The opening three-pointer in basketball

The sunshine in Jincheng fell completely through the sparse clouds.

The breeze followed the sunshine and fluttered, blowing the green trees on the roadside.

The whole city is dancing.

The fragrance of flowers in the flower garden spreads with the breeze, making people happy both physically and mentally.

In the Anta Building in the center of Jincheng City, there was constant laughter, especially in the design department, which burst into bursts of laughter from time to time.

At this time, everyone in the design department was watching the game between the Timberwolves and the Heat. Bai Yi scored twenty three-pointers. Many people immediately realized that they could take advantage of this and make a new series.

No one in the league has ever scored 20 three-pointers in a single game.

Before Bai Yi entered the NBA, the league's highest single-game record was only fourteen, but Bai Yi improved this number and brought the league's three-pointers into a new era.

Across China, I don’t know how many people are paying attention to this game.

Now on Twitter, YouTube, and Weibo, the hot searches are Bai Yi’s new record of twenty three-pointers.

This record is undoubtedly a very fashionable topic.

Basketball shoes with the theme of Baiyi's twenty three-pointers will definitely attract new fans.

Anta signed with Baiyi last year for US$30 million per year, but many people didn't agree with it.

After all, how much profit does Anta make in a year?

300 million or 400 million U.S. dollars. Now it is really too much to spend one-tenth of the profit to sign a spokesperson.

But Anta finally chose to sign with Baiyi.

And Bai Yi did not disappoint Anta.

Bai Yi is becoming more and more powerful in the NBA. He is not only the league's top three-point shooter, the league's top scorer, the league's top steals leader, and the league's best rookie.

League Rookie Competition mvp, League Three-Point Contest Champion, League All-Star Game mvp.

With statistics like his, he is definitely a top-tier superstar in the league.

If it weren't for his lack of qualifications, he could definitely challenge James Durant.

After all, none of the three has a championship.

If Bai Yi had a championship, he would be completely ahead of James Durant.

With such brilliant data, Bai Yi can be said to stimulate fans from time to time.

The latest basketball shoes named after him, Anta produced up to 10 million pairs, and they were quickly sold out in China. In other words, among the 130 young people in China, one person wears Baiyi's genuine basketball shoes.

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You must know that the elderly and children must be excluded from this. You can imagine how terrifying it is to see the proportion of young people.

Nowadays, when playing basketball, centers are shooting three-pointers.

If you can't shoot three-pointers, you are not qualified to play basketball.

Bai Yi can be said to have set off a trend in the Chinese basketball market.

And he is also very popular in other Asian countries.

Many entertainment stars from the island nation say they are fans of Bai Yi. Ordinary people in these countries also say they hope their players can compete in the NBA like Bai Yi.

Children all regard Bai Yi as their idol.

They are also buying Baiyi basketball shoes.

For example, Luzon Island has been bent on joining the beautiful country since modern times.

Basketball is very popular and is almost their national sport.

Baiyi's popularity has led Anta to open more than a dozen branches in Luzon.

Needless to say, Baiyi has brought invisible benefits to Anta. Now Li Ning, Nike, and Adidas all regret that they did not sign with Baiyi in the first place, which led to Anta's rapid rise.

In the two months after the New Year, Anta's profits increased by more than 70% compared to last year.

In other words, the money spent on signing the contract with Baiyi was earned back in these two months, and the follow-up period will be pure profit.

Of course, no one will complain about the lack of money.

Although Anta is a domestic brand, it is also a capitalist.

The reason why Nike's basketball shoes are so popular is not because of their high quality, but more importantly because of Nike's ability to tell stories.

Jordan, Kobe, James, Durant, and even Irving, every player is a living person with a story.

The reason why Anta Li Ning's basketball shoes did not sell well in the past was that there was no story inside.

The CBA players are so poor that no one is willing to listen to their stories.

And Bai Yi now fills this gap.

Bai Yi's most obvious feature now is three-pointers. A rookie crazy broke the three-pointer record, with twenty three-pointers in a single game.

Don’t you feel comfortable with such a story?

Absolutely cool, Anta Design Department thought of this topic.

It soon appeared in Anta's president's office, and then the shareholders knew about it. Everyone thought the idea was good.

The iron is hot, and Anta soon released the news that it will design a series of sneakers to commemorate Baiyi's 20 three-pointers in a single game.

Many netizens and fans also recognized Anta's behavior of catching up with the popularity. They also made suggestions for Anta and helped Anta design.

"In the past two months, everyone has worked overtime to design Baiyi's three-point commemorative sneakers."

"No matter who it is, once the design is adopted by the company, they will be rewarded with one million yuan and two months of paid leave."

The general manager of the design department opened the door of the design department and then read out the bull's award loudly.

There is no doubt that this time the three-point commemorative sneakers will be released as soon as possible this morning.

You can't have the current popularity and wait for it to come out a year later.

Therefore, Anta plans to complete the design draft within two months, and then produce the sneakers within three months.

The employees in the design department heard the general manager's words, and then burst into warm cheers.

The employees jumped up, waved their arms, and spoke loudly.

However, designing this thing requires inspiration, but it is also a race against time.

After a burst of excitement, the employees quickly got into competition mode.

Many people clicked on Bai Yi's game video and watched it carefully.

They want to find inspiration this way.

Seeing this, the general manager of the design department nodded with a smile, and then quickly turned away.

He also wants the one million bonus.

If we don’t hurry up and start designing now, there’s no point in talking about other messy things.

The design manager returned to the office, then turned on the computer and searched for Bai Yi's game videos to watch.

In fact, he is also a sports fan, but his favorite sports are table tennis and badminton. He never watched basketball much before.

Later, I started to engage in sports design in Anta, and then I started watching some basketball games.

But compared to some young people, he still sees less.

He watched for a while and felt that Bai Yi's three-point shot was indeed very fierce. It was so far away from the basket and he didn't understand how Bai Yi got the ball into the basket.

However, as a middle-aged uncle who has no basketball plot, he always feels that something is missing when watching basketball games.

move?

Bring in?

Or resonance?

He thought about it carefully, then took out his cell phone and called his son.

His son is twenty-one years old this year.

He knew that his son was a true basketball fan and liked Bai Yi very much.

"Son, why do you like Bai Yi?"

"Do you even need to ask? It looks great. Bai Yi's game is the best in the league. His three-point shooting in the half is really cool."