The king of entertainment

There are many representative and powerful stars in the flavour of the previous life, with bright stars.

In this life, Xiao Yang's "Twelve Xiaoweis" is definitely a super upgraded version of Fengwei.

Think about it, if celebrities such as Andy Lau and Jay Chou, or even big-name foreign stars participated in this show in their previous life, how much sensation would it cause?

Xiao Yang has the ability to invite all the big-name stars.

In his previous life, Chef Xie himself had multiple identities and was full of topics.

He is both an actor, singer, music producer, host, entrepreneur and founder of the Po imperial court.

He was born into a celebrity family. His rich life experience and years of art experience have gained many friends in the circle and countless hard-core movie fans and fans.

In the show, Chef Xie completely subverted the image of a traditional variety show host. He told the story in a warm and warm manner. By chatting with the guests and sharing life insights, the food has a emotional warmth and his unique personal imprint has been given.

For example, in the third season of the show, Chef Xie invited guests such as Shu Mouqi, Cai Moulin, Zhen Moudan, and Ruan Moutian to play the "friendship card"; and invited Rong Mouer, Chen Mouting and others to play the "colleague card"

", and the "family card" joined by his father Xie Mouxian.

Every guest has a very high popularity and fans in the circle. The stories between them and Chef Xie and the interactions in the show can create many topics.

Xiao Yang also has these, even countless times stronger than him.

Xiao Yang has no shortage of topics.

He is the super king of this world!

However, there are many disadvantages of the slightest.

One of the disadvantages is that celebrity guests lack professional background and insufficient comments.

Despite Nicholas Tse's strong connections in the circle, the third season of "Fengwei" can be said to have invited half of the entertainment industry stars to be guests.

However, most of these guests are artists and actors. Although they have a strong sense of camera and rich expression, they lack professional cooking skills. They can only talk about the ingredients and dishes in general, lacking depth and novelty.

For example, in the Fengwei family added in the second season, Chen Mouting's appearance took care of the ratings preferences of young audiences, but he was not proficient in cooking, and the combination of Ma Mousu ​​and Yu Mouquan does not match the overall temperament of the show.

Although the program team tried hard to create a harmonious family atmosphere and the guests also called each other brothers and sisters, but lacking the necessary running-in and tacit understanding, it is inevitable that they will be far-fetched and stiff when interacting.

The second disadvantage is that the overall program is a bit dull, lacking suspense and conflict

"Fengwei" is a variety show with diverse types, including the exploration and production of food, interviews and exchanges between hosts and guests, and many scenes comparable to travel scenery films.

The creative concept and editing of the program are relatively complete, but in the initial creativity, the storyline and entertainment are not paid as much attention, and they rely too much on Chef Xie's personal charm.

For example, the theme of each episode in the first season is to visit food or help guests fulfill a wish, which is too dull and lacks dramatic conflicts.

Although the game competition was added in the second season, the missions often come suddenly, go casually, and seem more deliberate.

In the end, the judges passed the process smoothly every time, with no suspense design at all.

Although the third season added some mini-games to the interaction with the guests, which increased the fun, there is still a lack of contradictions and story tension.

Disadvantage 3: The program has less interaction with the audience, which leads to a weak sense of participation from the audience.

Fengwei Restaurant is a physical store built in Sanlitun in the third season of the program. It invites audiences from all walks of life to taste the dishes in the program, which makes up for the shortcomings of less interaction with the audience in the previous episodes.

However, more viewers in front of the TV did not have the chance to go to the scene, so they could only watch but not taste it.

Disadvantage 4: The lack of all-media marketing model.

Entering the era of all media, although "content is king" is still believed in by the media, the value of channels and terminals has also begun to appear.

With the impact of new media on traditional media and the changes in the media contact characteristics of traditional TV audiences, in the past, TV programs rely on traditional forms such as TV advertisements, newspapers, outdoor graphic media for promotion and marketing have been difficult to adapt to the changes of the times, and replaced by

The all-media marketing promotion model of "TV Internet Mobile Terminal".

"Fengwei" can only be considered a normal performance in marketing model. It is both tracking hot topics of the program and the audience participation of the program itself. It is hot searches on Weibo, WeChat interaction, program post bar, column

The promotion of official accounts lacks highlights that attract young audiences.

Xiao Yang carefully analyzed and must improve these shortcomings.

First, "Twelve Xiaowei" must be based on food culture, arouse the audience's resonance, and enhance the connotation of the program.

China is vast, and different tastes have been formed in various places due to climate differences. In cooking, dishes have gradually formed the eight major cuisines of Shandong cuisine, Sichuan cuisine, Cantonese cuisine, Jiangsu cuisine, Fujian cuisine, Zhejiang cuisine, Hunan cuisine, and Hui cuisine, the formation of different cuisines and the local area.

The history and culture are inseparable from economic development.

Xiao Yang plans to form a team to conduct in-depth research on the ratings characteristics of Chinese audiences. After all, food culture is the ratings hot spot that can resonate with the audience.

"Twelve Xiaowei" can draw on the experience of "Huaxia on the Bite of the Tongue", and based on the differences in cuisines in different regions, use a special local dish to tell a short story of humanities, use food as a carrier, and inherit the cultural spirit.

In addition, the main entry point of "Fengwei" in the first three seasons is thanks and his celebrity friends circle. There are many interviews and reminiscence sessions in the program, and the recommended ingredients and dishes are often expensive, leaving the lives of ordinary people.

During the production of "Twelve Xiaowei", Xiao Yang plans to shift his positioning from a star to a food itself, recommend more home-cooked dishes with local characteristics, and focus on the exploration of cultural connotations behind the food, so that the audience can expand from fans to every love

People who are delicious can improve the taste of the program.

Second, change the broadcasting concept and increase audience participation.

With the rise of the Internet and the popularity of 5G mobile phones, more and more audiences are watching variety shows and TV series through video websites, live apps, and mobile terminals. The types of programs selected by the audience are becoming increasingly rich, but the viewing time is becoming increasingly fragmented.

During the planning stage of "Twelve Xiaoweis", you can understand the audience's preferences through the Internet and let the audience vote for the dishes they want to learn.

Of course, you can also launch recipes such as the Chinese Valentine's warm dessert set, Mother's Day Thanksgiving Set, New Year's Reunion Set, etc. before the traditional festivals arrive, so as to attract young people to make delicious food.

Whenever the program team records a program at a location, they can also choose local cooking enthusiasts to compete in the cooking skills of special dishes. The winners can work in Fengwei Kitchen at the current period and receive their own professional guidance.

Xiao Yang told everyone present in detail about the revised program planning.

"Three days later, you will give me the final planning plan." Xiao Yang said. This is the most serious program he has in recent years. He wants to keep improving.