The Industrial Giant Reborn

After staying in the United States for nearly a month, all aspects were finally completed satisfactorily. Red Bull found a spokesperson, and the Red Bull sales team in the United States also entered Red Bull into many supermarket chains and some trading companies that are responsible for providing goods to small mom-and-pop stores. Just waiting The Red Bull advertisement started, and it really entered the American beverage market.

Wal-Mart's stock is also being acquired steadily, and the warehouse supermarket plan is being completed step by step, and these investments will consume almost 60% of the US dollars in Chen Zhiwen's hands.

As for the other 40%, some of them have entered Hong Kong from overseas bank accounts to absorb Wharf stocks through multiple accounts.

Although the stock market is very poor this year, in order to build Harbor City, which requires a total investment of 2 billion Hong Kong dollars, Wharf still carried out a stock expansion in the stock market to raise funds in April, which gave Galaxy a good opportunity to acquire Wharf in one fell swoop. About 2.5% of the shares, plus the previous acquisitions, Chen Zhiwen now holds 4.3% of the shares of Wharf.

"It's not bad, let's continue to buy. Remember, don't cause any alarm. I guess Wharf will expand its shares many times for financing. When expanding shares, we will buy more. Usually, we can buy slowly. Make sure not to let people Found." Chen Zhiwen looked at the latest report and said with satisfaction.

The current Jardine department is still very strong. It is not wise to provoke at this time, so the acquisition must be stable. Li Jiacheng of later generations acquired 20% in three months, which is fast enough. The joint venture with HSBC is faster. Anyway, it is still very early before the stock market and real estate market pick up, and there is no rush at all.

"Understood, Chen Sheng." Song Jianbai, who was sitting opposite Chen Zhiwen, said in response. He is currently the manager of the investment business department in Galaxy Holdings.

"Okay, go get busy first." Chen Zhiwen nodded and said, HSBC can't let HSBC know about the conspiracy of Wharf, so whether it's funds or trading, it's all done by his own people. He dug Song Jianbai from Standard Chartered Bank , is currently responsible for the acquisition of Wharf, and there may be other acquisition targets in the future.

Not long after Song Jianbai left, Chen Zhiwen asked his assistant An Qi to call Lei Shengli. At present, Lei Shengli is in charge of Midea Electronics.

In fact, Lei Shengli had been waiting outside for a long time. After he came in, he reported all the recent progress of Midea Electronics.

In the past month, Midea has not changed much. Several businesses have moved into their own office buildings.

With the end of the overseas oil crisis, although it is impossible for the oil price to return to the previous low price, it will not deteriorate again. The global economic confidence has returned a lot. Therefore, the originally sluggish orders have recovered a little bit, and At present, the main car radio project has invested more than 100,000 Hong Kong dollars, and the single project is still in slow progress. The auto parts project will take several years. This kind of thing can only wait, and slowly follow Toyota's rules and regulations. Toyota's timeline to go.

As for the other black and white home appliance OEM business, it is still doing the previous orders, but because of the expansion of the site area, the production capacity has also increased a lot, but it is not for air conditioners and refrigerators, but for fans.

"There are so many orders for European and American fans because their local electricity prices have increased a lot. Some customers predict that the sales of fans will definitely increase this summer, so they place orders in advance." Lei Shengli explained.

"That's true. Many power stations in Europe and America are burning oil." Chen Zhiwen said with a smile. Before the oil crisis, oil was too cheap. Power stations in many western countries were burning oil. Now they are suddenly facing an oil crisis. , and it is impossible to immediately switch to burning coal. Besides, Western capitalists can't wait to take advantage of any opportunity to harvest leeks.

Chen Zhiwen thought for a while and asked, "Are we also purely assembling the fan business?"

Before, Chen Zhiwen paid more attention to large-scale business such as air conditioners. As for fans, he knew that there was a department, but he also knew that the scale was not large, because this thing is relatively simple, and Hong Kong counterparts do too much.

Lei Shengli replied: "Yes, the Paige Electric we acquired before is mainly engaged in the assembly of air conditioners, and the fan business is not large, because we do not have our own injection molding factory, and the motors are also purchased, so there is no profit at all. I also asked before However, it’s not that there are no orders, but that there is almost no profit, and Paige’s previous boss is not willing to do it.”

"That's because they were reluctant to invest in upstream industries before." Chen Zhiwen thought for a while and said: "We have an injection molding factory, and it is not difficult to undertake simple components such as electric fans. Under our control, the cost can be kept to a minimum.”

In any industry, if a brand wants to rise, the most common way is to start from the low-end. For example, in the history of the mainland, Midea started as an electric fan, and Samsung, which dominates the electronics industry, also started from black and white TVs. Haier for refrigerators also started at the low end, and eventually gradually upgraded its industry.

Now Midea wants to be the main brand of electrical appliances, and it is inevitable to start from the low-end, and the lowest-end products of electrical appliances are basically electric fans, with relatively the lowest technical content.

"This is not a problem. Our current factory has a large enough area, and people are not a problem. We just need to recruit some people to train for a few days." Lei Shengli nodded and said that this kind of product with low technical content, as long as the boss is willing to invest Money, the product can be produced in one month, the only problem is that it is sold, and products that anyone can make can often vomit blood.

"Then make a project plan. I need to see the plan in a week." Chen Zhiwen said: "Also, the fans I make don't need profits, just the market."

"No profit?" Lei Shengli was stunned for a moment, although everyone is very hot, but the practice of not wanting profit is a bit too much?

"A fan like this can't have any profit margins. No matter how good or big it is, I need to get a lot of customers with cheap fans, and then use the channels and brands of fans to promote other electrical appliances." Chen Zhiwen said.

In Europe and the United States, where the market is already mature, although the oil crisis has caused some confusion in the market and supply chain, it is not so easy for foreign brands to get in and get a share of the cake. Therefore, Chen Zhiwen decided to give up the profits of fans a long time ago. To build their own brand sales channel network.

Although the sales channels of fans may not be suitable for the promotion of other electrical appliances, it is better than nothing, and in the next few years after the reform and opening up of the northern mainland, we will take the opportunity to move the fan factory there first, and produce unprofitable fans in Hong Kong. It is not impossible to become huge profits, or even more expensive, to maintain low or even zero profits, and to wash the entire low-end fan market around the world. Before that, it is natural to establish a complete global channel.

"This is indeed a method, but for other Hong Kong counterparts, it's a bit..." Lei Shengli quickly understood that, unlike other Hong Kong electrical appliance manufacturers, his boss really doesn't care about a fan business or For the entire electrical appliance business, if you don’t make money to grab the market, it’s hurting others with your own capital, but this is how shopping malls are, and there has never been fair competition.

"It's okay, tell them to let them buy a house, it's more cost-effective!" Chen Zhiwen shrugged and said, this is the truth, what future does being a fan have? Save the current money to buy a house, and it will be blood money in the future.

"Let's do that first. In addition, since our own air conditioner and refrigerator have been manufactured, we will arrange sales to the Middle East. I want to develop the market there." Chen Zhiwen said.