The Industrial Giant Reborn

If we directly compare this store with Europe and the United States, it would actually be a bit unfair to the latter. After all, overseas, KFC is not a rare thing. There are many of them and there are many competitors of the same type. In China, at present, This is the only one, and it has gone through a lot of publicity in the early stage, but no matter what, the figure of 380,000 yuan is still very shocking. This at least shows that the domestic market can really be said to have unlimited business opportunities. At this point, even if Chen Zhiwen no longer supports KFC , it is estimated that Sean and other senior officials will also try their best to squeeze in.

Chen Zhiwen actually hopes to go faster when it comes to expansion, but Wang Dadong is right. The Great Wall still has to be walked step by step. Running too fast at the beginning will only lead to lack of strength later. All he can do is provide them with enough funds. When the restrictions on foreign investment in purchasing real estate are relaxed in the future, whether it is injecting capital himself, or arranging Hutchison or Land to purchase properties and then open stores, it will be of great help. .

In the next few days in Yanjing, Chen Zhiwen met with several leaders of CCTV. The foreign exchange purchase advertising contract signed by the two parties has been officially implemented starting this year. Now some of his products can also be directly imported into the country. Naturally, they need to Advertise on the biggest TV station.

However, people in this era obviously do not pay attention to advertising. The original Master Kong instant noodles in history spent tens of thousands of yuan on CCTV advertisements when they first started their business, and then became popular all over the country. The fundamental reason for this is still Because supplies are in short supply, there is no need to worry about selling anything produced by a factory. Who the hell is crazy enough to spend money on advertising? Too much money and nowhere to spend it?

Therefore, in this era, even CCTV has relatively little advertising business. Chen Zhiwen buys advertising business with US dollars, so he is CCTV's big financier. Naturally, he fully cooperates with Chen Zhiwen's request, not only arranging good positions, but also During the "no one watching" period after late at night, advertisements such as Midea or Red Bull are also placed, which is considered free.

Chen Zhiwen is naturally very happy about this. Most companies advertise just for the performance of the year, but Chen Zhiwen is different. In fact, the goods he has produced in recent years are also in short supply, but what he values ​​​​more is the future, such as ten years from now. , when domestic industry develops to sufficient productivity, the relationship between buyers and sellers in the market will be reversed, and companies that once made money will be completely swept out of history. Of course, people must have made money.

As long as you continue to advertise in this era of insufficient supplies, even if it has little impact on sales, it will be enough to make countless people remember these brand names. Then it will have a big effect ten years later. Anyway, it is spending money now. The money is not much, and it won’t hurt if it doesn’t work.

In addition, Chen Zhiwen also reserved several positions for Jianlibao. Although they seem to have no shortage of orders at present, the production capacity can be expanded. As long as there are enough orders, it is enough to expand the factory. Li Jingwei is reluctant to part with it, so Red Bull You can build a foundry for him in Shanghai. Anyway, if you buy land in Shanghai now, you will definitely make a lot of money in the future.

And if Haier can introduce its own capital as soon as possible, then some CCTV advertising spots can be reserved for him. This is not because Chen Zhiwen is generous in sacrificing himself for others, but in any case, he is considered a foreign investor, even if he is allowed to freely enter the domestic market. , but there are still restrictions in many aspects. It is almost impossible to expand as fast as the European and American markets. Moreover, Midea Electric Appliances can only take the high-end route. It is also normal business behavior to let Haier, of which it controls a certain share, go to the mid-range.

Time flies so fast, more than half a month has passed since I came to the mainland this time. After things were almost settled in Yanjing, Chen Zhiwen took his private plane again and returned to Hong Kong.

In Hong Kong in mid-1985, the real estate market had begun to show signs of speculation. In particular, Disneyland is initially targeted to be established in Hong Kong. After Disney officials and Land launched negotiations with the Hong Kong government, a lot of funds in Hong Kong are very hot.

And it is difficult to hide such a big news. The news that Disneyland is about to invest in Sai Kung District was spread out at an unknown time. This has caused the housing prices in Sai Kung District to skyrocket, as well as the neighboring Kwun Tong District. .

In other places, real estate speculators have also begun to emerge. Almost all real estate projects that were suspended due to the real estate crisis in 1983-84 have begun construction. Those who persist until now have survived the cold winter, or some people have survived the cold winter. It’s the season to buy at the bottom, and now you can make a lot of money.

Newspapers in Hong Kong have also begun to focus on the news of real estate openings in various places. Once these real estates are opened, they will attract many scalpers to queue up. Many real estate developers even see too many people buying houses, change the price overnight, or deliberately hesitate to sell, etc. wait.

The first phase of Heng Fa Tuen, a large community in Chai Wan, Hong Kong Island, launched 448 residential units. Eight days before the opening, a large number of people lined up at the door. Either families or friends took turns to come, or hired people to queue up. In short, they were determined to buy the property. , which also included many teams of scalpers and real estate speculators, breaking the record of the longest and earliest queue in Hong Kong's history. In the process, due to various conflicts of interests, fights and group fights were also caused, and several "gang" personnel were involved Everyone also participated, maybe because the income from selling flour is not as high as selling houses. Buyers who buy the houses on the same day can resell them for an additional 50,000 yuan.

Hong Kong’s unique landscape appears again.

Things that once occurred on a large scale between 1975 and 1981 have now begun to appear in Hong Kong, and a new cycle has begun again.

"It seems that Land's current economic problems have been initially solved?" Chen Zhiwen, from Land's Kangle Building headquarters, looked at the recent newspapers and said with a smile.

In just half a year, the average house price in Hong Kong has basically increased by 15-20%. This may be stronger than before in history. It may be partly due to Disneyland, or it may be the result of Chen Zhiwen's operations in Hong Kong over the years. .

A large number of jobs can naturally improve the overall level of the economy, and even if only a small part of the profits flow into Hong Kong, the scale of Midea and Red Bull will be enough to be of great help to the city of Hong Kong.

In addition, foreign capital has begun to enter the country on a large scale through Hong Kong, and many local people in Hong Kong have money themselves. Due to various reasons, it is not surprising that housing prices have increased so high.

"Yes, at present, basically no banks are collecting debts, and they even want us to lend more." Dong Youwei said with a smile.

"That's good. In addition to the Disneyland project and the domestic five-star hotel project, I will separately inject capital into Land. For other opportunities, you can just decide on your own. The new bull market in the real estate market has just begun. , there will be no problems in the short term in the future." Chen Zhiwen said.

"Sheng Chen, in fact, now that the real estate market has recovered, the Disney project is regarded as a high-quality project in the eyes of many banks, and they are also willing to take out loans. Some Japanese banks even approached me and offered almost 100% of the loan amount. The interest is a little bit expensive," Dong Youwei added.

"Are they going to loan in foreign currency? Or in Hong Kong dollars or US dollars?" Chen Zhiwen asked.

"They can only borrow Japanese yen, and they can't get out so much Hong Kong dollars," Dong Youwei said.

"That doesn't work, ignore them. All projects in Hong Kong need to use Hong Kong dollar loans. We earn Hong Kong dollars and repay Hong Kong dollars. Don't create foreign exchange rate risks. When the Hong Kong dollar plummeted a few years ago, I don't know how many companies were operating normally. , died due to exchange rate fluctuations." Chen Zhiwen quickly objected.

In a few months, the "Plaza Accord" will come out, and the Japanese yen will appreciate on a large scale. If you buy the Japanese yen at this time, it will be very profitable. Many of Chen Zhiwen's funds are already operating in this way, trying to divide It’s a piece of the pie, but if you borrow Japanese yen now and pay it back later, it will be a loss. Over the years, Japanese yen has been loaned everywhere around the world, and as a result, a large number of countries and companies have been harmed.

"Does Mr. Chen think the Hong Kong dollar will continue to fall?" Zhou Jiayang asked on the side. Although Hutchison Whampoa has gradually faded out of Hong Kong in recent years, and its main business has begun to expand in several areas around the world, there used to be large properties and land here. , or various investments, etc., the total scale is also very large, so he will naturally come to meetings involving Hong Kong real estate.

At the same time, the person in charge of Jiawang Real Estate after the spin-off of Wharf and Hong Kong Electric was also present. Although the latter two combined were not as large as Land, they were still large real estate companies in Hong Kong.

"It's hard to say. This is not just an issue involving the Hong Kong dollar. Any foreign exchange we borrow may be risky. There is no need to gamble on this for a small profit." Chen Zhiwen shook his head and said: "Besides, my personal judgment is that The yuan may rise. This is a judgment based on the situation of international trade, and there is no substantial evidence. In short, unless we have to, we should not borrow other countries’ currencies unless we invest in this country.”

Of course, he couldn't tell anyone about the Plaza Accord, not even his parents. At most, he could just tell himself that he was optimistic about Japan's real estate industry in the future and arrange to invest in it. But now that the time is coming, it’s okay to express some of my judgments.

In fact, the Plaza Accord is not so much the appreciation of the yen, but more accurately the depreciation of the U.S. dollar. Many external transactions in Hong Kong and even the mainland are bound to the U.S. dollar, so there is a feeling similar to the appreciation of the yen. In this In the agreement, not only the yen, but also mainstream currencies such as the German mark and the pound sterling "appreciated" relative to the US dollar.

However, the Hong Kong dollar is bound to the US dollar, so there is no appreciation problem. In fact, the reason why the United States promoted the Plaza Accord was essentially to stimulate exports and solve the federal fiscal deficit problem. After the devaluation, it actually helped Hong Kong solve a lot of problems. Problems, especially exports, will allow the real industry to survive for a few more years.

Such a major event cannot be decided suddenly. There have been such rumors for a long time, and even the Federal Reserve has called for it many times. Therefore, it is actually normal to judge that the yen is about to appreciate.

"Okay, we will only borrow Hong Kong dollars in Hong Kong." Dong Youwei nodded and said, and several others expressed the same attitude.

"Is Pier 5 at Kwai Chung Port going to be officially auctioned soon?" Chen Zhiwen looked at Zhou Jiayang again and asked.

The real estate in Hong Kong is basically like this. He has now controlled several large-scale real estate groups. In the future, except for some special land, such as the reclamation land under the International Financial Center, he can just let his hands operate it. .

When a company develops to a sufficient scale, it will instinctively move forward because there are many people whose interests are tied up in it and everyone wants to make a lot of money. The premise is that the entire company can continue to develop. What Chen Zhiwen has to do is Just guide us in a good direction, and don't go in the wrong direction, and the latter may be more important than the efforts of tens of thousands of people in the former.

Of course, there may be some who are dawdling or even black sheep, but a good management system can control everything. After all, there are still a small number of such people. I have never heard of a big company going bankrupt because of insiders.

On the contrary, Chen Zhiwen is more concerned about Hutchison Whampoa's expansion in several non-real estate fields, such as domestic highways or global port expansion. This year, Hong Kong's Kwai Chung No. 5 Container Terminal is Hutchison Whampoa's top priority.

This terminal, taken alone, would be one of the top 100 large ports in the world. Historically, Li Jiacheng spent close to tens of billions after winning it, but the cost was recovered by the mid-1990s. It's a net profit.

Of course, the greater purpose of the port is its influence on the entire economy, which is far greater than office buildings that collect rent alone.

"Yes, it will be next Wednesday." Zhou Jiayang said: "I have made all preparations and am just waiting for the day of bidding. Does Chen Sheng also need to go?"

"No, you professionals can just go. I don't know anything about ports, so there is no need to participate." Chen Zhiwen shook his head and said, "You can just keep me informed of the on-site situation. In short, we must win this terminal no matter what."

If it was a land king auction, then Chen Zhiwen could go and have a look. After all, like any ordinary person, he knew the specific value, and he also knew the future and had a good idea of ​​what to do. But it's not clear about the port terminal. As the boss, he only needs to support him from behind. And there will not be many such things in the future, and we need to let our subordinates start to try to be independent and responsible.

"Okay." Zhou Jiayang nodded and said.

The time soon came to Wednesday of the second week, and Chen Zhiwen was already prepared to conduct remote control via phone and live broadcast at home.

In the end, Hutchison Whampoa won Pier 5 for HK$4.3 billion.

PS: Recommend a book:

"I want to find Zhengxing" undercover? Damn you!

The police don’t even want to do it, let alone the Young and Dangerous.

Starting today, I will take charge of Hong Kong City! (End of chapter)