hongkong Land acquired Dairy Farm International, it was mainly for the land of the dairy company, not the milk business. In the past few years, their service ability has become worse and worse, and many people have left. , has caused dissatisfaction among many Hong Kong citizens, as long as we seize this opportunity, we will be able to replace it, unless Landmark regains its senses and invests funds to compete with us.”

"Okay, you don't have to worry about that. If Landmark invests money, I will follow suit." Chen Zhiwen said with a smile.

"Actually, if it wasn't for the bad relationship between us and the Jardine Department, I would have gone directly to the door and offered to buy the milk business of the milk company." Qin Zhihao smiled awkwardly.

"The competition is the same, as long as we are strong enough and they are smart enough, they will give up." Chen Zhiwen said with a smile.

In the process of competing with or acquiring capital from various parties in Hong Kong, Chen Zhiwen still has an absolute advantage, that is, he knows the future. He knows that the price of what he is doing now or the company he wants to acquire will be very high in the future, so he is willing to invest , but the opponents don't know that they need to calculate all kinds of current gains and losses and uncertain future, so it is easy to give up when the chances of winning are not very big, even if the capital scale of both parties is similar.

In other words, it is the same as fighting/fighting, whoever is not afraid of death is more likely to win.

"The fresh milk business in Hong Kong, at its peak, has a scale of hundreds of millions a year, and the profit is quite considerable, but it is obviously not as good as real estate." Qin Zhihao said.

"Have you ever thought about doing overseas business? After all, the Hong Kong market is limited?" Chen Zhiwen asked. In Hong Kong, apart from real estate finance and some export industries, if you want to make a lot of money, you really have to monopolize a segment of the market. Say you can support yourself.

Qin Zhihao thought for a while and said: "The business of fresh milk is basically available in developed countries, and there is no market for countries that are too poor. Only those economies that are developing are more suitable. If you want to expand outward, Wanwan is a good one." Choose, their economy is the same as ours 10 years ago, there are many children, and there is no large breeding industry in the local area.”

"That's fine. I'll have a look later." Chen Zhiwen nodded and said, raising cattle is an excuse, but it is true to hoard land. The future land prices in Wanwan will not be cheap. When the Asian economy takes off, Wanwan will The increase in housing prices in the big cities of Taiwan is only a little worse than that in Hong Kong.

Of course, he has no interest in going to Wanwan to engage in real estate, but if he can make a lot of money just by reselling or demolishing, he is still willing to participate.

In this way, the dairy industry can be developed, and sufficient funds can be obtained in the future to further expand to other regions. In this way, the dairy company can be independent, which is also good.

"Okay." Qin Zhihao said.

"By the way, have you chosen a name for your dairy company?" Chen Zhiwen asked casually again.

"Not yet. Our internal staff are still discussing what to call this name. The current candidate name is Hong Kong Dairy Group. What does Chen Sheng think?" Qin Zhihao asked.

"No, don't bring the name of the place, or you won't be able to internationalize in the future." Chen Zhiwen thought for a while and said, "I'll choose a name, let's call it Yili, Yili Dairy, it's more catchy."

"Yili? That's fine, that's the name." Qin Zhihao nodded and said, the boss has already spoken, so it can only be this name, and there is nothing wrong with the name itself.

PS: The May Day holiday is actually busier than going to work. I will change it today. Please ask for a monthly pass at the beginning of the month. Thank you for your support.