The Pentium Era - South to North

Returning to Hangzhou from Sanya, the willow trees by the West Lake and the Mishi River have begun to sprout. Upstairs in the dynamic zone, Liu Ligan and his colleagues at Qiushi Academy, the peach blossoms in the yard have also bloomed, but Liu Ligan and Tan Shuzhen felt that, The snow is still falling.

Especially when they came back from a sunny place like Sanya, this feeling was even more obvious. They couldn't help but shudder. They looked into the distance with blurry eyes. It is said that the plan for the year lies in spring. The coldness of this spring, Will it herald low temperatures throughout the year?

Shortly after the Spring Festival, after a series of harshly worded commentator articles in the central media and the central bank's interest rate hike warning last October, another boot finally fell, and intensive macroeconomic control policies were introduced one after another, and they were directly aimed at real estate. Come from the field.

On March 2, the General Office of the State Council issued the "Notice on Effectively Stabilizing Housing Prices". The requirements of the notice are exactly eight. This is the "National Eight" which is higher than the commonly known "Hangzhou Eight".

On March 17, the People's Bank of China adjusted the housing credit policies of commercial banks and announced the cancellation of preferential interest rates for housing loans.

In April, the State Council issued the "Eight Measures to Strengthen Guidance and Regulation of the Real Estate Market," commonly known as the new "Eight Measures of the State."

On May 11, the State Council forwarded the "Opinions on Stabilizing Housing Prices" issued by seven ministries including the Ministry of Construction. This is the famous "Document No. 25". The issuance of "Document No. 25" announced the control of housing prices at the national level. The action officially begins.

This intensive macro-control policy is unprecedentedly severe, because the document involves the "Accountability System of Local Government Heads", linking housing prices to the position of local government heads for the first time. Local governments across the country have also taken notice of this and launched policies one after another. Various localities have taken their own measures and actions to regulate housing prices, and housing prices have fallen in response.

In order to cooperate with the central government's macro-control policies, the Hangzhou City Government took the unprecedented step of canceling the housing fair in May this year, which was widely criticized by the public and nicknamed the "price increase fair."

The entire Chinese property market was put on the brakes at the beginning of 2004, and then started to surge forward again in September. The good times did not last long, and this somewhat runaway wild horse was finally put on the bridle and began to slow down.

In June and July after May, the monthly transaction volume of Hangzhou's real estate market fell below 1,000 units, less than half of the usual volume. Those houses in Hangzhou that were originally thought to be sold by fools are no longer popular. Real estate companies must After racking his brains and trying his best to find ways to market his houses, he can turn his houses from green to yellow on the Hangzhou Transparent House Sales Network.

Gone are the days when it was hard to find a room in Hangzhou.

Fortunately for Liu Ligan and Tan Shuzhen, they had made preparations in advance. When they were in Sanya, Mr. Han talked to them a lot and got vaccinations. He agreed with Liu Ligan that this round of macroeconomics Regulation is based on results. As long as housing prices do not reach the point where the central government is satisfied and the people are happy, macro-control will not end.

Liu Ligan and Tan Shuzhen were prepared to live a hard life, but standing in the wind, the biting and bone-piercing cold still made them feel unsteady.

This wasn't over yet, what caught them even more off guard was another thing.

On March 3, Vanke Group, known as "the leader of China's real estate companies", officially signed an agreement with Nandu Group in Hangzhou. Vanke Group acquired Shanghai Nandu and Suzhou Nandu from Nandu Group for a total of 1.85785 billion yuan. and Zhejiang Nandu, with 70%, 70% and 20% equity respectively, setting a record for the largest merger and acquisition case among domestic real estate companies.

In terms of scale, Nandu Group ranked second in Hangzhou and even Zhejiang at that time. The Liangzhu land parcel next to Liu Ligan's "Sky City" was developed by Nandu Group.

Narada and Vanke did a very good job of keeping this merger negotiation confidential. No news was disclosed beforehand. On March 3rd, Xu Wenhui's junior sister was invited to attend the joint press conference of Narada and Vanke. The news was announced at the meeting.

With her professional sensitivity, the junior sister knew that this was a shock bomb. She immediately turned on her mobile phone and dialed Xu Wenhui to let him listen to the live broadcast of the press conference. When Xu Wenhui heard this, he knew that something was serious and quickly called Liu Ligan to tell him. .

Liu Ligan and Tan Shuzhen knew the news before it appeared in the newspapers, and they were stunned at the time.

Vanke has already been involved in real estate in Hangzhou, but over the past few years, they have two projects in Qianjiang New Town. One is under development and the other is still a wasteland. It seems to be unviable. The real estate industry in Hangzhou still thinks that it is Foreign real estate companies are not acclimated to the iron law in Hangzhou, which prevents Vanke from further deepening.

Unexpectedly, they were quietly laying out the plan, and it really was "a blockbuster after three years of silence." Liu Ligan and Tan Shuzhen had always thought that Vanke would not pose a competitive threat to them. When they saw them again, their bayonets were already ready. The melee fighting posture has also been set up, and there is no way to avoid it. The next step is to face-to-face confrontation.

In August of the following year, Vanke took full control of Nandu. Nandu, the "second eldest" in Zhejiang's real estate industry, began to fade out of the real estate arena. Vanke finally began to show its strength and ambition in Hangzhou. This is a story later.

Of course Li Yong knew the joints involved. When Wang Shi came to Hangzhou, he specially invited Wang Shi and Liu Ligan to have dinner together. The main purpose was to let them compete in a healthy way in the future and not fight in groups, let alone fights. You guys If two gods fight, the kid below will suffer, and the entire real estate industry in Hangzhou will be turned into a muddy water.

Wang Shi and Liu Ligan nodded in agreement, shook hands and congratulated each other. They were all smart people and would stop at nothing.

Even in the coldest winter, there will be warm sunshine shining on the earth, and there will also be a gentle breeze that makes people feel refreshed. Although the real estate market in Hangzhou has become colder, and even the real estate fair has been cancelled, there is still good news. .

At the end of the previous year, the belated Hangzhou Metro finally broke ground, ushering in the subway era of Hangzhou real estate. On April 30, the country’s first national wetland park, Xixi National Wetland Park, opened. The Xixi era of the city property market has begun.

Liu Ligan and the others had not only acquired two pieces of land in Xixi before this, allowing them to gain a firm foothold in Xixi.

What makes them even more happy is that Xixi National Wetland Park is located between the main urban area of ​​Hangzhou and their "City in the Sky". The development of Xixi will connect their "City in the Sky" and the main urban area. According to this The trend seems to be that the solution to the "City in the Sky" that has caused them headaches is just around the corner.

"Don't be anxious, don't be anxious, we still need to wait." Liu Ligan said to Tan Shuzhen and Lao Tan.

"What are you waiting for?" Tan Shuzhen asked.

"When Xixi becomes popular, we will continue to think about the 'City in the Sky'. For now, our energy still needs to be spent on the 'Family of the Dragon.'" Liu Ligan said.

Tan Shuzhen smiled and said: "I just want to move, but I also need money to move. Where is the money?"

"So don't worry." Liu Ligan said, "When the 'Dragon Family' takes action, the money will be there."

"This 'Dragon Family' is still unknown. When do you plan to take action?" Old Tan asked.

"The less famous it is now, the better. Only then will it have a sensational effect. This project is different from other projects. It is a top-grade decorated building. What is attractive is not only the house itself, but also the community landscape and interior decoration inside. Plus British property management.

"So in terms of sales, this project is different from other projects. We have to wait until everything is in place, and then we can put it all in front of home buyers, so that they can see the difference between this property and other properties. When the time comes, we will unveil it again and strive for a hit."

Tan Shuzhen said okay, then when are you going to fire this shot?

"Probably in the first half of next year." Liu Ligan said, "Slow work will lead to careful work."

"Well, it's not too slow." Lao Tan said.

"Compared with our other projects, it's still slow."

While Liu Li was talking, Tan Shuzhen's phone rang. She picked it up and kept saying, Really? And this thing? Is this really how you handle it? Awesome, it seems like you are really serious this time, haha, I admire you, I admire you, okay? OK, don't worry, we will never do such a thing.

While answering the phone, Tan Shuzhen looked at Liu Ligan and Lao Tan, who also kept staring at her, obviously very interested in her call.

After putting down the phone, Tan Shuzhen, Liu Ligan, and Lao Tan said that the Housing Authority had taken a serious step and closed down the Jinda Real Estate Company. All projects under the Jinda Real Estate Company's name were ordered to suspend sales.

Liu Ligan was taken aback and closed the property. This was something he had never done before. In the past, if the housing authority found out that any real estate company had violated regulations, the most it would do was issue a rectification notice and order it to make rectifications. Finally, Even if the matter is fined and the deal is closed, under such a general environment, it will kill the company.

For a real estate company, if you order it not to sell its houses, it is equivalent to cutting off its cash flow. Every day, it only has money going out and no money coming in. How long can it last?

The most frightening thing is that when this news spreads, whether it is construction companies, suppliers, banks or private investors, they will come one after another. Everyone wants to protect their interests, and their interests are all controlled by the housing management. The game is closed, what can you do to get out of it?

Moreover, since the sealing process has been carried out, the next step is to unblock it, and the fine will not be a small amount. You have to pay the fine first before the sealing is released for you. This money will be very important to the companies that are already stretched. It's not an easy task either.

"Why?" Liu Ligan asked.

"After their Jinshiyuan project was launched for sale in April, there were serious cases of multiple consecutive reservations on the Hangzhou Transparent Property Sales Network. It was determined that this was an illegal operation within the company, and the corporate integrity file was stained, and the red light was on. rise."

Liu Ligan understood. He said that this was a series of beatings. The central government was going to spank local governments for poor regulation of housing prices. Local governments were spanking functional departments, and functional departments were spanking enterprises.

"However, such a stupid and unruly company deserves to be beaten. This is a crime committed against the wind." Liu Ligan said, "To govern troubled times, we must use strict rules. I support this decision of the Housing Authority, otherwise the entire ecosystem will be These black sheep caused the mess.”

Thank you for the tip that I didn’t even know anyone asked! Thank you Lao Chentang for your monthly ticket! Thanks for all the votes and reading! Have a good evening everyone!