The most enlightened doctor

Chapter 962 Zhiming’s Brand Value

After 5:30 in the afternoon, Yu Zhiming, who had completed a day's physical examination, was preparing to conduct a facial examination on the six-year-old daughter of Xu Yang's colleague and friend Cui Lin.

It must be said that Cui Lin's daughter's facial scars are a little too scary to look at.

The lower part of her right face was covered with scars that were crisscrossed and distorted, and the shape of her mouth was obviously changed.

"Is this a tear and bite?"

Cui Lin showed deep self-blame and replied softly: "I was bitten by a stray dog."

Yu Zhiming didn't ask any more questions and began to explore the little girl's face.

He examined and found that in addition to scars everywhere on the little girl's facial injuries, many muscle bundles were also twisted together.

Furthermore, there was significant muscle loss.

It is not easy to restore the original appearance through plastic surgery.

Yu Zhiming sighed in his heart, and while checking, he drew a diagram of the muscles, blood vessels and nerves on the injured face of the little girl on paper...

It wasn't until 6:50 in the evening that Yu Zhiming completed the rough drawing of the physiological anatomy of the little girl's facial injuries.

Some details still need to be filled in, but because Yu Zhiming has to rush to the operating room to assist Dr. Liu Yun in Zhong Jing's ovarian tumor removal surgery, it can only be suspended.

Fortunately, Yu Zhiming has kept the rest of the content to be drawn in his mind, so he can complete the follow-up work when he returns home.

It took nearly an hour to complete the assistance in removing Zhong Jing's ovarian tumor. Yu Zhiming returned to the office and found Zhou Mo still waiting for him.

"Today is Friday, don't you have any friends asking you to go out for dinner and singing tonight?"

Zhou Mo sighed softly and said, "After becoming your full-time assistant, I no longer have any entertainment activities in the evening."

"Tonight, due to inertia, those friends have habitually forgotten me."

"It will recover slowly later..."

After 8:30 in the evening, Yu Zhiming, who was already on his way home, received a call from Wei Hao of the Municipal Bureau.

"Dr. Yu, it has been preliminarily found out that Xiong Jing has illegally practiced medicine, accepted and asked for large red envelopes from patients, collected kickbacks, and evaded taxes, etc."

"Also, he is likely to be involved in a more serious organ sale."

Wei Haotong reported: "We have taken control of his wife and frozen all property in their couple's names..."

Yu Zhiming ended the call with Wei Hao, and then Zhou Mo's voice sounded in his ears.

"First, Qiu Yi abandoned medicine and went to do administrative work in a city hospital, and then the oncology boss Feng Haiqing, the hospital's top earner, was arrested. The situation is still unknown."

Zhou Mo counted his fingers and continued: "Now Xiong, a heart transplant expert, has fled in fear of crime."

"With a little arrangement, these three people can become the irrefutable proof that Dr. Yu will use any means to attack dissidents."

"Ah, there is another one. Oncologist Dr. Yang Xi was excluded by someone and sent to the remote Yunnan Province."

Yu Zhiming rolled his eyelids and said: "Although the current situation of these four people has something to do with me, the root cause is either their own doing or they have committed something."

Zhou Mo chuckled and said, "In the eyes of those who are spreading rumors and causing trouble in the dark, they all get into trouble one by one, and they are all related to you, which is enough to cause a stir."

"Also, many people will think so. Putting aside these people's own faults, they ended up in such a situation. Doctor Yu, do you dare to say that you have no responsibility at all?"

Yu Zhiming glanced at this guy and said teasingly: "I think the job you are more suitable for is actually an Internet troll."

Zhou Mo chuckled and said, "Although I am keen on gossip and gossip, I am still a patriotic young woman with upright views, aversion to evil, and a passionate and righteous young woman."

Yu Zhiming ignored her.

After a few minutes of silence, Zhou Mo asked again: "Doctor Yu, we will conduct a clinical trial of alternative medicines tomorrow."

"Are you confident?"

Yu Zhiming glanced at her sideways and said, "It's not like I'm going to do the surgery. The success or failure of the experiment has nothing to do with my confidence."

Zhou Mo sighed softly and said, "Listening to what you said, I guess the results of tomorrow's test will not be optimistic."

"It seems that after tomorrow, the price of wild ginseng that is over 50 years old will skyrocket again."

Yu Zhiming asked: "Your family has also participated in the investment of wild ginseng? Do you have fifty-year-old wild ginseng in your family?"

"How is this possible!"

Zhou Mo denied it and then said: "Such precious medicinal materials are in such short supply now. Where can I buy them? I'm just unhappy that the Jingcheng Chu family has made a fortune again."

Yu Zhiming said slowly: "Even if tomorrow's clinical trial fails, it will only be temporary."

"With the joint efforts of several masters of traditional Chinese medicine and the assistance of modern pharmaceutical technology, success is inevitable."

"The Jingcheng Chu family bought so much wild ginseng at a high price, but in the end they had to digest it themselves..."

After nine o'clock in the evening, Yu Zhiming returned to his home in Junshan Mansion and met the third sister Yu Xinyue who sent the patient to Binhai. He also unexpectedly met the second sister Yu Weidan.

Before Yu Zhiming could ask, the second sister had already taken two steps forward and held his hand enthusiastically.

Yu Weidan said seriously: "Comrade Yu Zhiming, let me formally introduce my current identity as Liyang County Liaison Officer in Binhai and Chief Section Member."

"I am here on assignment from the county government to discuss the investor's physical examination with you."

After a pause, Yu Weidan said again: "Comrade Yu Zhiming, since the investment promotion conference, some projects have been implemented and have entered the substantive investment and construction stage."

"Some investors are very concerned about the implementation of the physical examination promise..."

Yu Zhiming was very cooperative and said: "Comrade Yu Weidan, Liyang County Liaison Officer in Binhai and Chief Staff Officer, the investor's physical examination can be confirmed by the end of May."

"At that time, I had half a month off, so I could devote one day to doing physical examinations for them."

Yu Weidan nodded and said: "Very good, very good!"

“With the accurate news, investors feel at ease, the county government feels at ease, and I feel at ease too.”

Yu Zhaoxia on the side held back her laughter and said, "Second brother, look how bad you are. You can't speak even if you become a civil servant."

"Hurry, don't delay Lao Wu's meal..."

Yu Zhiming ate hard in the restaurant for a while, then looked up at the second sister sitting on the right.

"Second sister, will you stay in Binhai from now on?"

Yu Weidan shook his head and said: "The deputy county magistrate brought me with him when he came to Binhai for business. The main purpose of letting me come is to confirm with you the investor's physical examination."

"Hey, do you have time in these two days? The deputy county magistrate wants to have a meal with you!"

Yu Zhiming thought for a while and said, "It's unlucky for you to come. I won't have time tomorrow or the day after tomorrow."

Yu Weidan said softly, "Forget it if I don't have time. The purpose of eating with you is to connect with you, and it's nothing serious."

After a pause, she chuckled and said, "According to the county's arrangements, I also have an office location in Binhai."

"I rented a suite in the Qilu Building in Binhai of Shandong Province as my office and resting place."

Yu Weidan added: "At that time, there will be an official unveiling ceremony. Lao Wu, you must come to support me."

Yu Zhiming said: "It depends on the time. If it is during my working time, there is nothing I can do."

Yu Weidan smiled and said: "I must be able to arrange the unveiling ceremony at a time that is convenient for you."

"The leader has said that not only you, but also all the Yu family members who were in Binhai at that time, as well as your friends, Lao Wu, will go."

"The leader also said that Qilu Building is of five-star standard and the Shandong cuisine prepared by the chef inside is absolutely authentic and delicious."

Yu Zhiming smiled and said, "Okay, I want to go for this authentic and delicious Shandong cuisine."

At this time, Qing Ning walked into the restaurant carrying a plate of hot dumplings.

"Zhiming, let me tell you some good news. Sisi's sentence was reduced, and she lost five months."

Qing Ning sat down on the left side of Yu Zhiming, then turned to smile and said: "Zhiming, today I discussed with my eldest brother and Shuisu about the merger of ginseng life-sustaining pills, alternative medicines, and ginseng health pills into the medicated diet company. "

"We unanimously decided that we need to change the company's name to a louder, more famous and recognizable one."

Yu Zhiming ate a dumpling and asked casually: "Have you decided what name to change it to?"

"I thought about it well, and it was unanimously approved."

Qing Ning paused for a moment with a smile on her face, and said slowly: "We all agree that the name Zhiming Biotechnology couldn't be more appropriate."

Yu Zhiming was slightly startled and said with a smile: "I am just a small shareholder. You use this name to make the company seem like my own, which is not worthy of the name."

Qing Ning chuckled and said: "Although you are a small shareholder, you are the link and core of us."

"Also, in terms of social popularity, you are the most famous and widely trusted."

Yu Zhiming smiled and asked: "I want to ask, if you name the company after me and use my reputation, will there be any advertising fees?"

Qing Ning smiled and said, "There must be some."

“When the shares of each company are consolidated and calculated, your brand value will be included in the calculation.”

Yu Zhiming asked curiously: "How much is my brand value? Can it be in the millions?"

Qing Ning frowned and said, "It's more than that."

"My brother said that he once asked a consulting agency to make a preliminary estimate of your brand value."

"Based on your popularity and influence, the advertising value in medical, pharmaceutical, health products and other related fields is at least 100 million."

"Advertising value?" Yu Zhiming repeated.

Qing Ning explained: “To put it simply, if you advertise a certain drug, you can drive at least 100 million sales, or effectively increase its brand value.”

Yu Zhiming let out a light oh.

Qing Ning then introduced: "Zhiming, this is just a preliminary estimate of your advertising value. Regarding your brand value specifically, my brother said that he will ask a professional organization to do an evaluation."

After a pause, she smiled again and said: "Zhi Ming, I told you before that our medicinal diet is sold in the canteen of Fourth Sister's work, and there is a promotional sign with your image next to it."

Yu Zhiming hummed.

Qing Ning said with a smile on her face: "Zhiming, let me tell you, the effect of agency sales is beyond our imagination."

"We did an investigation and found that when they first came to buy medicated meals, they basically bought them as gifts out of trust in you. After all, now, they don't dare to give other gifts. Giving health has a good meaning. .”

"As a result, the recipient of the gift felt that it was effective after taking the medicinal diet himself, and the feedback to the gift giver was quite good."

Qing Ning said proudly: "Zhiming, our medicinal diet has become the first choice for many of them as gifts."

“I never expected that our medicinal diet would suddenly enter the high-end gift market...”

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