The Millennium Semiconductor Survival Guide

"The first thing we're going to do is move out of the underground garage," Suzy Dink said half-jokingly and half-seriously.

Zhou Xin thought to himself that he didn't have much money before, and all the working capital had to be saved for salary. Do I like working in the garage?

The most inconvenient thing about the garage is the lack of supporting facilities, and you have to drive there if you want to buy anything around.

Moreover, it is difficult to rent a large number of garages, which leads to the need for online communication between employees.

Garage offices are nothing but cheap.

"Okay, these routine tasks will be entrusted to you in the future.

Spending under $100,000 is up to you. " Zhou Xin said.

Suzy Dink is not against coming to Riot Games as an executive, because he is only a middle-level at Microsoft.

And he knows Riot Games and what kind of potential this company has.

His only worry before he came was that Zhou Xin was not easy to get along with. Before that, Zhou Xin was an intern under him, and he asked for leave every now and then.

There are at least three levels between Susie and Zhou Xin, and he doesn't know much about Zhou Xin.

Entrepreneurs like this who have achieved great success at a young age are mostly difficult to get along with.

Not to mention that Zhou Xin already has two successful products, "Angry Birds" and Electronic Community.

This will make the other party more confident. Working under this kind of boss, it is difficult to strike a balance between obeying the other party's ideas and expressing your own.

The opening words are also a kind of test, to test Zhou Xin's tolerance for different opinions.

Now it seems that Zhou Xin is a founder who can accept other people's opinions.

Susie will also express different strategic thinking according to the different reactions of the other party: "Boss, the main reason is that we are a big company.

With 200 million in cash, it is considered an upper-middle-level company in Silicon Valley.

Having a good office environment is helpful for our follow-up recruitment work. "

Zhou Xin nodded and said, "I understand, we will change the office location."

Susie continued: "I think our priority right now is the following.

The first thing is to recruit people. The biggest difference between a start-up company and a company that has obtained financing lies in the organizational structure.

We need to subdivide the job responsibilities. Before I came, I had a general understanding of a user growth trend in the Riot Electronics community.

The growth rate is very fast.

According to feedback from friends around me, some of them even bought Angry Birds for $20 just to get the verification code to register an account that can speak in the electronic community.

These friends have downloaded Angry Birds, and have already cleared the level, and bought the game purely for the community account.

In some online shopping sites, there are dedicated Riot Games community accounts for sale, and the price is between $5 and $10.

What we need to do now is to scale up to handle the growing number of users.

At the same time, one thing I want to ask is whether we need to lower the registration threshold?

After you accepted the acquisition from Mr. Gates, the Yahoo Games section was coming online, and they took a similar model to ours. "

Zhou Xin shook his head and said, "The threshold cannot be lowered.

Our profit model comes from the stickiness of the community, where stickiness refers to the time and energy that users are willing to spend on our electronic community.

If the free registration permission is opened, it will only result in a temporary surge in the number of users, and in the long run, it will destroy the ecology we have built with great difficulty.

Let's put it this way, users spend money to manage their community accounts well.

If the registration is free, then they will not cherish the account, and if they post comments, they will be banned and change the account.

And our account registration is just a gift for buying video games through Riot Games, and it is free of money.

Such a setting is beneficial for users to purchase our games online.

After free registration, other Internet companies also engage in the online purchase of video games, so why do players choose Riot Games to buy video games online?

The content of the electronic community, the time and energy spent by users on it, the collective participation of users in the community, and the consumption behavior of users to buy games are a complete set of ecological components.

Any change in any link will break the ecological balance.

The registration threshold will be lowered in the future, but not now. "

"I generally understand Ni's idea, if you follow your idea, the content requirements for our community are very high.

After the establishment of the Yahoo game community, with the help of the Yahoo brand, they were able to quickly increase the number of users to two million or more.

In other words, the content quality of our 200,000 users needs to beat the content of their 2 million users. "

"Sometimes the more content is not the better, and there is no antagonistic relationship between our users and users of Yahoo Games.

The cake of the entire video game community has been enlarged. As long as our community is built well enough, the users of the Yahoo game community will be our nourishment and will continue to be transformed into our users.

Let them help us cultivate users for a period of time.

In the words of Hua Guo, let the bullets fly for a while. "

Zhou Xin is very calm. The intensity of American's Internet war is far inferior to that of Huaguo's Internet industry.

He has prepared a series of set meals, waiting to be served to Yahoo.

The biggest opponent at the moment is Yahoo, and defeating Yahoo means that the war in the entire video game community is over.

"Let me tell you my strategic idea." Zhou Xin couldn't stand it anymore.

In his opinion, even though Susie was a product manager before, his thinking is only limited to the operating system, and he has no Internet product thinking.

The other party can only be an executor, not a strategy maker.

"We need to do several things within a year, the first thing is to build a client.

The client is actually a launcher, and all video games purchased by players through Riot Games can be launched through this client.

When building the client, we need to think about how to ensure that digital copyrights are not stolen.

The download mode of the fist game now allows players to copy and paste the game to any player after downloading the game.

As long as he wants.

This is also the most important reason why many game makers dare not publish through Riot Games.

They worry about being pirated.

I am worried that after the fist game is released, the entire Internet will be flooded with a large number of pirated users, which will reduce their income.

We need to guarantee the digital copyright of game developers from the technical level of the client.

These two things are imperative.

In the future, we will release games through clients, attract users through electronic communities, and attract game publishers through digital copyright anti-piracy means.

In this way, the ecology of the entire fist game is complete.

All you need to do is hire people to do these things.

Our time is very tight, and the money is on the books, and only by spending it can the company grow faster.

Don't worry about spending money when recruiting, we only want elites. "