The Pentium Era - South to North

While Zhang Xiangbei and Xiao Wu were running outside, personnel from the purchasing departments of "Zhai Xian Delivery" from all over the country were being recruited one after another. Their workshop and warehouse in the logistics base had not yet been renovated, so Wu Huan and the others temporarily worked with Ban Mu Tian Logistics. At the base, the original staff were crowded into one building, and the second-hand goods made room for the "Zhaixian Delivery" in the three bases of Hangzhou, Shanghai and Nanjing.

Thanks to Zhang Xiangbei's reminder, when Wu Huan and the others recruit people, they give priority to the major farmers' markets in the three cities to recruit market merchants and employees.

After these people came in, Wu Huan realized that it turned out that there was really a specialization in the industry. Don't look at the vegetable selling business, which seems to have little technical content, but if you are not a professional, you will not even be able to touch many things.

The biggest commodity in "Zhai Xianshui", in addition to vegetables, is meat, especially pork. As for pork, if it weren't for the recruitment of a few people who used to sell meat at farmers' markets, Wu Huan would really not be able to figure out how he would eat it every day. Where does the meat come from and how many links it goes through.

Pork is a commodity strictly controlled by the state. Pork slaughtered privately is not allowed to flow to the market, nor is cross-regional trading of fresh meat allowed. All that can be transferred across regions is chilled meat.

The fresh pork sold in farmers' markets all over the country comes from the local pork wholesale trading market. Although there are large and small pork wholesale trading markets everywhere, the wholesale trading market itself does not produce pork. The white-striped pigs traded in the market every day , that is, the slaughtered pigs are sent from the local slaughterhouse.

The wholesale trading market only earns transaction fees for each pig. The price of pork has nothing to do with them. On the other hand, as long as pork enters the wholesale trading market, the cost of pork will increase. Of course, they cannot "deliver it freshly to home". They go to the wholesale pork market to get the meat, so they can't get the lowest price. They can only buy it directly from the slaughterhouse.

There are two types of prices for white-striped pigs from the slaughterhouse, one with the trotters removed, and the other without the trotters removed. Regardless of whether the trotters are removed or not, the price of pork from the slaughterhouse is, at most, only About half.

Slaughterhouses are only responsible for killing pigs, and they do not raise pigs. The pigs in Shanghai, Hangcheng and Nanjing are all imported from pig farms in Jiangsu, Anhui, Henan, Jiangxi, Hubei, Hunan, Sichuan and other places.

But you can't go directly to pig farms, although their prices are lower.

Because as mentioned before, pigs are slaughtered at designated locations. Only after they are slaughtered at the local designated slaughterhouses, after inspection and quarantine, and stamped with inspection and quarantine certification stamps, can fresh pork be allowed to flow into the market. Moreover, because fresh pork is easy to Spoiled food is not allowed to be trafficked across regions.

Or there is another way, that is, they go to pig farms to purchase pigs, transport them over, and hand them over to designated slaughterhouses for slaughter.

This is obviously impossible for them.

Therefore, slaughterhouses in various places have become the real source of "Zhai Xian Delivery" pork.

The pork from the slaughterhouse is delivered to their logistics base by cold chain truck between 0:00 and 3:00 every day. In the cold chain workshop at the base, they cut and weigh it according to the consumer's order, and package it with other vegetables. , and then transported by cold chain trucks to various communities and delivered to each consumer's fresh-keeping cabinet.

Because they have achieved a true full cold chain, the pork they deliver "from home" will be fresher than what consumers can buy at the farmer's market.

Vendors in farmers' markets wholesale the white-striped pigs from Gouzhuang in Hangzhou or Xijiao International, Jiangyang Road and Shangnongpi in Shanghai, and then bring them to the farmers' market for sale for several or even ten hours. How do they spend these few or even ten hours? Is it possible to achieve a true full cold chain?

The biggest benefit of the full cold chain is that during the transportation, segmentation, packaging, and distribution process of the full cold chain, the pork reaches a cooling temperature of 0-4 degrees Celsius for seven hours, which is equivalent to de-acidifying the pork and allowing the pork to Fresher and better tasting.

"Zhaixianshu" has signed cooperation agreements with Yurun Group in Nanjing, Wufeng Shangshi in Shanghai, and Wufeng Meat Federation, Zhejiang Dayang Animal Husbandry and other units in Hangzhou. These companies are all the largest in the area. Slaughtering companies and meat product supply companies.

In addition to pork and other meat products, buyers who originally sold aquatic products, seafood, and poultry at farmers' markets helped Wu Huan and others secure access to aquatic products, seafood, and poultry.

This is not enough. If their "fresh home delivery" platform only sells vegetables, meat products, aquatic products, seafood, and poultry, it is still not enough, and the varieties supplied are still not rich enough.

Wu Huan called Zhang Xiangbei and said to him: "We should give full play to our advantages. If you open a supermarket or hypermarket, the more things you sell, the bigger your business premises will be. For us, No, we don’t need to add business locations, we just need to add more web pages. Of course, the richer the variety, the better.”

Zhang Xiangbei agreed with Wu Huan that the richer the varieties, the better. Zhang Xiangbei smiled and said: "But Wu Huan, there is something wrong with your calculation."

"what is the problem?"

"We are not without costs. The more varieties we operate, the larger the storage space and production space we need."

"Huh, our biggest cost is warehousing, so how much is it? For the same area, can the rent of a unit be compared with the rent of a business location?" Wu Huan said, "Don't worry, I will find a way to increase the variety without increasing the cost." of our expenses.”

"You misunderstood. I don't care about paying more rent, but I worry about whether we have so much supply." Zhang Xiangbei said.

"Let me figure this out. You should continue to visit your vegetable producing areas." Wu Huan said.

Zhang Xiangbei said yes.

Wu Huan's first thought was that he needed to add more condiments. When people bought your food, there happened to be no soy sauce at home. Of course, he hoped to add soy sauce when he placed the order, otherwise they would have to buy soy sauce?

Or am I missing a pack of salt and need to buy additional salt?

When Wu Huan was thinking like this, she called Erhuo and asked Erhuo to send her a list of all the customers who rented warehouses in the three logistics bases of Half Acre Field in Shanghai, Nanjing and Hangcheng. After a while, , the lists from the three places came. Wu Huan took the lists and looked at them carefully and compared them. She laughed as she looked at them.

Wu Huan called Zhang Xiangbei and told him:

“I plan to add seasonings, as well as imported foods, such as Boston lobster, Arctic sweet shrimp, Vietnamese black tiger shrimp, Ecuadorian white shrimp, king crab, bread crab, Arctic clams, salmon, tuna, etc., as well as Spanish Iberia Prosciutto ham, prosciutto di Parma and salami and so on and so forth.”

Zhang Xiangbei laughed as he heard Wu Huan give him a list of names. He said, "Wu Huan, that's good. When did you become a food expert?"

"I just learned it." Wu Huan also smiled and said, "Mr. Zhang, I think we also want to change our business model."

"How to change it?" Zhang Xiangbei asked.

“Except for vegetables and meat, which we directly purchase and supply ourselves, for other things like the things I mentioned earlier, we adopt the model of shopping malls and supermarkets, which means that manufacturers or importers can directly enter our platform. We use point deductions from sales,” Wu Huan said.

Zhang Xiangbei asked: "Why?"

"It's very simple. The price of seasonings is relatively uniform. It's impossible to say that a bottle of Haitian flavor soy sauce costs 8.5 yuan elsewhere, but we sell it for 6.5 yuan. If we sell it like that, the first consumer When you see such a low price, you will wonder if it is a fake. Secondly, other merchants will complain about our low-price dumping, and manufacturers can't stand it.

"Thirdly, as for imported food, we do not yet have the capabilities and qualifications ourselves, nor do we have the supply of goods. We can only rely on cooperation with others..."

"It's already three o'clock, is there anything else?" Zhang Xiangbei asked.

"Yes, and the biggest advantage is that it does not occupy our working capital. In turn, we can also occupy their working capital. The sales deduction model is settled once a month, which means that they always We have one month's payment for the goods, and at the same time, we have no inventory pressure," Wu Huan said.

"Okay, these are not our main projects, you can do this. By the way, Wu Huan, why did you think of these?" Zhang Xiangbei asked.

"Haha, that's because I just discovered a secret." Wu Huan said with a smile.

Zhang Xiangbei asked: "What secret?"

“I found that Lee Kum Kee and Haitian, their logistics warehouses in Nanjing, Shanghai and Hangcheng are all located in the half-acre logistics base in these places. Several large imported food suppliers also rent half-acre. Tian's cold storage.

“I want to talk to them and let them enter our platform. There is only one condition, that is, on our platform, the retail price must be the lowest price in the country. For example, a bottle of extremely fresh soy sauce costs 8.5 yuan in a supermarket. On our platform, the retail price must be the lowest in the country. Here, they are only allowed to sell for eight yuan, and we also give them lower deduction points than they do in supermarkets. This is a win-win result."

"Great! Wu Huan, your idea is very good!" Zhang Xiangbei also became excited by Wu Huan's words. He felt that this could be done.

"Also, I can do it!" Wu Huan said excitedly.

"What did you do?"

"We can increase the variety of products on our platform without expanding the area of ​​our warehousing and production workshops and increasing our costs."

Wu Huan was very proud and continued: "Aren't they all next door to us? We just need to receive orders every day and have them deliver them directly from their warehouse. Does this mean we don't even need a warehouse?"

Zhang Xiangbei laughed loudly: "Okay, Wu Huan, you are smart enough."

"I also want to expand frozen products, such as quick-frozen dumplings, beef and mutton rolls, microwave food, etc. These manufacturers, even if their warehouses are not in Banmutian Logistics Base, can still be moved here. Anyway, The cold storage they rent is not rent, right?"

Zhang Xiangbei smiled and said: "Then you are trying to attract business to the second-rate guy. He will thank you."

"Yeah, I'll ask him to treat me to something delicious next time," Wu Huan said.

After these commodities were increased, Wu Huan thought that rice and wine could also be increased...

Last but not least, the most important thing is dry goods from the north and south, such as fungus, mushrooms, dried bamboo shoots, star anise, cinnamon peanuts and so on.

Thinking about it this way, how can we sell more and more things? Should we also sell aprons and kitchen knives?

Wu Huan sat there alone and giggled to himself.

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