The Liar Who Invaded the Entertainment Industry

In mid-to-late December, the love sci-fi comedy "Stars" held a launch conference in Beijing. ↓Miscellaneous 『Zhi』Director Sun Yaxing, starring Mai Xiaoyu, Chen Qiaoen and other major actors appeared in full.

Because of the "sci-fi" theme, the industry and the outside world are generally cautious about this drama. However, the abilities of cute actors and celebrity actors are recognized in the industry. Therefore, there are many actors who go to auditions for important roles. Among them are quasi-first-line and second-line artists, powerful actors, idol stars, and well-known artists from Hong Kong and Taiwan who are willing to go north.

Quantitative change determines qualitative change.

After the cast list of well-known artists from Hong Kong and Taiwan was determined, "Stars" demonstrated a strong cast and audience appeal.

Mai Xiaoyu and Chen Qiaoen co-starring, have become the biggest attraction of the show.

Needless to say Chen Qiaoen.

"Meteor Garden" flew directly from her debut, and the drama "Hit" pushed her to a new peak. Over the years, she has starred in many idol dramas and has been loved by many audiences. She has become the goddess in the hearts of many fans, and she has won many domestic awards.

Mai Xiaoyu is sick.

The boss of the film and television company who was wearing comfortable clothes was improper and ran away to make a TV series inexplicably. The key is that he was also famous for the drama, which made countless people in the industry dumbfounded. In addition to the high-profile tearing and pushing the Quartet on the Internet a few years ago, he tried his best to protect his artists and the aura of successful people from grassroots counterattacks, and his popularity once surpassed some first-line celebrities.

With the end of each round of "Step by Step", he did not participate in the publicity work of "Why", which caused his popularity to decline due to long periods of inactivity. However, the heated discussion some time ago and the tragic experience in the early years have increased his popularity a lot.

Now he and Tang Yan starring "Why" will start soon. In the tidbits and promotional videos released so far, his appearance, coldness, domineering style, as well as the domineering, sweet, romantic and other ways of interacting with Tang Yan, have also attracted many young audiences, especially young female audiences. G point.

At the launch conference of "The Stars", he and Chen Qiao'en had the most fans among the audience.

And the tacit understanding between the two is not blown, the scene bickering skillfully raises the bar to make everyone laugh, and some viewers have a feeling of "the two have a clear heart" in their hearts.

The media is most concerned about "Stars" itself. There is a lot of news about this drama to dig.

For example... "Science Fiction".

The entertainment news professionals are all veteran drivers, and they are very clear about the definition of "sci-fi" TV series. Either you will report for trial as a children's drama, or you will not shoot, otherwise there will be so few sci-fi TV dramas in China, and they are mainly children's dramas?

Faced with reporters’ questions, Sun Yaxing answered directly: “Don’t you see the filing form? "You from the Stars" is reported as a contemporary urban drama and obtained a shooting license."

It's weird just because I watched it!

"So this drama is not a children's drama?"

"No, no. This is a sci-fi urban love comedy, about the mysterious man Mai Shouzheng who came from an alien to ancient times to 400 years later and fell in love with Chen Qiaoen, a top star Two people from different planets dispel the misunderstandings between each other, overcome danger and pursue a romantic love story of true love."

Can this also pass?

Who are you coaxing!

The reporters found that they couldn't answer the question, so they changed the question.

"I have a question for Teacher Mai Xiaoyu, is your birth name Mai Shouzheng?"

"Yes."

"The actor of this play is also called Mai Shouzheng, and his career in the play is a university professor?"

"Is there a problem?"

"Do you play under your real name to make up for your regret that you were expelled from college and didn't finish college?"

This is a pit.

Just digging a hole with Mai Xiaoyu...

Sun Yaxing looked sympathetically at the reporter who asked the question. Chen Qiaoen smiled and shook his head. The other actors also looked good at the show.

I saw that Mai Xiaoyu's expression suddenly became sad: "University, the wonderful university time, left a deep memory for me. It is a pity that I treated college like my first love, and college abused me thousands of times."

His tone was very sad, as if he had been guessed by the reporter, pricked his mind, and infected many people.

Just when the reporter thought proudly that he had eliminated valuable news and the wheat flour present wanted to speak up to support him, he suddenly changed his face.

"My sensational period is not bad, you can report out of context and get eyeballs."

When he said this, there was no trace of sadness on Mai Xiaoyu's face, and the corners of his mouth curled slightly to make it clear that he was teasing the reporter.

I wiped, forgetting that he is an old driver who is good at counterattacking.

One reporter stepped back and fell into self-blame, while the other reporters stepped forward.

First praise Mai Xiaoyu, "Teacher Mai, your acting skills are really good", and then interview Chen Qiaoen.

"Teacher Chen Qiaoen, in this play you starred in, the heroine's name is Chen Qiaoen, which is different from your name in the same pronunciation, with only one word difference. Is this what Mr. Azheng meant, or did you mean?"

Chen Qiaoen chuckled lightly: "When I got the script, the heroine was named Chen Qiaoen."

"Don't you object?"

"Why should I oppose it? I am an actor, and it matches the profession of the heroine in the script." After speaking, Chen Qiaoen took Mai Xiaoyu's arm, "Do you think that my charm can't move him, can't Let him fall in love with me, or do I not deserve him?"

"Wow!"

"Oh--"

"Is this a confession?"

"together together together!"

The audience in the audience kept making noises, and the reporters kept making complaints.

They originally wanted to use the names of the male and female protagonists to pull out the scandals between Mai Xiaoyu and Chen Qiaoen, and ask if the show was a love story between the two.

As a result, Chen Qiaoen saw it through and directly clicked it, and then asked in a playful tone, completely interrupting the reporter's routine.

There is a kind of love affair called propaganda love affair, which is used too much by the crew, and the people who eat melon are familiar with it.

Now who should take this kind of thing seriously, that's funny.

In order to hype, both parties in the love affair during the propaganda period often adopt a posture of "still holding the pipa half-hidden", on the one hand, clarification and denial, on the other hand, they often frame the same frame and show "love".

At this moment, Chen Qiaoen generously admitted and asked in a joking tone, which on the contrary made reporters dare not make a fuss about the relationship between her and Mai Xiaoyu.

There are always reporters who do not give up and interview several other leading actors and ask them why they have not played their real names.

In all fairness, this problem is very poor.

The other leading actors got their roles through auditions, play trials, and private operations after the crew was established. When Ah Zheng wrote the script, how could he know about them except for the starring roles of Mai Xiaoyu and Chen Qiaoen?

However, these few are also well-known actors, often interviewed by reporters, there is no lack of ways to deal with reporters.

"I'm the villain, I don't want the audience to curse my name when they are watching TV series."

"The character I played is finally repenting, but I have always been a villain before. I don't want the audience to mention me as a bad woman after the show became popular."

"I play a positive character, but in the play I have been begging Teacher Chen the most. I am the love rival of Teacher Mai. Everyone, I am married and I love my wife very much."

...

The launch conference was very successful and achieved the intended effect.

"Stars" was not favored by the industry before, because domestic TV dramas with the theme of "sci-fi" always remind people of children's dramas.

The science fiction theme is a hole, and the second meaning of the hero and heroine's name is used to fill the hole for publicity.

"The first domestic sci-fi TV series will be launched soon."

"Today's "Stars" held a launch conference, starring Mai Xiaoyu and Chen Qiaoen are in a tacit understanding."

""You from the Star", the romantic love story of Mai Shouzheng and Chen Qiaoen overcoming danger and seeking true love."

"Shocked! Mai Xiaoyu is actually an alien!"

...

Online media moves quickly. Not long after the start-up conference here, it has been reported on the Internet.

Regardless of how cleverly the creative staff answered reporters' questions at the press conference, reporters weren't a dry meal. Some of them caught the eye.

News such as "The romantic love story of Mai Shouzheng and Chen Qiaoen overcoming danger and pursuing true love" is definitely reported by the media without exaggeration.

There are many Internet people interested in celebrity scandals. After reading this report, whether they will spontaneously associate the scandals of Mai Xiaoyu and Chen Qiaoen is not the responsibility of the media. Even if the old man of Hailian Chen's family is dissatisfied with the online scandal, he can't blame the media.

Who made the heroes and heroines in "The Stars" be called "Mai Shouzheng" and "Chen Qiaoen"?

The media's publicity reports will help raise public expectations of "Stars" and lay the foundation for the next stage of publicity work.

In fact, "You from the Star" is a good TV series. After reading the outline of the script, the story outline and the biographies of the characters, you will have a new understanding of this drama.

Science fiction TV dramas are nothing but science fiction. The core essence has not escaped the category of urban idols and romantic comedies. It just played back the routines of domestic horror movies.

The actors who signed with the crew were all secretly excited after getting the script. Love idol dramas are the killer of cute people. At the beginning stage of cute people, I don’t know how much money they make and how many stars they have earned by relying on idol dramas!

Sponsors will not use industry insiders’ comments on cute dramas as a basis for sponsorship. The comments of industry insiders may be valuable to other company's TV series, but for cute dramas... hehe.

In terms of TV ratings, Internet hits, market influence, etc., Mengren dramas have never smashed their signatures. Moreover, "Stars" has a strong cast, with Mai Xiaoyu and Chen Qiaoen co-starring, and the sponsors are very optimistic.

From "Meteor Garden" to "Hit", from "Struggle" to "Stewardess", and then from "Why" to the current "Stars". Every urban drama of Mengren Film and Television will provide sponsors with a large amount of advertising placement space to highlight the brand image.

In the drama "The Stars", the professor "Mai Shouzheng" played by Mai Xiaoyu, because of the character's own positioning, there is not much advertising space that can be implanted. And "Chen Qiaoen" played by Chen Qiaoen is positioned as a top idol actress in the play, clothes, hats, shoes, bags and cosmetics...It is simply a human-shaped self-propelled display platform with many implantable advertisements, and it is in line with the identity of the characters in the play, highlighting the brand At the same time, the ad placement is not rigid.

Industry insiders’ comments on "Stars" are at best bargaining chips, and sponsors use them to keep prices down.

I dare not press it too hard, otherwise Mai Xiaoyu will turn his face.

The pictures and lines of fried chicken and beer appeared many times in "Stars", and it would be too wasteful not to put in advertisements.

The beer advertising sponsorship was handed over to a well-known domestic beer brand that Yejia invested in; the fried chicken has formed a three-pronged situation of KFC, McDonald's and Dicos.

The three big fast food giants believed that this kind of advertising placement method had a mediocre effect, so the bids were not high, and they lowered their prices with "the industry is not optimistic."

As a result, Mai Xiaoyu decisively turned his face, and the two sides talked about it. The brand of fried chicken in "Stars" was implanted and handed over to a newly established "Old Zoujia Fried Chicken" company.

Some people think that the old Zou's fried chicken sounds familiar, but when they understand it later, they realize that one of the shareholders of the old Zou's fried chicken company is Mai Xiaoyu himself.

Mom sells batches, it's too dark!

Sponsors are optimistic and willing to provide advertising sponsorship is also conditional, at least to ensure that the TV series can be broadcast on the stars.

This is no problem.

TV stations have a wealth of experience in buying dramas, and they have their own set of judgments on the type, subject matter, price, and exclusiveness of the purchased TV series~www.wuxiaspot.com~.

The lineup of Mai Xiaoyu and Chen Qiaoen deserves the attention of some TV stations with a lot of money and stupid people. After understanding the plot and confirming that it is not the kind of children's drama of the past, many TV stations took action.

The current situation is that Mango TV and Blueberry TV want to be exclusive; Litchi TV, Donghai TV, Yanzhao TV, Jinmen TV and other companies intend to buy together.

Dolphin TV’s pit was broken. The original carrot ran to a new pit. The new carrot... In order to restore the previous glory of the station, the new director does not matter if he is exclusive or co-buy. As long as he can win the "Stars" "The right to premiere, ease the relationship with the cute person.

Due to the high asking price of Mengren, many satellite TVs all stretched first and waited for "Why" to be broadcast. According to Mai Xiaoyu's popularity and market value, they decided to purchase the model and price of the first broadcast rights of "Stars".

The online copyright of "Stars" must be sold exclusively to Storm, and then distributed to other video sites by Storm.

Now all the preparations are in place, and only a few days later, "Stars" is officially launched.

Before that, Mai Xiaoyu has one more thing to do.

At the end of the year, it is necessary for the shareholders of Hualong Films to hold a year-end meeting. CEO Shi Hao reports to several shareholders on the gains and shortcomings of this year and looks forward to next year's work.

So under the contact of Shi Hao, two days before the launch of "Stars" in the afternoon, the eight shareholders of Hualong Pictures held a 20-minute remote video conference.

Several shareholders have arranged for the senior management of Hualong Pictures to have reported to them the results of Hualong Pictures this year and the plans and arrangements for next year. So this is a mere formal retreat meeting with no substantive content. The other seven shareholders are unwilling to waste time in this kind of meeting.

Only when Mai Xiaoyu spoke, the other seven were stunned: "I need money now, a lot of money."