The Pentium Era - South to North

Zhang Chen goes to the distribution center on the first floor of the factory every day. There are replenishment orders sent from all over the country, as well as daily sales reports for each store.

Zhang Chen generally doesn't look at the replenishment orders. That is what Zhao Zhigang is most concerned about. He has to issue production orders based on the replenishment orders, calculate the number of cuts that need to be made on the cutting bed, and at the same time, adjust the order of clothing production. How many do they have in total? There are hundreds of styles. It is impossible to say that hundreds of styles are being produced in the workshop at the same time every day. Only a dozen styles are being produced every day.

Zhao Zhigang will give priority to production of styles with large replenishment volume and urgent needs. Clothing for domestic sales is different from export sales. The entire cycle is very short, from customer replenishment to Zhao Zhigang arranging production and then to the distribution center for shipment. At most It only takes three or four days, so they have to make reasonable adjustments and arrangements every day to first produce those products that are already seriously out of stock in the distribution center.

What Zhang Chen is most concerned about is the daily sales. In his opinion, the replenishment order cannot reflect the real sales. It only reflects a style and the popularity of each agent. Many garments go from their distribution center to the general agent. There, from the general agent to the second and third level agents, sometimes they stopped and did not move forward.

Many of these products will eventually come back to fill the exchange rate.

Zhang Chen knows that only the daily sales report of each store every day is the real reflection. It means that these clothes have gone through all their journeys and reached the hands of the final consumers, and will finally appear on their bodies, welcoming the new generation. Approval looks from others.

Today's sales daily report is different from when it was in Sanbao. It is no longer sent back through the fax machine, which is heated every day, but is sent through the computer, and the distribution center will Print them all out, hundreds or thousands of pages every day, put them into different handout folders, and put them on the shelf.

When computers first became popular, there was a saying called paperless office, which meant that whatever you need in the future, you just need to look at it on the computer. Those paper things will soon become a thing of the past and will be eliminated by the computer age. Abandoned by the torrent.

But in fact, the more popular computers are, the greater the consumption of paper. In the past, which unit would need so much A4 paper? Now, even many families are equipped with printers and packages of A4 paper.

Facts have proved that people are still more accustomed to looking at things on paper, and they trust things on paper more. Computers do not promote paperless office, but just present more documents and forms more beautifully, neatly, conveniently and quickly. On paper.

The shelves where daily reports are stored in the distribution center are arranged according to regions. Zhang Chen stood in front of the shelves and looked at them one by one. In each region, the first one in line was the general agent. Each general agent had a summary table. It shows the sales situation of all the second- and third-level agents and shopping malls there. Zhang Chen doesn't like to see this, but prefers to see the reports of each store and each shopping mall.

He felt that these numbers were the most vivid. They represented the business and the expressions of each store owner. Those with a long list of sales. Although Zhang Chen didn’t know who the owner of this store was, he You know, his or her eyebrows must be relaxed and the corners of his mouth must be smiling. On the other hand, if there are only a few sales, it goes without saying that the boss's face must be bitter.

This meant that not only did he not make any money, but he could not keep up with his daily costs. His profit was not enough to pay the rent or the salesperson's salary. When he saw such a report, Zhang Chen felt apologetic in his heart.

Every agent who chooses to sell your Banmutian clothing does so out of trust in the Banmutian brand. These few sales will make Zhang Chen feel that he owes this trust.

If this is only a very rare phenomenon in an area, then Zhang Chen will know that there is a problem with the store's merchandise display or operation. Zhang Chen will immediately call the general agent and ask him to find the reason and help the following to turn the business around. Let's do it.

The greater their brand awareness, the lazier the general agents become. They are more concerned about collecting franchise fees. As for whether your business is good or not, they are too lazy to care. It is best if your business is not good and you quit voluntarily. Recruit a second company and charge another franchise fee. Anyway, there are many people who want to join now, so they don't have to worry.

When encountering such a general agent, Zhang Chen sometimes wanted to yell. He repeatedly told them that whether our clothing sells well or not does not depend on how many new agents you develop in a year, but on the performance of the agents below you. How long does it last? The longer we are an agent, it means our clothes are easier to sell with them. I also hope that you will not have a new store every year.

There are so many cities and counties in each region. There is only one agent in each city and county. If it is possible to change agents every year, it means there is a problem.

The general agents were all submissive when they answered Zhang Chen's calls, but when they actually did it, only God knows how much they did, so Zhang Chen needed to call repeatedly until the report of that store started to look good. Zhang Chen seemed to see the store owner's smile, and then he breathed a sigh of relief.

If there is a general sales decline in a region, even though their overall sales across the country are rising, Zhang Chen will still be very alert. This is a reminder to him that adjustments need to be made in the product, indicating that they have not found the "good news" in this region. selling point”.

Although the best-selling styles are similar and generally sell well in the north and south, there are still some regional differences. At this time, Zhang Chen will discuss with Ge Ling and even send their designers to go on a business trip to that area to check out his own. Stores, and also look at stores with good business, not to imitate, but to find out the reasons.

Find that place, that special "selling point."

When Zhang Chen arrived at the distribution center, he would naturally take out the Chongqing report first and look at it every day. There was no other reason than that when he picked up the report, He Dongmei's smile would appear in front of him. He knew how these numbers would infect He Dongmei, and how they would infect He Dongmei, and then infect him.

Zhang Chen couldn't help but laugh.

Zhang Chen would then pick up Shenyang Ma Ya's report. When he picked it up, he seemed to hear Ma Ya calling: "Brother Zhang..."

Zhang Chen would pick up Wuhu's report by the way, but his heart would feel a little painful because he knew that the person behind these numbers was no longer Xiang Qin.

Zhang Chen later had several phone calls with Xiang Qin and learned that Xiang Qin's project was not going very smoothly. His classmate's husband was not capable himself. In addition to recruiting Xiang Qin, he also recruited four other friends to join the team. Once there are more, all kinds of conflicts arise, and we bump into each other all day long.

When the house was built, because the project was too small, there was not even a decent community, and there were no property management and security guards. From the first floor to the sixth floor, every window had to be equipped with safety cages. Without them, there would be no sense of security. The sales situation of the house will definitely not be good. If the sales situation is not good, what was originally a small conflict will turn into a big one.

Some people are clamoring to withdraw their shares, but the money has been turned into a house that no one wants. You can refund whatever you want, or the house should be refunded to you. As a result, there is a contradiction in the calculation of how much house to refund.

"I'm so annoyed, I'm about to start a fight." Xiang Qin and Zhang Chen said, "If I had known this, Mr. Zhang, I might as well continue selling my clothes. The business on the pedestrian street is pretty good, right? "

Zhang Chen read Wuhu's reports every day. He said yes to Xiang Qin. When he said yes, Zhang Chen felt sad because he knew that Xiang Qin would also feel sad when he heard this.

Zhang Chen could only tell Xiang Qin, "It doesn't matter. Xiang Qin, aren't house prices rising now? Even if they haven't been sold, the house has been increasing in value. You don't have to worry."

Xiang Qin didn't ring. After a while, she sighed and said: "We only have two houses. We just want to increase the value. How much can it increase? There are so many shareholders."

After a while, Xiang Qinhui said to Zhang Chen: "Mr. Zhang, can I find another place to continue selling our clothes?"

Zhang Chen said yes, if you find it, I will definitely sign it with you immediately. Still the same, I will run over and design the store for you.

"Really, that's great, Mr. Zhang, we are committed." Xiang Qin shouted.

Zhang Chen said yes, it was a deal.

What he was thinking in his mind was that designing a store is nothing. When the time comes, I will fill your store with goods without taking any payment.

He knew that money was actually very tight after Xiang Qin started that real estate project. He also knew that when he told Xiao Zhao, Xiao Zhao would definitely agree. Who made Xiang Qin their first wholesale customer? Is this their first direct development franchisee?

Unfortunately, Xiang Qin never found a suitable place.

All decent cities in East China have their agents. If Xiang Qin wants to do it, he can only transfer it from other people's hands. But now Half an Acre Field's reputation is getting bigger and bigger, and the business is getting better and better. This At that time, who would be willing to transfer their franchise rights?

It is impossible for Xiang Qin to say that she went to the northwest to open a franchise store. At that time, the person she had to deal with was their general agent in Lanzhou or Xi'an, not them. They were self-operated. Just the East China region.

Zhang Chen stuffed the Wuhu lecture folder back into the shelf and sighed. Only then did he realize that he had taken out the lecture folder and opened it, but in fact he had not read it at all.

Zhang Chen couldn't help but laugh, took out the handout folder again, and started reading.

What makes him happy is that Wuhu, like all their other stores across the country, has numbers that can make people smile.

Zhang Chen looked at the large row of shelves in front of him. He felt that what he saw was a large area of ​​smiling faces, which was really beautiful.

What Zhang Chen didn't know was that just as he was looking at the smiling faces with relief, the disaster was gathering strength somewhere. When it jumped up, exposed its fangs, and used its barbed hands to fan When Zhang Chen was here, everything was so fast and rough, catching people off guard.

Although the sky is still sunny, the storm is coming. When the storm comes, Zhang Chen will not be able to become Gorky's famous proud petrel. The dark clouds will not hear his joyful howl, let alone his cry: "Let the storm come." Be more violent!"

He would be slapped hard on the ground, soaked and bruised.

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