The King of Variety Entertainment

In March, in order to set aside more time to prepare for the rowing competition, Zhang Yishan's agent, his father, helped him push out a male comedy invitation for the comedy TV series "The Detective".

The crew of the other party was also stunned. Obviously, there was time and schedule. This role was almost tailor-made for Zhang Yishan.

"Yes, we are not free. Sorry, we will cooperate again in the future."

Lao Zhang responded in this way. This decision cost Zhang Yishan at least 9 million yuan in revenue. The package price does not include tax. Because it is not a variety show content, Enron does not charge a commission, but he and his father think it is worth it.

It was just that this news was intentionally leaked by the production team of "Spirit Detective", and it was suspected that it had made a well-planned hype, causing a stir on the Internet!

Coinciding with the broadcast of "Extreme Challenge Rowing Special 2" on the second day, audiences across the country will see the entire selection process of [Extreme Challenge Rowing Team]. The Internet has been eager to discuss the selection of rowing teams for a long time. Now again Coupled with Zhang Yishan's refusal to perform the news, netizens' heart of gossip all ignited.

The circle of friends came out from several famous gossip centers, and the first paparazzi became one of the network promoters.

Several entertainment blogs on Weibo have joined the publicity, and I don't know how many people have collected money to do business.

In the cape forum entertainment edition, the hot headline on the homepage is called [Extreme Challenge Rowing Team's entry qualification value is not worth 9 million]. Within 4 hours, this post has been clicked more than 300,000 times, and the response is more than 8,000.

The landlord should be the person who produced the "Spirit Detective Police". The details of this invitation are very clear: "The landlord heard a small news. It is said that Yuanshan Film and Entertainment Entertainment Co., Ltd.'s masterpiece" The Detective Police "invested heavily in this invitation. A number of first-line stars at home and abroad joined, but unfortunately the male No. 2 refused, saying that he had no time to shoot the movie, he has to hurry to train the rowing and prepare to participate in the Asian Games! 9 million, plus a few digits ... Is it so valuable to participate in extreme challenges? "

From the perspective of the news media practitioners, this post is a typical hype. It is a hot spot (extreme challenge), and it is directly quoted with money (9 million). Don't say the name, hang people's appetite).

For a while, there were tens of thousands of netizens who guessed who this person was. The ten people listed in the first episode were analyzed one by one. In the end, four people had the highest doubts, but they were not sure. Because of the characteristics, because it is the second male, not the actor, the profession is not necessarily a police officer, the image must be broadened, it is too difficult to choose.

The hot posts of the Cape Forum are still on the homepage and have a great influence.

However, some careful people found that the id of this post is different from the id of a news hype last year.

That post is a marketing plan for the avoidance package [Top No. 1]. The post is called "Online Love Is Unreliable", and the content is only dozens of words, plus a very pure beauty selfie, it seems too simple, The girl went to the boy by plane because of online dating. The boy asked her to eat a six-dollar spicy dish and then did her thirteen times a night.

Later, this incident directly led to "Thirteen Nights in One Night", that is, the "Seven Love Six Desires Series 13" of the brand's avoidance package, which became the top three online search of the month, and "six hot buckles" became a popular online event !!

The characteristics of Internet marketing are like this. The landlord posts, seduce the officer with a story that is particularly prone to reverie, and then hesitates. What **** takes the data cable, eats, takes a nap, and the boss asks to report work. Things can be cleared in hours. It is like squeezing for three or five days like squeezing toothpaste. It is to keep the posts hot, let netizens guess and participate, and pushers use simple top stickers and guidance at the least cost. Achieve their goals.

Obviously, this hype post succeeded.

Countless fans of extreme challenges have asked the landlord and replied below: "Who is this male second?"

"Are all the heroes in" Surprising Detectives "a police officer?"

"9 million pieces? Based on 30 episodes, it is 300,000 episodes. The price is OK! Who?"

"Is it Zhang Yishan? Or Wu Jing? Can the landlord give me some hints?"

"Does the landlord know more details? Stop the ink and say something good!"

"[The arrogant kitten] reward the landlord with 1,000 roses (thanks to the local tyrant for rewarding)! Guiqiu ask the landlord for some details!"

"Where did the landlord go? Was the boss calling for a meeting?"

"Abominable! Saying that a person's name will die?"

"The floor pig is dead. Something is burning!"

"Not to mention, today, next year, I'm going to burn your paper by the river!"

Netizens are scratching their ears, but unfortunately, this is the way to push hands. They only have the least people and resources, limited money must be used on the blade, they wo n’t even care about the small details, they just need to slowly make people stick.

Gradually, before the broadcast of Rowing Special 2, many fans found clues from their favorite celebrity Weibo space. Everyone was sure that Zhang Yishan rejected this invitation!

The owner of this post at Cape Forum achieved the first step, and immediately sent a set of pictures.

Here are four photos of Zhang Yishan's imaginary TV show makeup, and the logo of "Spirit Detective" was specially marked, and the posters were all made. Is this not hype?

Finally ~ www.wuxiaspot.com ~ The landlord also wrote: "Haha, the effect of ps is okay? Friends said that the artist worked hard for two days and two nights to make this set of photos, but it was exhausted and they refused to act!"

Hype, netizens are all sure, this is the hype of Chiguo!

What "listening to friends" and "gossip" are all released by insiders themselves. People who have been mixing forums for a long time can see that it's messy!

But even if you see that it ’s nasty, everyone is still curious. The package price of 9 million yuan is not a small amount, and Zhang Yishan is not scarce. Moreover, he is a fixed class of running men, but only participates in a few extreme challenges with guest appearances. The TV series and movies are king, and he is not willing to take even this comfortable money?

"It's very simple. Yang An challenged Zhang Yishan to the limit. Even if Zhang Yishan didn't want to, he didn't dare to violate Yang An's decision. So what is 9 million? The contract limits Zhang Yishan!"

A netizen with an id called "Shirley 110" made a bold conclusion. The number of replies on this layer exceeded 200. The netizens exploded and left comments and quarreled! (To be continued ...)