The Millennium Semiconductor Survival Guide

Investors are also helping other wealthy people manage their money instead of their own. They need to find enough information from Zhou Xin's roadshow to support their decision-making and at the same time fool more people into taking over.

As soon as Big A has any good news, it spreads everywhere, from institutions to hot money to retail investors, in order to find someone to take over.

Even if it is a good company, it does have growth potential, its performance is very good, and there is a lot of room for future development. This does not prevent it from doing a round of rapid rise first, and then a sharp drop back and forth to drive away retail investors and unsteady hot money. Pull another round of long-term rise.

Nasdaq and Big A play differently, but the logic behind it is the same.

T+0 and the short-selling system make the US stock market more cruel, and the complicated market environment corresponds to the glamorous Wall Street.

Zhou Xin continued: "The next step is our future, what we can do in the future."

There is only one word behind this new week: electronic payment.

Zhou Xin's PPT adopts the Takahashi style that originally appeared two years later.

To put it simply: do not use pictures and icons but use text, use extremely huge text, and use the least text for each ppt.

The well-informed reporters in the audience lamented that as expected of Newman, even the PPT has such a personal style.

"To put it simply, the future development of Riot Games depends on the expansion of the PC game market. PC games have been growing at a rate of more than 20% every year for the past ten years.

In order to achieve explosive growth in the revenue and profits of Riot Games in the short term, it needs to rely on the opening speed of electronic payment in countries around the world.

Riot Games has more than two million European users, and these European users are still maintaining a rapid growth trend.

At the same time, we also have a large number of users in Asia, South America and other places.

Currently limited by electronic payment, these users can only use the Riot Electronic Community, but cannot use the Riot Game Store to purchase games.

Riot Games will usher in a significant growth after the regulation of electronic payment in various countries is liberalized.

At the same time, after stores and electronic communities can realize matching, our user growth in these areas will also usher in an explosive period.

Therefore, we should look at the expansion speed of electronic payment in the short term and the expansion speed of PC games in the long term. "

217/132, 1.12 million, 63%

Zhou Xin was pacing on the stage. After the PPT switch, three numbers appeared behind Zhou Xin. He said: "217 is the number of games released through Riot Games in the first half of this year.

132 is the number of new games released for the first time.

1.12 million is the number of paying users of Riot Games, and 63% is the proportion of users who have purchased two or more games using Riot Games.

I often disagree with the opinions of the financial media, and I have my own understanding of many things.

However, in terms of pricing standards for Internet companies, they need to have different standards from those in traditional industries. I agree with this point.

At present, the Internet is still in its infancy, and Internet companies are also in their infancy, so revenue and profit are not really important. Of course, compared with other Internet companies in the same industry, the revenue and profit in the semi-annual report of Riot Games are quite outstanding.

The data I am more concerned about is the number of paying users and the number of released games. The former indicates the degree of user recognition of fist games, and they are the foundation for our survival.

The latter represents the degree of recognition of the game publishers for the fist game, and they are the upstream of the fist game.

The recognition of the two together reflects the excellent value of fist. "

After Zhou Xin finished speaking, the audience applauded very warmly, and the reporters agreed with the last sentence.

What investors agree with is that Internet companies cannot be priced using the pricing standards of traditional industry companies.

Internet tycoon, most famous entrepreneur of the entire 90s said so, they need to use this passage to fuel the Nasdaq bubble again.

mood.

After a short pause, Zhou Xin said: "Different Internet companies have different business propositions, and most Internet companies' propositions revolve around providing users with better services.

For example, Amazon hopes to provide users with a better online shopping experience, Yahoo hopes to provide users with better content, and Microsoft hopes to do all of these.

Fists are no exception.

But we are different from other companies, we want to provide users with more emotions.

Video games are a form of entertainment, through which players can experience a second life. Riot Games hopes to enrich the content that players can experience from video games through our services.

Just to give an example, such as StarCraft, he is a PVP game, players and players fight through the LAN or the Internet.

Players need to control a lot of arms and do everything possible to win. Any slight mistake may cause the player's failure.

After such a game, the spirits of the players will be very tense. It’s okay to win. There is a positive cycle of dopamine in success. It will make him gradually get bored with the game.

And he can share his experience with other players through the fist electronic community, and he can see players who are more unlucky than him in the StarCraft section to relieve his mood.

Riot Games hopes to allow users to experience emotions that are not only brought to him by the game itself.

This is also a little trick for us to build user stickiness. "

58.8$.

"Finally, pricing. The price of our IPO this time is US$58.8. The funds raised are mainly used to expand the European and Asian markets, including the establishment of branches in Europe and Asia."

After Zhou Xin finished speaking, other executives came to the stage one by one to share the situation of Riot Games.

Finally, Zhou Xin took the stage and accepted questions from investors.

"Newman, hello, I want to ask because Microsoft's semi-annual report was released recently, and it is clearly stated in Microsoft's semi-annual report that they have launched a plan for video game consoles, and Microsoft will enter this field in the future.

They will release Microsoft's video game console.

I would like to ask if Riot Games has similar plans? "

This is a matter of great concern to them. The future prospects that Zhou Xin mentioned before are not enough for investors.

Only relying on the European market, there is not much room for imagination.

But if you can make your own hardware, then there is a lot of room for imagination.

Earn a round of money from hardware, earn another round from developing games by yourself, and finally help other game development companies to publish games. This is another wave of income.

A user repeatedly extracts benefits from him.

This is also the routine played by Goose Factory. Using WeChat and QQ to bring users to repeatedly look for his Krypton Points, it is to use users as NPCs.

Zhou Xin shook his head after taking the microphone: "At present, Riot Games has no similar plans.

Entering the field of electronic game consoles requires a very high investment. At the same time, there are competitors such as Sony, Nintendo, and Sega in front of this field, so the risk is very high.

Although the benefits are also considerable, Riot is a new company. I need to ensure that Riot Games survives smoothly and has sufficient funds before considering such a high-risk, high-return strategic plan. "

"Okay, thank you for your answer." Zhou Xin was a little far away from the questioner, and couldn't see the other person's expression clearly. The people next to him could clearly see that he sat down with a disappointed expression.

"Newman, I would like to ask whether Riot Games may be merged by Microsoft in the future? Because the Bill and Melinda Foundation is the second largest shareholder of Riot Games, there have been voices within Microsoft that they want to acquire Riot Games.

Coupled with the fact that Microsoft has invested heavily in the field of video games recently, is it possible that Riot Games will be acquired by Microsoft?

If so, will it maintain operational independence after the acquisition or be merged by Microsoft. "

Zhou Xin showed a surprised expression: "Bill mentioned it to me, but I didn't accept it.

I think Riot Games has a very good prospect, and he is developing very well now. I don't think Riot Games will develop better after being acquired by Microsoft than it is now.

So there are currently no such plans.

Here you can roughly refer to the merger of Babbage and the electronic software company. The merger of the two did not produce the effect of a powerful combination.

On the contrary, the business has been unable to get through, and the performance has been declining. It was later acquired by Leonard. "

Electronic Software Company is a company that sells software offline, and Babbage is a company that sells video games offline. They are both listed companies. Not long after the merger, they were acquired by Leonard, the owner of American's largest bookstore chain.

Zhou Xin paused for a moment and said: "I know Bill very well, although it may be impolite to say this, but in my opinion, Microsoft doesn't know much about Internet products.

Their design concepts for Internet products are still at a relatively primitive stage. "

This is the breaking point. Newman complained that Microsoft did not understand Internet products in public. The reporters felt that this was the right time to win.

Zhou Xin looked at Susie with an apologetic look: "Susie, I'm sorry, I know you were the head of Microsoft's product department before, and I also had an internship at Microsoft.

Even so, there are indeed many places that are not humanized enough in Microsoft's products. "

Suzy Dink, the head of the department where Zhou Xin was an intern at Microsoft, later came to Riot Games as CEO.

Just now Suzie came to the stage and gave a PPT. The audience knew who he was. After hearing what Zhou Xin said, there was a burst of laughter.

"Newman, you also mentioned Babbage just now. After Babbage was acquired, they had 495 offline stores to sell video games.

At the same time, Funco also has 400 stores.

What do you think are the advantages of Riot Games compared to the traditional game distribution model? "

Zhou Xin said: "In terms of interaction and cost, digital sales are the future trend.

The operating cost of offline sales is much higher than that of digital sales. It is the cost that prevents them from reducing the share to game companies.

We can achieve a 30% share, which is already enough profit for Riot to keep the company alive.

Traditional offline game publishers need to achieve 50% to 70% of the revenue. The share and cost alone are enough to make more and more game publishers choose us as the main distribution channel. "

The name Babbage may be a bit unfamiliar. He later changed his name to Game Station. At its peak, there were 4,400 stores around the world.

Then it was killed by steam.

GameStop has successively acquired a series of online game stores such as Jolt, Kongregate, and Impulse in order to survive.

The questioner didn't mean to stop, he continued to ask: "But Babbage can allow players to meet offline, hold new game release events, and use various festivals to increase user stickiness.

Compared with traditional offline channels, the cultivation of online user stickiness is obviously more limited.

In my opinion, the main competitor of Riot Games is offline distribution channels, not other online game distribution channels.

I believe that Riot Games is the best in the field of online game discovery, but what will Riot do in the face of offline opponents? "

"wait."

I fell asleep, the two chapters add up to almost 6K.