The King of the NBA

United States, New York.

In a conference room at PepsiCo's headquarters, several top PepsiCo executives are having a meeting.

"I think it is necessary to renew the contract with Ning as soon as possible." Marketing Director Michael said: "Last year when we signed with Ning, our sales increased by more than 18%, of which the China region increased by 26%. Nothing There is no doubt that this is all thanks to Ning, who allowed us to beat Coca-Cola and successfully acquire more Chinese consumers."

"Yes." The president of Huaxia District is a middle-aged white man who is proficient in four languages, including Chinese, and has lived in Huaxia for a long time. He said: "Maybe you should go to Huaxia to see and understand. Sit here, do you You will know how popular Ning Yi is in China. His popularity surpasses those so-called entertainment superstars, and his appeal is unmatched. We must renew the contract with Ning Yi, even if it is only for the China market."

Everyone listened and nodded.

Signed a contract with Ning Yi last year, and then Pepsi-Cola enjoyed the sweetness. With Ning Yi's rise in fame, Pepsi-Cola's sales have also been increasing.

Needless to say, this is Ning Yi's credit.

Even the top executives of PepsiCo are secretly delighted that the contract with Ning Yi is really a bargain, because Ning Yi's return to them is more than ten times the endorsement fee paid to Ning Yi.

Of course, they are also very regretful, because they only signed a one-year contract with Ning Yi.

Now that the contract is about to be completed, PepsiCo has to re-examine this matter. It's not that they are unwilling to renew Ning Yi's contract, but even if they want to renew the contract, it is not so easy.

In the conference room, Frye, the finance director, flipped through the documents in his hand and said, "There is no doubt that we should renew Ning's contract. But I must remind everyone that renewing Ning's contract is not a small sum."

Everyone was silent.

It cost 4 million US dollars to sign Ning Yi last year. At that time, there were still many people in PepsiCo who opposed it. They felt that the price was inappropriate and too much.

But not long after, those people shut their mouths.

But now, it is impossible to sign Ning Yi with 4 million US dollars, even if it is only for one year. What's more, Pepsi is absolutely unwilling to sign for only one year, they have already tasted the sweetness.

"Fry." The vice president of the company said, "What kind of contract can we offer?"

Wealth director Fry said: "We can give a contract with a total amount of no more than 110 million U.S. dollars."

The vice president nodded. The total amount of 110 million is a total amount. As for how many years to sign, that is not the matter of the financial director. However, judging from the current situation, 110 million US dollars is estimated to be 6-8 years.

This is still an optimistic estimate. After all, in this era, endorsement fees are already very scary. Some stars may sign a multi-year contract for hundreds of millions, and sign a long-term endorsement contract. It is likely to be hundreds of millions.

For example, Durant renewed his contract with Nike last year and signed a ten-year contract worth 300 million U.S. dollars, which is absolutely sky-high!

The vice president thought for a while and said: "My opinion is that to use all the 110 million yuan, it is best to sign an 8-year contract with Ning. With Ning's current strength, even in the next few years There is no improvement, as long as we can maintain this state, we will not suffer."

Signing a multi-year contract is a kind of guarantee for the players and the company, especially for young players signed. If the contract period is too short, when the contract expires, the player may just reach his peak. If you renew the contract, the price will be terrible.

So what this vice president meant was to tie the golden period of Ning Yi's career to Pepsi and not to give other competitors a chance.

But this is obviously very difficult.

Immediately, someone raised a question: "Even if it is 110 million, it is not easy to sign for 8 years. I think this may not be a big deal. First of all, Ning may not be willing to sign for such a long period of 8 years. Secondly, with Ning's current business Value, 110 million is estimated to only be signed for 6 years. Boss, 8 years is a bit unrealistic."

Someone started, and others also spoke.

"Boss, I think the number of years can be lowered, maybe 7 years is better."

"Ning may not agree to it in seven years. You know, his choice is not limited to our family, but also Coca-Cola. I dare say that Coca-Cola will definitely give an offer worth hundreds of millions. If we want to impress Ning, we can only Shorten the period, such as 100 million in 6 years."

Hearing everyone's opinions, the vice president frowned. He also had to admit that it is impossible to sign 110 million for 8 years. The best plan should be 100 million in 6 years. This is about 16.67 million US dollars a year, but Not a small amount.

But the problem is that there are quite a few companies competing for Ning Yi now, not to mention Gatorade, but Pepsi’s old rival Coca-Cola, they will definitely dare to offer a contract with an annual endorsement fee of more than 15 million.

"alright."

When everyone was arguing about it, the vice president spoke and said: "Just 100 million US dollars in 6 years, discuss it with Ning's agent, and renew the contract as soon as possible."

The deputy can always make a decision, and when he speaks, everyone stops talking and goes about their business.

Each of them was also emotional, that is, in more than a year, an undrafted pick that no one cares about turned into a superstar who can get a contract of 100 million yuan, which is really incredible.

At the same time, Coca-Cola is also holding a meeting to study how to sign Ning Yi.

Ning Yi's performance this season is so good that he has even faintly surpassed Love, and has a tendency to become a new generation of wolf king of the Timberwolves. What's more, he is from China, and there is a big market in China behind him, so the commercial value is naturally rising. Nor can it be ignored.

Last year, Pepsi-Cola signed Ning Yi, which led to a huge increase in sales in China, and overwhelmed Coca-Cola in one fell swoop. This made Coca-Cola's executives always grieve and regret not being able to sign Ning Yi.

This time, they were unwilling to let go of the opportunity.

As expected by the top management of PepsiCo, after some discussion, Coca-Cola finally decided to give Ning Yi a 6-year offer of 105 million US dollars.

In fact, besides Pepsi and Coca-Cola, there are more companies planning to compete for Ning Yi.

For example, Nike, which signed a contract with Ning Yi last year, they only signed a one-year contract with Ning Yi last year.

Originally they were unwilling, but Ning Yi was only willing to sign for one year. The contract dragged on until after the All-Star Weekend. Seeing Ning Yi's performance getting better and better, Nike had no choice but to agree.

Now that the contract expires in more than two months, Nike has to plan ahead, and wants to complete the contract renewal with Ning Yi as soon as possible, without giving Adidas and Under Armor a chance.

Under Armour, in particular, has developed very rapidly in recent years, making Nike, a veteran sports brand, feel a huge threat, otherwise Nike would not have spent 300 million to sign Durant last year.