The Millennium Semiconductor Survival Guide

Chapter 115 The Deal of the Century

After the press conference held by Zhou Xin, what impressed the media most was the paragraph about the definition of media.

If you have 10 million followers, you can rival the New York Times.

Now there are blogs, and there are various online communities, and these online communities are full of Internet celebrities, big and small.

However, due to the lack of monetization methods, before the emergence of Quora, no matter how influential a person was on the Internet, it was difficult to turn this influence into economic benefits.

Google's ad distribution system has not yet come out, and charging based on click-through rate is far away.

This is the eve of the advent of the self-media era. The emergence of Quora allows all ordinary people to have a channel for cash.

At present, if you have influence on the Internet, how do you realize it? First of all, you need to build a personal site yourself, and then the site needs to attract traffic and have a certain click-through rate.

Then take this click-through rate to chat with the advertisers one by one.

In the era when there were no cloud servers, individuals still needed to purchase servers, networks and storage, then pull bandwidth to their homes, and finally build personal sites.

To put it simply, it is almost impossible for pure writers to realize their personal influence.

Self-built personal sites, the income can not even cover the cost of server and network bandwidth.

When Tencent started its business in the early days, the biggest difficulty was that the server and bandwidth could not keep up with the rapidly growing demand, and at the same time, QQ was unable to find a means of monetization.

Now blogging is the same problem.

If you create a personal blog on a website provided by an Internet company, the advertising revenue belongs to the Internet company, not to you, even if the content you contribute is the main reason for attracting users.

It is also such a big environment that makes Quora's 30% pumping seem extraordinarily conscientious.

Of course, this is really conscientious. Even if Zhou Xin draws 50%, users will not feel that they have been cut off. This is the only Internet company that is willing to share benefits with users.

"I think Newman turned the traditional media model on its head in a way in yesterday's press conference.

I call it new media, and this new media model is completely different from paper media.

In the era of print media, we rely heavily on the editor's personal experience, which consists of editor-in-chief, senior editors, ordinary editors and reporters, roughly such a pyramid structure.

Manuscripts written by reporters are revised by ordinary editors, and then senior editors and chief editors judge whether they can be liked by readers.

Is it possible to be liked by readers? If the manuscript is valuable but does not meet the requirements, it will be published in newspapers or magazines after repeated revisions.

If there is no value, the manuscript will be eliminated and become a waste manuscript.

And whether this article is really liked by readers is unknown, because this article has not been pushed to the market for testing.

Take the Boston Herald as an example. The Boston Herald has nearly 1,000 employees, and our average daily circulation is 48,000 copies.

We can't guarantee that what we publish is really what users like to watch.

Quora Golden Selection creatively leaves the decision-making power to users, and a large number of users decide the best content, which will also be handed over to other users to read.

From an elite voting mechanism to a mass voting mechanism.

Yes, our editorial team is excellent. They have worked in the industry for many years and can keenly capture readers' needs.

But are they really right every time? Do they know themselves better than the reader himself?

I don't think so, Quora's approach is obviously more reasonable.

We have also read the content of Quora Gold Selection, which is better than our newspaper in terms of content depth and breadth. I asked our editorial team, and they all agree that Quora Gold Picks is more engaging to users than our paper.

Even from their point of view, they think so.

At the same time, if the number of followers of Quora users reaches a certain level, his influence actually corresponds to the same level of media.

Therefore, I call this new media model new media, which is a subversion to our business.

They don't need editors or reporters, they just need to throw out events and let users choose the best content by themselves.

Quora only needs to do a summary, and a summary of high-quality content is an excellent magazine.

What an exaggerated efficiency this is. Everyone needs to have a sense of crisis. At the same time, we also need to launch our own knowledge question and answer community. "

Murdoch's speech at the internal discussion was quickly published on the front page of his own newspaper.

"Quora Gold Choice? New Media!"

Within half a month after the launch of Quora Golden Selection, the number of subscribers exceeded 500,000.

"70 years to 14 days, what does the Internet mean to us?"

This is the day after Quora’s official account announced that the number of subscribers to Quora Gold Selection exceeded 500,000 under a certain answer, and the New York Times’ front page headline.

"The New York Times was established in 1851, and the daily circulation of The New York Times exceeded 500,000 copies in 1921; Quora Gold Selection was published in 1999, and it took 14 days for the daily circulation to exceed 500,000 copies.

On the day the New York Times' daily circulation surpassed 500,000 copies, Mark Thomson, then chairman and CEO of The New York Times, said:

This achievement stems from the persistence and hard work of the newspaper. While maintaining the professionalism and in-depth reports of traditional news media, The New York Times has continued to innovate and explore to provide readers with diverse content and services. This is our success. key.

And a grand celebration ceremony was held that day. And on the day when the Quora Golden Selection broke through 500,000, the official just mentioned a lightly under the answer, which doesn't seem to be something to be proud of.

Daily sales exceeding 500,000 copies is not uncommon in today's traditional media industry, but such a breakthrough has been achieved in just 14 days. This is the most worthy of consideration for every traditional media person and even traditional industry person.

The Internet is definitely not just to realize the offline mode through computers and networks, it is also a means to subvert all our traditional business models.

We originally thought that the first traditional industry to be disrupted would be online shopping, but now, traditional media is being disrupted faster.”

After the launch of Quora Gold Selection, the shock brought to traditional media practitioners is no less than the shock brought to painters by AI painting.

The success of Quora Golden Choice, 500,000 people may not seem like a lot, but this is 500,000 paying users, with a stable cash flow of 3.5 million US dollars per month.

Quora paid questions and answers are volatile cash flow.

After the success of Quora's golden election, even Nasdaq is becoming more and more popular.

Wall Street investors, traders and investment managers, when someone questioned why the market value of Internet companies are so overvalued, they directly put Quora to refute the other side.

As a question-and-answer community, Quora has found more than one profit model and achieved high profits.

As long as other Internet companies have users, they can also find profit models and realize profits. It is only a matter of time before they become profitable.

This is the same as the hype of the big A, no matter whether there is or not, let's talk about it first. Microsoft can handle ChatGPT, and a listed company with a big A can ascend to heaven with a little touch.

The popularity of Nasdaq is a good thing for Zhou Xin, and he wishes that Nasdaq would be even hotter.

It is so hot that Quora can be sold at a high price.

"The giant Time Huain entered and announced the acquisition of Quora through the issuance of additional shares."

"Deal of the century, Time Warner buys Quora for $74 billion!"

"Time Warner buys Quora for a whopping $74 billion to build a multi-channel media empire."

The emergence of Time Warner made all transactions lose suspense.

Yahoo is only willing to pay $30 billion, Microsoft is willing to pay $37 billion, and AOL is willing to give $45 billion.

Murdoch is the most picky, only willing to pay 21.7 billion US dollars.

When Zhou Xin was about to accept the offer from AOL, the emergence of Warner Bros. made everything lose suspense.

One of the Goldman Sachs committee representatives met with Zhou Xin overnight and said that Time Warner was willing to acquire Quora through additional stock financing, and offered a price of US$74 billion.

Goldman Sachs is the major shareholder behind Time Warner. Other shareholders of Time Warner in 1999 included Spielberg, Reuters, and the Saudi royal family.

This price directly knocked Zhou Xin out. For the first time, Zhou Xin felt like being knocked out by a local tyrant.

At the same time, representatives of Goldman Sachs said that after Nasdaq approved the transaction, they could sign the contract first.

After signing the contract, Time Warner will provide 2 billion US dollars first, and the subsequent 72 billion US dollars will be paid after the financing is in place.

You must know that the financial report for the third quarter of 1999 showed that Time Warner had only $2.43 billion in cash on its books.

Their total assets are US$18.1 billion. This is a Goldman Sachs-led snake swallow.

Valuationally yes.

Time Warner is one of the most ambitious companies in the Internet age.

Without Quora, the original acquisition of Time Warner by AOL in 2000 for $147 billion would have become the "ultimate symbol" of the Internet boom.

A year later, in January 2001, Time Warner bought AOL for $164 billion in order to build a multi-channel media empire.

Unexpectedly, Goldman Sachs directly led Time Warner to cut Hu.

The transaction was completed and closed in just two weeks.

Even if you have to pay a tax of about 37%, the $46.62 billion brought to Zhou Xin by this transaction alone will allow Zhou Xin to surpass Buffett's net assets of 44 billion yuan and become the second only to Bill Gates. regal.

At the press conference, the photo of Zhou Xin shaking hands with Time Warner chairman Gerald Levine was spread all over the world by traditional media.

Almost all media used the deal of the century to describe this deal.

Zhou Xin holds 90% of Quora's shares, which means that Time Warner's valuation of Quora exceeds $80 billion.

AOL's acquisition of Time Warner, which was originally regarded as a landmark event of the Internet bubble, became Time Warner's acquisition of Quora.

However, it is much more conscientious to buy AOL backhand with Time Warner and lose 200 billion U.S. dollars. The acquisition of Quora caused Time Warner to lose 50 billion U.S. dollars.

And this loss is borne by investors.

Don't procrastinate, I also want to end this transaction quickly.

It is calculated based on real data and may be higher than the actual value.

This tax rate can only be estimated, and the time is too long to calculate the true value.

The start-up capital of 45 billion U.S. dollars is enough to make things happen, right?

As for whether the protagonist will be assassinated or not, I think it's better not to think so much.

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