The Liar Who Invaded the Entertainment Industry

On May 13, 2009, local time in France, the 12-day 62nd Cannes Film Festival officially kicked off.

The team led by Xiaoxing Xi and the team from Hualong Films led by Shi Hao successfully "joined up". Both stayed in the same hotel to prepare for the premiere in a few days.

At the same time, Hualong Pictures also separated some people to learn about the films participating this time. They come to Cannes, not all for overseas distribution, but also want to choose a few outstanding films more handsomely, and win the North American distribution rights or global agency rights.

As for the red carpet at the Cannes Film Festival, there is no hurry to go.

As large as all walks of life, as small as each company, they have their own rules, and Cannes also has them.

During the Cannes Film Festival, walking the red carpet is not as early as possible.

Based on past experience, the red carpet on the opening day of the film festival is not more lively than the subsequent "blockbuster films". In addition to the must-see judges and the opening film crew, many stars are willing to leave good plays behind and wait until the film festival halftime to show their faces.

Therefore, on the price list of the local marketing company, the price of the red carpet on the first day of the opening was low, which is very cost-effective for some carpet stars.

The main creative staff do not need to be a carpet star, nor are they in a hurry to walk on the red carpet. The movie's premiere time and number of screenings at the Lumiere Palace, as well as the date and time period of the red carpet walk, have been arranged long ago.

At present, Xiaoxing Xiao, Huang Bo, Li Bingbing and other main creative staff have to accept interviews with reporters, promote the film, attend various evening events, and communicate with film colleagues at home and abroad.

Among them, the purpose of propaganda for the film is to sell the film.

Because this is the first time that Moe Ren has participated in the Cannes Film Festival as a non-"black household", it is also the first time that he has a booth for display. Like other participating films, you need to build momentum for the film promotion in front of your own booth.

Many Chinese films have participated in the Cannes Film Festival this year. There are three main competition units, one each from Mainland China, Hong Kong, and Taiwan Island, representing China in the competition. The name of Chinese actress Shu Qi also appeared in the list of members of the jury.

There are even more Chinese-language films from the mainland, Taiwan and Hong Kong. Directors, leading actors and other stars are all working hard to promote their new films.

This year coincides with the 100th anniversary of the birth of Hong Kong Movies, and the Hong Kong Trade Development Bureau moved the celebration stage to Cannes Beach.

Shu Qi, who was a judge in Cannes, the Hong Kong filmmakers who were shortlisted for the main competition, the well-known film stars who are also the ambassadors of Hong Kong Film and Television, and many directors and celebrities from Hong Kong, Taiwan and Hong Kong all attended to celebrate.

The three places on the two sides of the strait belong to China, regardless of each other. The entertainment circles of the three places also have a lot of exchanges. Xiaoxing Xiaoxing, Huang Bo, Li Bingbing and other home players also went to join in. The small beach in Cannes was dazzling for a while.

At this year's Cannes Film Festival, the Chinese Legion was not small.

In the Mainland, Hong Kong, and Taiwan Island, there are many film "stalls" participating in the exhibition, various exquisite posters, well-known directors and well-known movie stars are pushing hard to attract the interest of distributors and film buyers from all over the world.

As described by domestic media reports, the booth where Chinese-language films are located is very popular, and many films are quite prominent.

This kind of report is not considered to be fooling the people who eat melons. Indeed, some Chinese-language movies are quite popular.

After the 2-minute trailer of the Chinese-language film was officially unveiled in Cannes, the praise continued. A European filmmaker said on the spot that in the eyes of Westerners, Confucius is a near-god existence in ancient China.

Heung Kong Universe will show two 30-minute clips of two key films this year in Cannes, and the tickets will be distributed very early. On the first day of the opening in Cannes, Japanese and South Korean buyers bid for the copyright of the film at high prices.

The international chapter of the internationally renowned Chinese actress starred and starred in a romantic comedy with a producer, full of all kinds of weird fantasy content, and was known as a romantic comedy with an international perspective.

After the launch of the exhibition at the Cannes Film Festival, in less than three days, buyers from more than 20 countries have been negotiated for contracts. There has even been a situation of "crazy looting" by different film buyers in the same country, and even more directly bring the contract to the scene to request a contract.

Although this film is not the way to sell overseas distribution rights with a slow payback cycle, but to sell the copyright directly by returning funds as soon as possible, the price and contract terms are much worse, but it is enough to prove the call of the international chapter in the international market. force.

At this year's Cannes Film Festival, the Chinese-language films that came to the show seemed to be taken seriously. The third series of the French film professional magazine dedicated two full pages to introduce the China Film Industry.

Many Chinese directors headed by Feng Dagang and their previous works were mentioned. They also introduced the soft science fiction film that "damaged" the Cannes Film Festival in 2007 in the form of a column, and the film director Zhang Xiaoquan.

By the way, I also introduced the latest science fiction film produced by the same Huaxia Film Company, and the news that director Xiaoxing Xi was angry at a British newspaper reporter at the airport.

The emphasis on Chinese-language movies is understandable, because this year's Chinese-language movies are very popular at the Cannes Film Festival; but the care for the two science fiction movies of Mengren... I have to say that the conflicts between Britain and France are really deep-rooted. .

Thanks to the magazine, not long after the Cannes Film Festival began, it was highly regarded. Many overseas distributors came to the booth to learn about the film; there were many media interviews with director Xiaoxing Xi, Huang Bo, Li Bingbing and other protagonists; different natures Many people took the initiative to chat with Xiaoxing Xiaoxing, Huang Bo, and Li Bingbing at the cocktail party and the fashion brand grand ceremony. Almost all wanted to understand it from different angles.

Sci-fi movies have always been shortcomings of Chinese movies, but Mengren Movies and Televisions are a "heterogeneous" in the Chinese entertainment industry.

The first film to go overseas from Cannes, although it is a thriller drama, it is somewhat sci-fi label. The global box office is not too high, but it allows the global film industry to see different Chinese movies.

At present, Fox has bought the copyright and plans to shoot the US version after adapting it.

The second film from Cannes to the world is a soft science fiction film that is promoted in the form of pure dialogue and performed in a dramatic way.

However, soft science fiction is also science fiction. Even if it escapes the inherent routines of traditional science fiction films such as "laser plus metal", no one can deny that it is a science fiction movie. Especially the high global box office of this movie is a huge contrast with the investment of tens of thousands of dollars.

In fact, not only has it achieved great success at the global box office, it has also been selling well in the audiovisual market.

The conclusion that Mengren Films, a Chinese film company can and can make science fiction films, has been affirmed by the global film industry.

So this time, Xiaoxing Xiao, the chief director of Moe Ren and the director who has directed, brought science fiction films to the Cannes Film Festival. After special reports, it attracted the attention of many overseas distributors.

However, when they learned about the concept and subject matter of the movie through different ways of contact...

Well, this is a sci-fi movie with a commendable creativity.

The plot concept of "Walking Between Dream and Reality" is very novel.

The definition of "contemporary action science fiction film taking place within the consciousness structure" is also very science fiction.

The starring actors in the play are also well-known movie actors from China, and Huang Bo and Li Bingbing are well-known in the world.

but--

Does China have the ability to shoot such big-scene sci-fi movies?

Can sci-fi movies of this subject matter be supported by the Chinese logical thinking mode?

Will this movie be a Chinese martial arts movie dressed in science fiction?

The so-called "dreamland", is it possible that the "artistic conception" has been heard in Oriental martial arts movies for a long time?

...

The film invested 150 million Chinese yuan in filming, which is only about 25 million U.S. dollars based on the current exchange rate.

It's no wonder that the main visual effects of the film did not hire major companies such as Industrial Light & Magic and Weta to work on it. Instead, it recruited China's wheat leaf special effects and two special effects companies in India to join forces.

Science fiction!

A big investment in science fiction!

The main visual effects are very important!

Do you know what to do before shooting Hollywood sci-fi blockbusters?

First contact the top special effects production companies such as Industrial Light and Magic, Weta, etc. to explain their ideas and ask the other party if they can produce it through special effects!

Do you know why science fiction blockbusters are expensive?

Special effects!

Do you know what the science fiction blockbusters are about?

Special effects!

Special effects for $25 million...hehe.

Moreover, the information technology of the society is changing with each passing day, and the speed of development is extremely fast.

As the center of the world's film industry, Hollywood, 3D technology has gradually become the mainstream. The world-renowned Hollywood director Cameron directed the sci-fi masterpiece that will be released this year, which is produced through 3D technology and is highly anticipated by movie fans and the industry.

There are also Mengren's investment and Disney products, and they also adopt 3D technology.

But what?

The traditional 35mm camera was replaced with 65mm in some places, and finally converted to IMAX with ordinary film. Moreover, the entire film insisted on using the camera to complete the shooting, and the computer was useless during the shooting. This method of operation is simply unbelievable in Hollywood.

This is the return of old-fashioned film techniques!

If it is a science fiction movie with an investment of hundreds of thousands or millions of dollars, overseas distributors may be more interested. Because Moeren is very good at low-cost movies and is a leader in this area.

Either way, the content and subject matter can be called excellent. He also cleverly avoided the shortcomings of Chinese-language movies in terms of major special effects, and produced a new path of science fiction movies, which achieved good box office results.

You have clearly become the leading figures in small and medium-sized film productions, why don't you continue to stick to it, and instead challenge large-scale production, or so-called large-scale production?

25 million US dollars, the post-production special effects of the American science fiction blockbuster are not enough!

As a result, the booth, after experiencing the excitement and prosperity, has become unattended again.

Seeing the crowds in front of the booth, Li Bingbing felt very uncomfortable.

Not because of the international chapter, but because of Fan Bingbing.

In the Chinese entertainment industry, Shuangbing's discord has long been an open secret.

When the same year was under the banner of Yihua, the contradiction between Shuangbing had already erupted.

Grab the rankings, grab the first sister, grab resources, grab the limelight, all kinds of grabs; when meeting in public, call each other "sister", implying that the other party is older than yourself and so on. The two sides fought against each other openly and secretly, and the fans on both sides tore each other, and netizens didn't think it was too much to add to the jealousy when watching the excitement.

An insider revealed that at a certain award ceremony, the two almost fought because of a camera.

The media are naturally happy to hear and see, all kinds of gossip. Although there are reports similar to "Shuangbing Zhengyan", but more of the gossip two "struggle for beauty", various grievances, to cater to the gossip heart of readers.

This time, Fan Bingbing is the second female in the international chapter.

So this year's Cannes Film Festival, Fan Bingbing also came. On the one hand, it helps propaganda and cheer, on the other hand, it also wants to brush up on its presence and look for opportunities in the international film world.

Shuangbing attended the Cannes Film Festival at the same time, and the domestic media immediately broke out reports such as "Shuangbing appeared in Cannes at the same time, the beautiful Shuangbing showdown is coming" ~www.wuxiaspot.com~ From the movies starring the two to two A comprehensive comparison is made between people's tastes, ways of dressing, and the popularity of Cannes in order to attract the public's attention.

In other respects, it's good to say that each has its own public relations team, and it is difficult to distinguish between themselves by hyping themselves on the Internet. However, it is not easy for the domestic media to fabricate the movie thing, because although the people who eat melons are easy to deceive, they are not blind.

Earlier specifically mentioned, as well as the attention of overseas publishers, Li Bingbing's scenery is better than Fan Bingbing.

However, with the questioning of overseas publishers, Li Bingbing's outlook is slightly inferior to Fan Bingbing in the cold.

At least the domestic media reported this:

"Cannes sells cash, Fan Bingbing is beautiful and worth a lot of money."

What Fan Bingbing said that only a glamorous still photo has made many international film buyers "covet" her, asking them who this actress is against the international chapter. She also praised her for being beautiful and having a super star temperament, and she can sell movies with just this beautiful Chinese face.

Of course, this kind of report is only in the country, and the real situation is not known to the people who eat melons.

Who made the international chapter starring and overwhelmed the limelight in Cannes?

"Sister Bingbing, the red carpet has passed, and your aura is the strongest." Li Bingbing's personal assistant knew her thoughts and offered comfort.

She was telling the truth. When the main creative staff walked on the red carpet, it was when the report was made. As the heroine, Li Bingbing attracted many media reporters' cameras.

Not only domestic reporters, but also foreign reporters.

Rao is so, Li Bingbing still feels uncomfortable. It was just as uncomfortable in Fan Bingbing's heart as when he was concerned.

The discord between the two ices is really not deliberately speculated by the media. Many people in the domestic entertainment circle know this.

Li Bingbing found Xiaoxing Xi in private: "Director Xi, where is Mr. Mai?"