The Pentium Era - South to North

Zhang Chen went out in the morning and first went to the Lakeside Oil Painting Gallery. Zhao Xin had just purchased a batch of paintings and asked Zhang Chen to go and have a look. Zhang Chen stayed at the oil painting gallery until noon before going to the company.

As soon as Zhang Chen walked into his office, Xiao Li ran in and told him, "Grandma, I have been besieged by those general agents all morning."

"How is it?" Zhang Chen asked.

"It's okay, I won't let go at all, and they have nothing to do. The franchise fee has been refunded to them. They want to do it, but they can't."

Xiaoli said: "They threatened me and said that he would stop doing it. I threatened them in turn and told them, look at the market now, are there any brands that don't charge franchise fees? We are the only ones with half of them. Do you think it’s difficult to recruit agents because of Mu Tian’s popularity? It doesn’t charge a franchise fee, grandma. If I get tough, they will get soft, for fear that I will cancel their general agent qualification.”

Zhang Chen smiled and said: "That's right, but you still have to have a good attitude. After all, we have been doing business together for so long, and it is not easy for them. Also, grandma is so old, so don't go out."

Xiaoli also smiled and said: "No, no, grandma stayed at home and didn't go out. I just told you when I told you. However, boss, I thought about it last night and our exchange rate really has to be adjusted down." , otherwise we will die ugly."

"Oh, why?" Zhang Chen asked.

"We used to rely mainly on Beijing, Shanghai and Hangzhou to handle inventory. Our three stores held activities every month. The activities of these three stores handled almost half of our inventory every year. Now, the stores in Beijing and Shanghai There are no stores anymore. I took a look yesterday and found that our inventory for this year is a headache to digest. We may not be able to finish it until next year.

"Xiaojuan also told me that there are already too many discounted stocks in our store, and the distribution center will send everything that cannot be sold to her. If this continues, our store will become a specialty store. The store in the west will sell poorly if it is famous. Boss, tell me, does what Xiaojuan said make sense?"

Zhang Chen said yes, you are right to consider this. If this continues, our inventory will indeed become increasingly difficult to handle.

They used to have three of their own stores, and when they held special events every month, the used goods in stock were sold at 50% or 40% off. For customers, it was already a good deal, but for Zhang Chen and the others, it was also a good deal. There is profit, no loss.

If they don't sell it in their own specialty stores, but send it to agents, and on the basis of the 50 or 40% discount, plus a 30% discount, they will definitely lose money.

They can't even sell it at the counters in shopping malls. The retail price is 50% or 40% off, which is seventy-seven or eighty-eighty-eighty-eighty-eighty-eighty-eighty-eighty-eighty-eight. It has deducted nearly thirty rebates from the mall. It has long been a loss. It can't even make a salesperson's salary. The most important thing is, There are only so many counters in the mall, and they don’t even carry all the seasonal products. Where is the place to display these stocks?

"Fortunately, we have opened a special price counter on Dabao.com, and the effect is pretty good, but the sales volume is still small after all. If the inventory cannot be controlled, our warehouse will be full. Thinking about it this way, I will be more cautious today. I don’t dare to let go,” Xiaoli said.

The most annoying thing about making clothes is that there are too many styles, colors and sizes of clothes. You can’t have so many new styles of clothes for a season. Each style can have as few as three or four, as many as seven or eight colors, and the size, There are at least three. In the north, they are usually M, L, and

It is difficult to say that every color and size of each style is completely sold out. When hundreds of styles are gathered together and finally gathered in their warehouse, it is an astonishing number.

Zhang Chen feels that if a clothing company eventually collapses, there will be no exceptions. It will definitely be crushed by inventory. The boxes piled in the warehouse are all money, and they will depreciate rapidly until there is no money. Worth the money.

The difference between clothing and other products is that if you sell the same product for five yuan, it may not sell better than if you sell it for five thousand yuan. But when a piece of clothing or a bag cannot be sold for five thousand yuan, you can sell it for five yuan. It's very likely that it won't be able to sell even more.

If all the products in the LV store are sold at 51 units starting from today and sold for a month, this brand will be sold out, and its sales volume will most likely decline.

Zhang Chen felt that this was the case with Apple jeans and leather shoes for old men. When they first entered the market, they were still high-end products. Later, they became cheaper and cheaper. Finally, they sold themselves as street stalls. ESPRIT and Giordano also sold themselves in this way. Lost my life.

"Long-term pain is worse than short-term pain. Just this moment, we can reverse it." Zhang Chen and Xiao Li said.

Xiaoli said okay, I understand, boss.

Xiaoli walked to the door, turned around, and said to Zhang Chen: "By the way, if someone calls you and you answer the phone, tell him that I am taking care of this matter and ask him to find me. You , Alas, sometimes it’s too easy to talk.”

Zhang Chen smiled and said: "I already said this yesterday, I lied to them that I was in Sanya."

"No wonder." Xiaoli nodded.

"There's only He Dongmei. I talked to her on the phone for an hour yesterday." Zhang Chen said.

Xiaoli smiled and said: "She is different. She is a relative of the emperor. She has never even called me."

Zhang Chen was stunned for a moment. When Xiaoli walked out with a smile, he remembered what Xiaoli said about He Dongmei being a relative of the emperor. Zhang Chen was shocked. Oh no, he has been troubled about this matter for so long. , I have never thought that I should call He Hongmei first and tell her about this matter.

Zhang Chen remembered that Chongqing was their first general agent, and it was not He Dongmei or their parents who decided to be the general agent of Ban Mu Tian, ​​but He Hongmei.

Zhang Chen looked at He Hongmei's MSN online and wanted to talk to her about this matter, but felt that it was not clear online. He still picked up the phone and called He Hongmei and told her about the matter. On the phone, Zhang Chen It's obvious that this thing is bad, and if I don't make this call today, it will be even worse.

He Hongmei didn't wait for Zhang Chen to finish the matter, so she told him, I understand, He Dongmei has called me many times.

"I called you many times, why didn't you tell me?" Zhang Chen asked.

"I told you, does it work?"

He Hongmei asked coldly, what she actually meant was, shouldn't you tell me first? You have decided on this matter for so long, and you just thought of telling me today, what do you mean, do you want me to wipe your ass?

Zhang Chen quickly explained why he did this. He Hongmei said, I know the situation in the factory even if you don’t tell me. I just want to tell you that when we were preparing to open this store in Chongqing, we also made great determination and risked it. You took a huge risk. He Dongmei hasn't caused you any trouble in all these years, right?

"No, no, she has always supported us."

"You still know." He Hongmei sneered, "Then do you know that now that you have lowered the exchange rate to 10%, you have thrown all the trouble to He Dongmei? Do you think this is a refund? Can it be solved with the franchise fee?”

When He Hongmei said this, Zhang Chen was also confused. He was also a little anxious and quickly said to He Hongmei: "It's okay. I told Xiaoli that there is no exchange rate restriction at He Dongmei's place."

"No need, treat everyone equally." After He Hongmei said that, she hung up the phone.

Zhang Chen was sitting there in a daze with the phone in his hand. He Hongmei's words, "When we were planning to open this store in Chongqing, we made great determination and took great risks." He was struck by He Hongmei's words.

Indeed, he also knew that under the circumstances at that time, it would not be easy for He Dongmei and the others to give up the business that was doing well in the market, spend such a large investment, rent a store, and pay a franchise fee out of thin air. At that time, one hundred thousand yuan was not the one hundred thousand yuan now. At that time, one hundred thousand yuan was more than enough to buy a house in "Splendid Home".

Just like what Xiaoli and Zhang Chen said that day, without the franchise fees paid by everyone at that time, his business would not have developed so fast, and there would be no such things later. Now that your business has developed and you have money, once Tens of millions of dollars no longer puts pressure on you. At this time, if you look back and make a decisive decision, this does not mean that you have thrown all the troubles to the general agents.

Your own long-term pain is worse than short-term pain, and you are happy, but in fact the pain does not disappear out of thin air. You throw all the pain to them.

Their entire sales network, which they have worked so hard to build, is not just a matter of money.

Zhang Chen felt that he did not look at the problem from their perspective. This matter was decided in a hurry and went too far.

He should have called He Hongmei to discuss this matter long ago. He Hongmei is the one who can really consider the problem from the perspective of both the general agent and Zhang Chen's factory. She is very familiar with both aspects. Familiar, and it can be said that it is the palm of the hand and the back of the hand, but I just ignored this.

Zhang Chen also thought that home is not simply a place to eat or sleep at night. Home also includes your whole person, including everything about you. You don’t discuss anything with He Hongmei, whether it is the Botanical Garden in Sanya or the general agent. No matter what happened, it was actually you who drew an invisible line between you and He Hongmei.

You are telling her with practical actions that what is yours is yours, and what is mine is still mine.

Although I was like this when I was with Xiao Zhao before, at that time, Xiao Zhao and you were already husband and wife, and you were already one body. There was nothing that was yours or mine. The most Xiao Zhao could blame for your behavior was... You have a bad temper, but He Hongmei is different.

But now, there is no way to undo this matter. Zhang Chen feels that the gap between himself and He Hongmei will deepen because of this matter. He even thought that when He Dongmei called He Hongmei, her words must not have been harmonious. She sounded so nice during the phone call, but He Hongmei silently accepted it and never told him about He Dongmei calling her.

And she was suffering in her heart.

Zhang Chen wanted to call Xiaoli and Zhao Jingjing over and talk to them about this, but he felt it was inappropriate. This Xiaoli has already done something evil. How do you ask her to take it back now? Slap yourself in the face?

The most important thing is that this is what they have to do now. If you take a step back, you may be completely defeated. If you retreat, there is no way to retreat.

Zhang Chen wanted to call He Hongmei again, but felt that this call was already too light.

Zhang Chen opened Ctrip.com and booked a ticket to Beijing in the evening.

Then, he made himself another cup of tea, sat down, calmed himself down, and began to think about writing an email to the general agents.

You must make up for the lost time, and at least have a correct mentality. It is not you who have made them earn so much over the years. On the contrary, your company can develop to what it is today because of their contributions. You must at least express your gratitude first, and then Express your apology.

Attitude doesn't determine everything, but it can define the relationship between you.

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