The opening three-pointer in basketball

For Anta in Quanzhou, this year has been their most rapid development since the establishment of the company.

In the past few years, the company followed the country's call to go global, and they also acquired many foreign brands.

And in one fell swoop, it surpassed several other sports brand companies and became the largest sports goods production company in China by market value.

But even so, it is not as rapid as this year's development.

The biggest reason is naturally because of Bai Yi.

It can be said that Baiyi's global popularity has suddenly become Anta's first step into the global market.

It is precisely because of Baiyi that they quickly became number one in the country.

And it is also developing rapidly abroad.

Two days ago, Baiyi scored 86 points, and Anta immediately sent out a message to release a commemorative jersey.

This news has attracted a lot of discussion not only in China, but also in the world.

Many foreign fans are rushing to sell commemorative edition jerseys.

And many fans said that commemorative edition sneakers should be released, after all, it was 86 points.

Anta's marketing department and R&D department have been working hard to design commemorative sneakers and jerseys.

The boss of the marketing department is Wang Ziming. He is very busy every day recently.

Anyone who is not a fool knows that these commemorative jerseys and sneakers, as long as they are not too ugly, will easily hit the domestic market and make a lot of money in foreign markets.

Many other brands want to create a joint commemorative jersey with Anta.

For example, China Telecom also wants to get involved.

Wang Ziming understands the idea of ​​​​telecom executives wanting to advertise.

But the difference between telecommunications and football jerseys is so big that it sounds unreliable.

Wang Ziming wanted to refuse immediately.

But China is a humane society, so he can't just refuse.

So he is still being careless. In addition, there are many other brands that want to cooperate with them.

Wang Ziming is a procrastinator.

He was really tired because of this matter.

There is one more thing that is very important.

That is the jersey and shoes that sponsor the national men’s and women’s basketball teams.

The Olympics are coming soon. Needless to say, because of Baiyi's existence this year, the sponsorship of the men's basketball team will be very expensive.

It is said that even Nike and Adidas, two high-profile brands, are very cooperative and honest in reporting this time.

You must know that in the past, Nike and Adidas ignored the domestic national team.

The current situation is undoubtedly because they know that if Bai Yi participates in the Olympics, he will definitely become popular on the Internet and attract the attention of people across the country.

In addition to Nike and Adidas, domestic brands are naturally also going out with all their strength.

It is said that Li Ning has made a plan to package the sponsorship fees for all athletes of the entire national team at a price of 50 million.

Thirty million of them are due to Bai Yi, and the other 20 million are added.

When the Olympics come, there will be many unpopular sports that no one will sponsor.

Li Ning's behavior can be said to be extremely courageous.

However, as a competitor, Wang Yiming naturally does not want to lose to his opponent.

And he doesn't want to put on Li Ning's jersey and play in front of fans all over the world.

This time, let alone 50 million, he felt that even if it cost 100 million, he would still have to fight for it.

Today he went to work at the company headquarters. As soon as he entered the company, his secretary hurried over.

"Manager, the R&D department has already given us several manuscripts and is waiting for our opinions."

No matter what product the R&D department develops, the first person to review it is naturally the R&D department’s own people.

The second one is their marketing department, because the people in the marketing department know what young people like now.

These are all based on big data, and it is impossible to say that they are deceiving people or ignoring market demand.

Wang Ziming nodded, "Okay, let them deliver it."

Soon after, Wang Ziming saw those designs.

Normally, he would find these designs interesting, but this time the commemorative jerseys and sneakers are for the whole world.

He felt it was still not eye-catching enough.

Soon after, Wang Ziming rejected all the designs. He told his secretary, "Tell the people in the design department that we are facing fans all over the world. Don't focus on one place. You must take a long-term view."

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He thought for a while and then said: "And it would be best if it can be produced continuously. They should think about it if the Timberwolves win the league championship."

"Also in case the national basketball team wins the championship in the London Olympics, these should all be taken into consideration."

The secretary left in a hurry.

At this moment someone hurried in.

"Manager, I heard that another communications brand endorsed by Bai Yi has started a promotional campaign. They said they are going to launch an 86-megabit traffic card worth 86 yuan."

Wang Ziming understands that everyone wants to take advantage of the popularity.

But he really didn't expect the other party to do it so quickly.

He immediately realized that the commemorative jersey for Baiyi must be produced as soon as possible, preferably within a month.

He then personally went to the R&D department to urge him, saying that no matter who his design was requisitioned this time, he would receive a large bonus.

After doing this, Wang Ziming returned to his office.

Just as he sat down, another news came, this time it was statistics about various aspects of Bai Yi.

Bai Yi scored 86 points and led the team to eliminate the Thunder.

It triggered huge discussions and shocks on Twitter, Facebook, Weibo, and YouTube.

Bai Yi's 86-point video clip has been viewed more than 100 million times.

On Twitter, Facebook, Weibo, Baiyi has been on the hot search list, and it is still at the top of the list.

Many fans are looking forward to Bai Yi's first trip to the finals.

Bai Yi's latest tweet has received comments from 100,000 fans.

Wang Ziming had been prepared for a long time, but when he saw the data, he couldn't help but take a breath of air.

It was really fire, so hot that he felt incredible when he saw it.

If you want to know how many people there are in the world, this is equal to one in sixty or one in fifty people clicks on Baiyi, which is really amazing.

Thinking of this, Wang Ziming suddenly felt a lot of pressure on himself.

With Bai Yi's popularity, if he signs with Nike or Adidas, it will be more conducive to Bai Yi's popularity promotion.

He will take it to the next level and become more powerful.

Now that Baiyi has signed with Anta, if they launch a commemorative jersey, the sneakers are not well designed and are not worthy of Baiyi's quality.

This will actually affect Bai Yi.

At this point, he could only pray that the people in the R&D department would study it carefully.

After all, the opportunity has been presented to me.

Whether it works or not, and whether they can seize more markets in the end, all depends on their own strength.

In this regard, it is actually the flaw of domestic brands.

Although I don’t want to admit it, in terms of design, Europe and the United States have a huge advantage in stock.

They must have an eye-catching design.