The light of domestic products: The engine I built shocked the world

: Got a car worth 280 million yuan

Su Chen’s face was expressionless, but this made people feel even more unsure.

Finally, he slowly said: “It has to change!”

Two short words, concise and to the point.

This is an article about an advertisement that reflects the cargo capacity of a van.

It can be seen that the planning manager really worked hard to be creative.

But what to say?

Sometimes hard work really has to give way to talent.

The advertisement has no highlights and the content presented is quite satisfactory.

If it were released like this, it would probably not make a splash in the sea of media.

The playback volume and click-through rate are not even 100,000, so it has no publicity effect.

Yang Tianzhen looked at her boss as if asking for help: “Mr. Su, I’ve exhausted my talent.”

She had stayed up several nights in a row for the new car launch conference.

It was only after my head hurt thinking about it that I came up with this plan.

Because the general public is not interested in advanced engine principles, it is useless to talk too much.

They prefer to see the car’s practicality and driving feel.

This is why, after the video of Su Chen racing was posted online, there were so many viewers.

Looking back at this video, it shows that Wuling Hongguang has a large number of passengers.

Just traditional marketing tactics.

Su Chen spoke slowly: “What you want to express in this video is that our vehicle has a large capacity for carrying people and cargo, right?”

Yang Tianzhen nodded: “Yes, so I first let the camera capture the entire vehicle in all directions.”

“Then I will Arrange a dozen people to line up and get in.”

“Then open the trunk and put six boxes of beer inside.”

“The camera will take a picture of the inside of the car, and the audience will be shocked.”

Su Chen was silent for a moment: “Putting the cart before the horse.”

Yang Tianzhen was puzzled: “Mr. Su, forgive me for being stupid, are you saying that the goods should be placed first before people come in?”

“No!”

Su Chen pointed out the problem directly: “Online advertising must attract the audience’s interest as soon as possible.”

” So, you first need a gimmicky title.”

“Then the video content must be innovative.”

“In the fast-paced modern world, people have less patience, so just go ahead and make it exciting without so much foreshadowing.”

Yang Tianzhen feels that it seems to be a solution but not a solution. Nodding: “Then delete the scene of arranging everyone to get into the car.”

Regarding her understanding.

Su Chen was quite satisfied, it just worked.

“You understand it very well, so the first shot is directly against the car door.” ”

Then people get out of the car. At this time, you can add music and counting voiceovers.”

“When everyone gets out of the car, the number of people will be It directly shocked the audience.”

“This is not over yet. If people move the beer boxes out from inside, the effect of this advertisement will reach its climax.”

After listening to this sentence.

Yang Tian was truly enlightened and enlightened.

This reverse thinking and open-minded thinking is really wonderful.

Yang Tianzhen assured with full confidence: “I will adjust it right away, and I will definitely satisfy you this time.”

Su Chen nodded: “You can come up with the specific voice-over and soundtrack yourself.”

After he gave the direction, the specific details will be left to his subordinates. finished.

After all, Su Chen is the president and controls the company’s strategy and development. Such trivial matters are not worth wasting energy.

After he returned to the office, he arranged administrative logistics, improved the quality of food, and increased the supply of three meals a day.

After all, the workers in the workshop are now the main force in production and must be well fed and physically fit to keep up.

In this way, the first batch of cars can be manufactured as soon as possible and sold.

If you want a horse to run, you must let it eat good grass.

It just so happened that the liquidated damages from Neon Country had been received, which was more than enough to cover meals and wages.

After finishing this, it’s time to go to the workshop.

Production manager Chen Dahai is leading his employees to work in full swing.

Seeing Su Chen come in, he immediately put down the drawings in his hand.

“Mr. Su, you drove the Wuling Hongguang last night. How did the test go?”

Most of the other workshop workers have seen the online drag racing videos.

At this moment, seeing my boss appear in front of me, I couldn’t be more proud of myself.

They all looked at Su Chen, their eyes filled with infinite respect.

Because the person who created this legend is Mr. Su.

The veteran driver whom netizens spoke of as a master is their young boss.

Because of his inventions, a domestic 1.2L van can easily crush the imported Toyota Prado with a displacement of 4.0.

Is there any operation more domineering than this?

And they personally participated in the manufacturing of such a magical car.

Go out and tell people, it’s enough to brag for a lifetime.

Anyone who knows this would not envy them for working in such an amazing company.

So now everyone has a stronger sense of belonging.

They have to work here for the rest of their lives, and not only that, they have to let their children and grandchildren take over when they get old.

Su Chen calmly accepted the warm looks from everyone.

He said unhurriedly: “There is no problem with the car as a whole, but the suspension and chassis must be improved.” ”

We position ourselves as a family car for urban and rural areas. It is strong and durable, and has a large capacity for carrying people and cargo.” ”

In addition, the steering wheel is a bit laborious, and the air conditioner The wind volume is small.”

“Improve these three problems as soon as possible.”

Chen Dahai took a pen and recorded it carefully in his notebook.

He vowed: “Mr. Su, I will solve this problem today.”

Su Chen was quite satisfied with this efficiency.

Chen Dahai said again: “Mr. Su, the production of the 10,000 vans for Cao Qiang has been completed. Will they be shipped now?”

Su Chen raised his eyebrows: “Fah, let the finance department collect the payment.”

He decided to send the OEM first 10,000 vehicles were sent away.

In this way, when your new car comes online, you can find reasons to say that the engine has been improved.

Who makes Cao Qiang rush? Sometimes for scientific researchers, a day’s difference can make a world of difference.

Because the core component design may be broken in an instant.

In the afternoon, the financial report showed that 280 million yuan in car payment had been received.

Su Chen smiled, the money was so good, it was the profiteer Cao Qiang who was tricked.

Boss Cao has been singing and dancing these days, hugging his secretary and having fun every day.

He was sure in his heart that Su Chen had no way to solve the engine problem.

It’s just that the duck has a tough mouth and doesn’t want to give in easily.

After all, it is understandable that young people want to save face and want to show off their strength, but in the end they are not demanding it from themselves.

As far as Huazhi’s debt ratio is concerned, it will definitely not be able to survive by the end of this month.

But he didn’t expect to see news on the Internet that Su Chen was going to build a car, and that he had developed a car engine.

When Cao Qiang saw this news, he almost burst out laughing.

A young boy who just graduated from college said that he would independently develop an engine and hold a new car launch conference. I’m afraid it’s not a way to make money by cheating.

I want other companies to acquire Huazhi Automobile Factory at a high price.

But just now, my subordinates reported.

The order for 10,000 vans has been completed, and Huazhi Company asked them to pay for the delivery of the vans.

Cao Qiang said disdainfully: “Give them money, and I want to see what kind of car they make.”

Don’t be sure that the quality is rubbish, it will probably stall as soon as it starts.

Ha ha ha ha!

Cao Qiang laughed: “This is my chance to use the topic to make them look bad!”