The Pentium Era - South to North

Zhang Chen returned to the upstairs of the "Half Acre Field" building, where his apprentice Ge Ling was waiting for him.

The two people walked into the office and sat down across the desk. Ge Ling held a folder and handed it to Zhang Chen. Zhang Chen opened it. Inside were pictures of their spring and summer 2019 clothing, and There are two plans, one is a plan to open a live broadcast room in a podcast town, and the other is a plan for Ge Ling and others to take these clothes and models and go out to shoot posters.

These posters are no longer used to be printed into promotional brochures, but to be promoted online and used in their Dabao stores and Amazon stores, which is very important.

Zhang Chen laughed when he saw the plan for opening a live broadcast room. He said:

"How could I forget this? Our live broadcast room is really in a podcast town, which is more suitable than staying in the 'Sky City'."

Ge Ling said with a smile: "Master, how many things can you remember now? How long has it been since you went to our design center? The new designers recruited this year don't even know you yet."

Zhang Chen laughed loudly and said: "Okay, Ge Ling, that's a good criticism. I'm really busy now, most of the time, but this also shows that you are amazing. Throughout the season When the costumes come out, I’m no longer needed.”

"I need it, but I don't dare to disturb it." Ge Ling said, "We are a sunset industry with little future or profit."

"Are you scolding me for hating the poor and loving the rich?" Zhang Chen heard the resentment in Ge Ling's words and asked, "But you are not poor either."

"No, I just feel that these clothes are still the same for everyone now. Everyone has to wear them, and the number of clothes they own is only a lot more than before. But why do I feel that this industry is no longer popular? Master, to be honest , sometimes I feel confused as to whether there is any future in this industry." Ge Ling said.

Zhang Chen listened. With a flick of his finger, the pen on the table spun around. Zhang Chen raised his head and said to Ge Ling:

"In fact, it's not surprising. People now receive more information. Clothing has become a necessity in life, not a luxury. It's almost impossible to save for several months to buy a piece of clothing. When buying clothes, It has become more and more common, and because it is common, people pay less attention to it.

"Do you care about the brand of rice you eat every day? If the rice price rises by two cents, what will it do to you? But when I was a child, if the price of rice rose by one penny, Zhang Xiangbei's grandma would complain about it. For a month, not only her, but the whole town would be talking about the increase in rice prices. Now, no one cares.

"Including when you were a kid, eating KFC once was such a big deal. Now, do people still take eating KFC seriously?

"Our clothes are similar. They have changed from luxury goods to necessities of life and become something that is easily available to everyone. There are so many things that people need to care about every day. Who would think about what clothes to buy all day long? , even real luxury goods, no one cares about them now. Isn’t there a saying that those who don’t wear A products are fools, and only male and female Neptunes buy LV.

"As for fashion design, when we first started, the message we received was very simple. It was the same all over the world from TV, books, newspapers and magazines. At that time, everyone was focused on Milan Fashion Week, Paris Fashion Week and New York Fashion Week. , the opening of Fashion Week is a major event in the world. We have no way to be there in person, and we can’t watch the video, we can only wait.

"Waiting for the special issue of Milan Fashion Week. At that time, the only original magazine in Sijiqing's newsstand was the special issue of Milan Fashion Week, and the supply exceeded demand. Those who set up clothing stalls, the older ones read "Shanghai Clothing", and the young ones They are all reading "Ruili" and "World Fashion Garden", and buying special issues of Milan Fashion Week.

"Including that time, the models on Shanghai's New Silk Road were all more famous than movie stars. When you look through newspapers and magazines, they were all introducing designers. A few hairdressers could be famous throughout the country.

"There was no way. At that time, the spotlight was focused on them, and the channels for people to receive information were so narrow. It can be said that fashion models and designers could become familiar even if they were forced to, even if you didn't even want to know them.

"Nowadays, there are so many things to watch every day, and the information received is so complicated. Let alone our industry, it is the real entertainment industry, real stars. How long can they stay fresh? If an actor does not show up for a year , then it’s outdated, so those stars, even if they don’t have movies or TV shows, they still have to appear in variety shows, just so that everyone can still remember that face.

"When Ms. Gong went to the Cannes Film Festival, it was such a sensation. It was a real sensation in the world. Our brand and I also benefited from it. Now, every time at the Cannes Film Festival, only those who are actually invited and spend money to go to the red carpet , I don’t know how many there will be, do you remember one?

"Including fashion models. Ge Ling, you are in this business. How many domestic fashion models can you name? No matter how famous they are, they are probably not as big as Wenwen, who does live broadcasts, right? By the way, I did it yesterday When I saw Wenwen, she bragged to me that she was still very popular, right?"

"Yes, it's really popular." Ge Ling said with a smile, "Master, what you said makes sense. I feel much better after listening to you."

"We must have a good mentality. We who are designers are originally a profession. It turns out that there are a lot of halos that do not belong to us and mistakenly shine on us, making us look like stars. In fact, there is no need for it. It is Gucci and Armani. Big brands, do you know who their chief designer is this year?" Zhang Chen asked.

"I don't care." Ge Ling shook her head and said, "I only care about what the customers of Dibao and Amazon need."

Zhang Chen laughed loudly and said, "By the way, your mentality is right. The industry is becoming more and more divided, and we will care about what we should care about."

Zhang Chen picked up the live broadcast room plan, looked at it, flicked it with his fingers, and said:

"But I didn't expect this. I shouldn't have. I designed the podcast town. I should have known that selling goods live is the future trend. Oh, what should I do now? I know that Tan Shuzhen's house seems to have been rented out. "

"It doesn't matter. Wenwen and I have already agreed that Fanhua will give us a piece of it. At that time, the resources of our anchors can still be shared." Ge Ling said.

"Okay, then this matter is settled, you just do it." Zhang Chen said.

Ge Ling nodded: "I understand, Master, please take a look at our shooting plan again."

Zhang Chen picked up the plan and looked at it. In this plan, Ge Ling planned to take five models and a fleet of six cars to shoot for a week. The destination was Phoenix, Hunan. Zhang Chen and Ge Ling said , the time can be considered longer. Wangcun near Fenghuang should now be renamed Furong Town. By the way, have you seen the movie "Furong Town", right?

"I saw it when I was a kid," Ge Ling said.

"Wangcun is "Furong Town". I think there are some places there that are better than Fenghuang. Fenghuang is now too commercial and lacks the original feeling." Zhang Chen said, "You can still look around, but it's best to look for those places It’s not developed very much, so that the pictures will be fresh, otherwise it will be all those things that everyone is tired of seeing.”

Ge Ling said okay, I understand. There is a designer in our design center from that area. I'll ask her if she has any good suggestions.

"Okay, let's go when we've thought about it. You don't need to ask for my consent and approval again. You have the final say on this matter."

Zhang Chen said, flipping through the pages of their new works this year. He saw that many styles were very novel and bold. Their "Half Acre Field" now recruits a group of new graduates from school every year. Designers, it can be seen that the current group of children are different from the original ones. They have very broad ideas and broad knowledge. They often have bright spots in design.

What surprised Zhang Chen the most was that today’s children have very distinctive design styles and are very individual. They come from the same school and design things in completely different ways. From this, we can also see that , the competition in the design field is becoming more and more fierce. It is not that this mountain looks higher than that mountain, but that everything is covered with mountains.

However, which industry is not like this now? Now it is not a single-plank bridge with thousands of troops and horses, but an eight-lane road with too many people, and it will still overcrowd you. Zhang Chen felt that, just like he did in the beginning, With a little cleverness, you can find a way out. In today's era, it is almost impossible. Fortunately, I have already found my way out.

Zhang Chen looked at the pictures carefully. He couldn't comment on the styles themselves. On the contrary, he felt that he had learned something every time he looked at them.

Zhang Chen picked up the shooting plan and said to Ge Ling:

"I think your plan needs to be revised and enriched."

"How to change it?" Ge Ling asked.

"When talking about cotton and linen, don't think of old houses, fields, deserts, small bridges and flowing water. You should also go to Qianjiang New Town or go to Lujiazui, Shanghai for filming. Remember, Ge Ling, cotton and linen are a kind of spirit. This kind of attitude towards life, if you take it a little higher, it can be said to be a philosophy of life, which is generous, gentle and not showing off its edge.

"Why must we wear cotton and linen clothes in the countryside? Can't we go between skyscrapers? Can't we go out in office buildings? If a woman wearing cotton and linen clothes appears in an office building, the lines of the company will be much softer. It will make the atmosphere of the entire company less rigid.

"Just follow this idea and take another set of pictures, and then put the two sets of pictures together or present them to everyone at the same time. There will definitely be a very good effect. Trust my intuition."

As Zhang Chen spoke, Ge Ling's eyes also lit up, and she shouted: "That's great, Master, I always feel that something is missing. When you say it, I understand everything."

"You understand, right? Just do it when you understand." Zhang Chen said with a smile.

"Okay, Master, I'm leaving then." Ge Ling put away the documents on the table, put them in the folder, put them away and prepared to leave.

"Wait, wait." Zhang Chen shouted.

"What's wrong, Master?"

"How is your father's health now?" Zhang Chen asked.

"It's much better. Now he can cook and help me take care of my children," Ge Ling said.

"Yeah, that's good. Where's your mother?"

"Still busy, I'll come back every half month."

"Okay, Ge Ling, when your mother comes back one day, you tell me that I will treat your parents and your whole family to dinner." Zhang Chen said.

"What are you doing, Master?" Ge Ling asked.

"I haven't seen Ge Donghai and Liangfen for a long time. Can I meet them?" Zhang Chen asked with a smile.

"Okay, they must also want to see you." Ge Ling smiled and walked out.

Thank you for the rewards of Baby Tin Soldier, Brokeback Mountain, Three o'clock in the middle of the night, Third from top to bottom, Two Fishes One Up and One Down, and Reading Books Every Day! Thank you for the monthly votes of On the Road - Tiantian, Forgot your password from Xinlai, Youzi Xiaoliu, and Book Friends 20180224112201712! Thanks for all the votes and reading! Have a good evening everyone!