The Pentium Era - South to North

At ten o'clock in the evening, when they were preparing to hold an online meeting, the orders for today's unit customers had basically been placed. Starting at seven or eight o'clock in the evening, as expected by Zhang Xiangbei, there was a wave of orders. This wave The climax lasted until past nine o'clock.

Now, both the Internet and the customer service center are silent. No orders or calls have come in for more than ten minutes. The people in charge of placing orders in each unit have already gone home from get off work.

Today, they received a total of more than 16,000 orders. They have a total of more than 13,000 contract units, and basically all of them have placed orders. Many units, like Tuxiangyuan Hotel, have placed several orders. Or after placing an order, you think you still have something to buy, so you place another order.

The whole conference room was filled with joy. Everyone knew that the first shot of their opening was fired. Zhang Xiangbei poured cold water on everyone and said, don't be too happy too early. Everything has just begun. The workshop below is still busy. Can it be delivered on time? , it is still unknown.

Also, if you are dissatisfied with our products and services, you will not know until the customer receives the goods tomorrow. If he is satisfied, he will continue to place an order. If he is not satisfied, he will turn around and walk away. You know, all responsible for purchasing They are all experts, and they know exactly whether the stuff is good or not.

Wu Huan continued what Zhang Xiangbei said: "Also, today's profit is not as expected. Everyone knows the reason. We buy high and sell low for many vegetables. Hangzhou alone purchased five trucks from the Nongdu Wholesale Market. goods."

"This situation will continue, and it will be the same tomorrow. I am prepared to make losses for ten days and make additional purchases for ten days. These ten days are the deadline for us to solve the problem. I hope that after ten days, we will not even have a green onion." If external procurement is needed again, this is the purpose of our meeting now." Zhang Xiangbei told everyone.

Wu Huan continued: "To solve this problem, the first is the customer center, which needs to further understand the needs of customers, and the second is the technology center, which uses big data to find more regular things so that our procurement can have a certain degree of certainty. The margin is controlled within a reasonable range.”

Asked by Evian to speak, she said: "I think procurement arrangements should be made based on the characteristics of vegetables, such as green onions, onions, cucumbers, tomatoes, peppers, Chinese cabbage, etc. These vegetables are not easy to spoil. We can relax the purchase volume to four days.

"For items that are easily spoiled, such as spinach, green vegetables, amaranth, chicken greens, and water spinach, the purchase quantity can be relaxed to two days. In this way, the workshops in several of your cities will actually have one to two or three days of stocking up. It will definitely be enough. Guaranteed supply.”

As soon as Xiang Eyun finished speaking, everyone responded together, thinking that Xiang Eyun's method was the best. In this way, the problem of ensuring supply was completely solved.

Ding Mianli, general manager of their Shanghai branch, said:

"Actually, our workshop is a low-temperature workshop, and the vegetables themselves are fresher than others. The vegetables are much fresher if they are left in our workshop for one day than in the vegetable market. Not to mention other things, the same meat, we leave it for the next day. The meat is definitely fresher than the meat you bought at the vegetable market that afternoon, especially in summer, we are a true full cold chain, no vegetable vendor can do it."

Everyone agrees with what Mr. Ding said. Fatty Sun is right. The vegetable vendors in the vegetable market still sell vegetables the next day. I think the small vegetable shop in front of our house still sells the vegetables for four or five days. On sale, the eggplants are all soft and the cucumbers are wrinkled like old men. At worst, they can be sold to others cheaper. The temperature in our workshop is so low, there will definitely be no problem if they are stored for a day or two.

Zhang Xiangbei remained silent. He was listening to everyone. After everyone finished talking, he asked:

"Which of you has worked at KFC?"

Li Wei raised her hand and said, "I worked part-time when I was in college."

Zhang Xiangbei asked: "How does KFC handle the ingredients that are not used every day?"

"Pour it out." Li Wei said.

"It's very strange. Their ingredients are semi-finished products when they are delivered in the morning. They have been marinated. As long as they are placed in the freezer, they can be used the next day. The chicken nuggets are already fried and fried again the next day. For a moment, customers can’t even see it, are you right?”

Li Wei nodded and said yes.

"Then why do they throw it out instead of putting it in for use the next day? Or as the fat man said, it's cheaper. Even if it's sold to you part-time workers at half price, you'll be very popular if you bring it to the dormitory. Every day There will be many classmates asking you to bring half-priced KFC, and these items will definitely be sold out, right?"

Li Wei nodded again, still right.

Zhang Xiangbei smiled and said: "It's so strange. Why didn't they think of such a simple thing? There are so many stores around the world. If this were done, wouldn't they be able to make a lot more money? Why wouldn't they do it?"

Everyone was silent, and Wu Huan said, "This will lower their standards."

"Yes." Zhang Xiangbei said, "It will lower the standard. Everyone must have heard of the wooden barrel theory, that is, how much water a wooden barrel can hold is determined by the shortest piece of wood. The quality of any company's product, It’s not determined by the batch of products he made the best, but by the batch of products he made the worst. When your products need to be discounted, your quality will also be discounted.”

Zhang Xiangbei breathed a sigh of relief and said:

"When I listened to your speech earlier, I felt a little disappointed. I felt that you were deceiving yourself and others. That's why you found so many reasons to prove that you were right. You are a vegetable vendor in a vegetable market or a side dish at your doorstep. Shop, if what you say is right, do you still need to find a reason to prove it?

“Mount Everest is the highest peak in the world, does it need to use K2 and Kangchenjunga to prove its height?

"Also, are we going to compete with the vegetable vendors and small vegetable shops in the vegetable market? If our standards are so low, how can we do 'fresh food delivery at home'? Can't we just open a small vegetable shop? Fatty, you Do you want to open a small vegetable shop? If so, I will open one for you tomorrow."

Sun Xiangyang quickly waved his hand on the other side of the screen and said, "No, no, you continue to criticize."

Zhang Xiangbei said: "I'm not criticizing, I'm reminding everyone that in our three words 'Zhai Xian Delivery', 'Zhai' means to tell everyone that you can buy groceries without leaving home. This is a brand-new shopping experience." Regarding food experience, 'fresh' is the quality commitment we make to our customers to ensure that our dishes are the freshest, and 'delivery' is our service commitment to ensure on-time delivery.

"Everyone go and take a look at our company's website. The homepage says 'fresher, cheaper and more convenient'. If we only know how to fool customers, that's fine, that's fine. We must hold ourselves to the lowest standards. In the end we will fool ourselves too.

"Who doesn't know that whether it is vegetables, chicken, duck or fish, if it is stored for one more day, its freshness will be reduced by one day. If you pile it in the workshop for two or three days, can it still be called 'fresher'? This is Are you lying to yourself or the devil?"

Zhang Xiangbei's eyes scanned the conference room, and at the same time he glanced at the screen on the wall of the conference room, which showed his subordinates from all over the country. Zhang Xiangbei said:

“Let me talk about our company’s quality requirements. It’s very simple, just five words: ‘No overnight food’.”

As soon as Zhang Xiangbei spoke, everyone inside and outside the conference room, including those on the screen, were shocked. Everyone looked at each other. How could it be possible without selling overnight food and also ensuring supply? And there is no need to outsource replenishment. There is only one thing to do, and that is to prepare sufficient goods every day. And preparing sufficient goods is simple, which means that more inventory will be generated.

No customer will place an order just because you have a lot of something, and besides, he can’t see it.

There was silence inside and outside the entire conference room. Everyone looked at Zhang Xiangbei. Zhang Xiangbei smiled and said:

"I know this is a very demanding request. Let me tell you a story first. Many of you here know that I grew vegetables and sold vegetables at Yale University. By the year I graduated, the entire New Haven In Wen’s restaurant, almost all their vegetables are sent by me.

"There is another thing that many people know. I said that I have dealt with gangsters of all colors all over the world. This is true. There are restaurants in New Haven owned by Japanese, Indians, Cubans, Those opened by Puerto Ricans and Mexicans, those opened by the French and Portuguese, and of course those opened by us Chinese.

"The back kitchen of American hotels is a very complicated place. In every restaurant, there are almost illegal workers without green cards. Those head chefs are very fierce. Don't think that dealing with them is easy. If the dishes I deliver are not fresh, It’s cheap, and they promise to confiscate the food, not give you a penny, and even beat you up. I don’t even dare to fight with them.

"Why? I deliver food and earn black money. I haven't officially registered a company and can do business openly. If they really want to mess with you, they can just call and report you. That's it, I have done it. How? As long as my food is fresh and cheap, they want to deal with me all the time, so they won't do anything inappropriate.

"Haha, it's fresh and cheap. Is this what our company is trying to do now? Another thing I want to tell you is that we are now in a jungle society, and there are countless jackals, tigers and leopards out there. They are staring at us with eager eyes, so no one should think that 'Home Fresh Delivery' will be smooth sailing.

"I bet that within half a year, there will be many similar companies appearing, and many capital giants will also get involved in the field of fresh food delivery. As long as we help everyone clear up the fog and let them see the direction clearly, they will It can be seen that this is a big blue ocean, probably the largest blue ocean. Once they enter the market, the fresh food delivery area will become a hand-to-hand battle.

"Our vegetables are cheap, and they will sell them cheaper than us. If you drop one to two billion dollars, you won't even hear a sound. They won't even blink an eyelid, because they have only one purpose. Then Just a quick victory and drive us out completely.

"I want to ask everyone, should we wait to die and wait for them to clean us out, or should we set a strict industry standard now? If you want to compete, fine, you are welcome, but we have to set the rules It has been formulated here. Whether you can do it or not, please go away. You are in the wrong place.

"This rule is what I said before about not selling overnight food. If you have money, you can sell it cheaper. However, if you can't do it and don't sell overnight food, I'm sorry, but we still win. The customer is not a fool, he knows it at a glance. It can be seen that which dish is fresher, they may take away some of our customers because of the lower price, but these customers will eventually come back.

"Why, because we, 'Zhai Xian Delivery', use our strict standards to make their mouths cunning. Their wallets tell them whose food is cheaper, but their mouths will tell them honestly who's food. More delicious.

"When I talked about strict requirements earlier, people thought it was just a general term, too big to be appropriate. Well, let me put it another way. If I tell you that not selling overnight vegetables is to extend our own lives, let us My health is always full and I can’t be killed. Do you still think that my requirements are too high?”

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