The Industrial Giant Reborn

In the IT industry, Jobs is a person Chen Zhiwen admires. From the initial personal computer to the later iMac, ipod, iPhone, ipad, etc., they are all very contemporary inventions. In the field of product art, Jobs is very Great talent.

What is not known is that Jobs has a very simple test method for his products, that is, find a group of children to see if they like it.

Children's thinking is relatively simple. If they like it, they like it. If they don't like it, they don't like it. They will not deceive Jobs. At the same time, children's thinking is not active. They can only play with simple products. The simpler they are, the easier it is for them to learn. Let fools know how to play with their own products.

Chen Zhiwen quite agrees with this concept. As long as any game can be liked by elementary school students and junior high school students, it will definitely become popular. The so-called social people in later generations look down on such "mentally retarded" games, and they are often hits.

Chen Zhiwen went on to say: "Woz, you don't need to spend too much time on game testing during this period. Midea has a new air conditioner here, and you need to optimize the control system."

"Air conditioner? I haven't studied it." Woz said with some embarrassment.

"It doesn't matter, just optimize the software, I believe you can do it." Chen Zhiwen smiled and said, if in 20 years, all kinds of software have gone through decades of development, and each industry has its own characteristics, No one can give pointers across industries, but now, the software industry has just started, and there is not much difference between them, and because it is relatively primitive and simple, software designers have enough time to study different types.

Just like hundreds of years ago, many scientists carried the identities of physicists, chemists, astronomers, and mathematicians at the same time. This is almost impossible today. A small classification major can be studied for a lifetime, but At that time, there were many people who had very high achievements in different fields.

Lei Shengli also said in English: "Mr. Woz, our technicians, very much hope to get your advice."

"Discuss, discuss together." Woz has a rather homely personality. Once he is praised, he immediately becomes humble, which is very similar to the character of traditional Chinese.

"One more thing, Lao Lei." Chen Zhiwen said: "The research and development of inverter air conditioners may take a long time. I plan to send our other models of air conditioners to the US market this year, which can be regarded as a small area. Test it."

Although a test was conducted in the Middle East last year, and the climate in the Middle East is much harsher than that of the United States, the people in the two places are different. For ordinary people in the Middle East who have just gotten rich, a small problem is not a problem, but for For the United States, which has become accustomed to a high-quality life, it is completely different, and may not be able to tolerate a trace of problems.

If you want to enter the US market, you must first practice. It just so happens that Costco's control range is relatively small and can be used for testing.

"Okay, then I will produce a batch of high-quality samples first, and send them to some young people in the United States who can speak English and can endure hardships. They will go to the United States to install air conditioners. There is no problem with food and accommodation, and salary is not a problem, but it may be a little hard. "Chen Zhiwen continued.

"An air conditioner who can speak English? It's a bit difficult." Lei Shengli said with a sad face after thinking about it.

"It's a bit difficult, so we need to find it. It's impossible to learn English in a short time, but if you can learn English, it shouldn't be a problem to learn to install air conditioners in a short time, as long as the money is in place." Chen Zhiwen said.

"That's true." Lei Shengli nodded, and asked again: "Chen Sheng wants to send people from Hong Kong to the United States to install our own air conditioners to reduce costs?"

"Yes, to reduce the cost of installation in the United States, you may not know that in the United States, the price of installing an air conditioner is more expensive than the air conditioner itself, especially in high-rise apartments, the price is ridiculously high, this is the only breakthrough I can think of, otherwise, Our products don't have much advantage." Chen Zhiwen shrugged.

While Boss Su was still alive, workers in Europe and the United States lived a chic life, and the price to society was naturally the services that involved labor, and the cost was ridiculously high. For example, the income of plumbers was higher than that of ordinary white-collar workers. Much higher, ask them to repair a plumbing, the starting price may be 200 US dollars in a big city.

This is also the reason why hardware tools sell well in Europe and the United States. Some small tasks need to be done by yourself. Besides, household appliances are basically thrown away when they break down. The cost of hiring someone to repair them can buy a new one. And if it is to buy large furniture, many people also carry it by themselves or ask friends to help, because the cost of hiring outsiders is higher than that of furniture.

However, some electrical appliances cannot be done by yourself, such as drilling air conditioners, installing copper pipes, debugging, etc., which require professionals to operate.

The cost of sending Hong Kong workers to the United States will be much lower, and for Hong Kong workers, they can also earn more money, killing two birds with one stone.

And this kind of advantage is unique to Chen Zhiwen, because the premise of sending people to the United States to do air-conditioning installation is that Midea can gather and sell its limited products in a small number of cities or similar cities, that is to say, the scope of responsibility of one person , up to one or two cities.

This is impossible for other brands or even local brands in Europe and the United States. For example, when a Japanese brand enters the US market, the first choice is naturally to cooperate with American supermarkets, but the general American supermarket chains are all over the United States. Spread across several states. Under this sales model, the end customers in the market are very scattered. It is impossible to train installation or after-sales workers by yourself. You can only rely on third parties to entrust services. In this way, the price of terminal services is completely It is beyond the control of the electrical company.

Of course, if the brand is big enough to become one of the top brands in the United States, the total sales volume in a city can support itself to build a customer service and after-sales team, which will also greatly reduce costs, but this is a contradiction between chicken and egg. It is impossible to carry out such an operation without reaching the top level, which is also the advantage of the giant in terms of cost.

As for Midea, the first market naturally depends on Costco, and the characteristics of Costco are different from other scattered supermarkets. It is far more than ordinary supermarkets. In this way, Midea can build its own after-sales and installation team. In its spare time, it can also help Costco to deal with other brands of electrical appliances, killing two birds with one stone.