The king of entertainment

Xiao Yang said, "Diamonds are forever, and one will be passed down forever."

The department manager is sluggish.

Yu Mochou was also stunned.

This advertising slogan... is amazing!

Xiao Yang said, "I think you can use this advertising slogan."

Only then did the department manager come back to his senses and said in admiration, "Mr. Xiao, I just heard that you are talented before, but when I saw you today, I am convinced."

Xiao Yang smiled, "When can we shoot?"

The department manager said, "If you have time, we will arrange it now."

Xiao Yang said, "Let's make arrangements now."

Shooting this commercial was not complicated, but it took several hours and late into the night.

The next day, Xiao Yang and Yu Mochou went to another company, which was a mineral water company called Zhenming Mountain Spring.

The manager of Zhenming Spring was discussing with people from the advertising department to revise the copy, when Xiao Yang happened to arrive.

"Mr. Xiao, please wait a moment while we revise the copy." The manager asked someone to pour water for Xiao Yang.

Xiao Yang and Yu Mochou sat under the parasol and waited.

Next to me, photographers, makeup artists, etc. have already arrived.

The manager and the people in the advertising department were arguing, and they seemed still dissatisfied with the copywriting.

"The advertising for Iceberg Spring Water has already started. Look at other people's plans and then look at ours. Don't you feel blushing?" The manager couldn't help but scolded.

The iceberg spring water advertisement endorsed by Chang Kaige has been launched, and the effect is very good. The copywriting is indeed very good.

Several people from the advertising department immediately made changes on the spot, but the manager was still not satisfied.

At this time Xiao Yang stood up.

Everyone thought he was leaving.

The manager hurriedly said, "Mr. Xiao, I'm sorry for keeping you waiting."

Xiao Yang smiled and said, "I did think of a copywriting."

Everyone looked at Xiao Yang, did you think of copywriting? Don't be ridiculous, okay? There are so many professional copywriters in the advertising company who can't come up with something that satisfies the manager. Can what you come up with be used?

Especially those copywriters couldn't help but laugh when they heard Xiao Yang's words. We are not as good as you in writing songs, and we are even worse than you in writing poems. But this is advertising copywriting. Can what you write capture the hearts of consumers?

?

The manager forced a smile, "What's Mr. Xiao's copywriting?"

Xiao Yang said, "My copywriting is very simple, only one sentence."

Everyone thinks it’s nonsense. Who can be attracted by one sentence?

The manager chuckled and said, "May I ask Mr. Xiao, what is this sentence?"

Xiao Yang said, "Zhenming Mountain Spring is a bit sweet."

Everyone was stunned for a moment, and then their expressions changed drastically.

Especially those few advertising copywriters were shocked on the spot.

Absolutely!

Absolutely amazing!

The word "sweet" at the end is really perfect.

The manager clapped his hands and applauded, "It's amazing, it's the advertising slogan!"

…

After Xiao Yang finished shooting Zhenming Spring's advertisement, he rushed to the next company.

Xiao Yang was filming commercials for three days in a row.

On the fifth day, the diamond company's advertisement was first placed.

In the subway station.

Xiao Yang appeared on a large advertising screen, wearing a white suit and holding hands with a beautiful woman in a wedding dress.

"Wow, it's Xiao Yang!"

"Is Xiao Yang married?"

"Idiot, that's an advertisement!"

The last scene in the picture is the words spoken by Xiao Yang, "A diamond is forever, and a diamond will last forever."

The girls were deeply moved by this sentence.

"I want a diamond ring!"

"Husband, I want a diamond ring!"

Girls are asking their boyfriends or husbands to buy them diamond rings.

The men want to cry but don’t have any tears, damn Xiao Yang!

The diamond company's rivals were stunned.

They immediately called an emergency meeting.

Xiao Yang's advertisement was playing in the conference room.

"Let's talk about the success of this advertisement." Their manager looked at everyone.

"That last sentence was so devastating."

"That's right, who came up with this sentence?"

"Look who's behind the ad."

When they saw it, they were all dumbfounded.

Advertising planning——Xiao Yang!

"Xiao Yang... seems to be the spokesperson."

"It seems so."

"He can also do advertising?"

"this……"

Everyone wanted to cry, but after a long time they were actually defeated by a layman.

…

A large shopping mall somewhere.

An advertisement popped up on the big screen. Xiao Yang took a sip of mineral water, showed his white teeth, held the mineral water and said, "Zhenming Mountain Spring is a bit sweet."

Everyone was stunned. I had drunk Zhenming Spring before. Why didn’t I remember that it was a bit sweet?

Why don't you go back and buy a bottle and drink it to see if it's sweet? Many people think.

In many places in supermarkets, Zhenming mineral water has been taken away casually. Everyone is not thirsty, just to taste whether it is sweet or not.

A couple walked out of the supermarket arm in arm, and the man took a sip.

The woman looked at the man, "Is it sweet?"

The man hesitated for a moment, "It seems a bit sweet."

In another supermarket, an old couple also saw the advertisement and gave it a try.

"Is it sweet?"

"It feels... it seems a little sweeter than before."

Similar situations occur in many places.

The next day, many supermarkets were out of stock of Zhenming mineral water!

Iceberg Spring Water Company.

An emergency meeting was held internally.

"Who made this ad?"

"Yes...it's Xiao Yang."

"who?"

"Xiao Yang is the spokesperson in the advertisement."

The entire conference room was silent.

"Can any of you tell me why this sentence can make the water of Zhenming Mountain Spring sell out of stock?"

"this……"

No one can answer.

"It should be because of the word sweet. In fact, the taste of mineral water is almost the same. But Xiao Yang is very cunning. He gave consumers a psychological hint, making everyone think that the water from Zhenming Spring is sweet."

"We can sue him for deceiving consumers."

"I can't tell you, the mineral water does have a hint of sweetness."

"..."

Everyone.

"Immediately think of a way to save the defeat!"

…

Donghai Entertainment.

Chang Kaige was instantly confused when he learned that the sales of diamonds endorsed by Xiao Yang had increased significantly and the mineral water was sold out.

Lisa Zhao was also confused. What on earth is going on?

We didn’t go head-to-head with you and went to look for advertising endorsements, but you actually came to the advertising industry.

Chang Kaige couldn't help but ask, "Who made these two advertisements?"

The reason why these two advertisements are successful is not because of Xiao Yang, but because of the advertisements themselves.

If we can recruit advertising people, we might be able to turn things around.

Chang Kaige's assistant said tremblingly, "Yes...it's Xiao Yang."

"Who?" Chang Kaige suspected that he heard wrongly.

"The advertising planning and copywriting were all done by Xiao Yang," his assistant said.

Chang Kaige and Zhao Lisa were stunned on the spot.

The assistant said, "It is said that there is another advertisement planned by Xiao Yang and it will be launched soon."

Chang Kaige said, "Turn on the TV."

The assistant turns on the TV.

"No gifts will be accepted during the holidays this year, only health treasures will be accepted as gifts..."

Two cartoon old people dancing.

Chang Kaige laughed.

Lisa Zhao also laughed out loud regardless of her image.

If this idiotic commercial becomes popular, they will live broadcast eating food.

.