The mage in the late Qing Dynasty

Zhao Chuanxin was horrified when he heard this. He turned around and got into the fourth generation of dragons, and swooped out.

Benjamin Goldberg secretly lamented: After all, he is no better than his master and cannot be ruthless.

It is unkind to pass on salary and treat thousands of flowers as a humble dog.

Zhao Chuanxin arrived at Heping Academy, transferred to Lubin Mansion, and went to the government office.

It happened that Yao Jiafenghuohuo came back from outside: "Sir, I came back just in time. Someone gave me an idea to make luxury goods. Do you think Huanghuali's Qiangong bed is better, or gold and silver jewelry..."

Zhao Chuanxin interrupted him directly: "It's nothing new and vulgar."

Yao Jia was unconvinced: "Why are you so vulgar?"

"If you want to say this, then I'm not sleepy anymore." Zhao Chuanxin sat on a chair in the corridor: "In the future, luxury goods cannot be billed according to the actual complexity of the process. They have to speculate on concepts and create brands..."

He explained to Yao Jia how to build a luxury brand.

This is Zhao Chuanxin's major.

Start with the clothes first.

Clothing brands should be divided into different levels. Before there are luxury brands, there must be civilian brands first.

Let’s start with the anchor effect.

Zhao Chuanxin told Yao Jia: "The general public, first of all, does not have the ability to judge, and secondly, they do not have the ability to make correct judgments. When they make decisions, they will inevitably be affected by a known reference point as a standard for judging and evaluating other information... "

If a piece of clothing costs 10 yuan, is it expensive?

At this time, if you tell him that this dress is on sale for 8 yuan, he will think it is worth it.

If a piece of clothing is worth 5 oceans, and you tell him that it is 3 oceans after a discount, he feels that it is not worth buying.

Selling 10 yuan for 8 yuan is a 20% discount.

But 5 yuan is sold for 3 yuan, which is equivalent to a 40% discount.

Yao Jia felt that her brain capacity was not enough: "Wait, I will write it down with a pen..."

His brain cells were very excited, this was simply the Bible for doing business.

Afterwards, Zhao Chuanxin told him: "In addition, when you promote, it is best to use a gimmick to promote it. For example, Juan Wang has launched a new luxury car. The sound insulation effect of this car is excellent. You can avoid the engine , avoid the tires, just promote this, and say that business talks and government affairs talks are held inside, and people outside will never hear them, and those in power must be chosen..."

Later, Zhao Chuanxin talked to Yao Jia about the endowment effect.

At this time, a group of public officials, as well as businessmen and other people who came to the government office for business had gathered around.

Although Yao Jia frequently winked and signaled that Zhao Chuanxin's skills should not be passed on to others, Zhao Chuanxin did not hold back and said openly: "Think about it, there is a person now who has something, and he must be boasting about it. , to increase the evaluation, because it is his, and he has to make others envious. This phenomenon is called the loss aversion theory in finance. If this person is in a high position, it will have a positive effect and invisibly give value to the brand... "

People around were in an uproar.

"High, so high!"

"I see!"

Immediately afterwards, Zhao Chuanxin talked about sunk costs: "This is people's psychological accounting, that is, you have paid time, money and energy, which will have a huge impact on people's decision-making. When doing things, the impact of sunk costs should be excluded when making choices. , but the general public cannot do it..."

Several merchants' eyes lit up when they heard this.

At this time, people had already surrounded the corridor.

Zhao Chuanxin also talked about how people's decision-making is affected by factors such as environment, emotions, experience, knowledge bias, consumption preferences, and asymmetric information.

Zhao Chuanxin saw that the large number of people had affected the operation of the government office, so he concluded: "In short, all kinds of wrong judgments and decisions dominate our lives. Merchants use these to make money, and the government uses this to govern, but the people should avoid these Trap, so this knowledge is a game between all walks of life. Okay, let’s break up.”

The applause is like thunder and lasts forever!

Until Zhao Chuanxin returned to the office, he could still hear applause and cheers in the corridor.

Yao Jia closed the office door with a change of expression and complained: "Sir, the law should not be preached lightly and the preaching should not be sold cheaply!"

Although Magistrate Zhao... no, it's Governor Zhao... that's not right, the post of Governor has been given up.

In short, although Zhao Chuanxin did not come to the office often, it was kept spotless.

Zhao Chuanxin sat on the office chair and crossed his legs: "It doesn't matter. In fact, these principles are found in all our classics. It's just that no one summarizes it, and no one regards it as a professional subject. Although I It’s been said, but very few people can do it. It requires a complete thinking model and self-training from every aspect of life.”

Just like Yao Jia said, "Don't preach the law lightly and don't sell it cheaply." This is actually a narrow-frame thinking trap.

The Chinese language is concise, the ocean is roaming, and the antelope hangs its horns.

Elegant, but not systematic.

Be specific, but not logical or explain the reasons.

All walks of life are of the same origin, and they accumulate experience by working with a rake and a broom. The effect is certain, but the efficiency is not high.

Yao Jia still felt that it should not be spread.

Zhao Chuanxin lit a cigarette and told him: "Is the Tao Te Ching a Taoist classic?"

Yao Jia nodded: "That's necessary."

"Every bookstore has the Tao Te Ching and Shen Tong Qi. How many people attain Taoism and how many become immortals?"

Yao Jia: "I only see you now."

"Haha." Zhao Chuanxin laughed and stretched: "Who wakes up from the big dream first? I know it in my life."

Yao Jia suddenly became enlightened.

Sometimes he felt that Zhao Chuanxin was a mortal, and sometimes he felt that he was a god.

He also had questions: "Take our Lubin Prefecture as an example. If everything is made public, and now there is a place better than our Lubin Prefecture, and the people complain, wouldn't it be self-defeating?"

Zhao Chuanxin blew out a smoke ring: "You look handsome, and the girl says you are ugly, but you ignore it; you look ugly, and the girl says you are ugly, and you show your arms and roll up your sleeves, because she said To be honest. Can you blame other girls for choosing good trees? It is human nature to yearn for beauty, otherwise it is killing human nature. "

Yao Jia thought about it, it was really like this.

He patted his forehead: "It's far away, it's far away, I'd better go work on luxury goods."

Zhao Chuanxin did not stay in Lubin Mansion for long.

He is the bug of this era.

Some people also use him as a bug.

The general version is a generation of gods.

Before the First World War, Zhao Chuanxin was the God of War.

After World War I, it was hard to say.

Zhao Chuanxin couldn't help but get excited when he thought of Yao Jia's desire to build luxury goods.

The products produced by Zhao Chuanxin must be high-quality products.

Maybe have an auction.

He went home to see his daughter Zhao Nianzhen, and then went to Lugang Town to play with Zhao Zhengze.

Children are toys.

"Dad, there is a photography exhibition and competition in town, and the teacher asked my parents to take us to visit. Mom is too busy and has no time to take me there. Can you take me there then?"

Zhao Chuanxin said strangely: "The teacher asked you to visit, so why don't they take you to visit?"

Zhao Zhengze scratched his head: "Maybe I have to buy a ticket, but the teacher can't afford the ticket money."

After all, Zhao Chuanxin considered everything: "What if the children from poor families cannot afford tickets and cannot visit?"

Zhao Zhengze's eyes widened: "In our preschool, every family has money, how come there is no money?"

Preschools in Lugang Town are also divided into three, six and nine grades.

Those who can roll up are either rich or noble, and they can at least touch the passing mark.

At first, everyone was poor and poor, but within a few years they were divided into high and low.

The cycle of starting from scratch and ending up in a battle of life and death has always been there, it's just about the speed of the cycle.

This reminded Zhao Chuanxin of metal balls.

"Dad, will you take me there or not? If you don't take me there, I will ask my sister to take me there."

He wasn't talking about Jiang Mingxin, whose ideas were not that right. He was talking about Zhao Lingjun.

Zhao Lingjun is a little kid, not very old, but he has a lot of cards.

Zhao Chuanxin smiled and said, "Okay, I will take your siblings with me then."

Zhao Zhengze's eyes lit up: "Are Zhao Da, Zhao Er, Zhao San, and Zhao Si going to get together?"

Originally, Zhao Chuanxin was talking about Zhao Zhengze, Zhao Lingjun and Jiang Mingxin.

He hesitated for a moment and said perfunctorily: "Well... let's talk about it later."

"The photography exhibition is in April, Dad, don't forget it."

Zhao Chuanxin stayed in Lugang Town for two days and went south to Hong Kong Island.

From Hong Kong Island we continued south to Surabaya, Indonesia.

Then go to Australia.

In the Perth Ecological Reserve, Zhang Daquan is leading people to hunt emus.

"Master Zhang, these emus are so cunning. They run away as soon as we arrive. They come back as soon as we leave."

Zhang Daquan was lying on the ground, the butt of his rifle against his shoulder, aiming with half his eyes squinted.

Bang.

An emu fell to the ground.

The remaining emus fled when they heard the gunfire.

Those two long legs were much faster than a human being, making it impossible to catch them and difficult to aim.

Zhang Daquan got up from the ground and dusted himself off: "Damn you, you ran so fast."

He took people over and loaded the fifty-pound emu on the carriage.

Zhang Daquan sighed: "In China, I drive a Juanwang carriage every day. It's so comfortable to sit on. When you come to this place, you can only take a carriage."

Zhang Dazhu, who came to Perth with him, suggested: "Brother, isn't there a ship on Ao Island? Let them bring a batch of cars over?"

"Great idea!"

At this time, a black flying object flew quickly with colorful tail flames and landed slowly near everyone.

Zhang Daquan and Zhang Dazhu looked happy.

But those Han immigrants were fighting with each other, with fear on their faces: "What kind of monster is this?"

They had never even seen an airplane, let alone a fourth-generation dragon.

Zhang Daquan thrust the Lee Enfield short rifle into the arms of others, and ran towards the Fourth Generation Youlong with Zhang Dazhu.

"team leader!"

They still keep their original names.

Only the old people in the insurance team call it that.

Zhao Chuanxin got into the fourth generation of Youlong and put on his sunglasses: "You two make it easy for me to find you. What are you doing?"

It's okay if I don't say it, but Zhang Daquan looked depressed when he said it: "Damn it, I fought with a group of flat-haired beasts and lost."

Zhao Chuanxin suddenly became happy when he saw an emu on the carriage behind him.

Under Zhang Daquan's explanation, he learned the cause and effect.

Wherever Chinese people go, farming comes first.

Emus are migratory animals and have no fixed route in the east. In the west, they go north in summer and south in winter.

Australia is suitable for growing winter wheat.

Because the climate is different from that in China, it is usually sown from April to July and harvested from October to January of the following year.

Emus are omnivorous and can eat small animals if there are small animals. They can also be completely vegetarian without small animals.

Normally they gnaw grass and eat grass seeds, but when they came back this year, my dear, there was food everywhere.

According to Zhang Dazhu's statistics, 20,000 emus can damage up to 100 acres of land in a day.

This thing runs fast and is very alert.

Is the gun powerful?

But you have to shoot long distance moving targets.

As soon as a shot is fired, people will run away.

As soon as the people leave, the emus come back and continue to harm the crops.

Western Australia is very dusty, and the sky is full of dust when you shoot.

When the dust settled, the emu was no longer visible.

Zhang Daquan led a group of people to shoot the emus with guns.

The operation is as fierce as a tiger, and the score is twenty-five.

According to the two times a day, even if you can hunt twenty-five birds at a time, it will be a drop in the bucket for 20,000 emu. Before the hunting is finished, they have already destroyed the crops, then turned around and migrated to the north, and will come back to cause harm next year.

Zhang Dazhu said: "Captain, you said we should protect the ecology. Does this ecology still need us to protect? We eat rabbit meat every day, and as long as we spare the bullets, the rabbits will never finish it. We are not protecting the ecology, it is the ecology that is harming us... …”

He thought rabbits were native to Australia, but he didn't know they were an invasive species.

Zhang Daquan kicked his younger brother: "It's just an excuse to protect the bastard ecology, you idiot!"

Zhao Chuanxin bared his teeth in joy.

This was something he never expected.

"What about Maxim?"

"Not even Maxim. Besides, it's all silver!"

Zhao Chuanxin can pilot the fourth-generation dragon and shoot at the ground with the Empire Terminator M1913, which can probably kill the emu.

But under the slogan of protecting the ecology, he actually does things that destroy the ecology, which is somewhat unjustifiable and makes people laugh. After all, he has not yet occupied all the territory.

His old god said: "If you want to wear the crown, you must bear its weight. You think of a way yourself. Let everyone prepare emu meat delicacies and sell them. Once there is profit, everyone will catch it. Over time, I am afraid that the emu will We really need your protection to avoid being exterminated. I believe that we Han people have this strength.”

Zhang Dazhu said disdainfully: "It's not delicious. It's not as good as rabbit meat. It's very rough."

Zhao Chuanxian is a gourmet expert.

Although he has never eaten emu, he still has a few immature ideas: "I'll teach you. Marinate it first, then fry it after marinating. The oil for frying the meat must be passed through the chili pepper first. It will be very fragrant. Deep-fried. The meat is easy to preserve and can be packaged and sold around. It can also be made into dried meat or smoked..."

He said several methods.

Zhang Dazhu nodded: "The captain still has a way, you can try it."

Without solving the emu problem, there will be no way to farm.

Without food, how can we strive for world supremacy?

Zhang Daquan has long planned to completely drive away the white people in the future and even capture the eastern part of the country. I heard that it is called the Gold Coast!

Zhao Chuanxin made a circle in Darwin and Perth, Australia, and continued westward, disembarking from the Persian Gulf and crossing the desert straight to Nasiriyah.

At this time, Nasiriyah belonged to the territory of the Ottoman Empire.

Nasiriyah is not a big city and has not many residents, only about 2,000 people.

The houses are all built of mud bricks and are rustic.

Zhao Chuanxin put on desert boots, with his trousers tucked into the boots, a combat uniform, a sun hat, and an Arab kerchief wrapped around his mouth and nose.

After he entered the city, Xingyue translated, and Zhao Chuanxian simulated speaking, asking in awkward Arabic: "Where can I hire people here?"

The local residents wearing sheepskin vests and magpie nest hats glanced at Zhao Chuanxin warily: "How many people do you want to hire? What do you want to do?"

Whenever Zhao Chuanxin was tongue-tied, he would use his vocal organs to speak on his behalf.

Seeing that the man was not rich, he said: "Hire a man who is familiar with the surrounding terrain as a guide and give him 30 kuru a day."

The kuru is the local currency unit, with 1 lira equal to 100 kuru.

Ordinary workers only earn 6-7 liras per month.

Farmers are even worse off. Due to natural disasters such as drought in recent years, land output has been pitiful. They can only earn 1-4 lire per month on average, making their lives unsustainable.

The wages quoted by Zhao Chuanxin are not too much or too little, which is still attractive to the poor.

Sure enough, the man immediately became enthusiastic: "That's all I can do, my name is Nasir Sadun Pasha, hello, hello."

Zhao Chuanxin turned his hand and found a 10-kuru copper coin with a five-pointed star, moon and wheat ears pattern.

The copper coin was flicked away by his thumb, and then fell back into his palm: "Okay, I'll give you a test. If it's suitable, this will be the first day's deposit."

If you have no money, you will push the millstone, and if you have money, you will push the millstone.

"My friend, just ask, just ask."

Zhao Chuanxin asked: "In the last century, the British discovered the ruins of the ancient city near here. Where are they now?"

Nasir Sadun Pasha looked astonished: "So you came here for this? I know that. Do you want to go now? We'd better go on horseback."

Zhao Chuanxin saw what he meant. It was not just a group of people who came to inquire about the ancient city.

He asked: "Who else is asking?"

"Mostly British."

Zhao Chuanxin threw 10 kuru to him: "Point to which direction the ancient city is."

Nasir Sadun Pasha was once again wary: "When I show you the direction, what if you don't hire me?"

Zhao Chuanxin smiled and gave him another 20 kuru: "Point it out."

Nasir Sadun Pasha immediately pointed to the south: "About 3 Farsakh distance."

Xingyue gave Zhao Chuan's salary calculation, which is about 18 kilometers.

He turned to leave.

"Wait." Nasir Sadun Pasha shouted from behind: "Friend, if you want to use people in the future, come to me. I live in..."

Less than twenty kilometers away, very close.

On the way, Xingyue said: "Aren't you going for the antiques in the ancient city?"

"To run for art, safeguard the common history of mankind, and dig out the secrets hidden for tens of millions of years, Zhao is willing to go through fire and water..."

Xingyue: "The Chinese language is so profound!"

The First World War is coming, and the territory of the Ottoman Empire will be filled with flames of war.

After the First World War, the British devils will come to seize the opportunity and enrich their British Museum.

Zhao Chuanxin must intercept in advance.

As for whether Zhao Chuanxin wants to devote himself to the art career or has other plans, it is unknown.

Ancient city of Ur.

Tents were set up here, and there were indeed a few British people working nearby.

They were holding shovels, brushes, and chisels that dentists would use, and were carefully cleaning something.

Zhao Chuanxin walked over naked.

A middle-aged man with thin limbs and a big belly stood up and shouted, "Who are you? Please leave if you have nothing to do."

Zhao Chuanxin took out the Lugang M1907.

Bang, bang, bang...

The bullet drew a half-moon arc under the man's feet.

The man jumped and held his head with a horrified expression.

Zhao Chuanxin said righteously: "Protecting human civilization is everyone's responsibility. You tomb robbers, why don't you get out of here?"

First, he will blame the man.

The companion behind him quietly reached for the bag.

Zhao Chuanxin turned a blind eye.

Until the man thought he had touched the gun quietly and raised the muzzle.

Zhao Chuanxin turned the muzzle of the gun.

Bang, bang, bang.

I'm waiting for you!