The Pentium Era - South to North
Chapter 1221 The whole world is fighting a price war
Jessica sent an email to Zhang Chen. Zhang Chen opened it and read it. With his current English level, he could only read it with a partial understanding, but he roughly understood that the email should be related to price. He walked out of the office. He raised his head and shouted upward:
"Qiaoxin, Qiaoxin."
Someone upstairs acted as a mouthpiece: "Mr. Xu, Mr. Zhang is calling you."
"I'm coming."
Xu Qiaoxin responded, and after a while, he poked his head out of the corridor upstairs. Zhang Chen said, "Come down."
"Oh." Xu Qiaoxin responded and ran towards the stairs. Zhang Chen walked back to his desk. As soon as he sat down, Xu Qiaoxin ran in.
"Come here and help me read this email from Jessica." Zhang Chen said.
Xu Qiaoxin came over, stood behind Zhang Chen, and stared at the screen for a while. She sighed and told Zhang Chen that Jerry also wrote me an email with similar content. We are discussing this matter. It has been discussed online for a long time.
"Sit down, sit down and talk." Zhang Chen nodded to the chair opposite the desk, and Xu Qiaoxin walked over and sat down.
"Let us adjust the price, right?" Zhang Chen asked.
Xu Qiaoxin is right.
"Adjust the price by three to five percent?"
Xu Qiaoxin nodded and said, "Jessica's email was very tactful and didn't say the reason. Jerry told me. He said that they are under a lot of competition pressure now."
"Is it from Wal-Mart?" Zhang Chen asked.
"Yes." Xu Qiaoxin said, "Although the founders of their company consciously distanced themselves from Wal-Mart from the beginning. Compared with Wal-Mart's cheapness, they win with quality and design. But now, the U.S. economy In a recession, consumers’ first choice is still price.
"Starting this year, according to the statistics of each of their stores in the United States, they have lost a lot of members. Many of the members who have not lost are both their members and members of Walmart. Moreover, these members choose to go to Walmart every month. They go to the store less and choose to go to Walmart more.”
Zhang Chen nodded: "It's the same everywhere. Price war is always a magic weapon. Our clothes are better. There is no comparison between clothes and clothes."
"Who says no? This is what they are having trouble with right now. Their exclusive products were imitated within two or three weeks. Many of their members have taken a fancy to something and are willing to wait another two or three weeks. They will definitely see it in Wal-Mart. Cheaper ones come out.”
Zhang Chen scolded: "I went, I didn't expect that this American is the same as us, and he specializes in this kind of counterfeiting. Internationally renowned companies like Wal-Mart also do surreptitious things."
"Who says it's not?" Xu Qiaoxin said, "There is a company that specially imitates our version and supplies it to Wal-Mart."
"Ah!" Zhang Chen was startled and shouted, "Is there such a thing?"
"Yes."
"Which company is it and where is it from? Is it also from Hangzhou?"
Xu Qiaoxin shook his head: "No, if it was from Hangzhou, I would have told you a long time ago. It is on Saipan, a factory run by Shanghainese. Even the workers are exported from domestic labor. As long as our version is published, Production will start over there right away, they don’t even need to clear customs, so it’s quick.”
"Let me go, our theft security can't guard against these fake foreign devils." Zhang Chen cursed.
"Who says it's not the case? Jerry and the others also feel helpless. Moreover, there is no point in applying for a patent for clothing. Our clothing has two buttons. If they produce a three-button version, it will not infringe. We can't start from it. Apply for anything from one buckle to eight buckles.”
"It's useless. He just doesn't change the buttons, changes the round collar to a green fruit collar, or opens a slit at the hem, and it's a new style." Zhang Chen said, "You can't prevent this."
"Yes, Jerry said that they are now considering whether to change their strategy, which is to increase the variety and reduce the quantity. One style will be sold for a week or two, and by the time Wal-Mart comes out, the new model will already be available here."
Zhang Chen nodded: "This is also a way."
However, Zhang Chen immediately shook his head. He said: "As a result, our production costs will increase. Also, based on our own experience in domestic sales, only a few of the styles of this clothing are really best-selling in a season. The styles change. There are so many, and there is no guarantee that every style will sell well.”
"Besides, Ge Ling and the others are very busy here." Xu Qiaoxin said, "You know, after supplying Target's products to them, our other customers will not be able to supply them."
Zhang Chen thought, yes, this is another problem.
"Mr. Zhang, I will tell Jerry all your ideas, but what they are most anxious about now is the price."
Xu Qiaoxin looked at Zhang Chen and said to him: "Mr. Zhang, I want to tell you something. Don't scold me."
Zhang Chen laughed and said, "Is it about work?"
"Yeah," Xu Qiaoxin nodded.
Zhang Chen said: "Just tell me, I won't scold you about work matters."
"Actually, I have been in contact with Walmart buyers. In fact, they also want us to become their supplier. They know our products very well."
"You..." Zhang Chen got angry when he heard this, but when he saw Xu Qiaoxin looking at him with her big eyes open, Zhang Chen was discouraged. He said okay, you have such big innocent eyes, tell me what you think. .
"My idea is very simple. We can't hang ourselves from a tree. That ghost Jerry tells me the price every day. It was probably Jerry who told me the price. I never promised him, so Jessica personally gave it to me. As you wrote the letter, I thought, if your prices at Target are as low as those at Wal-Mart, then we might as well go to Wal-Mart, because they sell more stuff than you do."
After Xu Qiaoxin finished speaking, she pouted, as if the person sitting opposite her was not Zhang Chen, but Jerry. Zhang Chen was amused by her expression, and Zhang Chen asked:
"So you know, what's the price level at Wal-Mart?"
"It's really low. It's hard to compare with others. T-shirts like Lao Tang's are about 15% cheaper."
"So much difference?"
Xu Qiaoxin nodded.
Zhang Chen sighed: "Then, it is reasonable for Jessica and the others to ask for 3 to 5%. We have to think about it conversely. If they cannot sell because of the price and the sales volume cannot increase, our interests will also be It will be damaged, but we and them are actually one."
Xu Qiaoxin looked at Zhang Chen, her eyes rolling around. Zhang Chen asked, "Why are you looking at me when I'm talking to you?"
"When you talk to me, if I don't look at you, who do you look at?" Xu Qiaoxin asked.
"No, no, Xu Qiaoxin, don't pretend to be innocent, the way you look at me is abnormal." Zhang Chen shouted.
"Okay, boss, I just think you are too talkative. I also doubt whether you fell into Jessica's beauty trap."
Xu Qiaoxin said, Zhang Chen laughed, and Zhang Chen asked: "Tell me, what should we do?"
"I don't know either." Xu Qiaoxin said, "I feel like I'm about to be betrayed by you. I resisted there, but when I got to you, Jessica sent a letter, and you were ready to surrender. These foreigners, in fact, It’s also very bad. If they find out that you are so easy to talk to, they will ask us to lower the price in two days.”
"Okay, Qiaoxin, what you said makes sense, but I think about it from an overall perspective. As I said before, we and them are actually a community of interests."
"If you treat them as a community, will they treat us as a community? Don't be stupid. Oh, Mr. Zhang, I'm sorry. I didn't scold you. I just wanted to say that when they want to change suppliers, they fall out faster than anyone else. They don't talk about community." Xu Qiaoxin said, "I think we just have to make our own preparations. If you can't do it, I will replace you with Wal-Mart."
Even I came out, Zhang Chen laughed, he said okay, Xu Qiaoxin, I can’t tell, you are indeed more cruel than me, maybe you are right.
Xu Qiaoxin snorted: "I didn't learn from these foreigners. Miao Miao made a little mistake. When they made a claim, they were too soft-hearted. They wanted you to lose even your capital."
"Okay, Xu Qiaoxin, I admit that you are better than me when it comes to dealing with foreigners. However, we still have a cooperative relationship with Target. We only deal with things, okay? No grudges." Zhang Chen said, "What you said It makes sense, we can’t accept any demands they make, so we agree to them all, and we also have to bargain with them, do you think so?”
Xu Qiaoxin nodded, and Zhang Chen said: "They asked for three to five percent, so we told them that we could only allow two percent. They talked about their difficulties, and we also talked about our difficulties. Pay attention to the wording and be specific. Just think about how to reply, okay?"
Xu Qiaoxin said, okay.
"By the way, when do they want the new price to be implemented?" Zhang Chen asked.
"The batch that has already been ordered will start." Xu Qiaoxin said, "They have just received eight containers. They hope that we can adjust the price so that when they ship the goods, they can execute it at the new price."
"Okay, then let's give in and tell them that we can only give in 2%, but we can start from this batch. This also shows our sincerity and they can't refuse." Zhang Chen said.
Xu Qiaoxin sighed: "Okay."
"By the way, Qiaoxin, please help me write Jessica's reply, the tone..."
"Do you want to write it very touchingly? If so, I can't write it. Please ask Sister Shuwan to help you write it." Xu Qiaoxin said with a smile.
"Go away!" Zhang Chen scolded, "In your understanding, apart from being shot, you are still in love, right?"
Xu Qiaoxin laughed and said, "By the way, boss, the letter Jessica gave you is very touching. If you don't believe me, ask Sister Shuwan."
Xu Qiaoxin stood up and walked out, walked to the door and then came back. Zhang Chen looked at her and asked, "What other nonsense are you talking about?"
"Should we also change the orders given to Old Tang, Mr. Shentu, and Director Zhao? If we reduce the price by 2%, will the orders we have given them also have to be reduced by 2%?" Xu Qiaoxin ask.
Zhang Chen said forget it, they have already shipped the goods. If they change the price now, they have their own thoughts. I am worried that if there is another problem with the quality of the next order, I will call them over before placing another order. Let's discuss how to absorb the 2%. This time, let's take it all in the company.
"Okay, you are the boss, you have the final say." Xu Qiaoxin said.
"What's the meaning?"
"I dare not express my anger." Xu Qiaoxin waved her hand, "I'm going to write a reply."
Xu Qiaoxin escaped with a smile.
Zhang Chen sat down and sighed, "Two percent is hundreds of thousands. Do you think I don't feel bad?" Zhang Chen muttered.
Thank you for reading the book every day, and for the reward of two fishes at three o'clock in the middle of the night! Thank you wxd121, Jian Xiong 11, and Qiang 2K for your monthly votes! Thanks for all the reading and votes! I wish you all good health!
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