The Pentium Era - South to North

Tan Shuzhen and Lao Tan are both very busy. The two of them almost go out as soon as you come back. One of them is Ming. Lao Tan leads the people from the engineering department to check one branch after another and one project after another. The quality of the project, which Jinxiu Group attaches great importance to, includes the construction of the natural and cultural environment of the project community.

There is another one that is secretive. Tan Shuzhen leads Yao Fen, and they also conduct unannounced visits from branch to branch, project to project, not only to check the quality of the project, but also to check the property services and the services of the sales staff of the sales department of each project. Attitude issues.

Everywhere they go, they don't say hello in advance. They first find a hotel to stay in, then take a taxi. After running through each project, they meet with the general manager of each branch. Sometimes, they also work on the project. I met the general manager of the branch unexpectedly, and both of them laughed.

Every time Tan Shuzhen returned to Hangzhou from other places, instead of calling the company's driver, she called Zhang Chen to pick them up at the airport. Zhang Chen cursed every time, but he still came.

When Zhang Chen really couldn't leave, Zhang Chen asked Xiao Wu to pick them up at the airport.

As soon as he saw them at the airport, Zhang Chen scolded them, Tan Shuzhen, do you think I am so idle that you want me to be your coachman?

Tan Shuzhen smiled and said, "Yes, I am doing this for your own good. I will give you a chance to reduce the number of times you are in a daze. Don't you know that people will really fall into a daze after being in a daze for a long time?" Especially now that you are getting older, you need to prevent Alzheimer's disease in advance.

"Get out!" Zhang Chen cursed.

"Okay, okay, don't be stingy." Tan Shuzhen reached out and took Zhang Chen's arm and said to him: "The driver is the driver and you are the family member. These are two different things. Of course, when you come back from a long trip, you most want to be at the airport." , I saw that a family member picked her up, do you think that’s right, Yao Fen?”

Yao Fen smiled and said, yes, yes.

Yao Fen watched Tan Shuzhen holding Zhang Chen's arm and walking forward, and couldn't help laughing again. She said, you two, in the eyes of others, no one would think that you are a couple.

"It's a beautiful idea," Zhang Chen said.

"What are you talking about, Zhang Chen, I'm a couple with you and I've wronged you?" Tan Shuzhen scolded.

Zhang Chen shook his head, nodded again, and suddenly laughed. Tan Shuzhen was surprised and asked, "Why are you laughing?"

"It's not impossible." Zhang Chen said, "If we buy one and get one free, it might be okay."

"What do you mean?" Tan Shuzhen asked.

"If Xiang Nan marries Zhang Xiangbei, he must marry me. I feel aggrieved. Maybe I will reluctantly accept it for Zhang Xiangbei's sake." Zhang Chen said.

"You...!" Tan Shuzhen threw Zhang Chen away and went to hit him. Zhang Chen had expected it and ran away. Yao Fen looked on and laughed.

Yao Fen said: "Looking at you flirting like this, it looks more like a couple."

…

When Lao Tan and Tan Shuzhen stopped flying, they felt confident that the problems that needed to be solved had basically been solved or were on the way to be solved. This made them feel relieved and felt that the entire company was still alive and well. The responsiveness, from Qiushi Academy to each of the following projects, and every link in the process of uploading and distributing is still smooth.

They were relieved that there was no such thing as Lingbuchu Qiushi Academy, or the phenomenon of "villages defrauding townships, townships defrauding counties, and one defrauding the State Council."

As they went back and forth, time passed day by day. The entire real estate market was still feverish and crazy. But this time the madness was different from the past. It was no longer the ones like Vanke, Tan Shuzhen and the Jinxiu Group that were fueling the flames. They are old real estate companies, but central and state-owned enterprises prefixed with Chinese and Guo.

These companies have entered the real estate market. Although they are new money, they seem to have never been worried about money, and they are not short of courage. They dare to pay any high land price and dare to take on any big project, especially those in urban villages. Renovation plans are considered a hot potato by private housing companies, so they jump in without batting an eye.

By the second half of 2009, although Tan Shuzhen and others consciously stopped buying land and reduced their land acquisitions, in fact, even if they wanted to, their competitiveness in the land market in first-tier cities was getting weaker and weaker.

While you are still hesitating, a forest of hands has been raised around you. Although everyone knows that land prices have reached a ridiculously high level, they still cannot dampen the enthusiasm of these companies to acquire land and create places one after another in various places. Wang's are also more companies with Chinese and Guo prefixes.

The real estate market has seen a strange phenomenon since the second half of 2009. At land auctions in first-tier cities, big guys like Vanke, Jinxiu Group, and Pan Shiyi, who were the first to enter the real estate market and have been deeply involved in the real estate market for many years, There are also those Hong Kong-funded enterprises that have found that they have become the audience of every auction and it is difficult to become the protagonist.

These former protagonists now only have the role of applauding for others.

They seem to have been collectively driven away from the land auctions in first-tier cities, and have to turn their sights further and further down, and the stage must be given way.

Tan Shuzhen felt that with the real estate business, she seemed to have returned to the situation of the theater troupe back then. Companies like hers had turned into grass-stage troupes in the real estate market. Their vast world was already in the inland and on the second line.

The world is changing too fast.

But after careful study, Tan Shuzhen immediately understood the reason. You must know that 4 trillion yuan, but not a cent of it flowed into a company like hers. Instead, most of it went to them. Their money was full and they did not enter real estate. The market is weird.

The things that make me tremble and feel scared do not exist for those companies. No matter how expensive the land is or how expensive the meat is, they just need to put the meat into their own bowls. As long as the meat is in the bowl, that is the land. When it comes to the books, there is no mention of impairment.

Without book impairment, there would be no losses. Without losses, the leaders of those enterprises could still attend various meetings every day with a shiny face, saying that they had worked hard to maintain and increase the value of state-owned enterprises, and their efforts were to a large extent. It is the book premium of land and the rising housing prices.

Impairment can be ignored, and appreciation can be used as a book premium. Who wouldn't be eager to do such a hugely profitable thing?

For a company like my own, every time a piece of land appears on its books, it will definitely lose a large chunk of cash. When the cash becomes less and less, it will have difficulty with liquidity and will be forced to embark on the road of bankruptcy. For those companies, there is always a source of living water, and that source of living water is the bank. Their relationship with the bank is not like their own, it is a customer relationship.

They have a relationship between the left pocket and the right pocket, not to mention the 4 trillion yuan that opened the floodgates and poured down. They will reach their reservoir, but they will never reach their own small pool. They call the bank their brothers, or even their younger brothers. They call themselves The bank is of no use to me. In the most difficult time, the most I can do is go to Miss Cai.

Even macro-control can't control them. It's very simple. They put the land there and don't develop it. They can afford it anyway. Have you heard that companies with Chinese prefixes and Guo prefixes will lose money because of the lack of funds? Did it dry up and go bankrupt?

Since there is no fear of bankruptcy, what else do they have to worry about?

Thinking of this, Tan Shuzhen felt even more frightened. She felt that the gameplay of the real estate game had changed. If she wanted to continue to participate in this game, she had to change the stage. Otherwise, she was destined to be reduced from the protagonist to a supporting role, and finally to a passerby. .

Tan Shuzhen does not want to become Xu Jianmei, and then Xiangxiang. No matter how small the stage, the spotlight must follow her. She must be the protagonist. Without the halo of the protagonist, Tan Shuzhen feels that she will be dimmed instantly.

Tan Shuzhen and Lao Tan said, Brother, we may have to leave a foreign land. Hangzhou is no longer a place we can afford. While our Jinxiu Group still has a certain halo, we have to find another way out.

By September and October, even the stupidest developers believed that regulation was coming, and no one would be able to stand up to the real estate market and let the devils like you run wild. The anger of the people against the real estate developers also reached the extreme. Waiting for the highest He said that sentence that made the general public feel very relieved:

"Here I would also like to say something to real estate developers. I have not investigated the profits of each of you real estate developers, but I think that real estate developers, as members of society, should fulfill their due responsibilities to society. You also have Moral blood should flow.”

The real estate developers here refer specifically to private enterprises like Tan Shuzhen and others, those enterprises with Chinese prefixes and Guo prefixes. Their veins seem to naturally have moral blood flowing in them, although their exploitation of home buyers is no worse than Private enterprises are even more naked and bad.

Tan Shuzhen predicted that even if this round of macro-control comes, a new scene will be presented. The most fundamental and unspeakable secret of this regulation will be to clean up the stage and not only remove the small and scattered real estate developers. Completely clean up from first-tier cities, even companies of their size will be ordered to leave to make room for others.

The means to clean up and order people to leave the market is to further raise the threshold for acquiring land. This threshold will no longer only include financial aspects, but also include policy aspects.

If you are wise, please leave as soon as possible.

Tan Shuzhen analyzed her idea to Lao Tan. Lao Tan agreed with Tan Shuzhen's analysis. He asked, Zhenzhen, what should we do?

Tan Shuzhen said, as I said before, make good use of the existing aura of our Jinxiu Group.

"How to use it?" Lao Tan asked.

"We must adjust our strategies. Hangzhou and Shanghai are different from other places. When other places slow down, in Hangzhou and Shanghai, we have to relax. On the one hand, we should set aside one or two projects and develop them slowly. To build a high-end property is not for other reasons, but to show that we are still here. We must step up the clearance of other projects in these two places and reserve funds."

Tan Shuzhen said: "The purpose of reserve funds is to prepare for departure."

"Where are you going?" Lao Tan asked.

"The business environment in the inland is not very good now. We still have to keep our sights on the coast, but not in provincial capital cities, let alone first-tier cities, but downwards. For example, in Zhejiang, we have to dive into the lower prefecture-level and even lower-tier cities. Go to the county level.”

Tan Shuzhen looked at Lao Tan, who nodded and waited for her to continue.

Tan Shuzhen said: “If the regulation comes again, real estate developers in these small places will be most likely to be affected. No one will care about their life and death. In these places, there will be a large area of ​​unfinished projects.

"The local governments in these places will definitely feel overwhelmed by this, and in these places, companies with Chinese prefixes and Guo prefixes are still looking down on them. This is the best time for us to enter. If we enter at this time, the local governments will definitely welcome us with both hands. , they also count on us to drive and regulate the local real estate market, and we will get a lot of benefits."

Lao Tan looked at Tan Shuzhen and kept laughing. Tan Shuzhen asked, brother, why are you laughing?

Lao Tan shook his head and said it was a pity.

"What's a pity?" Tan Shuzhen asked curiously.

"The more I read, the more I feel that you and the pole should be from the same family." Lao Tan sighed and said, "It's really similar. You are both the kind of people who, when in trouble, will think of finding another way."

Tan Shuzhen was silent.

"Zhenzhen, do you know where the most valuable thing about you is?" Lao Tan asked.

Tan Shuzhen shook her head.

"That is, you will assess the situation and then quickly surrender." Lao Tan said, "As you said before, if you give up the stage, you are admitting that you are not the opponent of those enterprises with the Chinese prefix and the national prefix. You are willing to admit that this It’s not easy. Once you admit it, you won’t fight with them, but you’ll find a new stage for yourself.”

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