The Industrial Giant Reborn

In Central, Hong Kong, a real estate agency shop with a large area:

"Old Wang, you haven't been here for a long time." A man wearing a white shirt who looked like an agent said.

"Haha, Lao Xu, you also know the recent housing price situation. Several people I know hoarded a lot of houses, and they lost money in their hands. They sold them and immediately lost money, but if they didn't sell them, they were worried that they would continue to fall, but I'm so worried." The man called Old Wang said with a smile.

"Old Wang, you are amazing. Concentrate on doing business in Yuen Long. Now the whole of Hong Kong, and the housing market in Yuen Long is doing better." The intermediary man Lao Xu followed up.

"That's right, I asked my friends to go to Yuen Long at the beginning, but these people definitely think that Hong Kong Island's house prices will rise even higher in the future." Lao Wang said with a smile.

Old Xu said: "That's right, because the Midea Industrial Park is located in Yuen Long. Recently, there is still a large-scale recruitment there, and the wages are also high. The rental price nearby is almost catching up with Admiralty."

"Yeah, when I went to Yuen Long to stockpile houses, I valued the Midea Group's factory there, but I didn't expect that Midea would develop to this scale so quickly, and the second phase of the industrial park has begun to be built. I heard that, After the completion of the project, the number of people working there will be as high as 30,000, and the nearby houses may not be enough by then.” Lao Wang said with emotion.

As a qualified real estate speculator, he definitely doesn't have no brains, but he can analyze various data to judge the problem.

For example, Hong Kong’s annual immigrant population and export trends, the trends of some large conglomerates, or the policies of the Hong Kong government and major international events, etc., these data are only read by ordinary people as a way to pass the time, each of which actually affects the economy , It also means that as long as you are willing to study hard, you can find a way to get rich.

A few years before the 1980s, the real estate market in Hong Kong was smooth sailing. Housing prices and land prices have been soaring. You can make money anywhere. But after 80 years, the gap between Hong Kong’s average income and housing prices has become too large, which makes Sensitive The old Wang found out, and then went to the bank to check with friends, and learned that the scale of many people’s borrowing to buy houses was close to the line of family survival. He already knew that something might go wrong, but he didn’t know when it would happen. It was a bit reluctant to let him give up his business in this way.

Therefore, he chose to speculate in some places that would not be too much affected by real estate fluctuations. Midea’s industrial city in Yuen Long was his target. There were more than 10,000 people working here, and the income of these people The benefits are not low, the benefits are good, and the economic stimulus for the neighborhood is also strong, which indirectly drives more people to be employed. Therefore, he bought more than 30 shops in a place 1 km away from Midea Industrial City, and then sublet them. go out.

Housing prices may fall, and store prices may also fall, but as long as Midea Industrial City is still there, these people will have a lot of consumer demand, so at least the impact on rent will not be big, and it will not affect his loan repayment, but, In less than a year, Midea Group's industrial city quickly took off. Not only did it recruit a large number of people, it also negotiated with the Hong Kong government to obtain another piece of land at a low price and build the second phase.

This made Lao Wang feel good, the rent has risen a wave, and the housing price of half of Yuen Long has actually risen against the trend. At present, the only commercial office buildings near Yuen Long and Central that are still rising in Hong Kong.

"Brother Wang, are you here to buy a few more houses in Yuen Long?" Old Xu said with a smile. Quick, but the commercial facilities are still not as good as those in Central, so many good house types there are still in the hands of many intermediaries in Central.

"No, I'm going to buy some small office buildings near Central, that kind of small area, or the entire first floor." Lao Wang said: "However, the housing prices in Central are too high. In terms of financing, you also need to help me find Several trustworthy financial companies."

The current housing prices in Central may not be said to be the best in the world, but at least they can enter the top five. The money needed to buy the most common property here is probably enough to spend a lifetime in a developed country. Anyone who wants to speculate in Central People in the real estate market will have a lot of financial pressure. Here, it is generally only the territory of some big players or big companies.

"I have resources in the finance company, but Brother Wang, why are you coming to Central all of a sudden? Is there any news?" Old Xu asked curiously.

"It's okay to tell you, and you will know soon." Old Wang said, "Do you know that the Hong Kong government is going to auction off the land of the China-Pakistan terminal?"

"I've heard of it, what's the matter? Is there any insider information?" Although there was no one around, Old Xu still lowered his voice. In the real estate industry, sometimes a piece of news in advance can earn millions.

"Chen Zhiwen will participate in this auction. The news is really exciting." Old Wang said with a smile.

"Chen Zhiwen? He's coming to bid too? This is big news!" Lao Xu said in shock. As an intermediary in the real estate industry, he knew that several companies under Chen Zhiwen had gradually faded out of the real estate market more than a year ago. The most direct thing is not to participate in the Hong Kong government's auction, nor to cooperate with other consortiums to acquire land, nor to develop any new projects alone. It is completely in the shrinking stage, and it is more obvious this year, but unexpectedly, it will come to participate in the auction.

"That's right, that's why I'm going to push it down. Chen Zhiwen is probably also interested in this piece of land. In any case, once the news spreads, or Chen Zhiwen takes pictures of this land later, the housing price in Central will not be able to rise any further. Once." Lao Wang said with a smile.

"That makes sense. If that's the case, I'll go find out the news right away to see where it fits. Brother Wang, thank you for letting me know today." Old Xu said gratefully. Naturally, a normal agency and client don't need to talk so much, but they know each other well. It has been decades, and the relationship is very strong. This sentence is actually taking care of my own business. As long as I focus on the Central area and win the exclusive, the benefits will be my own.

"Okay, call me if you have any news." Lao Wang pointed to the BB machine in his hand and said.

"No problem." Old Xu agreed.

"Chen Zhiwen is actually going to participate in the land auction. I really don't know why this guy is suddenly interested in land auctions." Inside the Kangle Building, Niu Bijian said with a frown.

"It's probably because the attraction of this land is too great. Judging from Chen Zhiwen's previous strategy, it is clear that he is not optimistic about real estate in Hong Kong, but this land is once in ten years. If you miss it, you will never see it again This is an opportunity." Bao Fuda, the person in charge of Hongkong Land, analyzed.

"It's also possible that in the past two years, Chen Zhiwen has invested a large amount of assets overseas, investing in the United States and the mainland. He originally thought that we would lose a strong competitor in Hong Kong. Now that he has come back, it is really a headache. He The scale of the electronics industry and its influence in Hong Kong are enough, and with the addition of real estate, we will be in even more trouble." Niu Bijian said with a sigh.

The Hong Kong government, although Governor MacLehose has been promoting fair competition between Huaying and Huaying, even if MacLehose really thinks so, other people are different, especially after Chen Zhiwen has repeatedly launched forced acquisitions of British capital.

Only since the middle of last year, Chen Zhiwen has shrunk investment on a large scale, coupled with large-scale overseas investment, he seems to have lost interest in Hong Kong's real estate market, which made Hong Kong's British investors feel more at ease. Especially with the rapid and explosive expansion of its electronics industry, there seems to be a feeling that Chen Zhiwen has no longer looked down on Hong Kong's real estate market.

"Although Chen Zhiwen's exit puts us under a lot of pressure, it is actually beneficial. The value of this piece of land is equal to his approval, which is equivalent to other land in Central. This is enough to support the land price in Central for a while. And the bank is more at ease about this land." Bao Fuda said.

"That's what I said, but it's a little daunting to compete with Chen Zhiwen for funds." Niu Bijian said worriedly. If Jardine and Chen Zhiwen were facing each other three years ago, the fundamental reason was to compete for the title of Hong Kong's first consortium. But now, I have given up long ago, and even HSBC may have given up. There is no way. Several electronic products of Midea are very popular in the US market. It is difficult for them to know, although they do not know the cost And channel expenses, etc., but just a rough estimate, you can know how profitable the profit is, plus a Costco that has already raised funds publicly, who in Hong Kong would dare to have other thoughts?

Even the Hong Kong government is afraid to do anything now. Midea’s export products have now accounted for half the sky of Hong Kong’s electronics industry. A large amount of foreign exchange income in Hong Kong comes from Midea, and another company under Chen Zhiwen’s Galaxy Trading is the same. Controlling the export of a large number of daily necessities, the number of direct and indirect employment in Hong Kong, at least 150,000 to 200,000 people depend on Chen Zhiwen, plus their family size, such influence, as long as they don’t die, the Hong Kong government has nothing to do, let alone Said that although Chen Zhiwen often attacked British consortiums, he was still very polite to the Hong Kong government. At the same time, he spent a lot of money on charity and had a great reputation.

"Although Chen Zhiwen's financial resources are higher, he has not been optimistic about Hong Kong real estate before. Even if he is interested in land kings this time, there will probably be a limit. This is his own funds, and he will not spend them randomly." Bao Fuda thought for a while and said.

"That's right, then prepare the funds and contact the banks in Japan and Europe to prepare enough credit. We are bound to acquire this land, no matter who comes." Niu Bijian was full of confidence Said.

"Okay, I'll take charge." Bao Fuda nodded and said.

The time will soon be the end of August.

As Chen Zhiwen expected, the Hong Kong government has advanced the auction of the land king in Central. It is estimated that the Hong Kong government also hopes that Chen Zhiwen will come to "sponsor". After all, many people in Hong Kong are not optimistic about the real estate market nowadays, which has led to The government's previous auctions did not have very good results. This is unacceptable for the Hong Kong government, where almost 40% of its fiscal revenue comes from real estate auctions. The launch of the land king is to stimulate the market and Chen Zhiwen. It came, and it was a surprise.

The auction was held in Kangle Building, the headquarters of Jardine Matheson Group. Although it is the headquarters of Jardine Harmony Group, a part of Nuoda’s building is also used for lease. At the same time, it is also close to the Central Bus Terminal that will be auctioned. In terms of experience , very close to the building of the future land king.

Chen Zhiwen brought Zhao Lilin and arrived on time. At this moment, the exterior of the building was already full of various reporters. This was not only a land king auction, but also a weather vane for the future Hong Kong real estate market. Chen Zhiwen's personal participation has also become the focus of media attention. , this is the only time in recent years.

The security at the Kangle Building has already been in place. Dozens of security guards kept all the reporters out, and even some JCs rushed over to maintain order. After all, it was a big auction that even the Hong Kong Governor's Office paid attention to, and the crowd gathered here , it can be said that they control half of the wealth group in Hong Kong, the kind that may make international news if anything happens.

Accompanied by security guards and guides, Chen Zhiwen and Zhao Lilin arrived at the auction site on the 36th floor.

"Chen Sheng, long time no see." Li Jiacheng, with black-rimmed glasses, happened to be standing at the door, and when he saw Chen Zhiwen, he immediately said with a smile.

"Yes, Li Sheng, long time no see." Chen Zhiwen nodded and said with a smile.

Since the US retail business and Midea's electronic business have further opened up the market, Chen Zhiwen has actually stopped paying too much attention to the Hong Kong real estate market. After all, he only wants to get a share of this market, not as his main business.

In the early days when he was not large, real estate was a business that existed for the future speculation of gold. After that, he basically let it go. Even in the future, he only needs to buy large properties like Hongkong Land, and then hold them for a long time That's it. Therefore, there is no much competition or cooperation with Li Jiacheng and others, and naturally there is no need to meet each other.

"Chen Sheng, since you came here this time, it seems that there is no hope for us people." Li Jiacheng said with a smile again.

"That's not necessarily the case. I haven't been to the auction for a long time, and this is the king of land, so I just came to take a look." Chen Zhiwen smiled and said, "Li Sheng might as well worry about land instead of worrying about me."

"Actually, I don't care. The land is really good, but if the price is too high, it's not worth it." Li Jiacheng said with a smile.

"Then let's go, the auction should start soon." Chen Zhiwen nodded and said. In the original history, Li Jiacheng did not fight Landmark for the auction of this land king. This also shows that Li Jiacheng has already seen the problems in the real estate market.

It has to be said that, as the richest Chinese man in history for many years, Li Jiacheng's ability is indeed strong. Even without Hutchison, he has also developed Cheung Kong to the size of the top five real estate companies in Hong Kong, second only to Landmark and Swire. , These two companies have obtained a high market value by relying on a large amount of land accumulated over a century, but Cheung Kong Industrial is obviously not. settlement.

Of course, if all the real estate companies under Chen Zhiwen are counted together, Cheung Kong may not be able to compare.

After greeting the other real estate giants, everyone took their places and sat in their seats.

The time soon reached 10:20, and the auction officially started.