The Millennium Semiconductor Survival Guide

Chapter 121 Only good innovations will make consumers pay

I.M. Pei patted Li Xihui's hand, and said, "You donated 10 million US dollars as a scholarship. It is very good that you have such awareness. Few young people have a sense of charity.

Compared with Huaguo, American is too expensive for Huaguo international students in terms of prices and living expenses. With the Award of Excellence of the Committee of 100, it can alleviate the problem to a certain extent for the truly outstanding group of international students. difficulties in their lives. "

I.M. Pei said that he spoke highly of Zhou Xin, and that the past presidents of the Committee of 100 were all outstanding figures in the political or business circles.

In his view, Zhou Xin is fully qualified and capable of taking over as chairman of the Committee of 100 after Li Xihui.

Wu Jianmin, the later chairman of the Committee of 100, is not Wu Jianmin. Wu Jianmin of the Committee of 100 is the chairman and CEO of East West Bank.

Since his own wealth has reached a certain level, after reaching this level, Zhou Xin can do whatever he wants to a certain extent.

Even if his behavior is a bit out of line, others will automatically find reasons for him.

At the 10th anniversary dinner of the Committee of Hundreds, starting with I.M. Pei, almost everyone greeted Zhou Xin.

Zhou Xin felt tired, and he had already responded mechanically in the end.

Zhou Xin didn't know that IM Pei had the idea of ​​making him the chairman of the Committee of 100, even if he knew he would refuse.

It's okay to have a shallow relationship with an organization like the Committee of 100, but forget about in-depth integration like being the chairman of the Committee of 100.

And to put it bluntly, the chairman of the Committee of 100 has no control over key matters at all, and the founder team members are still alive, resulting in very little autonomy for this position.

Zhou Xin didn't like it either, so he might as well start a new one himself.

After meeting the members of the Committee of 100 one by one, Zhou Xin has a new understanding of the Committee of 100. The business people in the Committee of 100 belong to the group that has broken through the ceiling of the Chinese.

Generally speaking, the upper limit of the Chinese is the middle level, and it is almost impossible to enter the board of directors and become the management in the true sense.

But members of the Committee of 100, partnerships are the way to go.

After seeing Zhou Xin, he realized that the connections he had built at the Hundred People's Association might come in handy sometime in the future.

There are so many things to do in New York, and attending the welcome dinner of the Committee of 100 is just the first thing.

The second thing is to meet Seamo, Seamo Warrilehto.

A less common name, Finn, former chairman and general manager of Nokia, served as chairman of Nokia for three years before being squeezed out by Mika. The position of general manager was also squeezed out by Qiaoma after only four years.

This is the talent recommended by headhunters to Zhou Xin. Matrix needs a general manager with sufficient experience.

Zhou Xin had to go to New York to invite a talent of this level. The other party was already seventy years old, and he was not as eager for work as he was when he was young.

At times like this, only when Zhou Xin was famous enough would the other party meet him.

"Newman, nice to meet you, Sean has already told me about your purpose, he is always looking for opportunities like a hyena.

I was the same as him twenty years ago, but now I am old, and my sense of smell and desire to win are far less sharp than when I was young. "

When Simo met Zhou Xin, he had no intention of taking the next job. He wanted to get to know Zhou Xin.

Zhou Xin said: "Sean is very professional, and several executives I have now are recommended to me by Sean.

You don't look old at all, and you are still so energetic. If you have a promising career in front of you at this time, I believe you can rekindle the passion and vitality of your youth. "After reading Simo's resume, Zhou Xin thinks that the other party is very suitable.

He doesn't need a CEO who can work in Matrix for a long time. What he needs most now is someone to set up the framework of the entire company.

Because he is now going to start opening stores in the American area, even including the big cities of Vancouver and Toronto in the Maple Leaf Country, and simultaneously open offline stores.

Create a form similar to Apple stores.

The physical industry is completely different from the Internet industry, and there will be a qualitative improvement in terms of the number of employees and the scale of management.

Therefore, in the early stage, when he has no shortage of ideas, he needs to focus on stability, and Seamus is a very suitable candidate.

As for the other party, who was originally the chairman of Nokia, he couldn't adapt to the mobile Internet era. When Xi Mo was 80 years old in the mobile Internet era, how could he continue to manage Matrix.

"It would be cruel to speak of prospects to a seventy-year-old man.

I know that Newman, you have achieved great success in the Internet field. This kind of success makes you full of confidence, thinking that you are omnipotent, and you can replicate your success in the Internet field to all aspects.

However, each person's field of expertise is limited, and it is very difficult to replicate successful experiences in other fields. " Seamus looked extraordinarily reserved.

Zhou Xin took a sip of his latte and said, "Yes, I have countless good ideas, and I need a CEO to execute them for me.

Instead of letting them stop in my head, they need to come down to reality.

I am very acutely aware of the needs common to most groups and can find some reasonable means to cater to them.

The Internet field and the consumer electronics field are actually interlinked, and they can both create and meet demand.

No one has a better sense of smell than me. "

Zhou Xin is as confident as the sun.

At seventy years old, Seamo would not be so easily swayed by such remarks.

Seamus will have to show his worth, whether or not he will take over the newly proposed position next week.

He can not be the president of Matrix because of his age, salary and development prospects of Matrix, but he can be the chief consultant, which is a position with good pay and low work intensity.

This is why when some executives are poached by other companies for detailed chats, even if they don’t plan to go to this company, they will show themselves as much as possible without revealing the secrets.

There is no guarantee that the right opportunity will come.

Seamus spoke very slowly, but without pause or repetition: "It is very important and critical to have an insight into the needs.

But in the field of hardware, it is not quite like the field of software, because the needs of users are similar and clear.

In the field of consumer electronics, it is difficult to impress users through the innovation of the product itself.

Taking mobile phones and video game consoles as examples, the two largest categories in the current consumer electronics field, people's demand for mobile phones is nothing more than signal and battery life.

Although people continue to add various functions to mobile phones, such as games, photos, music, text messages and other functions.

But in the final analysis, the performance of the mobile phone determines that what it can do is very limited.

To make mobile phones have such rich functions like computers, and to integrate these functions into computers adaptively, breakthroughs in integrated circuits are required. I am afraid that it is difficult to see this scene at my age.

So you want to meet the needs of users through the update of function points, which is very difficult. In the field of mobile phones, the satisfaction of needs is closely related to the iteration of technology. "

At this time, 2G networks have been basically popularized overseas, and it took until 1999 in China to fully popularize 2G networks. As for 3G networks overseas, it was launched in the middle of 2001.

"Nokia invested about 1 billion euros last year. Nokia maintains such a high research and development expense every year. If you want to enter the mobile phone field, you need to accumulate a lot of technology from scratch.

Including brand building also takes time to accumulate.

For example, the 3210 launched by Nokia not long ago has actually gone through a full three years of research and development before it is now very popular.

The same is true for mobile phones, and the same is true for electronic game consoles. People will only pay attention to whether the games carried on electronic game consoles are fun, and it only has this core requirement.

Similarly, mobile phones only have the core demand of calling. When everyone has similar needs, they are fighting for supply chain capabilities, cost control capabilities, and enterprise management capabilities.

It is difficult to realize the differentiation of mobile phones through the innovation of demand, and it is even more difficult to further make users pay for the differentiation. "

Nokia 3210, a classic among classics, has sold 150 million units worldwide, and it is also a product for Nokia to establish its position in traditional mobile phones.

"I get it, so I'm talking about consumer electronics brands, not just cell phones, cell phones are just one of them.

There are many types of consumer electronics brands. I hope to make it similar to Sony, which is the ultimate goal.

I also agree with what you just said, supply chain management, cost control, enterprise management, etc., but I disagree that users are unwilling to pay for differentiation.

The reason why in the mobile phone market, users are unwilling to pay for differentiation is because the degree of differentiation is not high enough.

Mobile phone manufacturers haven't done enough innovations, only innovations in appearance, which are not innovations.

The reason why the Nokia 3210 you just mentioned can sell so well is precisely because they have achieved innovations that others have not.

Mobile phones are the most critical products of consumer electronics brands. I have carefully studied the model 3210.

Prior to this, mobile phones were targeted at business people, and the product design of mobile phone manufacturers was also based on the stability and grandeur of business.

The 3210 is one of the very few mobile phones aimed at young people. It also comes pre-installed with three games: Snake, Match Memory and Rotate, and also includes functions such as ringtone sharing and picture push.

It is this differentiation that makes Nokia sell so well.

I am confident that I can do better than any mobile phone manufacturer in the field of differentiation.

But what I lack is exactly your strengths, such as large-scale enterprise management, hardware R\u0026D team management, supply chain management and so on.

These traditional mobile phone companies need soft power, and I need your help.

I will be personally responsible for scientific research, product innovation, functional positioning and brand building.

We're a perfect fit, Seamus, and you can think of this as your last venture in life.

I have full confidence that our products will have a huge impact on the stagnant mobile phone industry and even the entire consumer electronics industry.

I am sure you are not content to end your career like this. "

Today, two chapters and 6,000 words are customary, and more will be added from tomorrow

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